Chapter 1415： Windfall

If you ask who is the talk show host in the hottest interview category in the United States, then six out of ten will tell you that the most popular one is definitely Larry King on the Disney TV channel.

This unspectacular middle-aged man with glasses, thanks to his excellent hosting ability, has won the hearts of many Americans in just over six months.

As a traditional conservative group, Americans are actually not as careless as they might be in many ways.

For example, on the talk show, in the 50-year period from top to bottom, none of the top three talk shows have been aggressive.

Even like Larry King, he is very direct and sharp on the content of the question, but he will never target a certain guest, but will try to take into account the guest's feelings.

In the heart, we must see warmth again. This is an important criterion for Americans to judge a good talk show.

Larry King succeeded in capturing the American audience by relying on this.

Of course, the full support of Disney TV channels is also one of the reasons.

Whether a talk show in an interview category is good or not, in addition to the skills of the host, you have to see if the guests you invite are big enough.

Queen Oprah, Ellen Sister, Larry King and other superstars, invited guests are all leaders in the industry.

It is because of such a big blessing of fame that people prefer to watch their talk shows, hoping to see the celebrities who are not the same as ordinary celebrities under the flicker of these excellent hosts.

When Yin Jun and Robert Iger talked about Larry King's talk show, he told him that he wanted to make a high-level interview type talk show.

Since it is high-end, then celebrities must be indispensable.

Robert Egger went actively to find celebrities for Larry King.

The first is the entertainment circle, this one is the old head of the Kirin Group, and the entertainment circle is the most attractive and easy to open the situation.

The guests of the first Larry King talk show were Yin Jun ’s old friends, super-director Spielberg who set two box office records.

Next, George Lucas, Schwarzenegger, Stallone, and even Deng Lijun, who appeared infrequently, also came to record a show.

With the blessings of these big stars in the entertainment industry, Larry King's show quickly created good ratings.

Larry King ’s quirky, sharp, and peaceful changeable host style has also been accepted by more Americans.

When Larry King talk show became a famous brand, then celebrities in other fields began to accept his invitation.

So in this way of snowballing, the Larry King talk show aired five days a week, and the number of viewers unconsciously increased to 15 million!

This is a terrible data.

Before Larry King, the highest number of talk show viewers was only about 12 million.

Larry King not only increased the number by 3 million, kept it stable, but also kept increasing it. This shows that he has an absolutely excellent ability to control this show.

The careers of talk show hosts are usually relatively long.

Don't look at Larry King as he is 40 years old this year, but if he keeps it well, he can still have a 20-year gold career.

When I thought about the Disney TV channel in a blink of an eye, I discovered another wizard and set a record in the talk show field. Other TV channels and networks are envious and jealous.

It is no exaggeration to say that now Disney TV channels are no different from a small TV network.

In the content of the program, they have the most enviable structure in the United States.

Whether it is a TV series, cartoon, variety show or talk show, it is far ahead of other TV channels.

The abc executives have been worried recently, worrying that the Disney TV channel will be cornered by other TV news networks and jump out.

If that's the case, abc will suffer heavy losses, and may even collapse.

Therefore, since March, they have been actively contacting Robert Iger, hoping to form a closer alliance.

The popularity of Larry King's talk show has caused a lot of sensation within the talk show industry.

Everyone didn't expect that a talk show could reach such a point that American TV people who were good at imitating began to study this column one after another.

Even the anxious TV channels are already creating their own talk show.

People who are engaged in talk show hosting are also very grateful to Larry King at this time, because it is his outstanding performance that makes them suddenly become a steamed bun, the chance of finding a job also increases, and the treatment also increases.

Every unsuccessful talk show host regards Larry King as an idol and as his goal.

Among them is a female talk show host who is almost 30 years old and is very famous in a small place.

This talk show host called Oprah is black, but with her own strength, she has hosted a talk show for several years, and has surpassed many peers, creating a large audience rating for her TV station. .

But she did not reach Larry King's height.

Watching Larry King sway freely in front of a group of celebrities, Oprah admired him very much, so he sent a video tape of his host to Larry King and asked him to comment on himself.

Do not doubt that Americans have this habit.

The video tape was constantly tossing and turning, and after being approved by the program team, it was shown to Larry King.

Larry King watched it twice and handed the videotape to Robert Iger, telling him that it was a very talented talk show host with development potential.

Robert Iger looked at it a few times with interest, and called Oprah according to the address left in the courier, asking if she would like to work on the Disney TV channel, and a new program would be opened for her here.

So, when Yin Jun came to the United States, he came to the office building of the Disney TV channel and happened to meet Oprah in Robert Iger's office to negotiate.

To be honest, Yin Jun was a little dazed when she saw Aunt Oprah.

Of course he knew Oprah ’s, and even he investigated Oprah ’s data.

Originally, the boy was prepared to wait until the next year, when Oprah intends to aspire to a better platform, before digging her over.

There is also a reason why the Disney TV channel is too small now, and it would be a bit crowded if you were on talk shows in two interview categories at the same time.

If it's been a year or two, the Disney TV channel Snake Swallow has annexed the abc TV network, and the room for tossing has increased. At that time, Oprah will be recruited again.

But I didn't expect Oprah to find the door by now.

When Yin Jun came, the two of them had almost talked.

Robert Iger didn't need to introduce Oprah, she knew who Yin Jun was.

Although Asians are generally blind in the United States, Yin Jun, who often appears on Oscars, Cannes, Golden Awards, and best-selling posters, is still very impressive.

As a talk show host with ideals and pursuits, Oprah knew more about Yin Jun than ordinary people.

After listening to the introduction, she immediately stepped forward to hold the hand of the teenager, and in a sincere and excited tone, she said Chinese: "Mr. Jun, you are a genius!"

Her pronunciation is quite standard. Yin Jun smiled and said in English: "Thank you, Ms. Oprah, you are also an excellent host."

Oprah thanked quickly.

She thought that Yin Jun was talking about scenes, but she didn't know that Yin Jun was only explaining the fact that everyone admitted 20 years later.

Before Oprah had completely retired, no one could **** the "Queen of Talk Show" sign from her.

Even if she was in her 60s, others would catch up.

A very important lesson that Oprah teaches people is that a talk show host does not necessarily rely on appearance, not necessarily outstanding features, even if it is simple to do, as long as you are serious, give your heart Treated, then you will be successful.

After sending Oprah away, Robert Iger went to the office. The first sentence was, "Boss, I think Oprah has great potential. I decided to sign her!"

Yin Jun gave Robert Iger absolute control, and he could decide everything about Disney TV channels.

So he said "I decide."

"It's nothing to sign her, but are you ready to build this lady?" Yin Jun asked.

"I'm still going to let her host a talk show in the interview category, but unlike Larry King's all celebrities, she can interview ordinary people in the society." Robert Egger said, "Interview on the new things that happen every day. , To understand the people ’s ideas, so that they will be closer to life and attract the audience. "

Yin Jun's jaw slightly, "If you have an idea, go ahead and do it."

If Yin Jun remembers it well, Oprah ’s first show after entering ABC was the talk show "Chicago Morning", which was exactly the same as Robert Iger said.

I have to say that Robert Iger's grasp of the show itself and his understanding of the characteristics of talent are really outstanding.

It's no wonder that Michael Eisner of the previous life is no matter how arrogant ~ www.novelhall.com ~ still trusts Robert Iger, giving him great power and allowing him to do a lot of things.

Only in this way did Robert Iger grow up and finally succeeded in taking over Michael Eisner's class, bringing Disney to a super-high level that was not ancient before.

In this life, the platform that Yin Jun gave him will be bigger, and the Kirin Group is more than ten times more powerful than the previous Disney.

Working in such an environment, what step will this future Disney ceo take the Kirin Group North American branch to, really what Yin Jun is looking forward to!

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