Chapter 1149： IMAX！IMAX！！

Friday, April 16.

After about two weeks of large-scale publicity throughout North America, on this day, it can be said that the much-anticipated "Terminator" finally set foot on the stage of history.

As for Asia, it doesn't need any special publicity at all, under the banner of "the first science fiction film written by Yin Jun personally", Kirin Film Company has already negotiated the release in Asia.

All Asian theater owners and audiences are looking forward to Yin Jun's science fiction movie.

Due to the time difference, Asia is still half a day earlier than the United States.

But the scenes in both places are the same.

The first day of Hong Kong ’s box office was 3.9 million Hong Kong dollars, but on the second day of Saturday it skyrocketed to 5.6 million Hong Kong dollars. The third day of the box office was still at 4.5 million Hong Kong dollars. It reached the super high box office of 14 million Hong Kong dollars in one breath and entered Xiangjiang The top five at the box office of the film history in the first weekend, the poor "Police. Story" only came to this position soon, and was forced to be squeezed down one.

As expected by Yin Jun, the box office in Japan, which likes science fiction and the United States, has exploded at the box office. The box office broke through 8 million US dollars in the first weekend, and it also hit the number of the box office. Four records.

South Korea is not much weaker than Japan. Their first weekend viewership was 1.88 million, and the box office reached US $ 5 million.

As the most important battlefield of the ticket warehouse, the box office in North America is also extremely hot.

With the release of 1,650 theaters and 3,150 screens, "Terminator" 's first-day box office reached an astonishing 15.5 million, directly breaking the "ET"' s 15.3 million first-day box office record, becoming the history of film history in North America and the world. The movie with the highest box office at the premiere day.

Then the box office on Saturday was even more scary, reaching 21.4 million US dollars, followed by creating a record box office record on Saturday.

Obviously, 19.3 million on Sunday also created a record for the single-day box office on Sunday.

Three days after the first weekend, the 56.2 million US dollars at the first weekend box office record, but also put "E.T." 49 million US dollars, throwing away as much as 7.2 million US dollars!

This is to explain, "Terminator" is much better than "E.T."?

of course not!

As a super classic for the whole family, whether E.T.'s artistic achievements, the overall story telling, or the core meaning, they must throw away the "Terminator" eight streets, it is no exaggeration.

Achieving such a good result is entirely due to Wu Siyuan!

Because he didn't play cards according to common sense.

Specifically speaking, it had to be three days before the movie was released, that is, on Tuesday.

Originally, the United States has a custom to start a midnight show at 0 o'clock on the night of the first day of release. As far as Terminator is concerned, it can be at 0 o'clock on Thursday, giving some people who want to get ahead. The audience, as well as the filmmakers, will not have too many on-site screenings. There are dozens or 100 scenes, and creating an atmosphere is enough.

And then waited until Friday, one day before the large-scale official release began.

But the Americans certainly do n’t know that in the future of China, the movie ’s screening can give you three days, five days or even a week.

For example, "Wuji", which was rejected by others, has been shown for a week in a row. This is probably a big record in the history of film.

Wu Siyuan is a smart man. As the owner of a movie company, he has been studying these cinemas for a long time, especially when he came to the United States to become the general manager of the Kirin North American cinema. To find a way to blockbuster, let his people truly convince him, so that he can make a career.

After studying for so long, he put his breakthrough in "Terminator".

To be precise, it was placed on the IMAX version of Terminator.

"Terminator" IMAX fare is set at 15-20 US dollars, equivalent to three or four times the fare of others, if this part can be done well, it will definitely win the "Terminator" box office.

But how do you draw the audience to these 100 IMAX screens?

Had no such experience before, IMAX appeared in commercial operation for the first time, and the advertising cost of Kirin North America theater was not much, more still had to carry out regular publicity.

So Wu Siyuan finally put his idea to the point.

He directly used 100 IMAX screens as the location of "Terminator", and it was screened three days in advance. The first and second screening on Tuesday was at 8 o'clock in the evening.

This show, Wu Siyuan's fare is the lowest fare-15 US dollars, and then invited more than 60 film critics and 200 movie entertainment reporters to watch.

It should be said that the screenwriter of "ET", the screenwriter of "Beverly Hills Detective", the screenwriter of "The Chainsaw", the screenwriter of "Happy Hotel", the chief curator of "American Idol", the screenwriter and director of "Speed ​​of Life and Death" ... Waiting for the dazzling identity of Yin Jun, the name is still loud enough, and there are a lot of viewers who watched his face enter the "Terminator" screening scene.

In addition to the intensive publicity more than a week ago, those wonderful clips, Schwarzenegger's ugly robot face, etc., also really attracted the eyes of North American audiences, so there are many in this part of the audience.

Therefore, even if the fare is as high as $ 15 per game and IMAX has never heard of it, at the beginning of the show, the attendance rate of 150 full seats still reached 60%, which is already not low. Number.

Obviously, such an on-demand meeting directly quelled the group of turtles.

Whether it is a film critic, a reporter, or an ordinary audience, they appear to be demented when they come out. They are chaotic and chaotic, and they never wake up from the shock.

Waiting for them to recover their wits, but they are very excited.

Because everyone knows that they are witnessing history and witnessing a completely different form of film, it is likely to change everything!

"Hello, William? Brother, don't go to the bar tomorrow night. My brother took you to the movies, and I'm sure you haven't seen such a movie in your life ... Get out! It's a serious film, you know it when you watch it Now! "

"I grass, grass, grass ... No, Jason, I'm not crazy, I'm just too excited, my God! IMAX, I witnessed a miracle! It's too cattle, too **** cattle! ..."

"Hey, dear Lina, will we go to the movies tomorrow night, OK? You believe me, this must be the most shocking movie you ever watched in your life!"

"I tell you, before you have seen the IMAX version of the movie, you are not called to watch the movie! I don't believe you will go to the IMAX at the Kirin Cinema tomorrow. After reading it, you know what life is without regrets!"

"No, no, Will, you didn't go to IMAX today, it's really your biggest regret! Don't be reluctant to pay 15 dollars, you must go to see tomorrow! That will be the greatest enjoyment of your life !!!"

"......"

Compared to ordinary people, professional journalists and film critics are extremely excited to write comments, and they are published in the major newspapers the next day.

"From the time the film was created, until now, it has nearly a hundred years of history, from the sound film to the present sixty years of history, from the color film to the now more than thirty years of history, now we Finally, there is another historical change! Welcome, IMAX! The movie world is wonderful with you! "-Philip Manla," Chicago Post "

"Thank you Mr. Yin Jun, thank you Mr. Cameron, thank you Schwarzenegger, thank you IMAX staff! This is the most shocking day after I became a critic! IMAX version of" Terminator ", the audience does not go to watch A moment, it's your loss! "-Robert Caton, critic of the New York Times.

"Oh my god, I never thought that I could get such a high enjoyment from watching a movie! It is more memorable than I had a big Michelin three-star restaurant. Tomorrow, I will speak as a normal The audience will go to watch an IMAX version of "Terminator" because I like it too much! "-" La Los Angeles Film "Don Lawrence.

"When the T800 was presented to me in an oppressive form, I was shocked by the efforts of the director and the technical staff! This is great technology! This is great innovation! Great! I must give you Score 10 points, "Terminator" !!! No regrets at all! "-Famous film critic Daniel Lund.

"" Terminator "ends everything! Five-star recommendation! Five-star recommendation! Five-star recommendation! Be sure to see the IMAX version! Be sure to see the IMAX version! Be sure to see the IMAX version!"-"Miami Daily" "Vince Howard.

"......"

As the saying goes, a spark can start a prairie fire.

There is also a saying that as long as you know six people, people all over the world can have a relationship with you.

Not to mention that nearly 9,000 people watched IMAX movies last night!

Ordinary viewers can only advertise in their own circle of friends, but those film critics and reporters, even if they do n’t receive red envelopes, they will vigorously advertise such things, not to mention that the Kirin Group is so sensible. In addition to the generous writing fee.

So they all praised the IMAX version of "Terminator" to the sky, and none of them said bad.

In this way, people all over North America can see various fancy praises about the IMAX version of "Terminator" from newspapers and news.

美. Chinese people also like novelty things very much. Seeing that everyone has praised the IMAX version of "Terminator" to the sky, of course they want to go and see it!

Although there are not many 100 IMAX movie theaters, they are all around major cities in the United States.

So when they were free, they went to the cinema of the Kirin North American theater line.

As a result, many people walked there and found that today's screening was only scheduled at 5:30 in the afternoon, and the tickets were completely sold out.

How can this work?

So a group of people made a lot of noise, and finally there was no way to do it, and finally the managers came out to announce it, then add another one.

How about a game?

There are only 150 seats, how many people can meet?

Good, you have the final say, then add another one!

It's just that, because it is a temporary extra show, the movie ticket price can't be cheaper, it can only be increased to 20 US dollars.

For these audiences who want to watch movies, this can actually be tolerated. After all, they have also increased their performances.

Then the next day's screenings reached three, which brought about 800,000 US dollars in box office revenue for the Kirin North American theater. The single-house, single-hall, single-day box office nearly broke 10,000!

Undoubtedly, these audiences on the next day were all displayed and conquered by giant screens that had never been seen before.

They are also crazy to promote IMAX and "Terminator", so that the word of mouth is even better.

On the third day, which is the last day before the official release, three screenings were also arranged. The result is more exaggerated today. Within half an hour of ticket sales starting at 9 am, there are 150 of all 100 IMAX theaters. There are no seats left, and all are robbed.

Full seats also brought a full 900,000 box office, full of praise and satisfaction.

With the constant publicity and crazy praise of tens of thousands of people, the influence is even greater.

So, starting at midnight on Friday, IMAX simply announced that it specifically increased the number of early morning sessions for the audience who like it, respectively, at 3 and 6 in the morning, and the price dropped to $ 15.

And six games during the day starting at 9 a.m. are all 20 US dollars a ticket, no price reduction.

Originally this is a price that will be scolded, but the fans who have been stunned by crazy public opinion and praise have nowhere to take care of this. They have been waiting in line since the early morning, and buying tickets is almost the same as grabbing!

As a result, the IMAX Hall's daily screenings miraculously reached nine times ~ www.novelhall.com ~ three more times than expected, and the price has increased a lot. There are no $ 15 tickets at normal time.

The three days of the premiere weekend, IMAX's contribution to the box office is miraculously more than 2 million US dollars, which is one of the keys to the "Terminator" box office can exceed "E.T.".

It is also driven by IMAX, and the attendance rate of the ordinary hall has exploded from the beginning, reaching more than 80%, but the bosses of many theaters have been disappointed, and the Disney and The deputy director of Lianyi Films was ecstatic, and quickly contacted more cinemas. In the second week, it increased the scale of the release again, and strived to become the world's most popular super movie, breaking the "ET" world box office record!

"Terminator" has just become a carnival of fans, public opinion, cinema and film companies.

The unnamed director James Cameron, who was despised as a truck driver, became a hot new director in Hollywood.

The bodybuilding champion Schwarzenegger who had been ridiculed was so hot that he became red overnight!

Even Wu Siyuan, who created the new model of point-to-point, was praised by the industry as "the wise man from the East", and his men admired him for his five bodies!

This is the magical charm of the movie, this is the carnival of entertainment in the peace era! ! ...

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