Chapter 1969： The beginning of the mainland box office

After talking to Tan Guofu and putting down the phone, Yin Jun looked at the information prepared by Ye Linqinwa.

This girl has a natural talent for language. For Chinese square characters, it will be easy to master in a few months.

Now she can already handle various documents proficiently, sort out various materials according to Yin Jun's needs, and summarize them before Yin Jun's case.

When I came to Shanghai this time, the boy also brought Ye Linqinwa.

Since the afternoon, she has been waiting for phone calls and faxes in the room.

Just one hour after the summary time, the "Kirin Inland Cinema Total Box Office" most wanted by youngsters has been sorted out.

Ye Linqinwa is quite strict with engineering students.

Not only did she organize the data, she also used a variety of color pens and made a graphical table so that Yin Jun could see it more clearly.

Today is the first day of the official opening of the Kirin mainland cinema.

At the Kirin Cinemas in the 8 Kirin Commercial Plazas, a total of two films were released. As of 10 o'clock, five films were released. The total box office is 40,000 yuan.

The first part is "Strike Treasure 1", and the second part is "Police. School 1".

The first "Avatar 1" is still 6 years ago, and the third one has been filmed this year.

No matter how good it is to make money in Duo Qibing 1, no matter how classic it is, after 6 years, the copyright is not so valuable.

Not to mention that the copyright purchased by Yin Jun is only in mainland China.

George Lucas knew very little about this barren land and didn't care much.

After Yin Jun proposed a package price of an average of 1 million dollars for a movie and bought 20 years of domestic rights for these movies from Lucasfilm, he agreed without thinking.

Therefore, regardless of whether it is the series of "Strike Treasure" or "Star Wars", whether it is released now or later, Yin Jun has obtained the copyright.

This purchase agreement will not expire until 2000, and the price of $ 1 million will not change.

However, the agreement also stipulates that it must be released in the mainland of China one year after the film is released.

Then this copyright is limited to the movie theater, if you want to make video and other peripheral products, then Lucasfilm also enjoys a 50% share right.

This share is higher than the average, but it involves business, and Lucas is such a reality.

He wanted to come because he knew that in China, the video tape was not sold very much, so he proposed such a sky-high share.

Anyway, it is better than nothing.

Compared to these illusory things, the copyright of more than 10 million US dollars is enough.

Buying Lucasfilm's movies, Yin Jun was a brave one, but when buying other Hollywood's six major and small and medium companies' movie libraries, the negotiators sent by Yin Jun seemed to be a bit arrogant.

But everyone is the same as Lucas, and is not very interested in such a poor and backward place in China.

The copyrights that were not sold before can now be sold for hundreds of thousands, millions or even tens of millions, which is really a windfall.

After such negotiations, the North American branch of Kirin Group spent a huge sum of more than 200 million US dollars and bought more than 500 movies in total.

Now these movies are all in the Broadcasting Bureau, waiting for various reviews.

Although Yin Jun had already requested that the procurement specialists should buy movies suitable for the mainland standard, it does not mean that these movies can now pass all the levels.

"Raiders of the Lost One" is one of the movies that has been reviewed.

Compared with those films in the United States and China, the films made by Hong Kong compatriots are much looser in the review. The slightly cheaper films like "Police. School" also passed the inspection smoothly.

According to Yin Jun's estimate, at least 300 movies can be purchased from the United States and 400 movies are not impossible.

As many as hundreds of old movies, of course, it is impossible to release all of them on the Kylin Cinema. The Kylin Cinema will definitely broadcast the best movies. This is a need for brand building.

Besides, the Kirin Cinema now has 8 movie theaters, with a total of 7,200 positions. If you follow the usual rules, if a movie is full for a month, it will not be broadcast for decades.

Not to mention that there are hundreds of Xiangjiang movies waiting.

Therefore, these old movies, whether they are from the US or Hong Kong, Yin Jun is planning to sell them to the mainland cinema system in the future.

According to the old rules, each recent movie must be more expensive, and only sell copies to them, about 2000-3000.

However, it is not appropriate to sell these old movies so much again. Gan Guoliang and Yin Jun mentioned that about 10 million would be enough for a movie.

In the 1980s, there were a lot of movie theaters in the country, larger towns and townships, and some provincial capitals had five or six. The number is less than 20,000 movie theaters.

At this price, even if the cost of copying and translation is added, the total cost will not exceed 15 million copies.

The cost of the copy distributed to each house is only 750 yuan.

In the 85-year-old movie fare, the average price of large cities is around 5 cents, and that of small towns is around 2 cents, but their seats can all be more than 1,000.

You can play at least 5 games a day, even if the attendance is only half, it should be almost 1,000 pieces of movie ticket income. ——In the 1980s, people had no other entertainment activities. Watching movies is very fashionable. It is not uncommon for movie theaters to be full.

After half a month of normal playback, the movie ticket income is 15,000. Excluding all the costs of screening, cleaning and maintenance, labor wages, etc., it is more than enough to earn 10,000 net.

On average, a movie theater can earn a net profit of more than 20,000 yuan a month. What's wrong with them?

However, 10 million yuan, according to the market price is only 10 US dollars, which is far from the purchase price.

This part of the loss must have been undertaken by Yin Jun.

One is to develop the habit of mainland people watching movies, and the other is Yin Jun is doing good deeds.

It's so rich now. I ask my compatriots in the Mainland to watch some good movies. What's wrong with it?

If they do n’t watch movies now, after 30 years, where will new audiences be willing to join, willing to contribute more than 5 billion yuan to the box office for excellent movies like “War Wolf 2”?

The above is an old movie, most of which are Kirin Cinemas, which are not ready to be released by themselves, so it is a deal.

For those good movies that will be released on the Kirin Cinema, you have to follow the rules.

Kirin Cinema will sell each movie to the movie system according to the freshness and wonderfulness of the movie.

Not a single price, but sell 2000-3000 copies, each 10,000.

Two years ago, the cost price of copying was still 2500 yuan, but under the constant public relations of technology, under various cost savings, and the number of copies made has continued to rise, it has dropped to 1,500 Hong Kong dollars.

Don't doubt it, it's so cheap.

The United States is so dynamic that it is tens of thousands of copies, which is high production cost and high profit-you think about it, according to the work attitude and efficiency of the American people, especially in the industrial factory category, 5 people can compare A hardworking Chinese?

Then the more expensive copies are 3D and IMAX copies. Those with high costs are normal.

But now the cost of film copying can be reduced to 1,500, which is also a triumph of Kirin Copy Company.

As a result, copies of each movie are sold to the mainland cinema system, and basically Kirin movies can earn 20 million Hong Kong dollars.

Relative to the huge market of 1.3 billion people in the Mainland, this price is almost a loss.

But if you think of the closed state in the mainland today, the profit of 20 million Hong Kong dollars is still a good addition.

It is only a pity that the 20 million Hong Kong dollars here are paid in RMB. After all, they are not rich enough to use foreign exchange to buy movie copyright copies.

If all the money for the Kirin movie is okay, but for so many movies of Xiangjiang, when the Kirin movie was introduced to the Mainland, it charged a 20% distribution fee, and the rest of the money was paid to them in Hong Kong dollars.

Therefore, the loss of this exchange rate was also borne by Kirin Movies.

no way.

In order to satisfy the market of both Xiangjiang Film and Huaguo ~ www.novelhall.com ~ so that both parties can profit together in harmony, Yin Jun's loss is necessary and meaningful.

Only by letting them see that they can make money in the Mainland market and train more fans will Xiangjiang Film get closer to the Mainland.

Only by allowing mainland fans to see more Xiangjiang movies of the same origin, can they be more like Xiangjiang movies and cultivate their sense of belonging to Hong Kong movies.

For example, "Dao Bao Qi Bing 1" and "Jing. Cha School 1" released today, because they are movies from a few years ago, Kirin Culture Huajing Branch sold 2,000 copies, and the rest were left to major movies. The studio went to make a copy and made money.

The following movie theaters with various copies can also benefit from low cost.

But there is also a requirement for Kirin Culture, that is, 2000 copies will not be available to them until after 2 weeks on the Kirin Cinema.

To put it bluntly, this is to prevent piracy. Let the Kirin Cinema have enough time to train its own cinema-the latest and best movies, only we are playing in the first two weeks, even if the price is a little more expensive, like People who watch movies will also take care of business.

This is also the main reason why 40,000 yuan can be sold at a high price of one yuan today.

After all, there is no place for such a blockbuster in other places!

The total box office score of 40,000 a day, let alone 30 years later, is now in Xiangjiang, which will make people laugh.

But the situation in the Mainland is different. The film market here is not as formal as it is after 30 years. It is really good to have this beginning.

Therefore, seeing the total box office of 40,000, Yin Jun felt a sense of excitement that "the first step was finally taken."

Seven years after going to Xiangjiang, I finally had the opportunity to start building my own movie empire in the Mainland!