Chapter 1353： Award PR

The movie plan is a two-year arrangement. The urgency is Oscar.

The two film companies under the Kirin Group won 21 Oscar nominations in one breath last year, which is very rare in the history of Hollywood.

Because there are only so many Oscar awards, and Hollywood film companies are not only the seven major Hollywood giants, but also hundreds of small and medium-sized film production companies.

Perhaps in the film industry, they have to rely on the seven major channels, but in terms of production, they do not have much weakness.

And precisely, these small and medium-sized film companies, because they do n’t have so much money to invest heavily, so they focus on the story of the film itself, which is exactly what the old men of the film school like and appreciate.

Therefore, in many cases, the films produced by these small and medium-sized film companies will get a lot of Oscar nominations and even awards.

For example, the a24 company is a film company focused on small productions.

Calculated in this way, an average Oscar, a Hollywood big seven, can get ten nominations, is already a very good result.

If you have passed twenty, there must be an absolutely explosive movie rushing ahead.

This is the case with Kirin Group.

The eight nominations are the most in this session, and they are also known as the most deserved.

But this is just the opinion of the reporters and the public opinion. No one can guess the taste of the old men of the Film Academy.

Sometimes, a big fever can get great gains, but sometimes, the big fever will die.

In the previous contest of the Mars-Earth Oscar Awards, the whole army was wiped out, which is obviously very abnormal.

No matter how good it is, it is impossible to erase the excellence.

Both films in this lifetime are in the hands of Yin Jun. The teenagers will not let them Mars hit the earth, so they are produced separately.

And this time at the Oscar, Kirin Group put the main force of public relations on it.

Much hype in the media and public opinion, many of them are gunmen found by Disney and Lianyi movies.

Some very professional analysis is also derived from paid writing.

Of course, the meaning and charm expressed are also very touching to the American people.

With this foundation, there is only the capital for the hype behind it, otherwise we have to go up there and become Weinstein.

For public relations, Yin Jun clearly ordered them to make a choice.

For example, the two awards of Best Director and Best Actor, you do n’t have to spend too much energy. Instead of casting a net, it is better to focus on other PR awards.

For example, the best film, such as the best supporting actor.

These two awards, after Yin Jun's research, felt the most likely to win.

Naturally, Morgan Freeman's performance needless to say, in this Oscar, no supporting role can compare with him, and no supporting role can be as brilliant as him, even for the two supporting actors.

He also has an advantage, that is, now black actors and directors in Hollywood have begun to pursue their rights and interests, and Morgan Freeman won their full support after nominating Oscar for best supporting actor.

All black actors and artists, including singers, praised Morgan Freeman on various occasions, saying he deserved the award.

The black actors involved in the whole, the old men of the film school, are likely to compromise.

Therefore, Morgan Freeman's best supporting actor is basically the most appropriate.

The award for the best film is more difficult, but it is not small.

Because if someone mentions that the director is from Xiangjiang, and the actor is also from Xiangjiang, not from the United States, it can still find fault.

But for itself, as far as this story is concerned, it is impeccable, it represents a kind of American value, with a strong positive energy and appeal, in the selection of the best Oscars in this batch Medium, far ahead.

If you want to change to a delicate emotion, then those who are in the best film shortlist will win the prize.

Anyway, of the four awards, the most likely two are made by Kirin Group, so Yin Jun is confident.

Of the four nominations, Best Visual Effects, Best Original Screenplay, Best Movie Editing and Best Photography, Lianyi Film Company placed the best visual effects and best movie editing on top.

Because in general, it is still a visually popular blockbuster, and these two awards happen to be the most understandable features. It is always right to work in this direction.

The winning award may be weaker than it is. The best film is not as good. The best supporting actor meets Morgan Freeman, who is supported by the black group. The best actress Lin Qingxia is a Chinese. Natural disadvantages.

Therefore, it is most likely to win the Best Original Screenplay Award.

There is also the Best Original Screenplay Award, but its genre is still too young. Unless the story is written to be dark and revealing a little humanity, the nomination is already the biggest praise.

At this point, the Sophie Marceau, which the French are looking forward to winning, can only be Jing Zhongyue.

As long as the old men of the film academy have no collective brainstorming, Sophie Marceau is definitely the bottom of the four best actresses.

There is no such thing as Weinstein's "Oscar Award Killer."

Even with Weinstein, he certainly did not have the possibility to push Sophie Marceau, who was only 16 years old, into the post-Oscar shadow position-this is an impossible task, compared to having Lin Qingxia in shadow It is difficult!

It is the last one. It won the two awards of the best original music and best soundtrack nominated, and it can basically be confirmed that it is in the pocket.

If you can't even get these two awards, then the old men of the film academy are not stubborn and old-fashioned, it is pure discrimination.

They dare not be so blatant, nor do they do so.

Just like in the future, when the whole world is conquered, they cannot fight against people all over the world.

It is such a cartoon that has conquered the world, and it has also become a symbol of the export of American culture.

...

If you calculate this carefully, there will be about 8 awards that the Kirin Group may receive this time. If you are lucky, you will still be able to break through 1o.

In order to achieve this goal, Kirin Group has allocated a total of 3ooo million in public relations fees.

This is 3ooo million dollars in 1982 and 83!

If calculated as Hong Kong dollars, at least 200 million!

200 million Hong Kong dollars is now in Xiangjiang, enough to buy a 1o villa in Mid-levels!

Two years ago, Lianyi Film Company lost its capital of 3ooo million dollars, which led to the break of the capital chain and was acquired by Yin Jun.

Now only for the Oscar award, the Kirin Group has opened a public relations fee of 30 million. Several companies responsible for public relations are really eating oil.

With so much money spent, it is naturally impossible to spend a hundred flowers.

In this world, in ancient and modern China and abroad, you may not get the results if you spend money, but if you spend a lot of money, it is basically impossible to spend it.

Therefore, several public relations companies have desperately tried to keep in touch with the judges of the film academies they are familiar with, and use various methods to influence their voting.

Every company in Hollywood will pay for public relations as long as they are a bit pursuing the awards.

But the strength of public relations is directly linked to the money you invest.

Other companies are not crazy enough to hit 3ooo million dollars.

Companies that give less can only pray that their movies are of good quality, and they are naturally liked by the judges.

Michael Eisner was at a party and said sourly that in the past two years, Lianyi movies and Disney have made too much money. Www.novelhall.com Even public relations fees are much higher than others. Do they think that if they give more money, will the Oscar award come?

He certainly has reason to be sour.

In the past year, Paramount still surpassed Disney and United Arts in terms of the number of movies, but in terms of profits, it was far inferior, which made Michael Ace Na is very embarrassed.

Since they didn't make much money, they didn't invest much in the public relations of the Academy Awards. At best, they invested millions of dollars, which is too little compared to 3ooo million.

At the same time, Michael Eisner was also a little flustered.

If the Kirin Group succeeded this time, they would be truly unstoppable.

Whether Paramount recognizes or not, they will succumb to the Kirin Group and look up at them.

The most frightening thing is that Yin Jun is a creative genius.

The good scripts and good ideas in his hands seem to never be exhausted. They have always supported the progress of Disney and Lianyi Film Company, and they are scary enough to be stable.

Michael Eisner's worry is actually the worry of the six giants in Hollywood.

But now they have no way to stop the progress of Yin Jun and Qilin Group. They can only pray that Yin Jun made mistakes and made a few losses in the movie.

However, according to the current trend, watching a good movie come out and form a derivative film with great potential. If you think about it, within three to five years, the movies of the Kirin Group are enough.

They now feel more and more that it was really not a wise decision to choose Yin Jun as their opponent!

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