Chapter 1967： Next step

Even knowing that these Kirin commercial squares will continue to grow and develop in the future, Yin Jun will not lose his head and will develop Kirin commercial squares into small cities.

In the eyes of teenagers, the development of Wanda Plaza towards third- and fourth-tier cities is actually a big failure.

The first is to lower the style of Wanda Plaza, making it a shopping mall complex across the country in the eyes of the people, and nothing more.

In terms of grades, it cannot compare with Joy City or Intime Center, and it is impossible to compare with Taikoo Li.

The latter three models are very good, and they are only opened in the bustling first- and second-tier cities.

Especially in Taikoo Li, when people mention it, it is the existence of the tall, many large group companies, would rather spend more money to open a store here.

This is especially true for the young people who are consuming. They want to buy something for dinner and entertainment. Taikoo Li is so high-key, why not go? Would you like to go to the Wanda Plaza like the turtle?

Wanda Plaza opened to the third- and fourth-tier cities across the country. On the surface, it seems to expand its sphere of influence and increase its own revenue, but the reality is that many Wanda Plazas in third- and fourth-tier cities cannot support its operations. , It ’s not a problem, it ’s a trouble.

If it were n’t for Wanda Plaza to build a lot of houses behind their mall as usual, this model is probably already over.

The second is that this involves a large amount of capital and bears extremely heavy debts, which greatly dilutes the overall profit of Wanda Plaza.

Originally starting in the 2000s, Wanda Plaza expanded towards the nation's first- and second-tier cities.

The price of the land they obtained at that time was very cheap. Often, the value of the land had more than doubled before the house was repaired. When the mall opened, the consumer crowd was hot, the rents continued to rise, and Wanda Plaza tasted it. Great sweetness.

The shops and housing behind Wanda Plaza also received the same bumper harvest. They also met the era of skyrocketing housing prices, so they earned a lot of money after repairing them.

At the same time, these middle-level consumer groups have also brought a lot of people to the business body of Wanda Plaza, supporting the further development of Wanda Plaza's business.

This is also an important reason why Wang Shoufu became the richest man in the first few years of the 10s.

Conform to the development of this era, follow the footsteps of the era, you can make a fortune!

But after 10 years, Wanda Plaza has begun to spread to the third and fourth tier cities.

Their size has expanded from more than one hundred seats to five or six hundred seats, claiming to reach 1,000 seats by 2020.

Coupled with the large amount of land and the construction of a large number of real estate, this has put Wanda on a heavy burden of bank loans.

The pressure of high interest and repayment makes the overall profit of Wanda Plaza until 2020 is still a very low number.

And in another seven or eight or ten years, even if the debt of Wanda Plaza is paid off, they will also encounter the worst stage of the real economic downturn.

Decreasing passenger flow, lowering rents, etc. are all huge problems, which are in front of Wanda's decision-makers.

Whether or not you can pass this level is definitely a huge test for Wanda.

So you see, if Wanda does not pursue a large and comprehensive national layout, but only strengthens its layout in the first or second-tier 50 cities, how good should it be?

Not only will they get such huge profits for more than ten years, but they will also firmly fix the consumption habits of the surrounding people to themselves, and they will not bear such huge debts.

Even if it is the cold winter of the real economy more than ten years later, they can face it calmly.

After all, if they ca n’t support it in the first- and second-tier cities, it means that the economic situation is very serious.

Yin Jun is now learning from Wanda's experience, as long as he firmly controls the scale of Qilin Commercial Plaza and honestly develops in the first and second lines.

In addition, in order to cope with the real economic winter after 30 years, Yin Jun also specially added the Taikoo Li module to the Kirin Commercial Plaza. Under these two phases, it will definitely be more moist than other commercial complexes.

Come back.

Today, the sales champion of Kirin Commercial Plaza is a supermarket, but in fact its department store sales are still good.

If it is not a lot of clothes and shoes, the price is still a bit expensive, I am afraid that more people will buy.

Tan Guofu was a little lost, but Yin Jun did not care much.

After all, Tan Guofu is a Xiangjiang person. He has not studied in depth the background of the current times in the hinterland, nor does he have a very clear understanding.

Now in 1985, although the mainland has begun to change, open, and let go, some people ’s clothing has also got rid of the black, gray, and white colors and styles of the previous 30 years. Less vivid colors, but overall, this group accounts for less than 10% of the total population.

Don't get me wrong, it's not the total population of the country, but the population of big cities like Beijing, Shanghai, Guangzhou and provincial capital cities.

If it is placed within the total population of the country, it is probably about 2% -3%.

The proportion is too small, and the folk customs are too conservative, which is also an important reason why beautiful clothes and shoes are not very easy to sell in this era.

Of course, the main reason is not this, but people's income level, and their consumption concept.

One month's salary is saved to buy bicycles, two or three months' salary is saved to buy household appliances ... they can afford it, but if one month or even half a month's salary is used to buy a piece of clothing, a pair of pants, A pair of shoes, they are absolutely unwilling.

Go to the supply and marketing cooperative to pull the clothes and pants, and find a master of the sewing agency to make a set?

The shoes are a little more troublesome, but the white mesh shoes and cloth shoes can be worn on weekdays. If it is really necessary, a pair of leather shoes of twenty or thirty will be skyrocketing.

They all came from difficult times. Most people know what is saving and inventory. Those who need to buy must buy it, but if they can save, it is better to save seriously.

So today, almost everyone who buys clothes and shoes is under 30 years old, and none over 40.

Yin Jun did not tell Tan Guofu that people who are now over 40 years old, even after 30 years, when their wealth is sufficient, still can't bear to buy things.

Most of what they wear and use at home is bought by their juniors, and they are reluctant to spend it themselves.

Therefore, the focus of Kirin Commercial Plaza is not this group of people whose consumption habits have been fixed, but should be young people under 30 years old, or even under 20 years old.

They are the main force of future consumption.

Their lives are very good, just in time for this earth-shaking revolution, and they will experience huge changes in wages from 50 to 100, 500 to 1000, 3000 to 10,000 or more.

When the people have enough income and enough wealth to control their wealth, of course they are willing to spend and buy various clothes and shoes.

This is still the people born in the 50s and 60s.

If you change people born in the 70s and 80s, you will be more willing to spend money.

Children after 90 and 00 ...

Ha ha, they are even more experts in using money. In the future, there are countless online platform loans, and the main force of the pit is them. When did you see people in the 1970s and 1980s plunge into it on a large scale?

These children spend more on shopping and enjoyment. Thousands of clothes and tens of thousands of leather bags that fathers and grandparents are reluctant to buy are all taken by them without fear, and they are also called "life." Just enjoy in time. "

Ok.

Li Chaoren has a very famous saying. In their days, few people said it.

That is "I start a family and start a business, all the small money is saved by a cent. And it is with such a sum of accumulated funds that I can start my business."

Young people do not even have the initial accumulation, so they deliberately become rich in the night and become the next Li Chaoren, the next pony brother, the next horse father, that is simply daydreaming.

Of course, many of these people's consumption are actually integrated commercial entities such as Wanda Plaza and Taikoo Li, which is one of Yin Jun's major customers.

Moreover, this is also what happened 30 years later ~ www.novelhall.com ~ I think it is too early.

What teenagers have to think about now is just to maintain the momentum of this explosive integrated business.

People's consumption level and mentality in the 1980s can't be compared with those in the 1990s, let alone after the 2000s.

Therefore, many supermarkets, general department stores, and so on, only appeared in the early 1990s. After the 2000s, Wanda, such as integrated commercial institutions, became popular, and there are historical reasons.

It's just that in today's era, people don't have the pressure to buy housing. If they guide their consumption concept and let the Kirin Commercial Plaza develop, it will definitely not be a problem.

The reason why first-tier and second-tier cities can become first-tier and second-tier cities has basically passed thousands of years of history. It was placed in the age of Xianxia. This is the urban version of the heaven and earth.

For example, in Yuezhou, during the Song Dynasty, thousands of ships shuttled back and forth every day, which was very lively.

There is also Rongcheng, which became the capital of the Shuchuan Basin for more than a thousand years.

Not to mention Huajing. The Yuan Dynasty was our capital since the beginning of the dynasty. It has lasted for seven or eight hundred years. Except for the decades of Zhu Yuanzhang and Chang Kaishen, almost nothing has changed.

These first- and second-tier cities are inherently attractive to attract crowds and rich people.

The vast majority of the rich are basically here, and the population exceeds 2 million and 3 million, so even if they take turns to consume, it is enough to maintain the turnover of the Kirin Commercial Plaza.

If you change to a small city, you can only keep your eyes on the daily consumption of each of them, so as to maintain it.

Yin Jun was unwilling to do this kind of worry.

Doing business is really easy for big cities to develop!

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