Chapter 1347： Technological progress and cost compression

"Good Boy 2", which started shooting in October last year, was released on time on New Year's Day.

Like the first episode, it received a lot of praise as soon as it came out.

Such a family carnival movie is not only loved by children, but also by parents.

In just 5 days of the box office in Asia, it reached 120 million Hong Kong dollars, of which Treasure Island alone contributed 30 million!

Originally "Good Boy" was a popular movie on Treasure Island before it became popular all over Asia.

Now it has become Xiangjiang production and sold to Treasure Island, they also buy the same.

It can also be seen from here that the people of Treasure Island have become more and more rich now, and watching movies is already a very common entertainment.

The three main protagonists who played three of their main roles, Aguo, Ahu and Chubby, were also brought by Wang Jing. They started running publicity on the first day of the New Year. Five places in Thailand.

The first convenient place for them to run was Baodao.

God knows what method Cai Songlin used to bring Zhao Wenzhuo from the Mainland to Treasure Island, and it was such a fair and upright promotional film.

In the three days of Treasure Island, the good boys received a total of 5 advertisements, attended 8 events, and made more than 15 million Hong Kong dollars.

They can achieve more than 3 million dividends by themselves, which is simply to scare people.

Treasure Island's media is also supernatural, and they soon disclosed the news.

As a result, the good boy trio became the less happy. After the female group, the second combination that can make money is far better than the team that Xingzhi knew in previous years.

I do n’t know how many mothers regret it. If Wen Jun, the deputy general manager of Kirin Movies, came to Treasure Island to select the actor of “Good Boy”, it would be great if he could pay attention to it. Too.

But in Xiangjiang, according to the Chinese New Year, the box office champion so far is not "Good Boy 2", but "Best Partner 3".

Xinyicheng now regards the "Best Partner" series as its own trump card. In fact, it really can bear the title of trump card.

Especially this year, when Zhang Guorong and Mei Yanfang were invited to join the "Best Partner 3", until the Spring Festival is released, the local box office of Xiangjiang has reached 56 million!

It is worth mentioning that the movie ticket price of Xiangjiang this year has risen again by about 10%.

In the face of the economic crisis, the ticket price rises against the trend, and the filmmakers of Xiangjiang are indeed courageous.

It ’s just that the audience did n’t complain too much. People who should watch the movie still have to watch it. After all, watching a movie in this era when people are a little confused and overwhelmed is also a pastime and escape for them. Realistic approach.

In addition to the movie box office sales, Kirin Group has a more gratifying place.

That is the copy technology of Kirin Copy Company. After such a long time of effort, it finally reached the same level as Japan, Japan and the United States.

This was the goal that was finally achieved after thousands of failures.

As a result, Kirin Copy Company was finally able to increase the copy price to 5,000 yuan each.

Others think that the copy of Kirin Copy Company can now make 20% of the money, that is, the pre-tax gross profit is 1,000 yuan. However, as technology advances, the various costs of Kirin Copy Company have been reduced accordingly.

In the past, it was only about 4,000 yuan to protect the capital, but now it has suddenly dropped to 3,000 yuan.

So this pre-tax profit has reached 67%.

But even so, it is still about 40% -60% cheaper than copies from Japan and the United States.

Therefore, the filmmakers of Xiangjiang also chose to use Kirin Copy Company's copy.

Although Cai Songlin was in Baodao, he also quietly made a copy of the movie at Kirin Copy Company, then went around in the Philippines and then returned to Baodao.

In fact, Kirin Copy Company's biggest profitable place is still in the United States.

The total number of screens in the United States now exceeds 10,000.

The total number of films produced by Disney and Lianyi Film Company in one year is more than 50, and even if only calculated based on an average of 1500 screen openings, 75,000 copies are required. In the past, it was at least as much as 700 million Hong Kong dollars.

Now it is less than 400 million at a stretch, and this cost alone is reduced by 300 million or even 500 million, but it is not a small sum.

If Kirin Copy Co., Ltd. can develop business in other film companies in Europe and America by virtue of the great advantages of low price and good quality, it is not impossible to become a first-class giant in the future.

The key is not only the price, but also the technical aspects, we must always stay ahead of the industry, so that others can rest assured that you make copies.

Kirin Copy Company is not complacent. Starting from last year, they started to make IMAX copies while experimenting with ordinary copies.

Compared with ordinary copies, IMAX copies are more expensive and more difficult to overcome with technology.

For a mature copy company, it should give up this costly technology, and wait for others to develop it before buying technology patents, thereby further reducing costs.

But in today's environment, IMAX technology has just begun to be used in 100 cinemas in the Kirin North American theater.

IMAX's film roll is 70mm wide, and it has a weight of 400 kilograms in 120 minutes of editing. The cost of copying is $ 60,000.

For a copy of US $ 60,000, if 1,000 IMAX films are released at the same time, the film cost alone is US $ 60 million. What a terrible cost?

Adding the cost of film production, publicity, etc., can we succeed if we lose 150 million US dollars?

The cost of 150 million US dollars, at least 400 million US dollars to barely pay back.

In today's world, how many movies with a box office of more than US $ 400 million worldwide?

In a year, there are no more than 10!

Ok.

You said that the IMAX fare is three or four times that of other ordinary 2D movies. If according to the normal attendance, as long as the movie is good, making money is no problem.

But this is also the most critical issue.

Who can guarantee that the movie will be good?

Who can guarantee that a good movie will have a high attendance and attract the audience to watch?

"Terminator 2" and "The Lion King", how good creativity and shooting can we create such a miracle?

How many other movies can be done?

If you do n’t have enough confidence to insist on the IMAX version, then the film company does n’t know how to die.

No mature film company decision-maker dares to take this risk to make IMAX movies, even if they want to keep pace with the times and want to make big money.

Therefore, at the beginning of such a severe market, if Yin Jun himself does not further develop new technologies and does not compress the cost of IMAX film, then IMAX technology will definitely not be used on a large scale.

If IMAX technology cannot be used, it means that Yin Jun's series of IMAX development cannot be realized quickly. At least, they cannot be supported by movies. They can only rely on continuous blood transfusions from other industries to ensure the development of IMAX technology.

There is no doubt that this is very unhealthy and unsustainable.

If IMAX technology is to continue its strong development, they must be able to develop themselves, innovate, and lower prices, so as to promote them and dilute costs.

In order to achieve this, the technical staff at the headquarters of Canadian IMAX company came to Xiangjiang since last year. Together with the technical staff of Kirin Co., Ltd., they live and work together. Everyone works hard to reduce the quality of the viewing quality and reduce Various costs.

By the time of the New Year and Spring Festival, they had already made a copy of a normal 120-minute copy of the IMAX movie on the existing basis, and the price was reduced to around $ 40,000.

This is already a remarkable achievement.

1000 movie theaters is a reduction of 20 million US dollars, and the cost can be said to be greatly reduced.

And Kirin Copy Company said that if the number of IMAX paintings can be increased to 2,000, the cost of IMAX copying is likely to drop to $ 30,000.

But even Yin Jun knew that this was impossible.

At least within ten years, if there is no rapid increase in special effects technology, there can be no one film that can reach the number of 2,000 openings.

Even if it is the "Terminator 2" prepared by Yin Jun, or the more fascinating "Jurassic Park", it is impossible.

Because the cinema opened IMAX's cinema to make money ~ www.novelhall.com ~ not to be a display.

If there are no 10 to 20 IMAX movies produced in a year, they are definitely not willing to specifically transform an IMAX hall, and have to buy expensive IMAX projection equipment.

This will only result in one year down, and it will simply be unable to make ends meet.

Other film companies are definitely the big sellers of "Terminator" and "The Lion King", but their difficulty is that they do not have the appropriate special effects technology to let them make IMAX movies.

Special effects orders for industrial light magic and digital fields have been booked for 3 years. If new special effects orders are added, it will be at least five years.

no way.

Only they are the best in all Hollywood. If you want to make a good special effects movie, you must find them.

In such a short supply situation, even if they want to make an IMAX movie, it is unlikely.

Unless it is the rapid development of special effects technology, many special effects companies are popping up like mushrooms, so that everyone can make IMAX movies.

The rapid development of special effects technology is essential to the rapid development of computer performance and software.

This made Yin Jun more and more eagerly expect the WINDOWS system to be released sooner, which caused those software companies to enter to develop various special effects software.

Fortunately, during the Chinese New Year, Bill Gates called Yin Jun.

Their WIN2.0 version has already made a revolutionary breakthrough. Only after the system's procedures and tests have been perfected can they be released.

The time is about March!

Therefore, Yin Jun is extremely looking forward to this trip to the United States and China, and looking forward to the arrival of March!

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