Chapter 1659： Sell ​​well

Genius remember the site address for one second: (Vertex Chinese), the fastest update! No ads! Of course, the price is 99 US dollars, the actual wholesale price is of course much cheaper.

The international standard wholesale price of electronic products is usually 20% off, which is the offshore price of 72 US dollars.

Even at this price, the pre-tax profit of the Kirin Walkman factory is about 40 according to the loss rate.

In the past few years, the preferential treatment was zero tax rate, so this 40 is pure profit.

Said it is a uniform price worldwide, but it is actually different.

At least in mainland China, this price cannot be directly sold in US dollars-there is no US dollar in the country, how can a private person have it?

Therefore, the price of USD must be converted.

Today in 1984, the exchange rate of RMB to US dollar is 232: 1, but the black market price has soared to 5: 1, at least half of the difference.

Your company is located in the mainland of China, and if the products produced are sold abroad, you must follow the rules of the mainland.

But if it is bought domestically, it is naturally not so strict.

Originally the exchange rate had to suffer losses, and then according to the exchange rate of 232, it was really too much.

So Kirin Group set a price of 500 yuan.

retail price.

Converted to almost the same as abroad.

The wholesale price is still only 30% off, but the profit is as high as 66.

This is definitely not because the Kirin Group sold it to compatriots in the Mainland.

Kirin Group had previously exported products from abroad-instant noodles.

The U.S. dollars sold by instant noodles were not returned to Xiangjiang Headquarters for accounting, but were calculated by Kirin Food Company in the Mainland.

Therefore, the US dollars earned at that time were also sold at a loss of 232 to the country, and only the RMB was returned to the company.

This is also Yin Jun's promise that he will not steal and play tricks.

Xiao Lao and Yun Lao praised them so much that they thought Yin Jun was really patriotic.

This time the highest output of the Walkman in one year is 100 million!

If more than 50 million or more are sold abroad, what is the US dollar it earned?

One year is five to six billion dollars, how about two or three years?

God!

Is there anything more profitable than this?

For this matter, after reporting the production details in March, Vice President Huang of the Fuyuan personally called Yin Jun to ask whether this time it was still in accordance with the old rules.

Yin Jun nodded clearly.

The big brothers in the mainland were overjoyed. It is said that they have been carefully considering whether to open several cities to the Kirin Commercial Plaza again.

It ’s really embarrassing that such a die-hard patriotic businessman does n’t give much benefit.

Everyone only cares about the products sold abroad, and has no opinion on the price of Yin Jun in the mainland.

In fact, there is a very strange pattern in the developed countries of the world.

For all good things and products with high added value, the prices sold in developed countries are bound to be cheap. When coming to developing countries, the prices must be increased several times.

For example, high-end cars, until 2020, the price of imported cars is two or three times that of other countries.

This is not only true in China, but also in Brazil, India, and other developing countries.

This pattern is also manifested in many industries, including the consumer electronics industry.

It has been said in the previous two years that foreign recorders selling hundreds of yuan worth of foreign goods are worth thousands of pieces in the mainland.

The same is true for Walkmans from Sony, Panasonic, Toshiba and other companies, no less than 1,000.

But there are still a lot of people buying them. People who have made money in the past two years have a lot of spoils for their children, so they can sell tens of thousands of them a year.

If you consider that the current average wage level in the mainland will not exceed 60 yuan, then more than 1,000 Walkmans can sell tens of thousands of units, which is really staggering data.

The price of Yin Jun is now 500 yuan. On the one hand, it cannot be derailed from foreign countries too seriously. On the other hand, it does not want to suppress the downstream Kirin recorder.

Kirin tape recorders have been selling well in recent years, and sales have successfully broken through to towns.

People's living standards have improved, and their annual income has increased. Its price has not changed. It has always been the price between 228299, very kind.

And the quality is still as good as ever, with an average of two to three years no problem.

Such a good business with a long history, Kirin Electronics is naturally unwilling to crush itself.

Moreover, there are not many young people who need the Walkman now. It is not necessary to overwhelm these recorders for a business that sells only one or two million units a year.

The market for the Walkman within the first three years is focused on overseas.

Mainland China should be the first potential users to raise for several years.

Under the guidance of this kind of thinking, Kirin Electronics has actively contacted some overseas distributors.

Because the prices are low, the appearance is very cool, the brand is quite good, and the advertising is very powerful, so there are really many foreign merchants who come to Lin'an, China to inquire.

But they are generally very conservative.

The distributor with the most orders was from the United States, and only one million units were ordered first.

For the rest, there are as many as 300,000 to 400,000, and as few as tens of thousands. A total of about 5 million has been set.

Kirin Electronics is not in a hurry at all.

Both the appearance and the effect of my own Walkman have very good places, but because it is a new product and a new brand, we only try tentative orders.

When they see that consumers like it and buy it, they will definitely order again in large quantities.

So after the first order of 12 million parts and components, the second batch of orders was placed again as early as March when the ad was sold.

This time it was an order for 20 million parts and components, and the date was shortened from half a year to four months. Those parts factories in Lede went directly to work in three shifts, and started to work hard.

At the beginning of April, various merchants who received the Walkman gradually started selling.

The first to sell is Xiangjiang.

Xiangjiang does not yet have a special electronic merchandise store. Walkmans and tape recorders are sold in department stores.

The dealer of Xiangjiang is naturally Kirin Electronics.

With the strong strength of the Kirin Group in Xiangjiang, the Kirin Electronics Company stuffed all the places where it can sell the Walkman, and placed it with big brands such as Sony and Panasonic.

Unexpectedly, within a few days, 50,000 Kirin Walkman sold out.

This surprised them. It was only found in the past investigation that most of the purchases were employees of the Kirin Group.

When I came back to ask, I realized that although the Kirin Group did not call on everyone to support their business, any children or young people in the family who needed it, ran to buy it.

Everyone is not without conscience.

Jun Shao gave them such a good job and such a good living condition. Now that a new product has been released, it should be supported.

It's not just this Walkman.

In fact, they usually need it on weekdays. If it is produced by Kirin Group, they will definitely buy it.

For example, in "Kylin Weekly", many young employees under the age of 30 will buy a copy, and they will also buy it when they have a favorite notebook.

Then they are older, they do n’t watch it by themselves, but they will buy it for their children. They will buy "Saint Seiya", "Laughing Life in the Tropical Rainforest", "Cherry Maruko" and so on. Go home.

Even the movies produced by the Kirin movies, regardless of whether they look good or not, are most blockbuster. Most of the employees of the Kirin Group will take their wives (girlfriends) and husbands (boyfriends) to watch together.

Many people don't just read it again.

Otherwise, you think that the movies of the Kirin movie are constantly at the box office of 30 to 40 million. Where did it come from?

The intelligence was gathered to Yin Jun, and the teenager didn't think he was laughing.

I have done so much, and it is finally seen by everyone and put in my heart!

This feeling of being silently rewarded is really good!

...

Apart from Xiangjiang, the Kirin brand Walkman sold well in markets around the world.

Young people have always liked fashion, and after a lot of advertising packages, it seems that the Kirin brand Walkman is the most fashionable product, and it is backward fashion without buying.

First, some people who like early adopters, try it after buying it. Hey, I feel pretty good, compared to Sony Panasonic ~ www.novelhall.com ~ I don't think there is any difference.

The most important thing is that the appearance is really cool. Compared with the Kirin Walkman, the Japanese manufacturer's Walkman is almost the same as the old one. It is extremely old-fashioned.

When these people pinned the Kirin Walkman to their waists, the young people who were not wearing Sony Matsushita on weekdays were a bit ashamed. They couldn't help but cover up their Walkmans.

Then they turned around and bought the Kirin Walkman.

Led by this trend, the Kirin Walkman quickly became popular among young people.

Young people have a kind of blind obedience. Anyone who likes them, they will definitely follow them.

Even if you do n’t like it, you wo n’t say it, lest you say you ’re out of gregariousness.

Most people like grouping.

The 5 million Kirin Walkman, in this case, sold out in less than half a month.

When you call Kirin Electronics in Lin'an, you realize that you can't get as much as you want.

Both have to be limited.

no way.

Only 7 million were left in the first batch, and only 3 million were in the second batch.

With 10 million units in stock, it is impossible to cope with orders of at least 20 million units.

Moreover, there is still no one in China that is currently on sale, so it has to be reserved for mainland consumers.

Things are so weird.

At first, everyone tried to get the goods, but not many wanted it.

When they sold well, the factory was out of stock. Instead, they became more and more urgent. Not only did they take away all the goods they could take, they also took a deposit, and they were sent out when the next batch arrived.

But this makes sense again.

After all, it is the sales volume of the product that determines its order quantity!