Chapter 1068： Preparation matters

The pricing of a product, the subtlety and importance of which is as good as the product development.

I do n’t think of the previous things, but after seeing Rebes ’pricing for Xiaomi ’s mobile phone, Yin Jun was suddenly bright and knew what an expert is.

It is no exaggeration to say that the second and most solid step for Rebes's Xiaomi mobile phone is his 1999 pricing for Xiaomi mobile phones!

1999 yuan to buy a high-performance smartphone was indeed a sensation in those years.

The most important thing is that the price has not exceeded the 2000 mark, it is impressive, and it has completely broken the high-priced monopoly of foreign companies on smartphones.

Treasure Island's HTC mobile phone was swept into history when Xiaomi's mobile phone was born. Since then, it has not been able to climb in the mainland.

Without the support of the mainland market, relying solely on HTC in overseas markets, it can't beat Apple's mobile phones and Samsung's mobile phones. The daughter of the treasure **** of the island's management has finally become a meteor and disappeared in people's in memory.

Therefore, Yin Jun's pricing of each of his products is cautious and prudent, and it is definitely not a decision made by patting his head.

Previously, there was a special department in Kirin Culture, which collected information about Yin Jun ’s products, analyzed the positioning and pricing of his products, and gave Yin Jun the most detailed opinions to help Yin Jun set prices.

The pricing of "Kylin Weekly" and the price of a single book are all obtained in this way.

In the future, the scale of this department will expand, and it will play a more important role, there is no doubt.

This time instant noodle pricing, Yin Jun is also ready to hand them over to do the most detailed calculation and analysis.

And the pricing thing does not prevent Yin Jun from making the preliminary preparations.

The instant noodles were invented by the Chinese, to be precise, the Chinese Lin Baifu, who was later named Ando Baifu, Nissin Foods was founded by him, which can be regarded as a pride of our Chinese origin.

Since it appeared in Japan in the 1950s, it has swept the world, especially the developed countries in Asia, in the 20 to 30 years.

But do n’t think that in such a backward place in China, there is no instant noodles.

In fact, it ’s not too late for the instant noodles in China.

As early as 1964, after Ando Baifu invented instant noodles for more than ten years, the Beijing Capital Food Factory of Huajing started to fry the instant noodles with rich duck oil by hand, and then supplied them to some special units.

Eleven years ago, in 1970, the Shanghai Yimin No. 4 Factory developed its own equipment, and its annual output has fully developed to the point of 2 million bales. Then, in the past few years, they will boldly go from Japan. Introducing a production line of fried instant noodles, the production volume will more than double.

Under the leadership of Yimin No.4 Factory, manufacturers in other cities have successively introduced hundreds of Japanese production lines in the 1980s.

Because of their close demand, more than forty instant noodle equipment manufacturers were born in mainland China, which can be described as a spark.

But why didn't they develop, but instead, in 93 years after many years, Master Kang gave it to the sky?

The reason is actually very simple.

Is really simple.

Package.

In this era, instant noodle manufacturers did not pay much attention to the production of bags.

Japanese. Although the package is very rich, it is only Japanese. Many people in the world are not used to eating.

This is even more true for the mainlanders. The instant noodles they produce are often just cakes without any seasonings. After you have cooked the noodles, you can add various seasonings yourself.

The flavor of instant noodles made at home is really imaginable.

Even in 2020, the instant noodle seasoning made at home is inferior to other master chefs and unified package.

I do n’t know why, people ’s bags are fragrant, and they are perfectly matched in instant noodles!

Master Kang is relying on their "boiled beef noodles" package, and it has become a hit, making Master Kang's brand more than hundreds of billions of yuan.

Therefore, Yin Jun knows how to make instant noodles a method that everyone loves.

The real secret is not instant noodles themselves, but to make it delicious.

How to make a package?

Yin Jun did not know.

But he knows the taste!

Braised Beef Noodles, Spicy Spare Ribs Noodles, Spicy Cabbage Noodles, Mushroom Stewed Chicken Noodles, Laotan Sauerkraut Noodles, Tom Yum Kung Noodles, Soaked Beef Noodles, Braised Meat Noodles, Curry Prawn Noodles ... These classics, Yin Jun are all tasting Ever.

Yin Jun certainly doesn't know exactly what to do, but as long as he tells them the direction of the taste, literally, the chefs will work hard in that direction.

I remember that when the Wei family brothers made braised beef noodles, they called people from the whole company to taste it, and they all made people spit, and finally got the most perfect "boiled beef noodle" package.

Yin Jun's men have more than 30,000 workers. If they have to let them all vomit to develop these materials, it is really incompetent for the chefs.

In order to allow them to develop a suitable package, Yin Jun deliberately plans to recruit more than 50 chefs for the newly established Kirin Food Company.

They will include all kinds of Chinese cuisine, and they don't need super genius like Chen Ende. As long as they can cooperate with each other, constantly improve the package and develop new flavors, that is enough.

In the past life, Yin Jun did not hear how good a chef Kang hired. Actually, it is not necessary to get too many tricks for the convenience of fabric wrapping. It is obtained by improving experiments one at a time.

After thousands of failures, only the most popular flavor was prepared, so as to make a suitable package for the market.

Of course, Yin Jun will not be so stupid, throwing out all these flavors at once.

Those chefs can't develop so many flavors in just a few months, one or two years.

The taste of "Braised Beef Noodles" used to take about 5 months for Master Kang. Now, Kirin Food Company has Yin Jun's instructions and works in the right direction. It's about 3 months.

In this era of scarce supplies, it is enough to have a taste first, and it is not necessary to change more.

Especially the old sauerkraut noodles known as "Saved Instant Noodles" will not be launched until at least 10 years later, otherwise the good stuff will be put out once, and I don't know how to make a new ace product next time.

When they are calculating the price while developing the package, Yin Jun also needs to contact Japanese instant noodle production line manufacturers.

Blessed by Ando Pak Fu, he disclosed the manufacturing process of instant noodles for free in 64 years, which led to the development of the entire instant noodle industry in Japan, and also contributed to the instant ramen market to capture the world market.

So now in Japan. In China, instant noodles are a scene of blooming flowers, and naturally there are many factories producing instant noodles equipment.

They not only produce for domestic clubs, but also produce equipment for instant noodle manufacturers in South Korea, Malaysia, Singapore and other places.

I want to talk about Japan. The quality of my products is not as good as the Germans in terms of durability and less worry.

So I bought their equipment and went to set up a factory in the mainland. Yin Jun did not have to worry about the problem, let alone Japan. My after-sales measures were also done very well. As long as I spent money, then I will guarantee to solve the problem for you.

Yin Jun's current company services are a bit of a learning day. I, for example, the Wankang Company in Australia, half of them are Japanese. My delicate and extreme work attitude, the other half, I learned Haidilao.

The teenager does not like Japanese. But this does not prevent him from studying hard. His advanced experience and means can only develop himself better, so that he can finally defeat the Japanese company in his own business.

Before buying Japanese instant noodle production equipment, Yin Jun also needs to consider in advance to hire some Japanese instant noodle production experts.

Even if the technology has been disclosed freely by Ando Pakfu, how to fried noodles is the best, how to make the most efficient use of resources without waste, and how to improve production efficiency, all of which are particular.

Is not an elite who has been in the instant noodle industry for a long time, and there is no way to grasp the middle scale.

The efficiency of production directly affects the cost, and cost is one of the most important factors in pricing. It is closely related, and there is absolutely no way to ignore it.

Actually, besides the Japanese version, Treasure Island's unification is also doing instant noodles, and South Korea's Samyang and other companies are also doing it. However, after some consideration, Yin Jun thinks it is still more convenient to dig the Japanese.

Because there are many instant noodle companies in Japan.

Did not experience the super economic recession of the 1990s ~ www.novelhall.com ~ Japan. The small and medium-sized companies can live very moist, and naturally there will be more talents, unlike many years later, many of these talents have to go to the construction site Work, or do odd jobs for a living.

Let these experts discuss with the Kirin Group staff, and finally decide which production line machines to buy, how much to buy enough, and how to reserve.

Even at the beginning, the instant noodle business department of Kirin Food Company will be Japan. As the actual leader.

After all, what Yin Jun hates most is that laymen command insiders.

The general manager he sent will definitely be in charge of personnel, finance and other matters, but the most important production, still need to be done by professionals.

Unfortunately, Huo Jianning does not have a second one. Unfortunately, Huo Jianning will stare at the record production line that will be launched next year, otherwise Yin Jun would like to directly transfer him, regardless of whether Huo Jianning is willing, but who is calling him the best under Yin Jun's hands The general used?

Because Huo Jianning hasn't exercised yet, he can't get away. Yin Jun is more and more cautious about the second general manager of the company launching in the Mainland.

Everything is going smoothly. If the career failure is caused by improper selection, it is very bad!

……

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