Chapter 100： Start selling cat food

Liu Ye returned home in the evening, shoveling shit, feeding cats, eating, and opened his live broadcast room in a hurry.

"Good evening everyone, before the live broadcast, I will advertise for myself. The fans who follow my Weibo should already know that I have been busy with the cat food agency recently. So far everything has been settled.

Beginning tonight, you can buy a full range of cats'garden cat food directly in my live studio. I have three specifications of 8 pounds, 12 pounds and 16 pounds, including chicken, deep-sea fish, and venison. There are five flavors of beef, beef and mixed flavor. No matter how picky your cat's mouth is, there is always one to meet its needs.

日 My family Nikko loves chicken flavor, so I would recommend chicken flavor. The chicken flavor is more cost-effective.

的 For fans who just came in now, if you haven't heard what I said just now, you can go to my Weibo, and my album has a table of cat food categories. "

"Miss, what's the price of each cat food?"

"8 pounds is 609 yuan, 12 pounds is 809 yuan, 16 pounds is 989 yuan, deep sea fish and venison taste, and on top of that, add 50 yuan."

The business is just getting started. Liu Ye dare not set the price too high. She knows that fans will definitely compare the retail price in Hong Kong in private. She has calculated her own cost. Taking 12 pounds of cat food as an example, the purchase price is 665 Hong Kong dollars, and the tariff is 665 minus 500 and the 165 is 50, which is about 80 Hong Kong dollars. After adding the purchase price, she has a bag of cat food The total cost is close to 750 Hong Kong dollars, far exceeding the local retail price of 690 Hong Kong dollars.

It is no wonder that no agent was willing to come to mainland China to do this business before, the cost was too high.

To attract customers in the early stage, Liu Ye felt that it was most reasonable to earn about 60 yuan for each bag of cat food sold.

"Great, cheaper than I thought. I have already placed an order. I bought two 12-pound bags."-Xiaoting Tingting

"I'll buy a bag of 8-pound deep-sea fish first to see if our Garfield likes it." —— Big-faced cat

"I buy 16 pounds of chicken flavor. The most cost-effective, I am in the northwest, the air is dry and can be stored for a long time."-Pancake fruit

The princess and the old cat fans in the concubine have placed their first orders and cheered her on.

The live broadcast app has an anchor shopping cart function. During the live broadcast, viewers can click on the shopping cart icon in the lower left corner to purchase things promoted by the anchor. Even if the anchor is offline, fans can find the shopping cart button next to the avatar's profile picture and place an order to buy at any time.

Liu Ye has already edited the cat food name, type and price in the background of the shopping cart in advance, which is equivalent to Taobao items being put on the market. Unlike Taobao, the live app platform does not keep payment as a third party. Once the fans pay, the money will be directly sent to the anchor. On the account, the anchor can withdraw cash at any time, but the platform will charge 1 service fee and collect 2 taxes and fees. This part of the money can just be offset by the exchange rate difference between Hong Kong dollars and Renminbi.

Obviously, this payment method has a large loophole and is not good for buyers. Therefore, not every anchor is qualified to open the shopping cart function. Only anchors above level 5 can apply for a shopping cart from customer service.

The anchor level on the platform is divided into 13 levels in total, the new number just registered is 0, the number of followers is 100, the number of followers is 1000, the number of followers is 5000, the level is 3, the number of followers is 1w, and the number of followers is 5w is level 5, fans are over 10w is level 6, fans are over 50w is level 7, fans are over 100w is level 8, fans over 500w are level 9, fans over 1000w are level 10, fans over 5000w are level 11, and fans are over 100 million It is the highest level 12.

The princess and the princess fan just passed 5w and have a level 5 account, which is exactly eligible for the shopping cart function.

Xiao Xiao'er last lived on Modu Pedestrian Street using this app. She has a 9-level account and has 500w fans.

Probably because live broadcast is not the mainstream way of entertainment and social networking, platform traffic is limited. Liu Ye has not seen a 12-level anchor on this app so far. There are more than a dozen anchors at level 11, but they are long-established stars, not celebrities, and they only play live to interact with their fans in real time.

"Sister, when do you ship?"

"Yes, yes, I also want to ask this question, there is only a little bit of cat food left in my house, and I don't know if I can get the new cat food."

"What else is the delivery service?"

Liu Ye replied, "The goods are sent from Hong Kong. They will be delivered as soon as possible tomorrow and at the latest this weekend. In order to ensure the safety and effectiveness of cat food, we all use SF Express, but may be inspected by customs. Delayed a day or two. "

"It turned out to be direct mail from Hong Kong. I thought it was sent to us by a young lady."

"Although direct mail is good, it is usually slow."

"I'm in a hurry, can I send my goods first?"

"Don't rush, don't rush, after all, the younger sister just started to do this. After that, it will be available in stock."

Selling cat food for the first time, like Liu's first live broadcast, she encountered some problems, but this time she has many fans' support and help, everyone can understand her difficulty.

Fans gave Liu Ye a face, and the backstage showed that there were 29 orders for a total of 40 bags of cat food. In other words, Liu Ye made about 2,000 yuan on the first day. Liu Ye was very happy. She organized the order into a form and sent it to John's email address ~ www.novelhall.com ~ and then sent the order to the company warehouse. The two employees of the warehouse packed and shipped the goods, and the goods were sent out the same day. .

The next day, 53 orders were transacted, the warehouse worked overtime, and dispatched the goods before work.

On the third day, 60 orders were transacted, and half of the goods were not delivered.

On the fourth day, 89 orders were transacted. This day is the weekend, and the warehouse employees are off.

I waited until next Monday, when orders were piled up in a frenzy, the two people in the warehouse couldn't be more busy, so someone complained to their superiors.

"Whether we are warehouse inspectors or consignors? We are busy shipping all day. We have to go to the dock every week to receive the supply from the New Zealand headquarters. Now our work is stagnant. If every day With so many orders, we need to hire at least three more people. "

These words quickly spread to Huang Shiting's ears. At first, the reason why he agreed with Liu Ye's request for direct mail was that considering that Liu Ye was an agent for the first time, his experience was limited, and his fans were limited. The order demand should not be too great.

Now it seems that he still thinks things too simple. He didn't expect Liu Xie's fans to be so powerful.

Of course, many issues must be discovered only after practice. The scale of the Westland company itself is not large, and the cost of employment in Hong Kong is very high. Huang Shiting has carefully accounted for the finance. Liu Ye now calculates double-digit orders, and their company is definitely losing money.

So this day, Liu Ye, who was in class, received a call from Huang Shiting.