Chapter 2045： Advertising fees skyrocketing again!

Xiangjiang, broadcast channel, the famous Wutai Mountain.

In fact, the five radio and television stations are less than 100 meters apart.

When you look up, you don't see your head, but you are talking about them.

Therefore, the movement of people between several TV stations and radio stations is very frequent, and there is nothing embarrassing.

But this is also before.

Apart from the commercial radio station and the Xiangjiang radio station, the current three Davids view, the flow of personnel has gradually slowed down and fixed.

In the past, it was because there were advantages and disadvantages. When you have a movie, I will come here to play a little bit. When I have a movie, I will find someone from outside to join the crew.

But it is different now.

Three David TV dominates the number of viewers in Asia. TV series and variety shows with more than 100 million viewers have appeared, resulting in increasing influence and financial resources.

Now they can be said to be good soldiers. They work hard all day long to do various TV series and variety shows. There are multiple crews at the same time, and they are not afraid of spending money at all.

Since this is the case, the three major television stations already have their own team, but they are simply too busy. Where can they go to make a guest appearance and earn pocket money?

Three David also realized this, in order to stabilize their core lineup, they have strengthened their contracts with artists and producers, and even benefited with the middle-level actors and producers below.

By the end of the second half of 1985, basically, with the exception of the dragon actors underneath, many actors with famous names on TV were all fixed by long-term contracts.

It ’s not enough for them to sign a long contract without giving more money.

Otherwise, when hiring people, no one can be found, which affects the number of viewers, which is a big deal.

Well, now three David TVs no longer emphasizes ratings.

Xiangjiang ’s TV ratings are basically of no use to them. They emphasize the number of viewers throughout Asia.

Their advertising revenue is also based on this standard.

TV stations basically rely on advertising revenue to live their lives, so advertisers are dads. What they value most is what David needs to get.

For example, ATV's "Survivor", after the announcement of the plan in the second season, found that it is four episodes longer than the first season, that is, the amount of one month, basically covering half a year.

As a variety show, if the time is too long, it will lose its freshness.

But there is no way. Countless advertisers are holding money. If you want to join this super-phenomenal variety show with a number of viewers, it will break through 100 million. Therefore, you have to lengthen a few episodes to accommodate their advertising costs and make advertising more. effective.

correct.

The advertising costs of the three Davids in the 85-86 year have also been released.

"Kylin Daily" used a full 3 pages to report this advertising feast.

Yes.

Advertising feast!

The number of viewers from "Survivor" has exceeded 100 million, the number of viewers from "Star Teacher" has skyrocketed, from the "Chinese Food Tournament" to the steady play, from the TV series of three Davids, you are catching up with me, everyone knows the advertising fee for the next year It must be a sky-high price.

Compared to last year, there will definitely be a slight improvement.

But when the ad sponsorship fee came out, it still scared people.

The advertising cost of Wireless last year was 2.5 billion Hong Kong dollars, ranking the last one of the three Davids.

From last year to this year, in order to pursue a good number of viewers, in order to cope with the pace of listing, wireless pains and pains, and spent a lot of money to do TV dramas and programs.

Their three major gold producers, Wang Tianlin, Li Tiansheng and Du Qifeng, after several years of groping, gradually stepped out of their own pace and ushered in a surge in this year.

Among them, the two costume TV dramas produced by Wang Tianlin-"Little Li Feidao" and "Three Young Masters' Swords", played a combination of Liu Songren and Wang Minquan, Miao Qiaowei and Huang Xingxiu, and won many audiences who like martial arts dramas. The number of viewers has been stable at around 50 million people.

Li Tiansheng has done his best urban drama, and is also a popular police gangster drama in recent years, called "You Chasing Me", which mainly features Huang Rihua and Chen Fusheng, and won a maximum of 70 million people without accident. The number of viewers recorded.

The last one, Du Qifeng, came directly to a sword and walked forward, and made a crime-themed TV series-"A Life in the Dead", which talked about the newcomers between the two communities. s story.

This story represents Du Qifeng's cruel description of the rivers and lakes, but the most important thing is that he made the plot very dog-blooded, from sympathy to individualism, from side-to-side fighting to the final break, from the sweethearts to the love triangle , But eventually died in conflict ...

These plots are annoying, but in the actual viewing process, it is because of the skills of Du Qifeng's rhythm processing, the atmosphere of the plot, etc. that make everyone gradually fall into it and want to stop.

In the end, the average number of viewers in "The Deadpool" reached 70 million, and the highest reached 90 million. It broke the record of "The Deadpool" and almost reached the hegemony goal of 100 million viewers!

"Chinese Food Competition" is more popular with overseas Chinese than the old-fashioned "Happy Tonight". With the cooperation of the host and guests getting better and better, even invited artists from Korea, Japan and Japan. The singers are guests, so people from Japan, Japan and Korea are also attracted every week and contribute to the number of viewers.

This program brings an average of 50 million viewers to the wireless, although it is not as good as the "survivor" burst, but its audience is 30-60 years old adults, and it is very loyal, just right Advertisers can be advertised for this group of customers, so it is still quite popular.

Finally, after such a pass, the advertising cost of wireless 85-86 reached an unprecedented 3.2 billion Hong Kong dollars, an increase of nearly 30% compared with 2.5 billion last year!

In terms of wireless, this is a huge improvement. Even with their stocks, it has risen for three days, and the market value has skyrocketed by more than 12%, reaching 27.7 billion Hong Kong dollars.

With the wireless shares in his hand, Shao Yifu has become a billionaire, which makes people envious.

But what is more enviable and amazing is ATV.

With "Survivor" as a super-skilled variety show to suppress the battle, ATV's advertising fee for the year 85-86 was 3.9 billion Hong Kong dollars, almost breaking 4 billion!

Their advertising cost last year was only "only" 2.8 billion Hong Kong dollars, and now they have increased by 1.1 billion at a stretch, an increase of almost 40%! !

Such increases can only be compared in the first year of their conversion to satellite TV.

It's no wonder that ATV is planning to directly transfer more than 50 staff members this year, and will also make every effort to guarantee the production and broadcast of the second season of "Survivor".

According to the comparison between ATV and Wireless, if ATV is also preparing to go public, Nomura Securities has valued it at 30 billion Hong Kong dollars.

When such a high-value TV station was placed when ATV was first established, who dares to imagine?

In July 1979, Qiu Degen bought all of ATV's shares, but only spent 200 million Hong Kong dollars.

In the past six years, ATV's valuation has reached HK $ 30 billion, a 150-fold increase!

Even the most powerful companies in Xiangjiang, in terms of overall profitability, no two can surpass ATV.

I'm afraid that Yin Jun's Kirin Group can only be better at Bias.

But Yin Jun is a genius, no one else can compare.

Such an investment by Qiu Degen has stabilized the sum of all his investment income in the previous 60 years. Why not make him proud?

Because of the strong influence of ATV, Qiu Degen has done much better in overseas business.

He listened to Yin Jun and called several sons to Singapore, Malaysia, Thailand and other places to explore new markets.

The industry involves hotels, amusement parks, trading companies, etc.

The sons are quite respected in the locality because of the name of "the son of ATV boss".

Qiu Degen is going to use this method to see which son is more suitable for inheriting his family business.

The development of ATV is so good, almost the advertising cost has reached 4 billion Hong Kong dollars, which is better than the Kirin Satellite TV.

Its advertising expenses for the next year also exceeded the 5 billion mark from last year's 4.6 billion Hong Kong dollars, reaching 5.1 billion Hong Kong dollars.

This is an unprecedentedly high price in the history of TV stations throughout Asia.

Even in the days when the economy and entertainment have been very developed, the major TV stations have never had such high advertising revenues.

The reason why Kirin Satellite TV can get such a high advertising fee is also taken for granted.

Because every year it is making steady progress.

Needless to say about TV series.

Xiao Sheng only produces one TV series every year, which is enough to hang almost all TV series.

The investment of big production, big cost and big star, basically the production cost of TV series can be more expensive than the movie. Such a genius can only be taken out by Kirin Satellite TV.

It is because it is done so seriously that it is popular.

Last year's "Secret History of Filial Piety" was born under this circumstance, reaching a record number of 100 million people.

This year's "The Story of Qianlong" starring Zheng Shaoqiu and Zhao Yazhi has not been finished yet, so many advertisers have set their sights on it. They will try their best to get a place here.

Then after Xiao Sheng counted down, Qi Qiyi and Dentsey, two gold producers ~ www.novelhall.com ~ are basically customized urban dramas.

With a variety of well-received TV series sequels, as well as new attempts, plus a large number of new stars and powerful stars of Kirin Satellite TV, at least 60 million viewers can be reached.

Even if it is a TV series made by unknown producers, there are generally 20-30 million person-times. Both ATV and Wireless are good.

"Produced by Kirin, it must be a good product"

Such slogans are not just shouting for two or three years, this is also recognized.

The other is its variety show.

"Star Teacher", who was born this year at the Spring Festival, attracted the audience with a new program and perspective.

The broadcast of the two programs so far has accumulated countless fans for this variety show.

I heard that Xiao Qian, who is popular in Asia, will participate in the next show. The other two beautiful female stars are also young and beautiful. Maybe they can directly break 100 million viewers with their efforts.

In addition, Kirin Satellite TV has a more comprehensive and refined news channel.

Spend a lot of money to collect all the Asian news, coupled with sharp comments and reports, won the love of Asian people.

Unconsciously, the number of viewers on the Kirin Satellite TV Channel now easily exceeds 100 million every day, which is not expected by many people.

Although the advertising value of the news channel is not so high, it represents a kind of big picture, and it is awesome to involuntarily.

The influence of the media group on the people is also above the credibility and the number of people it covers.

In this respect, Kirin Satellite TV is the first in Asia. It seems to echo with ABC of the United States and contribute to the strength of Kirin Group as the world's first media giant!

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