Chapter 1038

After determining the release schedule of the film, the next step is to make a publicity plan for the film.

This film is not much new in the plot, the biggest feature is the action scenes inside. To a certain extent, this movie can even be regarded as a fan movie, but what it attracts is not fans of a certain star, but fans of a new extreme sport.

Parkour has appeared for several years, but as a new and dangerous extreme sport, although it has spread to most countries in the world, and many places have fans of this sport, on the whole, it is still a relatively small sport, and the proportion of people who like and participate in it is not too large.

In the general direction of film publicity, the producers and distributors will also promote and expand the popularity and influence of the sport as a focus of the film publicity.

In addition to various media advertising, roadshow is also a very important way of publicity.

Most of the film roadshow publicity is in the form of face-to-face meeting between the main star and the audience, but it is not that the film roadshow publicity is only in this form and content.

In recent years, some film producers and distributors have been thinking about roadshows for a long time, and have produced many new roadshow contents and forms. For example, special roadshows such as making the main star interact with the audience to play games and eat hot pot have already appeared in Chinese film publicity roadshows.

Xiao Yao had two films released in the upper court before, among which the publicity roadshow of "127 Hours" directed by Ye Jiaying was a relatively traditional meeting and exchange meeting, and the other one, Wali, was lazy and didn't have a roadshow at all. Although Xiao Yao did not play any new tricks in the film roadshow promotion, it does not mean that he dare not play tricks or can not play tricks on the roadshow.

This time, Xiao Yao, Mu Ying, Zhao Rui and other producers and distributors of Parkour's film roadshow publicity plan is different from the traditional roadshow activities. The publicity focus of the film is to promote the popularity and influence of Parkour. Their publicity roadshow is not in the cinema, but plans to carry out a series of Parkour tours in major cities.

This film is produced by the Parkour team of yrf. Xiao Yao doesn't want to highlight himself alone, and doesn't want to have a big difference in popularity with Zhao Rui and Xu Fei at the roadshow.

This film is released all over the world at the same time, and it needs to be publicized both at home and abroad, that is to say, roadshows are also going to be held at home and abroad.

In China, even if Zhao Rui and Xu Fei are not as famous as Xiao Yao, they are undoubtedly stars in the eyes of the public. Even if their popularity is different, the audience will not completely ignore them. But in foreign countries, they are not even as famous as Zhou Jingyi, who can only be regarded as a third tier actor in the United States. They are almost plain people in the eyes of the public. Only in the eyes of Parkour fans, they have a different status as members of the veteran team of Parkour.

To promote the film's roadshow by the way of the yrf Parkour team's Parkour tour, in addition to deepening everyone's impression of Parkour and enhancing its popularity and influence, we can also try to balance the differences in the morale of several core members of the main creative team at the overseas roadshow scene, which can also be regarded as killing two birds with one stone.

To perform parkour, it's not Xiao Yao's team of three. To hold up a show, there must be some other Parkour teams involved. Moreover, if there is only one team, the audience will inevitably compare the three members of their team. Only when there are other teams, can the audience compare the three members of their team as a whole with other teams, so as to balance the popularity differences among the three members of the team.

The roadshow publicity of the film should run to many cities at home and abroad. It is certain that it can't fly all over the world with a large group of Parkour teams. Therefore, in addition to the Parkour team created by yrf, other Parkour teams should be found in the local area.

At the beginning, before the shooting of the film, the crowdfunding part of the funds was ahead of schedule and overfulfilled the task. This has fully reflected the appeal and influence of yrf team among Parkour fans. In the name of the yrf team, the film producer announced that Parkour tour would be held in various cities. When local Parkour teams and fans were recruited to perform together, they also had a lot to do.

Since it's a performance tour, the organizers of this event also need to conduct some examination and selection on these responding Parkour teams.

As an activity of film publicity roadshow, the organizer of Parkour tour is naturally the producer and distributor of the film. In terms of itinerary planning of roadshow, organization and planning of Parkour tour, venue connection, publicity and promotion, Xiao Yao's personal studio and relevant departments of the film distributor are responsible for the specific operation planning and details, while Zhao Rui and Xu Fei are responsible for the selection of Parkour team members who will participate in the performance together.

This time, it's not that Xiao Yao is lazy and doesn't want to participate, but just after the new year's Day holiday, Xiao Yao and sun Tingting received the second trial notice from the director group of the Spring Festival Gala.The combination of "mysterious garden" and their first album of the same name were so popular at the end of the year, and they also successfully passed the first trial of the director group of the Spring Festival Gala.

In fact, their combination and performance form passed the review of the director group of the Spring Festival Gala very early, but it took quite some time for the program to go through the review, because it took the director group a lot of thought to determine their repertoire.

Xiao Yao's heart is too big to send the whole album to CCTV director group for registration. Of course, it is impossible to play ten pieces of music at the Spring Festival Gala. Xiao Yao signed up for the whole album to let the director group choose the repertoire at will. From a certain point of view, this can be regarded as a very arrogant behavior, but from another point of view, Xiao Yao means that we will perform which song you want us to perform, which seems to be a clever behavior of obeying the arrangement. Finally, the director group really accepted Xiao Yao's behavior and planned to choose one of his albums as a performance track.

The quality of ten pieces of music in this album is very good, and they belong to two different styles. The director group also has some differences about which piece to choose as the performance track.

Some young and trendy directors prefer the new style with electronic sound like piano beat and secret emotions, while some veteran directors prefer the traditional newage style like Croatian Rhapsody. Even in the two groups of directors who are divided into two groups, they have different opinions on which one to choose.

When one's own opinion can't convince the other, someone thinks of choosing a popular tune.

In terms of popularity, "faded" came out the earliest, and its popularity should be the highest. However, in the video shot by the audience of sun Tingting's Yanjing station concert, this song is just because it is the most familiar one among the audience. On the contrary, it is the one that the netizens discussed the least at that time, and it is not necessarily the one that the audience recognized the most.

Because of the hot discussion on the Internet about the wedding of fans, "wedding in a dream" is the fastest song that can be downloaded from various music websites after the release of the album. It was originally a choice. However, during the release of the album, Xiao Yao and sun Tingting participated in a series of variety shows to promote the new album. After the broadcast of these variety shows, a series of changes have taken place in the track ranking of the album on various music websites.

Since Xiao Yao doesn't set the so-called main song in this pure music album, Xiao Yao and sun Tingting play different songs in different variety shows. After a variety show trip, Xiao Yao and sun Tingting played all the songs in this album live in almost different programs. With the broadcasting of various variety shows, there is only one song in the album they participated in. Now ten songs are crowded together in the ranking list of music websites, and almost every day there are different changes. No one can say which song is the most popular in the album.

Finally, a certain host of this year's Spring Festival Gala gave a suggestion to the director group after hearing about this situation: since the popularity is almost the same, choose the simplest song name. Pure music is a very subjective art form. When people listen to pure music, they will unconsciously follow the name of the song shown in the introduction. Which song's name is most suitable for the atmosphere of the Spring Festival Gala, then use which song.

The new album of "mysterious garden" is released all over the world. Not only the official name of the combination is "secret garden" in English, but also all the tracks in the album are in English. The director team translated the names of all the tracks and finally chose rejoice, which means "happy" and "joyful".

Of course, the director group of the Spring Festival gala will not tell Xiao Yao about their entanglement in the choice of performance repertoire. Just informed Xiao Yao and sun Tingting that they have selected the performance that passed the first trial and let them come to CCTV to participate in the second trial at the designated time.

Rejoice, a new album of Xiao Yao and sun Tingting, is a song of Omar Akram. The version created by Xiao Yao and sun Tingting is not different from the original one. The rhythm of the whole song is relatively cheerful, which is really suitable for the atmosphere of the Spring Festival Gala. Xiao Yao and sun Tingting naturally agreed without objection.

In the first trial of the program, the director group of the Spring Festival Gala adopts a variety of ways, such as studio audition, video audition and live performance, for centralized review, not all live performance. When it comes to the second trial stage, performers have to go to CCTV and perform live in front of the director group.

Rejoice is not only for Piano and violin, but also for guitar, sand hammer and many other musical instruments. When recording his second album of songs, Xiao Yao had already had a big deal. All the musical instruments were addicted to him. When recording later, Xiao Yao no longer insisted on this. And for their music group, live performance is also very important. Xiao Yao doesn't want to find someone temporarily every time, so when recording, Xiao Yao has already found some fixed other musicians as partners.After receiving the notice from the director group of the Spring Festival Gala, Xiao Yao and sun Tingting called the musicians together and practiced together for another two days. At the time specified by the director group of the Spring Festival Gala, they flew to Yanjing with all the musicians and went to CCTV to participate in the second trial of the program.

The programs of the Spring Festival Gala are divided into several different types, such as language, song, dance and quyi. Each type of program is examined separately by different audit teams. CCTV has big rules, and it is different from many local TV stations in treating star artists. In the process of waiting for the program review, almost no star artists have a separate rest room. Almost all the artists participating in the review of each program type are waiting for the review of the director team in the same rest room.

Xiao Yao's and sun Tingting's performances are instrumental performances, which are classified as songs. When the two of them took other musicians to CCTV to participate in the second trial of the program, they met almost all famous Chinese singers in the lounge.

"Yo, Xiao Yao is here!"

When Xiao Yao and sun Tingting bring musicians into the lounge, they all smile and greet Xiao Yao, no matter they know or don't know each other. From this point alone, it can also be seen that Xiao Yao's position in the Chinese performing arts circle has changed.

Xiao Yao won't play a big card either. He takes sun Tingting's smile and says hello to the singers in the Lounge: "Hello, everyone. We are" secret garden ", an instrumental ensemble. We are a new group that has been on the road for less than half a year. Please take good care of us in the future

Although everyone did not forget sun Tingting beside Xiao Yao when they said hello, Xiao Yao introduced himself in the name of combination. However, his action of claiming to be a newcomer also attracted some ridicule from singers in the lounge.

"How do you like Xiao Yao to call himself a new man?" A young woman smiles at Xiao Yao. The speaker is Liang Xueying, who is most familiar with Xiao Yao in this group, and she is also the first to make fun of Xiao Yao.

"Yes, the best male singer and the best producer have all won the awards. Those who have won the awards are still claiming to be new people?" Several singers who had contact with Xiao Yao or who were slightly outgoing and lively also agreed with him with a smile.

"I started very early, but our combination is really new!" Xiao Yao explained (sophistication) with a smile, "we are here today as a group to participate in the Spring Festival Gala program audit. The audit program is the instrumental performance of our group, so we introduce ourselves and say hello to you as a group, no problem!"

"Ha ha, Xiao Yao, your mouth is still so eloquent!" Liang Xueying shook her head helplessly and said with a smile.

After laughing, the singers in the rest room came forward one by one and said hello to Xiao Yao alone. Everyone was very friendly to the new couple. If you have a better relationship, you'll give Xiao Yao a hug. If you meet for the first time, you'll bend down and shake hands with each other. The atmosphere is very harmonious.

After greeting, Xiao Yao and sun Tingting also find a seat to sit down and wait for the staff to inform them to attend the program audit. Because of the familiar reason, Xiao Yao naturally took sun Tingting to sit beside Liang Xueying.