Chapter 1059： Patent squatting

Japan. This is Kyoto.

As the most popular video game company in Japan today, Nintendo's market value has surpassed several competitors such as Kelome, Sega and Nanmeng Palace, and has long been the largest video game company.

Nintendo, like other Japanese companies in this era, has developed rapidly with its tenacity and hard work. Not only has it been alone in Asia, it has even entered the United States and Yalida. The fight is intractable.

Although Nintendo is far behind Arida in arcade games, they are catching up with home video game consoles. The current market share has exceeded 20%, which is a very remarkable number!

America. The overlord of arcade and video game consoles in the country is still Yalida.

Yalida is actually not that good.

Their market share on arcade machines is as high as 68%, but this year's game console company alliance launched a "Xiangjiang Square", which helped them seize 22% of the market share in half a year.

The alliance of game companies that previously provided various games for Yalida not only exerted strength on the arcade, they also transplanted "Xiangjiang Square" to their Sega game consoles, which also helped them occupy 10% of the market. Share.

If it develops according to such a trend, and Yalida has no countermeasures, I am afraid they will take the first throne of the US game company.

It is said that Japan. The next step of the manufacturers is to go to the other back garden of Yalida-Europe, which makes them even more anxious.

Yalida is anxious, Nintendo is also a little bit.

Kemei, Sega and Nanmengong knew that they could not win Nintendo alone, so they were integrated together and attacked together to occupy the outside market, which brought great pressure to Nintendo.

As the head of the product development department, Yokoi Junping, the pressure is the most. In recent months, designers have been constantly called to meet to hope that new good games will come out.

Yamauchi gave this confidant his greatest trust, begging for others, asking for money, that is, hoping that he would be able to do his work again soon and step on his competitors.

But today, Yuuchi Yamauchi made an internal phone call to Yokoi Junping. In a panic tone, he asked Yokoi Junping to hurry to his office, making Yokoi Junping, who was thinking of the game's creativity, inexplicably uneasy.

Came to Yamauchi's office, Junping Yokoi saw Yamauchi standing with arms in front of the window, his face dignified.

"Chairman, what's wrong?" Yokoi Junping asked cautiously.

"Look at the documents on the table." Puu Yamauchi said word by word, with a strong irritability in his tone.

Yokoi thought that the development of his department was slow, which made the boss unhappy. As a result, he picked up the documents and looked up, but he was surprised.

"Japan. National Patent Application Office's response to Nintendo Corporation's patent application."

patent application?

Junkai Jun's brows frowned, and when he picked it up, he suddenly changed his face.

"Impossible! This is impossible !!!"

Using Yokoi Junping's castle and heart, he said two impossibles in succession, which shows how terrified he was in his heart.

"This is what I came up with! This is what I conceived! Before this, no one knew at all, how could this be? Who leaked it to him in the end? Is it a ghost in the club?" Yokoi Angrily, Jun's face flushed.

No wonder he is angry.

This patent application returned by the Patent Office is exactly what Yokoi Junping designed for the small handheld game console Game & Watch-the cross key design.

Because this small game console is not suitable for large handles, in 1980, Yokoi Junping designed such a cross key button for Game & Watch. The player can control the movement of up, down, left and right with one hand. Very Convenience.

Because of such a genius design, Game & Watc * "Dragon King", which was released at the beginning of this year at the beginning of this year, has gained great popularity in Japan. After entering the US market, it is also very powerful. The company has achieved millions of sales, which has brought Nintendo a great reputation and high profits.

In this era, Japan. I have attached great importance to patents.

Game & Watch has not yet been released, and Nintendo has already given these patents to the collection book, specially sent to apply for patents.

This time is in late June 1980.

日. The first stage of this patent application is 18 months, and now after 18 months, their application results are reviewed.

The reply of the Patent Office is "In view of the fact that a natural person, Yin Jun (Xiangjiang), has applied for a related patent before your company, so in accordance with Japan's national patent law, your company's request was rejected ...

Yokoi Junping knew Yin Jun.

Originally, this person is working on the super comic weekly magazine "Kylin Weekly", which contains many interesting comics.

So the boss Yuuchi Yamauchi happily went to Yin Jun and wanted to cooperate.

But in the face of such a win-win cooperation, I do n’t know why. In the end, Yin Jun actually refused. After the boss came back, he was very angry and claimed to block Yin Jun ’s development in the video game industry.

But I didn't expect that after only half a year, Yin Jun launched an explosive game that shocked the video game industry-"Xiangjiang Square", with simple pictures and simple game rules, and endless fun to eliminate the accumulation , Deeply captured the game fans.

Nintendo has not made up its mind yet, whether to buy the copyright of this game, but do not want to be preempted by Sega and their alliance, directly bought at a high price, and then went to charge.

This matter is very annoying for a long time. If "Xiangjiang Square" was bought by Nintendo, then with their original game, the situation in the United States is definitely better.

Yong Jun Junping is very respectful of the "Xiangjiang Square" designed by Yin Jun.

Previously, people said that Yin Jun was a genius, and Yokoi Junping was not convinced yet. However, when this game came out, it was simple but classic, and it was never tired of playing. This is definitely a genius initiative in the video game industry.

Yin Jun, who is the most important person, is not from the science class. He was born in a TV drama script. If he shoots in the video game industry at random, he can achieve such a great achievement. How come people are not envious?

But!

Suddenly, something happened now, which made Yokoi Junping feel bad about Yin Jun at once.

No one knows better than him, the origin and inspiration of this cross key.

This thing that comes out of his own mind, it is impossible to coincide with Yin Jun's idea.

Now Yin Jun actually has to apply earlier than himself, so there is only one possibility, that is, he must have obtained the information of the cross key through some channel, so he preemptively registered the patent of the cross key.

It's so bad!

Is too shameless!

Calm down, Yokoi Jun thought about the past and said to Yuuchi Yamauchi: "Chairman, we can't just do that. We'll hold a press conference immediately to expose the face of this villain Yin Jun! We want everyone to know, He is a stealing thief! "

"Do you have any evidence?" Puu Yamanouchi asked coldly without looking back.

"I ..." Jun Yokoi said, but he quickly replied: "Isn't this something I invented? Everyone sees it!"

"But they have no way to prove that you have learned from Yin Jun." Puu Yamanei turned around. "Although it sounds ridiculous, the invention of this appearance is the most impossible to prove. It is no better than technical patents. We can come up with a lot of previous research and development progress, as well as various drawings and drafts as proofs. They ca n’t imitate fraud. "

"Then my cross key design also has these draft drawings!" Yokoi Junping said eagerly, "All are kept in the club!"

"These are too simple. If Yin Jun applied in advance, he could easily draw as many design drawings as he likes." Yuichi Yamauchi said, "And you know, this design patent, because there is no technical content, All by thinking, it is always whoever registers first. Even if we come up with evidence that Yin Jun was stealing, it has no effect on the patent application. "

Hyoi Junping flatly sat on the sofa, "Then forget it? Is it so hard for me?"

Yamauchi looked at him, "Yokoi, what we care about now ~ www.novelhall.com ~ is not this anymore ... you should think about it, what should we do with Game & Watch in the future? To know, this cross-key patent right now To enter the stage of publicity! Once Yin Jun filed a lawsuit, not only will we have to recycle everything we sold before, but we will not be able to use a similar design in the future! This is the most serious problem !!! "

Yokoi Junhe suddenly shocked.

Game & Watch is a small handheld game console that he is responsible for the development and research.

Although there is only one game of Donkey Kong, Nintendo has been developing other games on this platform.

If Game & Watch's cross key was infringed by Yin Jun for patent infringement and applied for global ban, it would be terrible, and many design languages ​​would have to be replaced! The settings of many programs must also be changed!

The cross key has been recognized as the most convenient and convenient operation step. If you want to change other control keys, it will be a very difficult problem.

More importantly, game fans are already accustomed to using the cross key. What will happen to their habits once they suddenly make a change? If Yin Jun sold Sega ’s patent to Sega, would a large percentage of game fans switch to Sega ’s camp because of it ...

These are all issues that need careful consideration! ! ...

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