Chapter 1037

On the whole, the audience of pure music must be much less than that of pop songs. In China, the more famous performers are basically inclined to elegant classical music. This kind of musician, playing skills and level are not to say, but because of the type and style of music, in terms of popularity is relatively poor.

The creators and performers of pop pure music are not absent in China. However, due to the small audience of pure music, their popularity is generally not high, and their exposure opportunities are relatively small. Because TV programs need ratings, network programs need hits, and variety show guests also need to see fame. If fame is not enough, there will be a lack of opportunities in this respect.

However, Xiao Yao and sun Tingting's "mysterious garden" combination has no such problem. Although this combination is a newly established "new combination", the two members in the combination are not pure new people.

Among them, Xiao Yao, who is well-known, needless to say, is definitely one of the hottest young Chinese stars who has dominated the online hot search list and topic list for a long time. Although both Xiao Yao's fans and ordinary netizens don't see Xiao Yao as a so-called "traffic star", it's undeniable that Xiao Yao's traffic is no worse than any "little fresh meat" in the entertainment industry who lives on traffic.

Sun Tingting's popularity is worse than Xiao Yao's, but with her identity as "the second generation of stars" and "Xiao Yao's girlfriend", her popularity is not worse than some second and third tier performing stars in the circle. After graduating from chambers and returning to China, sun Tingting began to be known for her part beyond these two labels, and began to attract the attention of fans and the public with her strength and performance.

Xiao Yao and sun Tingting are well-known. They are able to attract the audience and have an effect on the ratings and hits of the program. Naturally, they are qualified to be guests on the variety show.

There are many singer groups and bands in the Chinese music world, but there is no such pure music group, at least the more famous music performance group. The emergence of this new combination of them also fills a gap in this aspect of Chinese music. In this case, the disadvantage of a small audience of pure music has become an advantage. Variety shows help them promote the relatively small number of pure music performance album, but become a very new highlight.

In addition, the two well-known people themselves are lovers, and the combination of lovers' files is also a good topic and attraction. In the form of their combination, the program will also have a very good role in promoting the ratings and hits of the program, so Huaxia's variety show is very welcome for their new album promotion.

Xiao Yao and sun Tingting themselves attach great importance to and work hard. Xiao Yao's personal studio has done extremely well, which together created the most intensive publicity activity since Xiao Yao's debut.

In this new album promotion, Xiao Yao's personal studio arranged a full schedule for them. It can almost be said that all the famous variety show and interview show in China have been included. In addition to promoting the new album through TV programs and online programs, Xiao Yao and the Publicity Department of his personal studio did not let go of the relatively traditional radio station.

Although with the continuous development of television and Internet, which are called the third and fourth media, the former second media radio broadcasting is on the decline, it is still strong and has great influence, just like the first media newspaper.

When a singer releases a new song or a new album, he will still choose to send the new song to the music program of each radio station. In China, many music channels of radio stations have all kinds of music lists, but these lists are basically songs lists. There are few pure music lists.

The albums of "mysterious garden" are all pure music, and there is almost no possibility to participate in the various music charts of radio programs, but Xiao Yao sent the new album of "mysterious garden" to the music programs of various radio stations just like the singers.

The effect of the concentrated propaganda and bombing by radio, television and Internet is very obvious. Almost a month later, "mysterious garden", a "new" music combination, has been widely known among Chinese music fans.

As the music in this album is not only of excellent quality, but also of relatively unique style, it has achieved very good sales results after the release of the album.

Now the prospect of the physical record industry is going from bad to worse. When Xiao Yao released his new songs before, he rarely released physical single discs. Generally, he only released digital single on the Internet. This time, however, Xiao Yao released a physical album.

In terms of physical albums, Xiao Yao is still in charge of the record production and Distribution Department of his father's former Dongjia Huayue. After the establishment of his personal studio, Qijia studio is omitted in the middle, and Xiao Yao's personal studio becomes a direct cooperation with Huayue.

In addition to the fact that Xiao Yao's pure music album has a higher collection than the general song album and performs better in the real record market, what's more important is that Xiao Yao takes this as a symbol of their determination to make music in this aspect.Originally, Xiao Yao didn't expect the entity of this album to sell much, but he didn't expect that in just one month, the entity of this album sold 300000 copies, which is comparable to the sales of his second album.

In the sales of digital albums, the album's achievements are also quite impressive. In a month after the launch, the total sales of this digital album in various music websites even exceeded Xiao Yao's second song album.

Although this situation also includes the reasons for the pricing of the album, the purchasing power of netizens two years later and the further strengthening of the concept of paid download, it is enough to explain the popularity and popularity of the album.

In addition, the new album of "mystery garden" is released synchronously all over the world. Both physical and digital albums are also released overseas. Although Xiao Yao and sun Tingting did not go abroad to do publicity, but the album's overseas sales are quite good.

When Xiao Yao and sun Tingting go on the program to promote their new album, they will inevitably perform the songs of the new album live in the program. Due to the relatively small number of pure music performances, it usually gives people the feeling of being more advanced. After the performance of the two people on the program, many hosts of the program laugh and tease that the combination of the two people is to improve the level of the program or "force the grid".

It seems that Xiao Yao and sun Tingting are "tall" and can improve their quality. Their combination has become popular and their albums have sold well. Naturally, they will not be ignored in the new year's Eve Gala of major satellite TV at the end of the year.

In mid December, the four major satellite TV stations all invited Xiao Yao and sun Tingting to attend the new year's Eve party. They all wanted them to perform the songs from their albums in combination at the new year's Eve party. The new year's Eve is also a good opportunity for publicity. Xiao Yao and sun Tingting will certainly not miss it. However, the new year's Eve Gala is broadcast live on December 31. They can only choose one of the four.

Xiao Yao has participated in the new year's Eve Party of Xiangnan satellite TV and Shencheng Donghai satellite TV. This time, they chose Yanjing satellite TV in their hometown.

The first music album of the same name of "mystery garden" was released in late November, and the promotion of the album started in mid November when the album was finished. Xiao Yao and sun Tingting's publicity activities started in mid November, and ended at the new year's Party of Yanjing satellite TV.

After entering the new year, the publicity activities of "mysterious garden" came to an end temporarily. After more than a month of frequent publicity, sun Tingting took a big holiday, ready to have a good rest for a while, while energetic Xiao Yao turned his attention to film and television.

Now the film and television company of the four partners is in the process of preparation. Xiao Yao has no plan to open a new project for the time being. What he is more concerned about now is their Parkour movie.

In the past four months, the post production of the film has been completed, the distribution company has been negotiated, and the film has entered the stage of submission for trial.

In the post production process of the film, Xiao Yao participated in the remote production through the Internet, but he did not participate in the negotiation with the distribution company. This matter is mainly led by Mu Ying and Fang, who is the representative of Xiao Yao.

This Parkour film is planned to be released globally. Due to the different censorship systems and publicity strategies of overseas and Huaxia films, there is more than one distribution company cooperating with this film, which is divided into two parts: overseas and Huaxia. Since Mu Ying has only made films in the United States and has not yet returned to China to make films, the discussion on the distributors in China is mainly based on Xiao Yao's opinions, that is, Fang still's opinions, while the discussion on the overseas distributors is that Mu Ying and Fang still take people together.

Although Ye Jiaying has only made one film as a director, as a producer, she has become a veteran in the Chinese film industry. The relationship between Ye Jiaying and Xiao Yao is well known. Fang still came out of Ye Jiaying's hands. Fang is still at ease in negotiating with Huaxia film distribution company. In the overseas aspect, after the overseas issue negotiation of Wali, the current party is still no longer afraid.

When talking about the overseas distribution of Wali last time, Xiao Yao met with many senior executives of foreign film distribution companies or film distribution departments under the introduction of Mu Ying. Every time we meet, Xiao Yao takes Fang to go with us, so while Xiao Yao knows the top management of the company, Fang also knows them. In the eyes of those people, Fang is still enough to represent Xiao Yao.

The last time we talked about the overseas distribution of Wali, we were accompanied by professional business personnel from Tongluo company to deal with professional problems and details. This time Xiao Yao's personal studio was established, he had professional personnel in this field. Fang still took these professionals from his personal studio with him, which was enough to deal with. So Xiao Yao was relieved to hand over the matter to him Given that Fang is still responsible, Fang is still confident that he can cope with it.

"Wali" is an animated film. Xiao Yao thinks that the most suitable company to cooperate with is Disney. In the end, he did cooperate with Disney. However, in that process, Xiao Yao insisted that muying introduce him to the senior management of many other film companies. In fact, he is also preparing for this real action cool movie.

Finally, the overseas distribution company that Fang still negotiated with Mu Ying is not Disney, but a film company that is good at genre films and action films.Although Huaxia domestic and overseas markets are looking for different distribution companies to cooperate, it is not very difficult to achieve global synchronous release. The main thing is to negotiate an agreed release date. In terms of submission for approval and rating, the two aspects work independently and do not interfere with each other. In terms of publicity plan, apart from coordinating the schedule of the main stars, they can also do their own work in other aspects.

When Xiao Yao and sun Tingting's music group promoted their new album, the film had been approved in several countries in China and abroad. In countries with grading system abroad, the rating of the film had been determined, which was basically equivalent to PG-13 in the United States.

After passing the approval level, it's time to determine the schedule and make a publicity plan.

After negotiation, the film is planned to be released in mid February. This schedule is not special in overseas market, but it is very competitive in China. Because this time is during the Spring Festival, which is very famous in China.

To be honest, the distribution companies in Huaxia do not really want to put the film on this schedule. On the one hand, the Spring Festival is a very important golden time in China. There are a lot of blockbusters on show, and the fighting is very fierce. They don't want Xiao Yao, the new director's first live action movie, to compete with those blockbusters. On the other hand, in the Spring Festival, when the whole family is happy, this action movie is not as competitive as comedy.

However, although several Chinese stars are the core creators of the film, the leading role team is very international. In addition to the four Chinese leading roles, there are white, black and Latino. Moreover, the whole story of the film takes place in the United States. In addition to the four Chinese leading roles and some family members, most of them are foreign faces. In terms of the positioning of the film, Xiao Yao, Mu Ying and other creators have been biased towards the overseas market.

Since he doesn't regard the Chinese market as the main box office source, Xiao Yao is not afraid to fight with blockbusters in the Spring Festival. Therefore, in the case of schedule conflict between overseas and domestic, the producers obviously prefer the overseas aspect. After giving Huaxia distributor certain compensation, the release time of the film was set at the Spring Festival.