Chapter 1791： Olympic aftermath

Deng Lijun is a singer of the Olympic Games "Hand in Hand".

At the same time, "Hand in Hand" is the theme song of the Los Angeles Olympic Games.

Therefore, during the Los Angeles Olympic Games in July and August, Deng Lijun sang this classic famous song at the opening and closing ceremonies.

Classics are always classics.

Even if Deng Lijun hardly appeared in the public career in the past year, at that time, she was still the first day after the global attention.

It was just one month after the Olympics. Deng Lijun's "Hand in Hand" single once again experienced explosive sales growth worldwide, selling another seven or eight million copies.

Okay.

It is such a song that was released a few years ago, which once again made it to the singles chart and became the champion so far this year, making a group of singers who released albums this year cry.

After the first day of the world is the first day of the world!

No one needs to release new albums, but relying on old songs before it is enough to crush competitors.

As the first time since the founding of Xinghua State, the Chinese delegation officially participated in the Olympic Games. The Chinese delegation was originally short of funds.

In the past life, thanks to Mr. Huo ’s full sponsorship, otherwise they would be unable to send a large team of more than 300 people.

To put it bluntly, if there were donations from overseas Chinese, they wouldn't even be able to make the fare.

Their situation is even better in this life.

After Mr. Huo, Yin Jun took the initiative to bear all the expenses of the delegation, including aircraft transportation and so on.

Yu Yinjun even gave a huge bonus to every athlete who won a medal in the name of Kirin Group.

The gold medal is 100,000 dollars, and the team responsible for the gold medal is 50,000 dollars.

The silver medal is 50,000 dollars, and the team responsible for the silver medal is 20,000 dollars.

Bronze medal is $ 20,000, and the team in charge of the bronze medal is $ 10,000.

Every one in the bottom of the top ten of the single item also has more or less thousands of dollars.

Now in 1984, such a high bonus is definitely much higher than the 1 million RMB bonus awarded by Jianlibao in the future!

Yin Jun also knows that this money will definitely not go into the pockets of athletes, and giving them up to a few thousand yuan in prize money is the sky.

But given so much, the entire sports team will also benefit all. This will naturally give the athletes and teams who have worked so hard for many years, some spiritual and material encouragement.

After the end of the competition, the Hua Guo team, which ranked fourth in the medal list, the most concerned is the gymnastic prince-Li Ning.

The young man from Zhuang Township, who won 3 gold medals, 2 silver medals and 1 bronze medal, is the athlete with the most medals this time, and he has also won a big sigh for the Chinese.

Especially when he participated in the first such national attention, he became a super star.

In the future, Li Ning partnered with others to set up his own sporting goods company. The reason why it was so popular from the outset has a lot to do with official and private support.

The source of its support comes from this.

Because of this, Kirin Group also specially rewarded his parents with USD 100,000, nominally thanking them for cultivating such a good son, but actually in order to let the money fall into Li Ning's hands.

Rewarded to other parents, these heads are embarrassed to use all kinds of names to collect the money for the sports bureau, right?

Only Yin Jun did not treat them badly.

The first time Li Ning came back, the Kirin Group found the Sports Bureau and discussed the matter of letting Li Ning endorse the product advertising of Kirin Group.

In the end, the Kirin Group offered a sky-high price of 10 million yuan, allowing Li Ning to make advertisements for the Kirin Group for three years, allowing the Kirin Group to use Li Ning's portrait rights.

Of course, most of this money is given to the Sports Bureau. As athletes' mother-in-law, they naturally take it all.

In the future, 50% of Liu Feiren's income will not exist now, and they will not explain anything to your athletes at all.

It was the Kirin Group who helped fight for it, and Li Ning got RMB 100,000.

That's it, the gymnastic prince also laughed.

After two or three months of the end of the Olympic Games, the Kirin Group's advertisement about Li Ning was overwhelming.

It's not just him. All the outstanding athletes of the Olympic Games have appeared in the advertising products of the Kirin Group, which really made the audience feel what is called "the Olympic craze is not over."

But the appearance fees of these champions are much cheaper, and the overall package is only 10 million yuan.

Originally, the Sports Bureau wanted to hold back, but the Kirin Group directly said that you were not willing to do it. Anyway, Li Ning was enough, and they quickly succumbed.

It's better to have money than no money!

The people in this era lacked a sense of glory. Finally, there were so many athletes who won glory for the country. Of course they liked it.

If you like it, you will naturally prefer it when you see the ad.

The impression left behind will be even more profound.

Therefore, sales of various products of the Kirin Group have skyrocketed in recent months.

The instant noodle packaging bags printed with the avatars of various Olympic champions have even become a collectible item for many families.

In the past two or three months, the overall profit of the Kirin Group has increased by 500 million compared with the same period last year!

This is the profit after removing all expenses.

On average, every person in mainland China has bought various products of Kirin Group in the past few months.

After getting this number, everyone was stunned, and more and more felt that advertising marketing is a particularly good tool.

Because the advertising coverage population has soared to 1.3 billion people, this effect is much more popular than in Xiangjiang!

Kirin Group is also very shameless.

They even built the outer walls of the Kirin commercial squares in each city of Beijing, Shanghai, Guangzhou and Hangzhou, and outside the green draper of the Dome Gymnasium, they made publicity with the image of Olympic champions.

For example, General Xu Xu narrowed his eyes, grabbed a shot and grabbed the game, accompanied by a slogan "I'm waiting for you here".

Li Ning turned over and dismounted, the shouting picture of her fists clenched, and there was also a sentence next to it, "This is the best place for shopping and leisure."

...

In the face of such fresh advertising, many people also came to see it.

Not to mention their expectations of these, I hope they will open here right away so they can go in and see.

After all, it is a project launched by Kirin Group, something from Xiangjiang, can it be interesting?

The local government does not manage such propaganda well.

On the one hand, these Olympic champions are the wealth of the country. Holding their name to advertise, it looks a bit awkward.

But on the other hand, the Kirin Group paid for it in real money, whether it is buying land or various constructions, it is cheaper for your local area.

In the future, all kinds of economic consumption will be driven for local economic development.

What do they say in this case?

Can only be regarded as not seeing it.

Kirin Commercial Plaza has only 8 floors, and now only one theme building commercial complex is built, and the various houses behind it are still waiting, so its construction speed is still quite fast.

Now in November, its main project has been completely completed, and the final capping and construction of surrounding facilities such as plazas and fountains are in progress.

The next step is to carry out various internal and external renovations around January next year.

After June and July, it will be officially opened for business.

Compared to the Kirin Commercial Plaza, the four Arena stadiums are much faster.

It is now doing interior and exterior decoration.

The exterior is all made of Japanese. The decoration materials bought by us make the neon flash at night, which will make it look beautiful from a distance.

It's just that the cost is a little more expensive, and the decoration process is cumbersome and longer, but it will be done in about March at the latest.

The internal equipment decoration is also the same fine, but for these, the architect and the decoration designer have many experiences, and the time is much faster than the external decoration.

Calculated in this way, it would not delay the tour of the whole China started by Deng Lijun in June next year.

"Well, generally speaking, Qilin Culture has already communicated with Huajing, and they welcome me back to sing." Facing Yin Jun's inquiry ~ www.novelhall.com ~ Tienhou replied like this, "The initial reservation is 20 In specific cities, the specific affairs have to wait until after the Spring Festival next year. Guan brother takes people to Beijing to discuss with the cultural performance management department. "

Yin Jun did a little calculation, Deng Lijun went on tour in this way, even if there was only one in each city, at least 500,000 people would listen to her concert.

"Let's say yes, we can't even turn the shaft. After every sing, you have to rest for at least three days." Yin Jun remembered that the lady beside her was a famous desperate three daughter and hurriedly told.

"I know ~~ People haven't had a concert in a long time, and the physical reserve is definitely not enough! After I return to Xiangjiang next year, I have to exercise more." Deng Lijun answered with a smile.

The two of them had no worries about whether the concert could be held smoothly and whether anyone would listen.

First of all, in the official attitude, Deng Lijun, as a singer of the Olympic song, has made a splash for the Chinese in this Olympics.

Now that she is going back to the mainland to sing, this is a clear attitude. Why do you say that the mainland does not agree with ecstasy?

Then in terms of strength, in this era, if no one listens to Deng Lijun's concert, then the Chinese singers don't want to hold a concert.

Two years ago, Deng Lijun's "Deng Lijun" album of the same name, as the first genuine album, has now sold more than 100 million records in the mainland, ranking first among all singers!

Not to mention that before this album, those pirated copies of Deng Lijun ’s songs have already spread widely in the south and the north.

No matter how good the popular songs are, in this era, Deng Lijun's sweet voice is still the favorite of some conservative Chinese people.

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