Chapter 1732： Arguments and advertising

Yin Jun made a quiet movie in Europe, but it was very lively in China.

Long before Yin Jun went to the United States, in mid-June, "Hua Jing Ren in New York" was officially broadcast on China TV.

This TV series that has been promoted for a long time, whether it is newspapers and magazines or people's gossip news, the TV series starring Liu Xiaoqing after the double flower award and the golden award, of course, is very exciting.

They don't know yet, although Liu Xiaoqing is very good in "The Capitalist in New York", the most important thing in this TV series is the actor Jiang Wen.

Nowadays, there is no hype about what kind of news about couples ’stalls. Even if everyone in the circle knows that Liu Xiaoqing and Jiang Wen are in a relationship, they ca n’t get it in the newspaper and the news.

Because this is not serious.

If it's 40 years later, Weibo and hot search are so overwhelming that it's polite not to say that the two of them are married.

But this is also very good.

When the people watch TV, although they also watch actors, they still watch more content.

The content is not good, even if you are a hot star, you have to be scolded by the audience.

In the 1980s, which of the superstars Tang Tangqiang, Dao Ming, and Zhang Dongli had not been scolded by the audience in writing?

With such an expectation, the broadcast of "Peking Man in New York" created a good score of 80 from the first episode.

Although it is not comparable to the anti-Sky's "Longing", it is not comparable to "Journey to the West" which is not a planet at all, but in the fashion TV series in recent years, it is still very good, and it can be compared with "Alien Girl".

As the plot continues, from the initial excitement and aspirations, to the troubles in the middle, it is gradually in trouble, and the relationship between people is constantly changing, and the audience sees more and more content.

From the initial curiosity and longing, the audience began to think deeply.

Is the United States really that good?

Is the United States really gold everywhere?

Are people really happy when they go to the US?

Not necessarily!

In the past, everyone could talk eloquently, which son went to the United States to make big money, and which daughter went to the United States to work again ... These are the pride of people.

But it was so real, so real that when people watched the story, they were even worried and even weeping, and the audience realized that there were difficulties everywhere.

Especially in a foreign country, where you are not familiar with your life, even your countrymen will deceive you and harm you.

All you can do is wipe out your tears and struggle hard.

At the same time, I dare not return to my country. I can only report good news here, not worry, not to worry my family, or to make others laugh.

Such and such plots not only made the audience see with emotion, but also launched intense discussions in the newspaper.

Controversy about whether to go to the U.S. country is good or not, how to survive in the U.S. country, and what conditions the U.S. country is the best debate ...

All in all, in this era of lack of entertainment, the audience's energy can not be vented, naturally rely on newspapers and magazines to see the relish.

It is a pity that there are no talk shows on TV, and there are no confrontation shows between the pros and cons. Otherwise, the topic of "Peking Man in New York" will be used as a topic, and the ratings will definitely burst.

With such a high degree of topic, not only Liu Xiaoqing's acting skills are highly appreciated, but more importantly, Jiang Wen, whose reputation has been suppressed by Liu Xiaoqing in the past few years, suddenly became popular.

And it's not a general fire.

People can't tell whether this cellist has experienced ups and downs is sympathetic or hate, or love and hate more appropriate.

But the more you see the back, the more you think Jiang Wenyan's role is very attractive.

Also very masculine.

Regardless of the circumstances, Wang Qiming never lost his persistence in his heart, and never fell down.

In order to live in New York, he desperately tried hard, and this spirit of fighting also made people feel emotional.

Two women in the play.

One is Wang Qiming's wife Guo Yan, and the other is Chinese restaurant owner Achun.

A Chun is naturally the role played by Liu Xiaoqing, and Guo Yan chose Jiang Hong's classmate Yue Hong, which was recommended by Wen Bixia.

Guo Yan's role is not as good as that of A Chun, but this drama is basically performed around the three of them, so Yue Hong is also regarded as a fame, making her classmates envious.

Lü Liping yelled even more, shouting that Wen Bixia could not be favored by others, and she must be arranged for several good roles.

From the fifth episode, the TV series "Beijing in New York" has reached a rating of 85. After ten episodes, the rating has remained above 90, and has never been down.

This also allowed it to break the record of "Alien Girl", which also had a higher rating than the "Undressed Police. Watch" aired a few months ago.

Advertisers who spend a lot of money on advertising are grinning.

With such high ratings, the more viewers who see their advertisements, the better their brand and sales are, of course, a good thing.

However, the three companies that are most happy are Coca-Cola, McDonald's and Toyota.

Gan Gongliang came from Xiangjiang, and of course he learned how Yin Jun advertised in TV dramas.

Before the "Huijing People in New York" went to New York, he found the heads of the three companies in Huajing and told them that I would shoot such a TV series. If you gave advertising fees, your products would be Repeatedly appeared in it.

Coca-Cola entered China as early as 1978, and now Coca-Cola has begun to sell, but the sales volume is not good.

It has not yet acquired a large number of local beverage brands in China, such as Tianfu Cola, Laoshan, Arctic Ocean, etc., but this does not mean that Coca-Cola does not have this thought.

They just waited for a better time and then captured these local brands in one fell swoop.

The crew of "Peking Man in New York" went to the United States and the United States. Coca-Cola soda will appear in the play, but if they are willing to give money, the brand will not only be hidden, but will appear at a high frequency, which will In the eyes of the people, a very deep impression is formed.

Compared to Coca-Cola, Toyota returned to China earlier.

At the 64-year Canton Fair, some people ordered 10 Toyota cars in one go, which caused a sensation.

Then, in the year that Coca-Cola entered China, the advertisement "There must be a road before the mountain, and there must be a Toyota car when there is a road" came out.

Although the joint production of Japanese cars in China and mainland China will not officially start until 2002, this does not hinder smart Japanese. I first build up word of mouth, and then build up.

So this advertisement, like the Coca-Cola Company, is very eager to make it.

After all, in the United States, Japanese cars have already captured half of the country, and Japanese cars can be seen everywhere.

As long as Coca-Cola gave money, Peking Cola would not appear in the "Peking Man in New York", as long as Toyota gave money, not to mention the U.S. national car, even the signs of Japanese cars of other brands, none Will appear on the TV screen.

Even if there will be other cars, they will cover their signs.

This made Toyota's people very happy and praised the Kirin culture as being thoughtful.

The last McDonald's, they have not yet opened a store in mainland China, but the office has long been established.

For this super market with a population of 1.3 billion, McDonald's has not looked down on it because it is not poor now because of the mainland of China.

On the contrary, they set up an office early to understand the habits of the Chinese people from all aspects, to investigate various markets, and to prepare for the future development in the mainland of China.

Since McDonald's opened a store in Xiangjiang in 75 years, they are very familiar with Yin Jun. It is said that it is Yin Jun's script, which is also the lead actress of this year's Xiangjiang Golden Awards, and is definitely the gold of China TV During the broadcast, they are of course willing to give money to keep their names appearing on the TV screen.

Like the promises to Coca-Cola and Toyota, KFC, McDonald's biggest competitor, is unlikely to appear in the TV lens.

Not to mention that McDonald's and KFC are a family, as long as they are not the same operation team, there will be competition. It is absolutely impossible that McDonald's will use its own money to contribute to KFC because they belong to the same group.

So McDonald's is quite satisfied with shielding KFC.

These three companies all have branches in Xiangjiang, so they also know Yin Jun's habits.

If you want to have a relationship with Yin Jun and long-term cooperation with Yin Jun, then you can't be stingy.

If you are stingy, you will definitely be despised by Kirin Group, and then there may be no cooperation.

Thinking of the huge market in mainland China, the Kirin Group has such a large influence in the mainland of China. So in the face of the grand opening of the lion, the three companies just bargained and generally accepted the Kirin culture. Quote.

Through the agreement, Kirin Culture Huajing Branch received a total of US $ 5 million in sponsorship fees from three companies.

And the total cost of "Peking People in New York" did not exceed 5 million US dollars, which is still because they are very refined and there are no restrictions on various expenses.

Therefore, the people of Kirin Culture have long known that ~ www.novelhall.com ~ Huajing People in New York "has not yet started broadcasting, and has not yet charged advertising fees, and has already earned the cost.

The advertisements before and after each episode are what they earned in vain.

Such a way of making money and ability, it really makes everyone sigh.

You are so good at making money!

But the three companies did not lose at all.

Because the TV series "Hua Jing Ren in New York" has become more and more popular, people have more and more time to see their products.

Coca-Cola can't wait to make an advertisement in Beijing, covering the age range from 20 to 50 years old, and found that they are not only familiar with Coca-Cola soda, but many people can even name the other Coca-Cola drinks.

Young people can even compare the shape and packaging of Coca-Cola.

Such brand recognition is simply too great!

This shows that their huge advertising costs are really worth it!

Not just Coca-Cola, Toyota and McDonald's are the same

Compared with ordinary advertisements, the advertisements of the three of them appear in the TV plot, and they can be seen by the audience anytime and anywhere.

After broadcasting for a few months in such a breath, why worry about people not remembering their brand?

This is Huaxia TV!

Even if the majority of the rural population is removed, the number of people covered at least exceeds 600 million!

An advertisement can be seen by most urban residents in China, and it can have a strong influence in your mind. Can you say that it is impossible to draw?

It's definitely a bargain!

So the person in charge of the three companies called Gan Gongliang and told him that he would have such good things in the future, so they must think of them.

Even for TV series in the Mainland, they can also advertise this product!

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