Chapter 2174： Prepare and attack

Chapter 2162 Preparation and Attack (Second)

The first washing and daily chemical giant to enter the domestic market in China is naturally Procter & Gamble.

Procter & Gamble in the Mainland, don't watch the advertisement on TV, always end with "Guangzhou Procter & Gamble", but in fact the name of its head office is called Procter & Gamble.

Hutchison is Hutchison Whampoa Company.

Procter & Gamble does not have any connections in the mainland. How to enter and how to develop after entering is not counted.

After several applications and temptations frustrated, Procter & Gamble finally turned to Li Chaoren for help and set up a joint venture with Hutchison Whampoa. Taking advantage of Li Chaoren ’s influence in Huajing and the close relationship between Xiangjiang and Yuezhou Take the first step.

Facts have proved that Procter & Gamble's strategy is completely correct.

Entering the almost blank market in China's mainland, they have made great leaps and bounds all the way, and they have directly become the number one in China in just 3 years, and they have not fallen.

The price they paid for this was that Hutchison Whampoa bought a 33% stake in the joint venture for HK $ 30 million.

Then in 1997, Hutchison Whampoa sold 11% to Procter & Gamble and sold it for $ 650 million.

In 2004, at a price of 15 billion Hong Kong dollars, 20% of the shares were sold to Procter & Gamble, and he only symbolically retained 2% of the shares.

But these 2% of the shares are still worth 1.5 billion Hong Kong dollars, which is 50 times the initial investment of 30 million!

Not to mention the various dividends of the past two decades, it is said that the investment and return ratio of the stock is 700 times, and it is really an absolute match for Li Chaoren in business.

This is also the most typical example of using influence for profit.

From this you can also see how much money Procter & Gamble has made in China and how high their position in the Chinese market is.

Tens of billions of share buybacks are willing, not sure to make more money, will they do this?

Come back.

In fact, Yin Jun has already seen that last year, the president of Procter & Gamble led his team to Huajing, but there was no result.

According to history, they will go to Li Chaoren for consultation in 87 years.

Then one year later, P & G Hutchison will be established.

Then Procter & Gamble will start its legendary journey.

So Yin Jun's time is quite urgent.

He has only one year to prepare, and then one year to seize the opportunity in the market.

Even if Procter & Gamble ’s strategy is implemented slowly, the time they set up factories and produce products will be slow, and the time given to him will not exceed 4 years.

In these four years, the Kirin Group must have a firm foothold in order to respond to the overwhelming attacks of P & G.

After all, speaking of the product's heritage, all of China's daily chemical washing industries can't beat Procter & Gamble together.

What we can rely on is only one step ahead, the continuous bombardment of advertisements, and the continuous R & D and upgrading.

Kirin Group does not have its own daily chemical washing plant, not even a research and development institution.

So what does Yin Jun rely on to get ahead?

Of course it was acquired.

For the acquisition of these domestic daily chemical washing brands, Yin Jun has no psychological burden at all.

Because even if he does not buy, there are other companies to buy.

For example, the largest scale of Shanghai Haijia, most of the brands were acquired by the United States. Johnson, but they later redeemed some of them.

As for other small brands, they are eaten by countless.

Many local brands did not even have the opportunity to go out of the country, so they disappeared.

As for the rouge gouache that was later branded as a national brand, it was purely made by a small workshop, and there was no technical content at all.

Otherwise, do you think that more than 60,000 R & D personnel of Procter & Gamble eat dry food?

People do not work hard and progress every day, can they have today's results?

Just rely on you to rely on the ancient secret recipe, and then slay the Sifang invincible?

Is there such a cheap thing? !

Therefore, after choosing to purchase these household washing and household chemical industries, Yin Jun is just the beginning. More importantly, it is to carry out upgrade investment in various aspects.

Especially for various effect technologies, it must be increasing at any time.

Before the Spring Festival this year, Yin Jun was already looking for someone to negotiate.

So far, he has five daily cleaning household companies to be acquired.

Among them are Huhai Jahwa, Jinwei Yumeijing, and Vigor 28.

It's just that these brands are big in China, but when they look at Yin Jun, the overall scale is not big.

The most valuable Shanghai-based Jahwa, when they made a joint venture with the United States and SC Johnson in 1991, their overall value was only 500 million yuan.

According to various surveys and estimates by consulting companies, their combined valuation is only 1.2 billion yuan, and it will not exceed 1.5 billion at most.

In terms of the current response, various companies and factories are still very active in joint ventures.

After all, the country ’s market is so large, and it seems that there is no way to occupy such a large market because of the lack of funds.

Now that Yin Jun has used the funds to help them increase production and sell more things, is n’t that a good thing?

The attitude in the city and province is also very exciting.

Signs such as investment attraction and joint venture companies have long been one of the core contents of their work.

Kirin Group is already one of the world's top 50 groups and the industry of the world's richest man. The boss is still Xiangjiang people.

Taken together, these aspects are definitely better for Kirin Group than for foreigners.

Moreover, its reputation is not worse than that of Huamei and Huari.

You see, it is reasonable to say that the factory is very serious, the local government is also very urgent, and the Kirin Group is willing to spend money. Is n’t this a match made in heaven, and the big official Simon encountered ... well, anyway, I ’m so unwilling By the way, shouldn't the business be completed after three times, five times divided by two?

This is certainly not the case.

The reason is very simple. The factory needs a lot of capital, and they are willing to let the Kirin Group joint venture to take control.

But they don't want the Kirin Group to participate in production and operation, just let the Kirin Group invest in it and wait for the profit to be distributed.

Everything else is managed by them.

What a joke? !

The negotiating team of Kirin Group was shocked.

What are your strange ideas?

Oh, we paid the money, we are the largest shareholder, but we can't control anything?

Also, you said that you made money for us. If you say that it is not good to hear, we cannot receive all the information. So how much do you earn, do we know?

Besides, who can guarantee a certain profit in business? You lost money in the end, but it's not us who suffered the loss?

The negotiating group thought that these factories were teasing them, and they immediately exited.

When Le Yiling talked to Yin Jun, she thought the same way.

Yin Jun smiled bitterly.

This is really not a group of factories teasing people, but they really think so.

The reason is that they think, how do you outsiders know how to operate and how to understand the things in our factory?

Rather than letting you blindly command, affecting work efficiency and production quality, it is better to come by ourselves.

Ok.

Yin Jun couldn't manage it.

Although he knew that the ideas of these factories were very simple, it did not mean that he would get used to them.

The problems with these factories are inherent to those of state-owned factories. They simply cannot survive the competition of modern commerce, let alone grow and develop.

It is necessary to undergo strict system reconstruction, various reforms, and modern management measures, as well as the efforts of the laboratory research and development room, to make these old factories rejuvenated.

The reason they feel good about themselves now is because Procter & Gamble has not yet come in.

It belongs to no tiger in the mountain, and the monkey is called king.

When these modernized companies arrive, they will be able to beat them with a single set of punches, and they will be struggling.

If it were not for the awakening of the Chinese consciousness of domestic production in the future, and then pay more attention to cheap things, these factories have no chance to make a comeback.

Even so, how do they add up to a market share of no more than 20%? How sad is this?

Therefore, they must break their unrealistic illusions from the beginning, and they cannot be allowed to continue to control all kinds of powers, especially the rigid management group, let alone Le Yiling, even Yin Jun doesn't want any of them.

Kirin Group's strong protests and decision to put the negotiations on hold have panicked local governments.

They definitely hope that Kirin Group will settle on their side.

As long as you think about the Kirin electronics factory in Lin'an, the record factory in Lin'an, and the instant noodle factories in Beijing and Yuezhou, you know how much economic aggregate Kirin Group will drive and how many people will be employed, and Employment and development of the entire industry chain!

With such a good company, they desperately settled down on their own side, and after taking over the factory, they developed all the way to the peak of life.

But the result is that you people in the factory are angry?

Is there any **** concept?

Do you still listen to the command?

In the city ~ www.novelhall.com ~ and even in the province, a meeting was immediately held. After the tone was determined, the group of factory directors and managers were directly criticized and educated.

The factory directors are not worried about the Kirin Group, but they are directly under the jurisdiction of Zhengfu.

After a few more visits, they couldn't bear it, they could only be forced to start the second round of negotiations.

But when the negotiations were actually conducted, all kinds of moths were flying in the sky, and their various wonderful requirements and conditions made the five teams of the negotiating team very headache.

It's been 3 months now, but there is no breakthrough.

This made Le Yiling annoyed and there was no good way.

You have to talk about it at the beginning, and when you start working later, you won't have more trouble.

Don't make a joint venture with everyone at the beginning, but finally fight each other and break down the whole factory, that is what makes people cry without tears!

(End of this chapter)