Chapter 2214： Wow haha ​​every day?

Chapter 2202 Wow Haha Every Day? (Third more)

Yin Jun wants to make many drinks.

To be precise, there are many types of drinks he can make.

In the future, he can make the top products of the top ten beverage groups in the Chinese market.

For example, the earliest and craziest Rising Sun Ice Tea, then Wahaha, Robust's purified water, AD calcium milk, and then Wahaha's nutrition express, Danone's pulsation, Jiaduobao and Wang Laoji's herbal tea, Nongfu Mountain Spring Water-soluble C100 lemon juice drink, uniform fresh orange, Coca-Cola's beautiful juice source juice ...

These are all proven products that are very popular in China. Yin Jun will consider doing them in the future.

But things have to be prioritized and prioritized.

The thing pure water is not suitable now.

People in China have n’t been paying attention to buying pure water outside-it ’s good enough to drink boiled water at home. Is it crazy to spend money to buy boiled water?

Even if you are traveling or doing something, you must buy a variety of delicious drinks.

As for health or something, does it have anything to do with drinks?

Then those expensive drinks are not suitable for making.

For example, Jiaduobao is 3.5 cans, pulsation is 4 yuan a bottle, nutrition express sometimes sells 5 yuan.

Buying a bottle of these expensive drinks is equivalent to one day's salary for ordinary people. You said they would not buy it?

Even if it is bought for children, it must be counted to buy it, it is absolutely impossible to drink every day, otherwise it is not the family who drank northwest wind when eating normally?

Finally, what is the favorite drink of ordinary people today? Then just point to this production.

Once these few conditions are combined, Yin Jun has two initial varieties.

The first one is the best partner of instant noodles mentioned before-AD calcium milk.

It's the Wahaha AD calcium milk with a big slap in a small bottle. In fact, it has nothing to do with milk. It is a kind of milky drink.

It was sold by Wahaha in 1987, and slowly occupied the entire small bottled dairy beverage market, bringing Wahaha countless marketing products.

The group of young people born in the 85s and 00s spent their childhood drinking AD calcium milk.

At the beginning, the retail price was only one yuan per bottle, 6 bottles of 5 yuan, but a bottle of only 100 ml.

Anyway, for children, it is almost enough to drink two or two bottles of beverage. Usually parents will not let them drink.

Yin Jun is ready to do this.

There is no need to worry about the formula of AD calcium milk. This flavored drink is very common, and there are many Korean, Japanese and Japanese.

Just buy a small beverage company, get the product formula, and adjust it to suit the taste of Chinese children.

In fact, when Wahaha made AD calcium milk, in fact, it borrowed the Japanese. The most famous-the taste and creativity of Yakult Lactic acid bacteria.

If you taste it carefully, you will find that they have a lot in common, but Yakult must be refrigerated. AD calcium milk is more convenient and is directly stored at room temperature.

And the ingredients of AD calcium milk are cheaper and far less strict than Yakult.

As for the explanation that the year Wahaha will be launched, then don't worry.

90 years ago, basically Wahaha was in Lin'an, at most in the Jiangnan lap, and has not yet developed into a national posture.

The Kirin Group ’s shots are definitely extraordinary. It must be all the major cities in the country. With the advantages of funds and channels, it can directly grab this market back. It does n’t matter what the problem is.

In this world, if there is anything easier than making money for women, it can only be children.

Even if it is harder and poorer, Chinese people and most people in the world will not treat their children badly.

Yin Jun is not extravagant. Through the advertisement of China Television, the taste of AD calcium milk, various publicity and sales, etc. In the past five years, 10 billion bottles of AD calcium milk could be sold a year.

That is 2 billion bottles a year.

The total number of children between 2 and 10 years old in China now exceeds 230 million, but excluding those in rural areas, there are only about 100 million children in urban areas.

They drink 20 bottles each year. Is this number exaggerated?

No exaggeration at all!

In addition to the one-dollar bottle of AD calcium milk is not expensive, a more important reason is that the inflation in recent years has continued.

People's wages are constantly rising, and various prices are constantly rising.

However, the price of AD calcium milk will not increase, and it has been kept at 1 yuan a bottle.

You may feel a little more expensive in 1987, but you wo n’t feel much in 1988. In 90 years, you can really give your child a bottle every day. Children in rural areas can also taste it during the holidays taste.

This is the reason why AD calcium milk will develop so fast and sales so high later!

All right.

This is the first paragraph.

The second paragraph is also very simple, that is, iced tea drink.

That's the kind of ice tea launched by Rising Sun in 1993.

It's just that Yin Jun will definitely subdivide the market into ice black tea and ice green tea to take turns to seize this market.

Drinking too much carbonated drinks is definitely not good.

At that time, the advertisement will talk more about the benefits of tea and the advantages of iced tea. Naturally, there will be more people buying.

Speaking of which, Rising Sun deserves to die.

They not only managed chaos, production chaos, and sales chaos, but also short-sightedly monopolized the "Ice Tea" brand, and they were strictly forbidden to use it by other manufacturers, even if others gave money.

What made Master Kang and his unity later became only the name of ice tea, which became "ice black tea" and "ice green tea".

People's ice tea and ice green tea are booming, but what about the rising sun holding ice tea?

Of course it is dead.

If they are willing to let go of this market, everyone will make the ice tea market bigger, and the rising power and founder of Rising Sun will naturally also get the benefits brought by others advertising. People look at several different brands of ice Tea, sure many people will choose them.

Not only will they reduce advertising costs, but marketing costs will also be reduced significantly.

Not to mention the resurrection, it can be done for a few more years.

But the fact is that such companies have closed down, and with their management and marketing, it is a great insult to modern business if they do not close down.

The recipe for these two drinks is even simpler.

Xiangjiang and Baodao both have similar tea beverages. For example, Vitasoy Group is one of them.

Yin Jun will then buy several similar tea beverage companies and let them develop the flavor.

The overall process will not exceed half a year.

The production lines of AD calcium milk and ice tea are not imported from abroad by Yin Jun. There are many similar production lines in China, so you can entrust the factory to produce them.

Therefore, if it is Yin Jun who is going to be a beverage company, he can plan from now on, and the product can be officially launched in a maximum of one year.

The consideration now is how to find a good helm to carry out this series of preparations.

Chen Xin is the best person Yin Jun can find.

Not only is he young, he is less than 40 years old, but he also has extensive production management experience in food factories.

More importantly, his thinking is very open-minded. It is not the old-fashioned thinking of old state-owned enterprises.

If it is replaced by another person, how can the canned products of the second food factory now sell well across the tens of thousands of stores in 7-11?

...

Looking at the thick stack of plans brought out by Yin Jun, it reads Yin Jun's various plans for the beverage company.

Chen Xin turned it over roughly, and found what he wanted to see, and began to meditate.

Overall, this challenge is still very attractive to him.

Although the work in the No. 2 Food Factory is very vigorous, Chen Xin also knows that his own efforts are probably at this level, and no improvement can be made much.

Even if the output of canned goods doubles, he cannot have more room to exert his ability.

Either he was chained there by the second food factory all his life, or he was sent directly to another food factory.

Do n’t believe it, that ’s how leaders do now.

For talented people, they need to use it this way.

You can't say that they are so bad, but Chen Xin is obviously not willing to be a brick to be moved casually.

He hoped that he would have greater achievements and greater success.

Yin Jun can obviously give him this.

If he takes over the beverage company of Kirin Foods, then the overall beverage industry will definitely allow him to enjoy the same treatment as the instant noodle factory.

If he is done, he is one of the most famous business elites in China. He is a respected existence in the beverage industry in China. Then he has realized his ideals and won The biggest success.

And there is one more advantage, that is his own treatment.

The second food factory was actually pretty good to Chen Xin. He received thousands of bonuses last year.

But this is really nothing compared to Yin Jun's Kirin Group.

The general manager of the instant noodle factory over there received tens of millions of RMB in one year's salary plus bonus, which was several thousand times that of him!

When the difference in wages is several thousand times, that is still considerable.

After all, Chen Xin is a person who has been to a foreign country ~ www.novelhall.com ~ I know who will be the best in the future.

Even if he doesn't think about himself, but only about his wife and children, Chen Xin feels that he should need to earn more to let them enjoy a better life.

Therefore, he did not promise Yin Jun on the spot, but asked Yin Jun to give himself two days to consider.

Consider whether he can take on this important task.

If he can do this job after careful consideration, then Chen Xin will do it.

If he is really unsure, then Chen Xin can't do it, only Yin Jun and Gao Ming.

Yin Jun naturally agreed readily.

And the young man gave him great encouragement and affirmation, which also gave Chen Xin some confidence.

...

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(End of this chapter)