Chapter 1037： Advertise

Peter didn't arrive in New York earlier than Lina, he was two or three hours earlier, and then stayed at the airport until his daughter got off the plane.

Liu Ye spent more time in the United States than she expected because of an accidental injury. The same is true for Peter. He originally planned to travel to the United States for about ten days. His work schedule is to first understand Cats’Garden's sales in the United States, and then assist US agents to put dolls on shelves in several cities with a large market share. After completing his work, he will return to New Zealand to report his work, and the company headquarters will hold a semi-annual meeting this year.

At present, doll containers from China have been placed in ports, and the unloading work is stagnant. It is not that there are no manpower, no warehouse, nor is the negative attitude of American agents. They want to start a doll marketing program immediately.

Instead, Peter disagreed.

He and the American agent had a great contradiction. In fact, the day he came to the hospital to see Liu Ye, Liu Ye was right to guess that his work was not going well.

Cats’Garden ’s US agent Wongee is Peter ’s old partner. For three decades, the relationship between the two has been stable, and Peter trusts his boss Wongee.

As a result, he found that Cats’Garden ’s market share in the United States has fallen by 3 percentage points since April this year, which is very unusual. It is true that their brand's market share in the United States is close to solidification. It is difficult to increase by 1 percentage point, but it is also not easy to decrease by 1 percentage point. Their customer loyalty is very high.

What causes the decline in landslides?

Peter hasn't figured out why. Wongee showed him all the good things, even after he went to Los Angeles Ontario where Wongee's headquarters is located, he didn't find out what the problem was.

It wasn't until Liu Ye was injured that he met Professor Yu Zhan ’s teacher, Stephen, at the hospital. After they left the hospital, they ate a meal together. Professor Stephen reminded him by telling him and he knew the truth.

As mentioned earlier, Wongee Company also has its own factory to produce all kinds of canned pets, and its own brand is "Wongee". In January this year, a batch of canned Wongee pets used spoiled beef, which caused serious quality problems and caused hundreds of pets to experience vomiting and diarrhea stress reactions, and some even threatened their lives.

After the situation became very serious, Wongee Company reluctantly recalled this batch of problem cans. Although they have successively given corresponding compensation to those pet owners, the loss of brand reputation has been irreparable.

This is the cause of the matter, and it has not affected the sales of Cats’Garden at this time.

Seeing that his brand's products were boycotted and slow-selling, the owner Wongee was anxious. Being an agent must not have a high profit on selling its own products, and the bulk of it has been taken away by Cats’Garden headquarters. So in recent years, he has gradually shifted his focus to his own brand-this is another objective reason for the stagnation in sales of Cats ’Garden in the United States.

As a result, they worked hard for a few years, and before returning to liberation overnight, a series of compensations made their company's finances tight, and the brand that it was difficult to build was also smelly.

Wongee was not reconciled. He came up with a bad idea. He spent money asking the advertising company to re-make ads for canned Wongee, emphasizing that their canned food was from fresh beef from New Zealand farms, and Cats ’Garden was from a factory.

This is of course a false advertisement. Wongee wanted to get rid of the brand awareness of Cats'Garden, but it was counterproductive. After this advertisement was broadcast, the sales of canned Wongee not only did not pick up, but also affected the reputation of Cats'Garden. Beef is also related to New Zealand farms and naturally does not want to buy Cats'Garden products, and its sales decline at a rate that is visible to the naked eye.

When Wongee saw this, he was worried that Cats ’Garden would know what he was doing, hold them accountable, and quickly withdrew the advertisement, but the bad impression is already ingrained in consumers' hearts. They cost Cats’Garden a lot of loyal customers.

Professor Stephen asked Peter at the time, was the Wongee canned really the same batch of raw materials as Cats ’Garden?

Peter categorically said no.

At Peter's age and height, few things can drastically affect his mood. Liu Chengyu's incident was once, this time it was the second time, and he exploded!

No wonder Wongee was so aggressive about introducing doll marketing, calling him every three or five times to urge him, and he begged him. It turned out not to be optimistic about the broad market prospects that dolls can bring, nor to learn the successful sales models in China and Australia, but to Use this model to make up for the mistakes they made before!

At the same time, the dolls shipped from Luo Youyou's factory are about to arrive at the Port of Long Beach in the United States. Peter immediately contacted the American freight company that received the goods and only unloaded and did not deliver.

Wongee saw that the matter was revealed, and he had to show off to Peter. He apologized and confessed his mistakes, guaranteeing that they would compensate Cats ’Garden for the losses they had caused.

Peter asked him, "What guarantee do you take? What compensation?"

Wongee's accounts are worrying. To make matters worse, they have not paid the previous batch of Cats ’Garden pet food for up to hundreds of millions of dollars, not to mention the payment of the dolls, and they have not paid off. Luo Youyou trusts Peter and Liu Ye, and voluntarily assumes the risk of no payment.

Peter was so disappointed with Wongee that he no longer wanted to work with such a dishonest company. He also told the other leaders at the headquarters about his situation in the United States and his decision, and they all agreed to change agents.

For these things, Peter hasn't taken a good rest these days. On the one hand, Wongee didn't give up, he didn't want to give up the big tree of Cats'Garden, begged Peter to betray him, and if he was good, he would be hard, but if the company declared bankruptcy, then pet food and dolls would The payment of goods must be made up. If they are allowed to operate well and the company is brought back to life, everything will return to normal.

On the other hand, how to find another agent in a short time?

This is not an easy task ~ www.novelhall.com ~ At first, Peter decided to sign a contract with Liu Ye, inspected her and her mother for a whole year, and if they found another unreliable company, they would make another one. Moth, what to do?

Peter was burdened by these annoyances without telling Lina or talking to Liu Ye and Yu Zhan. He stood in an inconspicuous corner today, carefully watched the full performance, and enjoyed his daughter's dance and Liu Ye's performance. He was proud of two excellent girls.

No matter how bad work is, it is not enough to be happy at this time. Hearing Jason call himself, he walked into the audience with a smile, and Jason pointed at Peter with a smile and introduced the others, "Look, he is Lina's father, Peter. If you have pets, you must know Cats'Garden This brand, he is the vice president of this company. "

Lina promised to help Jason dance, and she didn't talk about the reward from the beginning to the end. She was pure power generation for love.

Jason thinks he should settle his bills and talk about money hurting his feelings, so he will advertise for their family.

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