Chapter 1653： New instant noodles

No matter how beautiful a woman is, she will be bored after watching it for a long time.

No matter how delicious it is, it will get tired after a long time.

But this is also divided into time periods.

When the economy is poor, white rice can be delicious in the world, and I feel that I will not be tired for 100 years.

Life is starting to get better, and what you eat is just like that, many times just to fill your stomach.

Just like 30 years later, the little children in the city will feel very impatient when faced with bread, buns, fritters, etc. every morning. It is hard to imagine in this age.

In this era, even if it is just a pack of ordinary instant noodles, instant noodles without seasoning packages are rare and delicious.

Not to mention the braised beef noodles prepared by Kirin Foods and satisfying Yin Jun.

In the past two years, the braised beef noodles have spread all the way from Huajing to the whole country, and then directly from China to Asia, and compete with the giants of instant noodles in Japan, Japan, and Korea.

Braised beef noodles won a great reputation at the beginning, but Nissin, Nongshim, etc. were not vegetarians. They immediately followed the adjustment of instant noodles and ingredients, and immediately caught up.

But the people still have a lot of feelings for this braised beef noodle, and they usually choose it.

Needless to say, Xiangjiang is the base camp of Yin Jun. 80% of its market share is squeezed by braised beef noodles. Nissin instant noodles, which previously occupied almost all of the market, were beaten.

It's not that the people like the new and the old, this home advantage is too obvious.

Moreover, Hutchison ’s 100-store supermarkets in Huangpu and Qilin Group ’s 7-11 almost all leave the best position for Kirin brand braised beef noodles. How do you let the people choose?

It must be the instant noodles produced by Jun Shao's company!

In the past few days, Ben's local market has 5% market share occupied by Kirin Braised Beef Noodles, which can be imagined to be powerful.

At present, the people in China are far from being well-dressed. It is okay to have a full meal, but it is not enough to want more oil and water.

Even the braised beef noodles, they only eat once every three forks, only children and young people. Adult parents eat at most once a week, and couples have to eat a packet together.

So they do n’t get tired.

However, it is one thing to not get tired of eating, but it is another thing to expect new tastes.

Kirin Foods has received many letters from consumers-that is, sending letters. In this era, people's feedback is not about submitting online complaints or telephone complaints. It is all about writing letters.

Today's consumers are very enthusiastic, and they don't have much to do anyway, so Kirin Foods has received letters from consumers who have several burlap pockets every day.

There are many praises and many opinions.

The most natural question is when to develop a new flavor of instant noodles.

In this regard, Kirin Foods did not respond in the past two years.

It was just after the Spring Festival this year that suddenly, before and after the TV series of China TV, two new ads of instant noodles were launched.

The first is called Mushroom Stewed Chicken Noodle.

The second one is called spicy cabbage ramen.

The advertising is as good as before.

After so many years of researching the domestic advertising market, Huang Laoxie not only can create a good story effect, but even the atmosphere and habits are in line with the mainland now.

This time it was the same. With the theme of family reunion and the small couple's holiday, he launched 4 different advertisements in one breath to make people see with relish.

Advertisers are also very powerful, either He Qin, Tang Zhenzong, Liu Xiaoqing or Zhang Dali ... Anyway, the domestic stars of the red and purple have invited the audience to shout for a while.

Originally, the only hobby of the people in this era was watching news and TV shows, as well as good-looking advertisements.

Now, Kirin instant noodles, which are sought after by thousands of people, will launch two new instant noodles. The stars on TV are so fragrant that they can't help it immediately.

So I went out to the supply and marketing cooperatives and more and more shops to ask if there were two types of mushroom stewed chicken noodles and spicy cabbage ramen on TV.

Everyone's response is the same.

"It's just advertising now, there is no stock yet."

Wait, wait, until the ads have been running for almost two months, but still not.

Everyone who was angry started writing letters to blame Kirin Foods for its lack of integrity and hard work. Until now, no new instant noodles have been produced.

After all, their reprimands were not in vain. The general manager of Niu Pingbei Niu who played hunger marketing announced that on April 1st, two new flavors of instant noodles will be officially launched nationwide.

This is all right now.

Kirin Foods, which has no competitors and a strong reputation, encountered a crazy panic buying as soon as it came up.

This panic buying did not come from ordinary people, but dealers in various places.

Department stores and supply and marketing cooperatives are the main forces.

They have a great appetite, and when they come up, they want two new instant noodles of one billion packs a year.

Niu San'er certainly cannot promise them.

Prior to this, the production line of the Kirin Food Factory was 2.1 billion packs of braised beef noodles annually, of which 600 million packs were sold overseas.

But since the second half of last year, sales have entered a period of weakness.

Overseas has not yet responded, but the mainland has sold not as fast as before.

Therefore, after the approval of Yin Jun, they launched two new instant noodles in succession and wanted to make a breakthrough.

But this breakthrough is definitely not on the basis of the previous 2.1 billion bales, and then add another 1 billion bales and 2 billion bales.

It was an idiot without strategy.

If you add so much at once, even if you are a new product, the people will eat it for a maximum of two or three months, and they will reduce their enthusiasm due to various factors such as consumption levels.

I have more than twice as much instant noodles now, how do you sell them?

If you can't sell it, you can't cut the price.

Then it can only be brought back for destruction.

This is another huge cost, or a very embarrassing act.

Therefore, after everyone's discussion, it was decided that the total output of instant noodles in the new year would increase to 2.5 billion bales for production, an increase of 400 million bales from the previous year.

However, the increased output of 400 million bales is not for domestic use, but all of them are increased overseas, increasing the annual sales of 600 million bales a year to 1 billion bales.

The overseas market has only been expanded since last year, and now it has increased by 400 million bales. Sales should not be a problem.

The three types of instant noodles overseas are 400 million packets of braised beef noodles, 300 million packets of mushroom stewed chicken noodles, and 300 million packets of spicy cabbage ramen.

This ratio is very scientific, it can sell instant noodles to the greatest extent, and it can be liked by everyone.

Therefore, there are only 1.5 billion packets of instant noodles left in China.

The sales ratio is 800 million packets of braised beef noodles, 350 million packets of mushroom stewed chicken noodles and 350 million packets of spicy cabbage ramen.

Because compared to foreign countries, the tastes of the mainland people have not changed so quickly, they are more old-fashioned.

1.5 billion packs of braised beef noodles may be a little surplus after being sold for 2 years, but if 800 million packs a year, it may only be insufficient, not surplus.

The two new mushroom stewed chicken noodles and spicy cabbage ramen are only a trial sale this year. If the sales of these two instant noodles are good, additional production can be added in the second half of the year. ——Anyway, the wheat purchased in the warehouse is rich.

If the sales volume is average, then adjust the output ratio next year and add a new flavor to dilute the impact of sales volume.

But to be honest, after so many rounds of experimentation and tasting, there is another thing in this era. If the people would find these two types of instant noodles unpalatable, it really makes no sense.

Therefore, it does not matter that the department store and the supply and marketing cooperative system require a share of 1 billion bales at a stretch. If only 500 million bales are left in the hands of Kirin Foods, it is a problem.

Yin Jun taught Niu San'er.

The distributor is an important partner, but the distributor must not be allowed to jam the producer's neck.

To be successful in business, not only is it good to produce products, but also our own business channels are crucial.

Niu San'er is smooth, but his mind is not too smart ~ www.novelhall.com ~ But he remembered Yin Jun and Wei Xiaofan's instructions very seriously.

Therefore, of the sales so far, Niu San'er generally only gives half of the output of department stores and supply and marketing cooperative systems, and the rest is wholesale to distributors in various regions.

There were not many private companies in this era, but grocery stores and shops have grown like mushrooms.

They sell similar things to supply and marketing cooperatives, the price is a bit cheaper, but the quality is a bit worse.

There is no second manufacturer of Kirin instant noodles, and it will naturally be the same.

In addition, the state has adopted a strategy of opening one eye and closing one eye for provincial distributors and municipal distributors that distribute Kirin brand braised beef noodles. These dealers do not have to worry about being identified as speculative **** when they get the goods.

In such a situation where they can sell themselves, Niu Saner still withstood the pressure and only gave them a share of 750 million bales a year.

But not completely refused their request, Niu San'er told them, which breed they want, they can freely match.

Even if it is halfway through the sale, it can be changed temporarily to ensure that they can sell the best.

With this commitment, the department store system and the supply and marketing cooperative system can only be regarded as barely agree.

They did not dare to be upset with Kirin Foods.

At the beginning, Xinghua Bookstore had a vivid record of the tape and the fall of Kirin Records.

In the end, wasn't that general manager just casually found a reason to go to Jingli for a casual job?

The influence and background of the Kirin Group are very hard, and there is nothing harder than them.

As long as everyone can pass, so be it.

Now in this era, competitors are constantly appearing, but it is no longer the same as before!