Chapter 1257： Disney Double Wall!

For US TV stations, the so-called golden stage of TV dramas does not specifically refer to a day of the week but a season.

Their prime time period is from October to April every year.

All the most exciting TV series will inevitably fight the heroes during this time.

TV shows that haven't been killed in this period of time, even if they get super high ratings, it feels a bit unworthy.

In recent years, the most famous super-drama drama "Wind x Doctor x Nurse" has killed a **** road at this time and has been recognized by everyone.

Including "Super Hotel", another super-disney TV channel that started last year, although it was not in this period at the beginning, it was broadcast from July to April in one breath, which was the last to catch up with this tragic fight. stage.

"Happy Hotel" is a bit flattering.

Because it has been paved and attracted by the three months of 7-9, when it entered the fierce battle in October, the trend is already established.

Even "Wind x Doctor x Nurse" did not depress the appearance of "Happy Hotel" in the slightest. With 66 million viewers, it proudly surpassed all TV series except "Wind x Doctor x Nurse" and became the first in the year. Second place.

Although it only won the second place, almost everyone thinks that there is such a talented TV series in the first season alone. After three or five seasons, even if it cannot reach the peak of 100 million viewers, at least 80 million is appropriate. Properly.

Once "Wind x Doctor x Nurse" is over, then "Happy Hotel" will become the first, according to this posture, it will continue to dominate for many years.

Does anyone think it might be on the street?

Of course there are, but not many.

Because this is the screenwriter and setting in charge of Yin Jun.

As long as the big frame is still there, the character characteristics of the characters are still there, indoor sitcoms like "Happy Hotel" will not lose the audience.

Sure enough, in September, the second season of "Happy Hotel", the first episode harvested 60 million viewers, the second episode was even more fierce, directly breaking through 70 million viewers.

Such violent ratings directly stunned all American drama production companies, thereby accelerating the production of their own indoor sitcoms.

Well, drawing on such things, it is not only the state of China, but also the United States.

As long as you cannot prove me guilty legally, then I am not wrong.

This is the logic of the American people.

And there is nothing wrong with it. No American people feel that this logic is wrong.

When Yin Jun heard that they started production this year, and even had already launched an indoor sitcom, he was a little worried about whether the magical dramas like "Friends" and "Everyone Loves Raymond" would be advanced To make it?

But instead of watching the drama they launched in the last two or three months, Yin Jun was not worried.

It turned out that such a thing is not just a Chinese state, but also the United States.

Although they have deliberately avoided and imitated "Happy Hotel", no matter which aspect, they have fallen to the bottom.

You said "Happy Hotel" is a bar, what are you doing for me?

If you get a coffee shop, you have to play a few drunkards to get in touch, but are you playing with the audience in the United States?

There is also a description in terms of healing of the soul, but the protagonist becomes a woman.

You just say a woman, but the tone and movement of women are the same as the bar owners of "Happy Hotel", don't you think it's awkward?

...

Even after watching a few such unintentional imitations, Yin Jun really won't worry about it any more.

Originally, these supernatural dramas must be inspired under certain environmental conditions, so that not everyone can write.

Without the thinking and ideas of the geniuses of the previous life, these people want to make a divine drama, but it is definitely not that simple!

"Happy Hotel" only aired two episodes. After watching it, Yin Jun gave it a conclusion.

That is stable!

According to Yin Jun ’s outline and framework, the group of screenwriters in the United States set the tone of the entire TV series exactly the same as in the first season.

This is what smart people do.

Good things don't need to be changed before they fail.

This is a proverb in Europe and America, but it is quite appropriate.

Of course, this is also related to the requirement that the script framework is given by Yin Jun. The orders given by the boss are not executed, and the group of screenwriters do not want to work.

According to this development trajectory, Yin Jun in the second season did not require "Happy Hotel" to rush directly to more than 80 million viewers. When relying on it, it is not too late to exert force in the future.

In the 1980s, American TV dramas were far less tragic than those after 2010.

Think about who was making the TV series at that time!

The director of "House of Cards" is David Finch.

The director of "Super Sense Hunting" is the brother of Wachowski.

The director of "Atlantic Empire" is Martin Scorsese.

The director of The Ballad of Buster Scruggs is the Cohen Brothers.

...

Such a dazzling list of director names is simply to make people feel like they are not going to these cards if they don't watch them.

For now, TV dramas are still a bit influential, and the film directors are not good enough.

This made Yin Jun less worried.

There is definitely a gap between the works made by genius and the works made by ordinary people.

Now that your opponents are ordinary people, what are you worried about?

In TV dramas, do n’t worry about Yin Jun. In variety shows, you do n’t have to worry about Yin Jun.

Callas, who has been promoted to deputy director of Disney TV Channel, continues to lead the second season of "American Idol."

In order to complete the second season of "American Idol", he came to Xiangjiang for half a month after the end of the first season, watching the Xiangjiang version of "Xiangjiang Idol", and then communicating with Yin Jun to listen to Yin Jun Yin's opinion, and give his thoughts to Yin Jun for guidance.

You know, Yin Jun has never seen a producer like him.

The planning book actually came out with more than 300 pages, and there are dense notes on it, showing how serious this person is.

After such hard work, Callas began his second season of "American Idol".

In the sea election, Callas played a trick.

Yin Jun just reminded him to establish an ingenious connection between the participating singers and BMW.

Then this guy installed a large number of cameras directly in the BMW car without tutoring, specifically to pick up those potential singers.

Including the first round of the first round of sea elections, the second round, the third round ...

Therefore, hundreds of contestants of all kinds, all their moods and performances before and after participating in the competition, were all displayed in front of the audience.

When shooting, the players did not know, so their words, melancholy, joy, sadness, nervousness, etc., did not have the slightest falsehood and seemed very sincere.

This made the audience very novel, as if there was a thrilling feeling to watch the players' lives.

As long as they are interested and find it interesting, the ratings will be higher.

Stimulated by such tidbits, the number of viewers basically remained at around 30 million. Sometimes the singers who received special attention were selected, and the data of 35 million could be exceeded.

You know, this is a tidbit!

The tidbits are all the same, so is it still a problem to break the 76 million viewers in the first season after the official start of the game?

Originally, "American Idol" is already the number one variety show in the United States, and it is the first in history.

Let it make such a breakthrough, it will make any competitor desperate.

But regardless of the Disney TV channel, the Americans do not have a golden mean, they just want to be as strong as possible, killing all their opponents is the best!

As the attention is getting higher and higher, they are also investing more and more various promotional resources.

All publicity platforms for cities in the United States and the United States are all advertisements for "American Idol." Almost as long as you are not in a mountain village, you can see it.

Don't get me wrong, Disney TV channels didn't spend too much money, most of it was sponsored by sponsors.

For example, BMW ~ www.novelhall.com ~ Although they had the highest naming fee of 100 million yuan in history, but the broadcast of these tidbits alone, their popularity in the United States began to explode, and sales rose linearly.

Because this BMW car carries all the contestants, almost all BMW cars are used together, and the American people are shown a BMW car show.

Many people look at it and think, eh, BMW cars are really good, or should we buy one?

I used to ridicule BMW for being the wrongdoer, but I already regretted it.

No one ’s official performance has yet to start, and the 100 million US dollars will be worth the money. Where do you find such a good promotional opportunity?

While ecstatic, BMW immediately decided to increase its advertising support.

For example, on the poster of "American Idol", although the protagonists are all contestants, but there must be a BMW in the background. Such propaganda, shooting, and printing costs are all produced by BMW. Packed.

Not only BMW, but many advertisers who participated in "American Idol" also benefited from this show.

Do you think the players only have BMW logo on their cars?

wrong!

There are advertisements everywhere on the center console, on the chairs, in the empty places, in the trunk, etc., and you can't use them as advertisements everywhere.

However, people are very controllable and do not advertise the kind that annoys you. The main energy of everyone is still on the players, but they can only occasionally scan those advertising products.

Based on this alone, Yin Jun felt that he could increase the bonus for the entire planning team!

The advertising is done so appropriately, but not much! nt

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