Chapter 1962： Good movies (1)

"Valley of the Wind", which was released in April, has now entered a stage where it is almost finished.

After six weeks of release, Kirin Cinemas and several theaters together gave more than 1,200 screens. The result is that "The Valley of the Wind" has a box office of 2.3 billion yen in Japan. The rest of the box office also has More than 1.5 billion yen.

It is expected that by the time of the release, more than 4 billion box office will definitely be available.

This also created an unprecedented record of Japan ’s animation films. Hayao Miyazaki, Takahata and Toshio Suzuki have become famous since then, and have been hailed as “the greatest partner” by Japan ’s animation and film industry.

Of course, Yin Jun, who is one of the theater script adaptors of "The Valley of the Wind", is also worshipped by people as always.

Although Miyazaki, according to Yin Jun ’s request, did not use Yin Jun as a selling point in their promotion, after all, the script was carefully modified by Yin Jun, and they could not not write Yin Jun ’s name on the script author.

However, the three of them do not do this, and the elites who do not represent the theater line do not take this as a point of view.

In fact, many people who really understand the film market know that with the sign of "Yin Jun's work", the box office will definitely increase a lot.

Therefore, the person in charge of Kirin Cinema and Co-Operative Cinema has slogan Yin Jun's participation in the production. The promotion also focuses on this. Even in many Southeast Asian countries, Yin Jun has become the only promotion focus.

This is no way.

Although Qilin Cinema is Yin Jun ’s private industry, they also have performance requirements and they must operate in accordance with marketization, so they have their own set of rules.

Borrowing Yin Jun ’s name and exaggerating Yin Jun ’s role in the Valley of the Wind is a very pediatric matter.

If it weren't for Yin Jun to be their boss, they would be able to advertise "The Valley of the Wind" as the news that Yin Jun participated in the whole production.

It's just that in Japan, this kind of propaganda is much less, Yin Jun is just side by side with the three of them.

Some Japanese newspapers and magazines are also taking care of their own people, focusing on promoting the three people of Miyazaki, which also laid the foundation for Miyazaki's popularity.

In the final analysis, however, the good box office performance and word of mouth of "Valley of Wind" is still due to its own quality.

With all the lessons learned by Yin Jun from later generations, the theater version of "Valley of the Wind" is completely an upgraded version of the mood and style compared to its own comics, so it has achieved better results than the previous generation. Is not surprising.

The previous "Valley of Winds" had only 1.1 billion yen.

What went wrong was not the quality of the production of "The Valley of the Wind", but that Miyazaki was not well-known, and there was no good strategy for publicity.

After "The Valley of the Wind", Minho Suzuki suddenly realized the epiphany. The first step of the publicity strategy was well confirmed on the "Kiki's Delivery Service", and then began from the nearly 20 billion yen box office in "Princess Mononoke" , Laid the guru status of Miyazaki's box office and word of mouth double harvest.

Therefore, in Japan, Miyazaki is the only film master who can be compared with Akira Kurosawa.

I am afraid that the future will not be able to produce such a great two directors.

"The Valley of the Wind" is not a masterpiece of Miyazaki's masterpiece, but the current Japanese audience is not the one who has been fed by various movies. They are now watching "The Valley of the Wind", which is enough Moving.

That's why Miyazaki blasted so much box office over 2 billion yen.

The production cost of "Valley of Winds" is 400 million yen in total, and the promotional cost is 300 million yen. If the tax rate is not calculated, the 50% of the box office in Japan will be calculated. Let Kirin film recover the cost and earn 300 million yen.

Not to mention that there are more than one billion yen at the box office overseas. In the future, the total will exceed 4 billion yen, which is a sure thing.

Before this, there was no Japanese director who could make a Japanese movie with a box office of more than 4 billion yen, not even Kurosawa.

So since April, Hayao Miyazaki has ushered in countless flowers and applause, which is not surprising.

Such success also made Miyazaki admire and admire the genius young man who has always encouraged him and believed in his strength.

It is said that Mr. Yin Jun has golden eyes and flamboyant eyes, and now it seems that it is really correct!

Miyazaki decided that after a short vacation, he would start the conception of the second animated film, and return Mr. Yin Jun ’s trust in himself with better results.

...

The box office of "Valley of Winds" seems to be a lot of 4 billion yen, but it is only about 30 million in US dollars.

A total of 30 million US dollars at the box office, Xiangjiang can not even rank in the top ten of the year, let alone in the world.

From this point of view, the Japanese movie market was occupied by Xiangjiang movies in the 1980s and 1990s, and it was not without reason.

Even if it is Japan. The box office champion of all time — the same is Miyazaki's "Thousand and Thousand Searches"-30 billion 400 million yen, but also more than 250 million US dollars.

After entering the country in 2011, Hua Guo relied on strong and strong market demand. It began to break the record from 200 million US dollars in a breath, until Wu Jing's "War Wolf 2" more than 5 billion yuan, has long been far from the Japanese. Of the movie market is left behind.

In this time and space, "Valley of Wind" is not only an excellent animation work, but its waves outside Japan are still very small.

The box office of more than 10 million US dollars is not enough to attract attention.

However, this is not the case for another film that was released in early May.

It is not an exaggeration to describe it with "expectations" and "expectations".

Its name is called "Resident Evil".

This single-page comic that was officially published on January 1, 1980, five years ago, has now released more than 30 episodes, has more than 500 million comic fans worldwide, and is a comic popular among adults and young people. book.

After so many years of hard work, its comic fans all over the world are looking forward to the release of the movie "Resident Evil".

Although comic books are beautiful, they are still inferior to movies that can directly stimulate the eyes and ears with light and shadow.

And the audience of the film is larger, and they also hope that their favorite comic books will have greater success and be liked by more people.

Generally speaking, movies based on comics are more difficult. The plot and content need to be expressed within 90-120 minutes, which is very compact.

Once it is compact, it is easy to lose some content, or even a substantial change, so that the movie loses the essence of the original.

This is not the most important thing. The most important thing is that the plot of the comic book through painting may not be able to be displayed by today's film technology, and it is easy to make a four different.

This is called the ruined original.

In the 1960s and 1970s, the works of Marvel and DC comics were adapted into movies and TV series, and they encountered these problems. They were basically scolded and bloody, and they were scared to adapt them now.

Throughout the history of adaptation of comic films, only "Superman" has succeeded.

But "Superman 2" was beaten by Yin Jun's "Speed ​​of Life and Death". When "Superman 3" came out, it was so bad that the box office did not even reach $ 100 million, so the series was sealed again.

"Resident Evil" is different from other comics. It is not an ancient type of superhero. It is refreshing in terms of setting and content of the story.

In particular, the heroine Alice has become an idol character with the constant influence of "Resident Evil". In the eyes of comic fans, it is no worse than any real big star.

This is why Zhong Chuhong was surrounded by so many people while filming in the US.

At that time, Zhong Chuhong had not yet decided to star in "Resident Evil", but he looked exactly the same as Alice, so he ushered in so much attention.

Later, Lianyi Film Company officially announced that it was Zhong Chuhong who appeared in Alice ~ www.novelhall.com ~ and in the following year, many promotional photos were released, which even aroused their appetite.

Originally, Alice painted according to Zhong Chuhong's face, and her figure was almost the same.

After Zhong Chuhong has undergone a series of rigorous fighting training, she has the temperament in the comics regardless of her appearance or eyes.

Although it is not 100%, it is only a photo. In the movie, there will definitely be different performances.

Otherwise, this also insulted the vision of Yin Jun, a genius boy.

Let's take a look at the actors they have chosen in recent years!

The Oscar-winning film actor was selected by him, and then the hot stars have all made his movies and TV shows. With this in mind, comic fans will certainly not be too worried.

In terms of plot, such a thing as ruining the original book could not have appeared in "Resident Evil".

Because its manga author and screenwriter are the same person, also in this world, the most trustworthy screenwriter, the gold screenwriter Yin Jun!

Then the director and producer of Resident Evil, Spielberg, one of Hollywood's most famous directors.

In the past two years, although Spielberg did not shoot "Terminator", "Tiger Power", and "Blood Warrior", Cameron is in the limelight, but has "Great White Shark", ".", "Dreaming treasure Immortal classics like "Swordsman", even if Spielberg is 60 years old, he is still your uncle.

He never doubts the quality of his movies.

That is because of the assurance of Yin Jun and Spielberg, people have expressed great patience and unlimited expectations for this film with a preparation and production cycle of more than one year.

This expectation has been the biggest confirmation since the release of "Resident Evil"!