Chapter 1488： Record breaking advertising revenue

[Title: Section 1488 of the strongest rebirth of life and then broke the record of advertising revenue: handsome only]

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In the past, wireless was in June, Jiashi was in September, and ATV was in October.

But now everyone is actively moving closer.

The advertising and investment conferences of Wireless and ATV were arranged in July and August, and Kirin Satellite TV was the final event in September.

This year wireless has also ushered in good news. They have historically increased their advertising costs from more than 800 million Hong Kong dollars to 1.01 billion, breaking the 1 billion mark for the first time.

The progress of wireless is multi-faceted. Wang Tianlin and other producers continue to work hard, and the new stars such as Miao Qiaowei, Huang Rihua, Tang Zhenye, etc., have begun to take the lead.

Then next year, wireless will be officially launched, and it will be of great benefit to broadcast programs in countries and regions throughout Asia.

So they broke the 1 billion level.

On the other hand, ATV, which had tens of millions more than wireless advertising fees last year, did not exceed 1 billion, and only received 950 million Hong Kong dollars in advertising fees.

The reasons are also varied.

But the most important thing is that Qiu Dacheng's drunken man hit the police. The investigation case greatly hit Qiu Degen's spirit and made advertisers wonder if if Qiu Degen is going to withdraw, ATV can still maintain the present. Brilliant?

If it weren't for ATV, there would be heavyweight superstars such as Zheng Shaoqiu, Zhao Yazhi, Huang Yuanshen and Liang Xiaolong. I'm afraid they would not be able to maintain even more than 800 million last year.

Of course, ATV is not without good news.

Just two days ago, the Xiangjiang High Court ruled the Qiu Dacheng case neatly.

Because Qiu Dacheng's criminal facts are clear and the evidence is conclusive, there is simply no excuse.

Everyone's concern is whether Qiu Dacheng will give up his defense and accept punishment as he said when he knelt at the door of the hospital.

The Qiu family had given all the compensation that should be given before, and the Kirin Group also confirmed that Zheng Hui ’s family members would be allowed to work in companies affiliated with the Kirin Group.

This has made people feel less disgusted with Qiu Dacheng psychologically. Now let's watch his final performance.

On the day of the court hearing, the reporters were packed in and out. There were dozens of reporters just standing in the corridor and behind the court.

Sure enough, Qiu Dacheng confessed his criminal facts from the beginning and completely pleaded guilty. The defense lawyer did not say a word of defense, but just assisted him to add something.

That's it, the court sentenced in the afternoon.

Qiu Dacheng was sentenced to crimes for drunk driving, crimes against public safety, and crimes of maliciously injuring others. However, because he pleaded guilty and actively compensated, the family members of the victims also offered an understanding, so he was sentenced to three years in prison.

Such a result seems a bit light, but most Xiangjiang people still agree with it.

For other rich children, I am afraid that they will do everything possible to escape guilt, rather than do what Qiu Dacheng has done and actively admit their mistakes.

This is enough.

The families of the victims have expressed their forgiveness. What else do we melon-eaters do to blend in?

It was also after the son's case was pronounced that Qiu Degen expressed his attitude in the interview for the first time.

"I am very pleased that Sizi can be responsible, which also proves that my education is not completely failed. For everyone ’s guess, I will respond here. Asian TV is my favorite career unless I ca n’t do it. Otherwise I will continue to work! "

Hearing this news, Yin Jun was relieved.

ATV has so many boss chairman, only Qiu Degen is the best.

If he really left because of Qiu Dacheng's case, Yin Jun didn't know who to look for to take over ATV.

Zheng Yutong is the only one who ca n’t do it, but he does n’t have a love for TV stations, just to make money and increase his reputation. This is destined to last for a long time.

Otherwise, Lin Baixin did not come to pick up the bargain in the previous life.

Therefore, Qiu Degen continued to do well.

Anyway, he is famous for his longevity, which is the same as his fellow Lingbo Shao Yifu.

In the past two years when Qiu Degen announced his attitude, Kirin Satellite TV's 1984 Advertising Promotion Conference also arrived as scheduled.

Since Kirin Satellite TV operated satellite TV all over Asia from last year to this year, everyone can see the achievements, so this time the investment conference is very powerful.

Not to mention anything else, the 80 million viewers of "Xiangjiang Idol" and the unprecedented number of "100 million viewers" in "Lu Ding Ji" are enough to make advertisers crazy.

As a result, the advertising expenses in 1984 increased from 2.23 billion Hong Kong dollars last year to 3.52 billion again, a direct increase of 50%.

As soon as the astronomical digital advertising fee came out, whether it was Xiangjiang's ATV, wireless, or Treasure Island, Japanese, Japanese, and Korean TV stations, they couldn't help but take a breath.

Although HK $ 3.52 billion is almost US $ 500 million, it is not comparable to the major TV networks in the United States. It is even inferior to the major TV stations in the United Kingdom and France. But in Asia, it is unprecedented.

Although Japan's early toilet signals claim to cover all of Asia, their business atmosphere is not strong, and it is more of a kind of news and humanistic care.

Like Qilin Satellite TV, the main focus is on news and entertainment. It is very close to this peaceful era of entertainment, and it is naturally more popular.

Even in countries such as Japan, Japan, and South Korea, many programs of Kirin Satellite TV have overwhelmed them and become the number one audience.

This is why advertisers dare to invest a lot of money.

Japan. The combined 200 million people of Korea and South Korea are relatively wealthy people. This is a huge market!

Rao is Liang Shuyi who has been the president of Kirin Satellite TV for several years. In his hands, he has countless superstar TV dramas and variety shows with ratings that burst into numbers. He could n’t help laughing when he saw the figure of HK $ 3.52 billion.

Liang Shuyi has never known what it means to be economical. In addition, Kirin Satellite TV has been expanding in recent years, so its various costs have been increasing.

Fortunately, Kirin Satellite TV has maintained a slightly profitable level because of the continuous high amount of advertising income and the high cost of buying out copyright fees for variety shows and TV series.

Now that advertising costs have been added, Qilin Satellite TV has almost 4 billion of funds available, so Liang Shuyi can conduct more experiments and let more TV shows and programs meet with you.

Even the Department of Public Information, which has never made money, has decided to double the scale again from now on to dig up more news.

Le Yiling is stunted by nature.

Except for her family and Yin Jun, she is even stingy for herself.

But in the face of Liang Shuyi's extravagance and waste, she did not speak.

Once the influence of the TV station is there, in recent years Kirin Satellite TV's continuous influence has increased, most of it is because of the constant money to make quality products.

Kirin Satellite TV has become the first TV station in Asia, mastering the power of public opinion is of great benefit to Kirin Group, and it is also affordable to spend some money.

Secondly, Le Yiling was also a soldier of Liang Shuyi before entering the Kirin culture. At that time, Liang Shuyi was pretty good to her and Yin Jun. Thinking of this incense, Le Yiling would not care about her.

It's just that if Liang Shuyi spent money and couldn't get Qilin Satellite TV well, Le Yiling wouldn't give her more face, and would definitely ask her to abdicate to let Yin Xian.

Even Le Yiling didn't care, and Yin Jun was even more pleased with it.

After dozens of wars on the mainland's dozens of satellite princes who experienced the afterlife, Yin Jun deeply understood what was the king of television.

That is money!

Spend money to invite the best celebrity team, to make the best TV series, to make the best variety show, it can become the best one.

The four major TV stations, Xiangnan Satellite TV, Jiangnan Satellite TV, Anhui Satellite TV, and Dongzhu Satellite TV, all fought against each other, and together accounted for more than 70% of the viewing share, all of which depended on these tricks.

Of course, there are also great risks.

That is, if you make a bad show, the TV series is not popular, it is easy to be sprayed into shit.

Shonan Satellite TV is often sprayed like this.

Fortunately, Shonan Satellite TV has a foundation that has been cultivated for more than ten years, and it has the foundation of the first private television station. In addition, they have always been correct and correct, and they can quickly adjust their status ~ www.novelhall.com ~ Road, so when the wind and waves come down, it can still be ranked first.

Yin Jun has more advantages than them.

Yin Junquan knows the variety show in the next 40 years.

Yin Junquan has watched a TV series that will explode in the next 40 years.

Yin Jun, who is an excellent presenter in the next 40 years, knows all of them.

Even in the next 40 years, Yin Jun knew which emergencies caused a TV station to quickly become popular.

Juveniles do n’t believe that Kylin Satellite TV, after 40 years of hard work and lay the foundation, will still encounter setbacks and die.

In that case, Yin Jun has nothing to say. What can he do if he ca n’t hold the wall with the mud?

But then again.

Under normal circumstances, the development trajectory of Kirin Satellite TV will certainly not be difficult.

The same is true of Disney TV networks included in the United States.

The tastes of the previous life and the people of this life have not changed.

Therefore, those classic programs and TV series will still glow brilliantly. Now the success of Disney TV channels and Kirin Satellite TV proves this.

The audience of TV stations is generally stable and loyal.

As long as there is no principled error, they will keep watching.

For example, the New York Times followed the US government ’s rumours, saying that Iraq had large-scale xxx, but it turned out that it did n’t. As a result, the New York Times ’reputation for a hundred years was destroyed. Yin Jun will never repeat the same mistakes.

Whether it is a TV station or a business, it is impossible to do anything that challenges the bottom line of the general public!

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