Chapter 1755： The Prosperity of Television

The three major television stations of Xiangjiang, in previous advertising annual tenders, were actually counted separately.

For example, the previous Jiashi was in August, Lili was in October, and sometimes the wireless bidding took place in November.

However, with the continued strength of Kirin Satellite TV, everyone has gradually eliminated the opposition and started limited cooperation. Each year, the advertising bidding conference is gradually set in September.

Therefore, the time for the ATV's Asian Sister election finals is also very good.

On the third day after the end, the 1985 Advertising Bidding Conference began.

In front of the advertisers is the record of 110 million people in the Asian sister finals.

Coupled with their gold medal programs like "Survivor", the ratings have broken all the way. The third issue has already exceeded 50 million wild survival programs. Now the number of viewers has stabilized at about 80 million across Asia. It is expected that it will exceed 100 million person-times, which should not be difficult.

TV stations with influence only in Xiangjiang, and TV stations covered by all Asian signals, have different meanings and different values ​​of advertising wealth.

For example, in the 83-year advertising fee, Kirin Satellite TV was broadcast throughout Asia, and the advertising revenue jumped to 2.23 billion Hong Kong dollars. At that time, wireless was only 850 million, and ATV was higher than them. It was 880 million.

Then came the advertising costs for this year. Kirin Satellite TV soared by almost 55% to HK $ 3.52 billion, but the desperately hard-wired wireless took HK $ 1.01 billion.

ATV is even more unlucky. Because of Qiu Gongzi's driving accident, advertisers lacked confidence in their ATV, and only gave 950 million Hong Kong dollars in advertising fees.

But this year is different.

Both Wireless and ATV together sent TV signals to all of Asia.

The Qiu family of ATV has got rid of the negative impact. TV news programs and TV series continue to pursue Kirin Satellite TV. Together with the two ace variety shows of A sister and "Survivor", they have won countless fans throughout Asia.

With a loyal TV audience, advertising costs can increase, which is a normal principle.

So after a day of intense bidding, ATV's advertising costs in 1985 soared directly to 2.8 billion Hong Kong dollars!

It has almost tripled since last year! !

Qiu Degen couldn't help laughing. He hosted a banquet at Fulinmen that night, entertained hundreds of ATV staff and employees, and unexpectedly wrapped them in red envelopes.

Although it is hundreds or thousands of such red envelopes, it can be so generous to allow Qiu Lao to stay out of his salary, which is simply too flattering for employees.

Qiu Degen is pleased that it is definitely not just the soaring advertising costs, which makes ATV's operating expenses more adequate, and can produce more good programs and TV dramas, thus continuously expanding his career.

He is more happy with the valuation of ATV.

ATV is a unique asset of the Qiu family.

100% of the shares belong to them and are private property.

The stock market of Xiangjiang in the past two years was not good. The Qiu family ’s three companies in the Far East series were all hit hard. Qiu Degen ’s assets of 5 billion in it suddenly fell to 3 billion Hong Kong dollars-this is Qiu Degen ’s advance After the result of 1.5 billion Hong Kong dollars, the loss will be even more severe.

But Xiangjiang people's valuation of Qiu Degen's wealth still exceeds 6 billion Hong Kong dollars.

Where did the remaining 3 billion Hong Kong dollars come from?

Isn't it ATV?

ATV's assets are very good, with many excellent programs and talents, including Li Sanxiong, Zheng Shaoqiu, Zhao Yazhi, Huang Yuanshen and so on.

Therefore, the asset valuation of ATV by the outside world is 3 billion Hong Kong dollars. In fact, some foreign consortiums have also given out a price of 4 billion Hong Kong dollars, and tentatively want to buy ATV.

This is also what Qiu Degen told Yin Jun, his last retreat.

Now ATV has launched a satellite TV all over Asia, and then all aspects of the business are flourishing. The performance is of course not only in the soaring advertising costs, but also its valuation.

Even one year's advertising costs have reached 2.8 billion Hong Kong dollars. Can you say that ATV's valuation can only be 3 billion Hong Kong dollars?

of course not!

Nomura Securities gave a valuation of HKD 5 billion in a financial newspaper the next day.

Japan. I have always been conservative, and Société Générale is bolder and gave a valuation of 8 billion Hong Kong dollars.

If it is really so sour, the wealth owned by the Qiu family has directly exceeded 10 billion Hong Kong dollars! !

Although they are not comparable to Yin Jun ’s monstrous wealth of 39 billion US dollars, they have successfully stepped past the 10 billion Hong Kong dollar.

In the entertainment media industry several times, besides Yin Jun, who else can own assets of more than 10 billion Hong Kong dollars?

Not even Shao Yifu!

Speaking of Shao Liuye, in fact, his life is very good.

Wireless' next year's advertising auction was held before ATV's Asian sister finals.

It is to avoid the heat of ATV.

The advertising cost of Wireless in 1985 was 2.5 billion Hong Kong dollars.

This is a 150% increase compared to theirs this year.

At first glance, it looks worse than ATV, but before this, wireless has been suppressing ATV.

But in fact, the money made wirelessly is absolutely not less than that of BTV.

Their production costs are minimal.

In the three David TVs of Xiangjiang, the production costs of various programs and TV series of Kirin Satellite TV are absolutely second to none, and they are notoriously expensive.

Next is ATV.

They produced "Survivor", and the average cost of each issue exceeded 10 million Hong Kong dollars, which was very expensive.

Then there are TV dramas. The three TV drama scripts purchased from Yin Jun each year also cost HK $ 15 million.

The script has spent so much money, and it must not be stingy when it is produced, so it is easy to spend another 10 to 20 million yuan.

Wireless is different.

Under the joint squeeze of Kirin Satellite TV and ATV, Shao Liuye's sting is not as crazy as it was in the past, but it is not so generous.

The salary increases, the production cost will inevitably fall.

Thanks to the many talents of wireless, the background is very deep, and there are not so many special effects in TV dramas. When it comes to shooting TV dramas, wireless is one of the best in Xiangjiang, so their TV dramas can continue to get good ratings.

This is also related to the continuous cultivation of wireless in Southeast Asia, Japan, South Korea and Treasure Island over the past few decades.

Everyone is accustomed to watching their TV series and variety shows, so this inertia supports them to watch it all the time.

So although the wireless advertising fee is less than 300 million Hong Kong dollars, it definitely costs less than them.

It's just that it should also be seen that this time the wireless suffered a loss because of variety shows.

With the old-fashioned Dragon Bell's "Happy Tonight", there is also a Hong Kong sister election, and there is a "Top Ten Golden Song Awards Gala" at the end of the year, wireless is not as good as ATV and Kirin Satellite TV in terms of production scale and innovation.

But next year it will be different.

In his interview, Shao Liuye already said that next year, the wireless show is about to show a variety show planned by Yin Jun, to ensure that everyone will enjoy watching it.

"A Jun told me that the ratings will not be worse than" Survivor ", please look forward to it!" Shao Liuye smiled at the TV camera.

Upon hearing it, Yin Jun personally planned it, and the audience was naturally excited.

They will have doubts about others, but Yin Jun has no doubt at all.

The things Yin Jun can give are absolutely fine!

That is to say, the advertisers did not see the real thing, so they did not dare to increase the advertising costs by a large margin, but the naming rights of this variety show, etc., have also been quietly contacted and inquired by advertisers.

Idiots know that the variety show planned by Yin Jun will be booming, and the title is listed in advance. It must be a lot of benefits!

Even the two younger brothers have exceeded the two billion Hong Kong dollars in advertising expenses. As the head of the three Davids, Kirin Satellite TV is definitely better than last year.

The "Lu Ding Ji" aired this year is the first TV series in Xiangjiang's history with more than 100 million viewers, which has enabled Kirin Satellite TV to consolidate its own advantages in this regard.

Now it is no exaggeration to say that at least one-third of Asians will watch TV shows on Kirin TV.

Such a strong viewing base is something advertisers will never ignore ~ ​​www.novelhall.com ~ Then the boss of Kirin Satellite TV is still a talented and creative Yin Jun, not to mention his status as the richest person in the world, but to say that others are on TV stations. The achievements are enough for people to trust Qilin Satellite TV.

In the future, Kirin Satellite TV will definitely rank first in Asia in terms of number of viewers and popularity.

Therefore, immediately after ATV, at the 1985 Kirin Satellite Advertising Promotion Conference, Kirin Satellite TV soared to 4.6 billion Hong Kong dollars!

Such a high amount of advertising sponsorship has made people who have been exclaiming for ATV and wireless the first two days shocked again.

What else can you say?

In 1979, the predecessor of Kylin Satellite TV, Jiayi TV Station, received an advertising fee of 240 million Hong Kong dollars, and they have saved their lives so that they can maintain it.

This is only 6 years later. Kirin Satellite TV has skyrocketed by 18 times. Is there anything other than expressing it in terms of miracles?

This fully illustrates the role of a genius for a TV station.

From the dying moment to the present day, Yin Jun's TV series, variety shows and various management, including the adventure of the star, are broadcast to all of Asia. The promotion of Kirin Satellite TV is not generally strong.

Do not.

Not only Kirin Satellite TV, but also ATV and Wireless, all driven by Yin Jun directly or indirectly, have made great strides compared to previous years.

Now all three TV stations have completed the star, all of which have been broadcast throughout Asia.

The TV culture of Xiangjiang, centered on the three of them, directly covers the audience in all of Asia. The limelight directly overshadowed Japan, Korea and Korea, and became the largest representative of cultural output.

This is also the heyday of the Xiangjiang TV industry!

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