Chapter 1141： Heartless

Friday, April 9th.

Early in the early morning, the Qilin Industrial Park of Huajing was full of firecrackers, the drums and drums were loud and full of excitement.

On the one hand, many workers here are wearing neat uniforms, and lights are everywhere, on the other hand, there are countless policemen. The inspectors occupy various advantageous positions and wait in line.

This day's opening celebration has never been so grand.

Although a few years later, Bao Zhaolong Hotel was so exaggerated when it opened, even Xiao Lao, Yun Lao and others have cut the ribbon, but this time all the five giants have come together, plus a dozen deputies, and A group of retired veteran cadres scattered about seventy or eighty. This kind of scene fully showed their importance to the Kirin Group.

Fortunately, Yin Jun also had a lot of super rich people here. Everyone went to chat with the big brothers and laughed. Finally, there was no cold scene and no embarrassment to Xiangjiang people.

Le Yiling suddenly had an urgent matter to deal with yesterday. They didn't come with Mr. Huo and they came by late night plane.

Today, she is also the main force to talk to a group of related gangsters. Yin Jun, the genuine chairman, is not busy with her, and even Wei Xiaofan is busier than him.

Everyone is not to blame Yin Jun for negligence, but Yin Jun, who has known it before and is responsible for strategic development, but Le Yiling is in charge of the specific affairs.

In a way, Yin Jun is deciding whether the Kirin Group can open a company factory in the mainland, but Le Yiling is responsible for the specific scale and how to expand the business.

Faced with such a powerful executive president, the big brothers would naturally not despise her.

What's more, Yin Jun didn't have nothing to do. A group of retired gangsters in their 70s and 80s were very happy to chat with Yin Jun.

Because Yin Jun from the future knows the secrets that many people do n’t know now, including things during the war, so I talked a few words. The content of Yin Jun ’s speech attracted a group of old men, and everyone talked together. , Chatting happily.

Of course, most of the time they are bragging about their previous heroic deeds, just like a child, saying that sometimes they have to quarrel.

Speaking, the old warlords are usually not so complicated, and Yin Jun is also happy to accompany them. At first glance, these old antiques are talking to Yin Jun. He still mixes what he does, and he quietly leaves.

After a busy day, until 9 o'clock in the evening, Yin Jun had time to sit with Le Yiling, Wei Xiaofan, Niu San'er in the president's office.

Looking at Le Yiling's tired eyes, he didn't want to lift it up. Yin Jun was very distressed. "Sister, let's go back to the hotel to take a shower and go to bed first. Is there anything to say tomorrow?"

"Where do I have this time?" Le Yiling smiled bitterly with his eyes closed: "Tomorrow I have to go to Huhai. I promised their people to go to Huhai to investigate. Then we have to be in a few days When Lin An met, did Huo Jianning also have trouble? I had to see what was going on there. Then I had to go back to Xiangjiang, and there were a lot of things there. I do n’t understand the situation here. I do n’t know when I will be here. "

"President, you have worked hard." Niu San'er knew that it was time for him to go out, "If there is nothing, then I will report to you the general situation of our factory?"

The last time he went to Xiangjiang for the assessment, he had seen Le Yiling and knew how powerful this handsome young woman was.

Now I see Yin Jun talking to her, even if it's the attitude of the sister, so Niu San'er has to be full of energy for twelve points.

"Well, say it." Le Yiling said.

"Our first factory of Kirin Food Company, which is the Kirin Instant Noodle Factory, is now located in the Kirin Industrial Park where we are. According to your president ’s instructions, this piece of land covers a total area of ​​5,000 acres and 50,000 acres. Yuan, a total of 50 years of lease, after the expiration of the lease renewal.

The most important thing is that we also followed your instructions and talked about the ways in which we can convert industrial applications to commercial applications. In a few years, if Huajing ’s real estate starts to develop like Xiangjiang, we can move the location of the factory to the outside and then take out this land for development. It will definitely bring huge economic benefits to the company.

The instant noodle factory we have started now covers an area of ​​only about 200 mu. There are a total of 200 production lines. According to the regulation of 8 hours per day and 5 working days a week, the estimated annual production is 230 million bales. We have carefully considered the pricing and reported it to Jun Shao for approval. It is now 0.99 yuan per pack. Currently there is only one flavor, that is braised beef noodle.

According to the situation of the braised beef instant noodles that our staff tried to produce, everyone very much recognized it and liked the taste of this instant noodle. The price is definitely a bit expensive. After all, everyone ’s current salary is only about 60 a month, which is only enough to buy twenty packs. But if it is for them to eat occasionally, I believe it is also possible.

According to the market survey, we mainly put the sales scope in twelve big cities such as Beijing, Shanghai, Guangdong, Lin'an and Jinling. And because the heads of the department store system and the supply and marketing system have received the above order instructions, they will sell our instant noodles as the best promotional products.

Each package sold, they get 9 cents of income, the freight is borne by us. In this regard, the railway side has also made sure that we will not delay the transportation of goods. If we calculate it in a comprehensive way, except for all the expenses, our actual profit of a package of braised beef noodles is about 6 cents, about 61%. If the tax is no longer reduced after half a year, but if it is halved, then Gross profit will decline further. "

"Is there a plan to expand production?" Le Yiling asked indifferently.

Niu San'er didn't expect her first question to be this, and he was shocked, but fortunately he made preparations: "Yes, we have already ordered 100 sets of production line equipment for the Japanese factory. It is expected to be in September this year. With the continuous development of China's mainland, everyone's living standards continue to improve, I believe that sales will continue to rise.

Then we are also planning to start to expand the markets of Xiangjiang, Omen, Singapore and other places next year, and prepare to send these places to surplus production for sales. After all, the taste was also developed by the masters of Xiangjiang, and it has been recognized by Xiangjiang! It is a pity that there is no way to enter the Baodao market, otherwise the market with a population of more than 30 million will surely have greater development. "

Le Yiling said, "Ah," and said, "Ajun, do you think this arrangement is reliable? Can 230 million packets be consumed by them? Do you want to prepare for the Xiangjiang market in advance? According to Xiangjiang and Aomen For my fast-paced life, I estimate that 30 million packs of braised beef noodles a year has no problem at all. If the taste development can keep up, the sales volume of 50 million packs is estimated that we can also do it! "

Yin Jun is not too sure whether the mainland can consume so much instant noodles so quickly.

However, Le Yiling said that the amount of instant noodles consumed by Xiangjiang and Aomen was still too conservative.

Not to mention the Aomen, just to say how many instant noodles the Xiangjiang people consume in a year, it would scare the dead.

Since the statistics of Xiangjiang in 1997, when bagged and cup noodles are added together, the average annual consumption of instant noodles is 2.5 billion packs!

The biggest reason for this is the fast-paced life of Xiangjiang. People don't have so much time to cook, and there is a convenient and fast enough to eat, that is the best.

Compared to bread and milk, instant noodles have noodles and soups, and they are also delicious. Of course, they are the best choice for Xiangjiang people.

Even in 1982, instant noodles have not had as many flavors in the future, but the sales volume is very amazing. In 7-11, an average of more than 2 million packets (cups) of instant noodles are sold every month.

This is also the reason and energy that Le Yiling said can consume 30 million packets of braised beef noodles a year.

Anyway, 7-11 will continue to expand, and the next step will be to open a branch in Omen, and all of them will be sold in their own stores, which can also be sold out.

However, Yin Jun believes that based on the current population of about 6 million people in Xiangjiang, and because Xiangjiang is about to fall into an economic crisis, people's incomes are greatly reduced. This cheap and hungry braised beef noodle is afraid that it will become Many Xiangjiang people's life-saving straws, how can they get hundreds of millions of packets a year?

It's just that Xiangjiang's financial crisis will not come until September or October. Yin Jun felt that it would be more appropriate to sell to Xiangjiang at that time or next year.

This year, we should work hard now in the mainland, and then seize the mainland market first.

Regardless of how much you can sell, even with such a high profit margin, even if it is wasted, it is very worthwhile to make the market first.

"Let ’s take a look at the mainland market first. The mainland ’s large population base is also supported by the China TV ’s" Bao Qingtian "advertisement. It will definitely have a good advertising effect. The 1.3 billion people in the mainland have such a large market potential. We are not willing to fight first, ”Yin Jun said.“ If the mainland market is still not active by September, then we will focus on the planning of the Xiangjiang and Aomen markets, and strive to open there first. The situation maintains the normal operation of the factory. Let's take a closer look at the mainland market! "

The "Bao Qingtian" broadcast on China TV in March was too popular, so the accompanying advertisements were all watched by the people. This made the Kirin recorder once again usher in the peak of sales, and it was a sales miracle created. , Everyone knows.

Starting today, the advertisement of "Bao Qingtian" has become the instant noodle advertisement of Kirin Braised Beef Noodle.

The advertisement was naturally shot by Xiangjiang star Hui Tianci. Huang Laoguai used the idea of ​​"showing the shooting of guards, eating braised beef noodles and recommending it to the audience" He is a man who has experienced bombing in the Internet age. Of course, he also knows that this kind of advertising creative shooting is still very interesting in this era and can attract people's attention.

For example, Niu San'er felt that this advertisement was done very well, and Zhan Wei was so handsome. Looking at him eating braised beef noodles so fragrantly, he couldn't help but want to buy it and try it.

In the era of Chinese TV dominance, this never-before-seen braised beef noodle still has great hope to gain people's favor. If the price is cheaper, the chance of popularity will be greater.

This is what Yin Jun is looking forward to.

If the advertisements of Huaxia TV Station cannot be promoted well, then there is really no way.

Le Yiling also understands this reason. The sales data of the Kirin recorder factory has been counted today. In a month, it has sold 350,000 units, which is up from the 230,000 units in the first month of opening. 50%!

But it has been sold for almost a year!

This is when the market has only 100,000 to 120,000 sales!

Originally, Le Yiling felt that the market was saturated and needed other stimuli, such as music tapes to increase sales!

Did not expect this free advertisement, the effect is so amazing!

Now President Le understands that China TV is equivalent to the sum of wireless TVB plus ATV plus Kirin Satellite TV. Such an advertising effect is super powerful and no one can stop it.

So she nodded her head, "Then do it yourself! You have to be prepared for multiple hands at any time. All situations need to be well analyzed, and there are means of coping, communication with the government, related sales terminals. Means and speed, do n’t know that you will catch the blind when there is a sudden situation. Do you understand? "

This time it was Niu San'er again.

"Yes ~ www.novelhall.com ~ We know. We will actively communicate with them and make a response plan seriously."

Niu San'er is actually under a lot of pressure. For the first time as a general manager, he would never want his efforts to pay off.

The price of instant noodles is indeed too high.

The price of 0.99 yuan per pack is several times more expensive than Yangchun noodles and meat noodles sold on the street now!

Sometimes he wants to say, anyway, our profit margin is so high, why not lower the price?

Even if it is priced to six cents a pack, the profit margin is 35%, which is already very high!

But Niu San'er didn't dare to say that, because the price was set by Yin Jun themselves, he also told him why he set the price so high.

Niu San'er thinks that Jun Shao may not think right. It ’s an instant noodle. How is it possible that the price increase will encounter a national level of blocking in the future?

But the same kind of thinking can not be said, the young man is a genius, can he be doubted by ordinary people after he has thought about something?

Therefore, Niu San'er has only one way now, is to work hard to do all the links he can.

Only in this way, dare not say that he will succeed, but at least he has no regrets! ...

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