Chapter 1422： 1 hard to find!

A few years ago, Yin Jun told Le Yiling that no matter how good a product is, if it lacks advertising, it will not be able to exert its normal effect.

Good advertising will definitely add luster to a product.

So Le Yiling has been doing this for several years.

Including the big red and purple Transformers toys, Saint Seiya dolls, are now advertising for many years, the advertising scope is all over the world, the way is also newspapers, TV, posters and so on.

It is precisely because of the effectiveness of advertising, that in the past few years, the sales of the two major ace toys have remained at a relatively stable level, and there has been no obvious decline.

If it is not possible for both of them to sell, the valuation of Kirin Group will fall by at least US $ 2 billion!

Therefore, Le Yiling felt that his huge advertising costs were worth the money.

This time the gameboy was released, Le Yiling had high hopes, hoping that it would become the ace product launched by Kirin Group again when this economy fell.

As early as April, while still in production, Le Yiling had already begun advertising.

Huang Zhan's advertising companies, Japanese advertising companies, and European and American advertising companies all took orders and asked them to create ads ranging from 15 seconds to 1 minute.

In terms of advertising, Le Yiling is also a positive link.

Kirin Satellite TV is definitely required. More than a dozen mobile position advertisements have been fixed by Le Yiling. Seeing the stitches are ready to broadcast the advertisements.

At present, it is already Kirin Satellite TV, the largest satellite TV station in Asia, with a total coverage of more than 1.2 billion people.

Although it is so-called, the viewers who watch Kirin Satellite TV every day are actually more than 500 million.

The highest-rated Xiangjiang idol, in the final period of the finals championship, has exceeded 80 million viewers, setting a new high for the number of Asian TV viewers.

These are all amazing data, which also brought huge advertising effects to Kirin Satellite TV.

So don't look at the skyrocketing price of 2.2 billion this year, but there will definitely be a huge increase next year.

Don't think that the Kirin Group is Yin Jun, so Kirin Game Company does not need to pay for advertising in Kirin Satellite TV.

In fact, the Unicorn game company still has to give money, but there is a discount that is much cheaper than the outside, but the overall dominance of more than a dozen advertising spaces, plus 6 months of intensive advertising, also let them spend It directly exceeded 200 million Hong Kong dollars.

This is only for Kirin Satellite TV.

There are also broadcast advertisements from TV stations, newspapers, magazines, etc. in other countries, which are equally dense and ubiquitous.

After such a half-year advertising cycle, the advertising budget paid by Kirin Games was a full 1.2 billion Hong Kong dollars.

An average of 200 million a month!

Such advertising intensity, the general company simply can not afford it.

This is also an important reason why future multinational giants can become multinational giants, and many companies cannot rush out.

About 60% of Nike's annual sales are spent on advertising and marketing, and their marketing revenue in 2016 was $ 33.4 billion!

Counting it, they invested almost 20 billion dollars in advertising this year!

Really his big dog! !

It is with such strong advertising and marketing that Nike has become the world's largest sportswear company, far exceeding the market value of the second, third or fourth.

In contrast, Kirin Game Company has been quite restrained.

And they still have money to advertise.

The copyright fee of Xiangjiang Square is 500 million US dollars.

The copyright fee for Super Mario Bros. is $ 500 million.

Contra's copyright fee is also $ 500 million.

It is so close to the profit of 8-9 billion Hong Kong dollars that they all support their advertising.

Then, by the beginning of May, the ads had already started to run around the world.

Before Nintendo, it launched a handheld game console game & watch.

However, this handheld game console is too simple, and there are not many games that can be carried. There are so few items, and it is very inconvenient to operate.

Therefore, it is only within Japan, and the small-scale sales have not caused much disturbance.

Gameboy is different, Yin Jun used the design language of Nintendo and Sega as soon as he came up, and loaded Yokoi Junping's 20 years of understanding of gameboy on this gameboy.

From the appearance, from the design of function keys, it is impeccable.

Even in the configuration, it is much higher than the first generation version that was launched a few years after the previous life.

There are only two factors that can restrict the development of gameboy.

One is that the current game support is not enough.

Second, the current configuration is far from optimal.

But if it is placed in this era of 1983, when the resolutions and configurations of home game consoles and arcades are still unsatisfactory, this handheld game console that concentrates on the highest electronic industry level today, from the beginning Has attracted the attention of all game fans.

Looking at the stars and children, you can play gameboy anytime and anywhere, and everyone's interest will suddenly rise.

Where do children and young people dislike playing?

Arcades are fun, but they can only be played outside in the game hall.

The home game console is also fun, but the parents at home must be nagging and have to take up the TV, which is a bit troublesome.

This handheld game console is very good, you can always play in your hand, and when you go out, you can play in the car, and you can also play in the office when you have free time.

Looking at the few games it supports now, all of them are in full swing, and I will definitely not be tired of playing at one and a half moments.

Coupled with the advertising, there will be more games to be implanted in the future, and more will be played.

At first, only the most loyal game fans thought of it this way, but with the constant bombardment of advertisements, many people who only occasionally play game consoles on weekdays feel a bit interesting.

In late April, I changed a wave of advertisements and announced that the price of gameboy was US $ 120, which included three game cassettes, and made everyone think that Kirin Game Company is quite kind.

After all, the game cassettes of Nintendo and Yalida range from 2040 dollars, so in this way, the price of the gameboy machine is only 50 or 60 dollars.

Game consoles of US $ 50 or US $ 60 are not expensive in developed countries in Europe and America.

Give it to children as a gift, and it will not cause parents and adults to bleed.

Therefore, when the sale began in May, the scene suddenly became very popular.

The first is the United States, the largest country in the game.

Within a week, all the prepared 300,000 gameboys were sold out.

Immediately afterwards, 200,000 gameboys in Japan were sold out, and 100,000 in South Korea also sold out!

The United Kingdom, France, and Germany have also called in succession to ask for prompt replenishment.

Although the remaining countries and regions still have stocks, they are not many.

And this time Kirin Game Company prepared 1.5 million gameboys!

The original contract signed with Panasonic was a contract of 10 million units a year. I thought it was very fresh in the first month, and it would be sold better in the initial period.

The rest will be done according to 900,000 units per month, and the additional 800,000 units will be used for quality problems, returns, etc.

Unexpectedly, in these 10 days or so, 1.5 million units were basically sold out.

Sister Le was overjoyed.

I underestimated the enthusiasm of game fans all over the world!

I have failed your enthusiasm!

She hurriedly called Panasonic to let them release all the goods in their hands, and then implemented three shifts, and increased the monthly production capacity to 1.5 million units per month.

Such additional production orders will continue at least until the end of the year.

Le Yiling was not happy to forget, but just added a half-year order.

If it's just due to everyone's freshness, wouldn't it be a waste to have a large number of gameboys in hand?

Looking at the lively enthusiasm of game fans now, the boom of more than half a year should not dissipate too quickly.

In fact, Le Yiling underestimated everyone's enthusiasm again.

They repeatedly snapped up the gameboy on the shelves again and again, and asked again and again when the new ones would arrive.

Since mid-May, major distributors have been urging to increase shipments.

By the time of early June, the distributors had already ordered more than 3 million orders, and they all paid deposits, indicating that they must have ordered the goods.

At this moment, Le Yiling had stabilized. With so many bills paid, she never let Panasonic continue to work overtime and expand the scale of production.

President Le did not call Panasonic Electronics Factory on one call.

She is no longer the fledgling TV drama director, but the president of a multinational group.

She knows that doing business can expand the scale because the business is good, but she can never expand endlessly.

Otherwise, it is the greatest sorrow to wait for this boom to continue, the company's production capacity is surplus, and no one buys the products it produces.

I would rather let game fans wait for a moment to create a posture of hunger games, nor can they lose their own plans because of them. At least they cannot deviate too far.

If you order 30 million units, you can continue to work hard at full horsepower, but now only 3 million units have been accumulated, that is, two months of output, you do n’t need to panic.

Sister Le's calmness, Yin Jun very much agrees.

Although the sales volume of gameboy is very high, it finally reached 500 million.

But this was completed in about 20 years, so the annual sales of 10 million units that Yin Jun said at the beginning is not wrong, nor is it conservative ~ www.novelhall.com ~ It is just the first time that gameboy appears In front of the world, everyone felt fresh and fun before they started buying.

If you make a plan of 30 million or 50 million units a year, that is a great waste of resources.

What's more, there is no second handheld game console on the market. Gameboy has no rivals. Even if it is hungry marketing, game fans still have to wait patiently.

Is not it?

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