Chapter 828

There are no roadshows such as meetings. Xiao Yao's publicity activities before the release of the film are mainly of two types. One is interview, the other is variety show. Although Ye Jiaying doesn't want to squeeze Xiao Yao too much, it's almost a movie without a heroine. The most important actor is Xiao Yao. Xiao Yao has already told Ye Jiaying that he will fully cooperate with the film's publicity. Therefore, the number of activities Xiao Yao needs to participate in is not much, nor is it small.

There are five interview activities arranged by Ye Jiaying for Xiao Yao. Three are paper interviews without facing the camera, and two are TV interview programs with facing the camera. Ye Jiaying also participated in all the five interviews. However, the interviews of the three print media were conducted separately, and only two TV interview programs were conducted by Ye Jiaying and Xiao Yao together.

Although Xiao Yao seldom gives interviews, it's just because Xiao Yao doesn't like interviews, which doesn't mean that Xiao Yao is not good at or can't face reporters alone.

Among the three print media interviewed by Xiao Yao, two are professional film magazines, and one is a comprehensive magazine with large circulation and wide coverage. Although it is inevitable to ask some gossip questions, it is not a pure gossip media after all. There is an outline of the questions before the interview, so Xiao Yao is easy to deal with. After the three interviews, both Xiao Yao and the reporters were quite satisfied.

There are two TV interview programs, one is the interview program of CCTV film channel specially interviewing filmmakers, and the other is independently produced by entertainment companies. Two satellite TV stations and three video websites have purchased comprehensive well-known interview programs with broadcast copyright. It also takes into account two different aspects of professionalism and audience breadth.

These two TV talk shows were not only visited by Ye Jiaying and Xiao Yao, but also by more than two interviewees.

The filmmaker interview program of CCTV film channel not only interviews movie stars, but also people behind the scenes in the film industry, so Ye Jiaying brought the screenwriter of the film to interview with them. Both Ye Jiaying and the screenwriter have been in business for many years. Xiao Yao's eloquence and reaction are also very good. The whole process goes smoothly.

The independently produced comprehensive interview program not only interviews stars, but also invites celebrities and social hot spots to be guests. Therefore, Ye Jiaying invited Zhan Youcheng to interview with their mother and son. Ye Jiaying and Xiao Yao naturally have no problem, while Zhan Youcheng, who is doing TV talk show for the first time, is more restrained and nervous.

Fortunately, before that program, I interviewed a lot of social people who had no experience in recording TV programs. The host not only had a deep foundation, but also had rich experience in facing such guests. In addition, Ye Jiaying and Xiao Yao answered and helped in a timely manner, and the overall effect was good.

The five interview activities include three paper interviews and two TV interviews, while the variety activities are all TV programs. The two TV talk shows by Ye Jiaying and Xiao Yao give consideration to professionalism, publicity effect and audience breadth, while the variety show is purely for publicity effect. Ye Jiaying has arranged three TV variety shows for Xiao Yao, all of which are star TV programs with high ratings.

The three TV variety shows are "happy camp" and "day up" by Xiangnan satellite TV and "running man" by Zhedong satellite TV. These three programs are all variety shows of previous lives. Xiao Yao has also participated in two of them in his life. Naturally, there is no problem.

"Happy camp" is a game based, more noisy variety show. If there are only two guests in a program, the effect of the program may be slightly worse, so occasionally the guests will be combined to record a program together.

Ye Jiaying doesn't want to cooperate with other stars in a program, which distracts the audience from their group. Although Xiao Yao is the only star in the movie, Ye Jiaying still brings Han Siying, an actress who is not too much in the drama, to happy camp.

"Happy camp" is the trump card program of Xiangnan satellite TV, and the audience rating has always been very good. For young actors like Han Siying, "happy camp" is a very good and rare exposure opportunity. Ye Jiaying brought her to play together, which not only ensured the effect of the program, but also made it a special stage to publicize their film 127 Hours. It also helped the new actors who took part in their own films, and it also helped to kill many birds with one stone.

Xiao Yao recorded "happy camp" with Zhao Rui and others last year to promote "the brightest star in the night sky". Ye Jiaying has participated in it many times and is very familiar with several hosts. It's not a big problem for two veterans to take a newcomer to the show.

Ye Jiaying, who is older and a director, is naturally the main actor of the show. Xiao Yao is the only leading actor in the film. He is not only well-known, but also a character who is often searched, and he is also highly valued. Relatively speaking, Han Siying, who is a new comer in the movie and whose popularity is much lower than the former two, will inevitably be left out in the cold.

However, both Ye Jiaying and Xiao Yao took good care of Han Siying, and won many scenes for Han Siying during the recording period.

In the chat session, Ke Jun and other hosts mainly chat with Ye Jiaying and Xiao Yao. They seldom ask Han Siying, but Ye Jiaying and Xiao Yao will take the initiative to introduce the topic to Han Siying. When it comes to shooting, Ye Jiaying specifically mentioned Han Siying's dedication. Xiao Yao also revealed some interactions with Han Siying during the shooting, and even revealed that the two people went out to the coffee shop to talk about the script and the play at night.To the game, Xiao Yao is not very good to help Han Siying fight for the camera. However, in this link, Han Siying participated in every game, and Xiao Yao didn't need to help her fight for the camera.

The program team takes care of Ye Jiaying. Only one of the three games arranged in this period is a physical game, which is not only put at the end of the program, but also does not require Ye Jiaying to participate. Instead, she and Ke Jun sit beside each other as judges. Only the two games in front, which compare brain power and reaction, are the three guests participating in.

Last year, Xiao Yao recorded "happy camp" with Zhao Rui and others to promote "the brightest star in the night sky". At that time, Xiang Lan and Weisen's teams didn't win against Xiao Yao's team. On the contrary, Zhou Ni and Kong Lei, who are "game black holes", won with Xiao Yao. Xiang Lan, Weisen and Xiao Yao were "Liang Zi". At the beginning of the game, these two game experts clamored to find Xiao Yao for revenge.

The first two games are not team games. If you don't form a team and play by yourself, Weisen and Xiang Lan have almost no chance to get revenge from Xiao Yao.

The first game is one-on-one test of brain speed and mouth skills, which is a major strength of Xiao Yao. Not only Xiang Lan and Weisen lose in front of Xiao Yao, but also Ke Jun fails to beat Xiao Yao. Xiao Yao easily killed the whole audience.

In the second game "who is the undercover", Weisen and Xiang Lan deliberately target Xiao Yao from the beginning. Xiao Yao successfully pulls other people to make an alliance by eloquence, and does not get out too early.

In the first two rounds, Xiao Yao, who was not "undercover", successfully pulled out the two "undercover". In the last round, Xiao Yao fooled others carefully. After two rounds of voting, Xiao Yao guessed other people's cards and successfully survived to the last round and won the final victory.

The third test of physical strength and skills of the game, and finally the team game. The game is rock climbing in the competition room. The program team erected a rock climbing wall in the studio hall, and the guests and hosts divided into two teams to carry out the rock climbing competition on site. The oldest Ke Jun and Ye Jiaying are referees, and the remaining six are three on three.

Han Siying's role in this film is an outdoor sports enthusiast. She has done some homework and learned some lessons in advance. Moreover, she is young, strong in physical strength, good in figure, long in hands and long in feet. She plays a very bright role in this game. Even without Xiao Yao's help, she won the applause of many audiences.

Of course, in terms of rock climbing, Xiao Yao must be the most powerful. This time, Xiao Yao and Han Siying chose Zhou Ni, who looked the weakest, as their teammates, and formed a team with LAN Weisen and Kong Lei. In the real competition, Xiao Yao won Wei Sen without any suspense. Han Siying also won Kong Lei, the male host, by a very large margin. Only the delicate Zhou Ni lost to Xiang Lan, who often boasted of being a woman.

The result of two to one is that Xiao Yao's team won. The three failed hosts were all punished by hair dryers. After no success against Xiao Yao in last year's program, Weisen and Xiang Lan are still completely defeated against Xiao Yao this time, and they are getting closer to Xiao Yao's "Liangzi".

When recording "happy camp", Ye Jiaying and Xiao Yao brought new actor Han Siying. When recording another South Hunan Satellite TV's trump card program "day up", it was not Han Siying, but Zhan Youcheng, who was the guest of the program with Ye Jiaying and Xiao Yao.

Ye Jiaying arranged different publicity guests because of the different nature of the two programs.

"Happy camp" is a variety show of game type, and the guests of the program are basically stars. "Day up" is an entertainment talk show, inviting guests not only entertainment stars, but also social groups and celebrities to participate in interviews and performances.

Zhan Youcheng is not a star, but he definitely belongs to a special group and a social celebrity. "Happy camp" is not suitable for Zhan Youcheng, but "every day up" is quite suitable.

Usually every issue of "day up" has a theme. The theme of the issue Xiao Yao participated in more than ten years ago was Western musical instruments and national musical instruments. Xiao Siqi and Xiao Yao's father and son got to know Mr. Cao zhongyun, the master of Chinese pottery flute through the recording of that program.

127 Hours tells the story of Zhan Youcheng being buried and saving himself during the earthquake. Because Ye Jiaying, Xiao Yao and Zhan Youcheng are guests of the program, "day up" is also a program with the theme of disaster relief. In addition to letting Zhan Youcheng talk about some outdoor self-help knowledge used in the process of self-help, the program team also invited professionals in fire fighting, search and rescue to teach you relevant rescue knowledge when experiencing disasters.

In the process of chatting with those professionals, the host mentioned Zhan Youcheng's deeds several times. When the three guests communicated with the professionals, they also mentioned some plots and contents of the film several times. They naturally advertised the film, and the effect was also very good.

It's the end of October after recording up every day. Xiao Yao completed five interviews and two variety shows in half a month. Half a month before the film was released, Xiao Yao was left with the task of recording a reality TV show running man on Zhedong satellite TV.After completing three paper interviews and four TV programs in half a month, Xiao Yao naturally has no time to take care of the shooting of the MV of the song women's coffee.

However, in the past half a month, Xiao Yao only focused on the promotion of the film. He didn't do anything else besides participating in these activities. In addition to going to school, Xiao Yao also took on a job during this period. Although the time of this work was after the film was released, Xiao Yao spent a lot of energy in the early stage of communication and exchange.

Normally, Xiao Yao won't pick up his work during the early stage of the film's publicity, even if the specific time of work is after the film's release, so during this period, Xiao Yao explained that Fang still helped him block all job offers. But there is a job invitation, not only Fang still dare not make the decision to help Xiao Yao refuse, but also told Xiao Yao, Xiao Yao after hearing, also did not refuse, but also spent some energy in this period of time to communicate and exchange with each other personally, and even did some preliminary activity planning for each other.

This job that Xiao Yao and Fang still can't refuse comes from EVA.

EVA has a fashion show every December. In this annual fashion show, they will also invite some star singers to act as guests and perform with the models on the catwalk. During the preparation period of this year's EVA show, many EVA models and staff who participated in the shooting of the swimsuit special in August proposed to invite Xiao Yao to be the guest of this year's show.

The documentary of this year's swimsuit special was also very effective after it was broadcast on TV. EVA's senior management also saw Xiao Yao's performance. They all agreed to invite Xiao Yao to be the guest of EVA show. After the company agreed to invite Xiao Yao, the Chinese star, to be the guest of EVA show, someone proposed to put this year's EVA show in China.

Although EVA's headquarters is in New York, not every year's EVA show is held in New York. In addition to Los Angeles, Miami and other cities in the United States, EVA has also held the EVA show in London, Paris and other European fashion capitals. But so far, EVA has only put the EVA show in cities in the United States and Europe, and never in Asia.

Inside EVA, some people originally wanted to try to put EVA show in Asia, but there was no consensus on whether the country should choose Japan or China, and whether the city should be Tokyo or Hong Kong Island. This time, since the senior management unanimously agreed to invite Xiao Yao, a Chinese star, to be a guest, it's better to take the opportunity to put EVA show in China in Asia. Anyway, China's economy and fashion have developed rapidly in recent years, and it has the conditions to hold the EVA show.

Such a proposal soon won the strong support of the models who participated in the shooting of the swimsuit special. As for which city to put it in, they also appeal to the senior management to listen to the opinions of Xiao Yao, a Chinese.

EVA's executives all know what happened during the shooting of the swimsuit special. They also know that those models were attracted by Xiao Yao during the shooting of the swimsuit special. But the proposal of the models is still very good, they finally decided to try to contact and communicate with Xiao Yao first.

Xiao Yao has worked as a photographer both backstage and live on the EVA show, but he has never performed with models on the runway as a guest performer. Although he performed on stage T of EVA show when he was ten years old, it was a temporary rescue. He went up as a member of the band. When EVA show was broadcast, he didn't even introduce his name. In Xiao Yao's mind, he didn't perform on stage of EVA show.

Let alone Xiao Yao. So far, no Chinese star has been invited to perform on the stage of EVA show. Xiao Yao is very interested in this opportunity. Considering that the EVA show was held in early December, when Ye Jiaying's film had been released for two or three weeks, the publicity work had already been finished, and there was no problem with the timing. Xiao Yao agreed immediately.

However, just promising to be a guest of performance is not over, EVA revealed to Xiao Yao that she wanted to put this year's EVA show in China. On hearing this, Xiao Yao, of course, raised his hands in favor of EVA's idea, praised it as a great idea, and promised that if EVA came to China to do it, he would do his best to help.

Then, EVA asked Xiao Yao the first question, if they put EVA show in China, which city is the most suitable.

EVA has put forward several options. It seems that the first choice is Hong Kong Island, but Xiao Yao will not recommend the city after her return to China. Xiao Yao told EVA that at present, the development of mainland China has already surpassed that of Hong Kong Island and treasure island, so it is more appropriate to choose cities in the mainland. Both Yanjing and Shencheng are world-class metropolises. Which one is more suitable than Hong Kong Island.

So is it Yanjing or Shencheng? From the perspective of international fashion, it is undoubtedly more suitable for Shencheng. Xiao Yao also lives in Shencheng, and Yin Xi's studio is also in Shencheng, so Xiao Yao finally recommended Shencheng to Eva.

It's certain that Xiao Yao will be the guest of EVA show, but whether she will put EVA show in China or in Shencheng or not, EVA still said that she should consider it, and did not make up her mind immediately.In order to bring EVA show to China, Xiao Yao also began to make his own efforts.

When it comes to fashion shows, EVA is certainly experienced and has a very professional team. As long as they can provide enough good venue conditions, they don't need any help from others. But when an EVA show is broadcasted on TV, it is not only a walk show, but also a variety of GAGs, such as preliminary preparation, model interview, backstage situation during the performance, introduction of models and daily activities.

In terms of her experience in fashion shows, Xiao Yao thinks that she is inferior to EVA, but when it comes to the idea of making documentaries and gags, Xiao Yao thinks that she is not inferior to Eva. Therefore, in addition to the early publicity of the film, Xiao Yao also collected a large number of characteristic photos of Shencheng City, made a model's activity plan and sent them to Eva. Finally, EVA decided to put this year's EVA show in Shencheng, China.

After making this decision, EVA didn't immediately announce it to the public, but some well-informed people in the circle soon learned the news.

Chen Xuan is a photographer who often cooperates with EVA. He knows that EVA's news is much faster than that of ordinary people in the circle. He not only knows that the EVA show will be held in Shencheng of China this year, but also knows that Xiao Yao will be a performing guest on the EVA show. He also knows that Xiao Yao will plan the event for EVA.

"EVA is really hooked by him to China!" Recalling what Xiao Yao said during the shooting of the swimsuit special, Chen Xuan exclaimed after knowing this.