Chapter 1057： Continue to develop derivatives

"Pegasus Meteor Fist!"

Looking at the TV screen, the familiar Xiaoqiang, full of perseverance, punched the weakest punch, and the texture of the picture was much more beautiful than in the previous life. Yin Jun's mouth showed a smile.

The three children next to them looked even more beautiful, without blinking.

Japan. After the Toei animation was completed, it was sent directly to the Shanghai Haihai Fine Arts Film Studio, where the dubbing teachers there were equipped with the Mandarin version, and then sent back to Xiangjiang.

The current entertainment culture of Xiangjiang has not yet reached the point of being solemn, and it is still familiar with the culture of Mandarin. After all, so many people are from the mainland. How can they forget their own mother tongue?

The Cantonese culture of Xiangjiang completely replaced the Mandarin culture. It had to wait until the glorious years of the early 1990s. Since then, young people in Xiangjiang would only focus on Cantonese and deliberately alienated their parents ’mother tongue.

However, this life is different. Yin Jun "moved" more mainlanders than his predecessors. After their relatives came together in the next year, about 800,000 to 1 million more were added, which suddenly increased the mainland The cultural atmosphere makes more people accept Mandarin.

In the future, when Yin Jun implements the Mandarin standard of Kirin Satellite TV, the natural resistance will be reduced a lot.

The topic comes back.

An episode of animation is about 20 minutes, and it will be broadcast soon.

Originally, the three children wanted to watch another episode, but Yin Jun had already pressed the pause button.

"Oh, Jun, why are you doing this? Hurry, I still want to see it!" Gu Tianle stood up regardless of what he wanted, and wanted to get the remote control.

Yin Jun didn't give him, "I said Gu Chai, obviously it will be your training time, okay? If you don't pass by, Teacher Li will really beat you fart!"

Hearing Yin Jun talking about Teacher Li, Gu Tianle shivered subconsciously, looked back at the door, and found that no one came in, then he was relieved.

Liu Kaiwei, who was equally dissatisfied, also sat down quickly, his fat face full of purity.

Only Zhao Wenzhuo, who was the most honest and newcomer, had neither frizziness nor fear.

After all, he is the only one among the three who has Kung Fu, and Li Lianjie is still his brother, so naturally do n’t worry.

The first issue of "Saint Seiya" has already made "Galactic Wars" for 30 episodes.

Unlike the comics, the animated version is more detailed and has a lot more space in the fight, so the "Galactic Wars" animation has a total of 60 episodes.

Considering that the production of Toei Animation started in May, the average production of more than one episode per week is already a remarkable achievement.

Yin Jun knows that Toei Animation has specially established a "Saint Seiya? Production Team" composed of more than 70 people, in order to maintain such fast results.

In contrast, "Tomb Raider" produced by Shangmei Factory will be much slower, and it seems that it has not completed 10 episodes.

This is related to the manpower input of Shangmei Factory, as well as their attitude of excellence. Anyway, Yin Jun said that let them give priority to quality, and they did not panic.

Yin Jun looked at "Saint Seiya" and it was no different from what he had seen in his previous life, which made him feel very proud, at least he didn't let this classic be ashamed.

But "Saint Seiya" appeared in this world seven years in advance. The comic version is certainly attractive. Can the animated version also trigger people's craze, which is not necessarily the case.

So Yin Jun grabbed the three leading actors of "Good Boy" who were being trained by Li Lianjie and asked them to comment.

As a result, after the three of them went back on the first day, they hurried over again the next day. They waited for Yin Jun to show their eyes. Without using too much language, Yin Jun knew that it would succeed.

"Go training now, you have to make a movie in a while!" Yin Jun did not obey the children, but he also took out several boxes of different sizes from the table next to him, "Well, this is a gift A gift to you as a reward this time. "

"what?"

Gu Tianle was the most daring and opened a box directly.

The result was a plastic figure of a Saint Seiya wearing a bronze garment.

The portrait was bowing at the waist, one fist was placed in front of the lower jaw, and the other fist waved vigorously.

"Singa !!"

Gu Tianle recognized it at a glance.

He happily embraced the doll in his arms, "Brother Jun, is this for me?"

"Well, there are not many here, there are various proportions, you can play with it!" Yin Jun nodded.

"Yay!!"

Gu Tianle hurriedly greeted two little friends, the three of them picked up the toy box and ran out, not to mention the matter of watching cartoons.

Children are so coaxing.

The teenager smiled and walked out of the screening room and returned to his office.

Through these three years of experience, he feels more and more that maintaining the genuine version and fighting for the genuine version is the correct way for the entertainment industry to develop.

In the past years, the entertainment industry in the mainland has been weakened for more than two decades. The evil tiger, piracy, is definitely the number one culprit.

Needless to say about recording, the Internet age is coming. Even Europe and the United States have to kneel, not to mention the traditional mainland where there is always a "free, why should I spend money" tradition.

I don't say anything about the movie.

Because many people have not noticed, even in 2018, the source of many blockbuster movies is actually from South Korea, which is one step ahead of us.

Even in places like South Korea, where pirates are released, you can ask the Chinese people who have just broken through food and clothing, how much do they respect the genuine?

However, the genuine thing about the entertainment circle cannot be ignored.

Because it is not only a narrow sense, you buy a record, you buy a ticket to watch a movie, it is genuine.

There are actually many aspects to the genuine edition.

For example, the most important one-peripheral derivatives.

Why do the movies in Hollywood, you obviously do not look good at the box office, and you can lose 10 to 20 million or tens of millions every time, but still make the film company stand, unlike the 1980s, Lianyi Film Company Only a loss of more than 30 million US dollars, one of the top seven Hollywood Hollywood declared bankruptcy.

In fact, this is the power of peripheral derivatives.

In addition to selling movie tickets, movies can also be sold for TV broadcasting copyrights. It costs around US $ 500,000 to US $ 1 million at a time. If it is broadcast several times on hundreds of TV stations around the world, it will naturally earn tens of millions of net profits.

There are also DVDs of movies, a DVD of several tens of dollars, which is different from the version of the movie. Usually, some shots that are not suitable for playing in movie theaters were deleted at the time, but they were retained in the DVD version. The most famous one The director's edited version allows people to see how the director thinks of the movies he made.

Then they authorize other companies to use various plots, avatars, etc. of their movies, which is a cumulative income.

Then you can also sell toys, puppets, clothes printed with movie LOGO and pictures, shoes, accessories, etc. This part of the income is more objective.

To give a very simple example, the box office results of the Disney cartoon "Racing Car" are very average, but people sold 2 billion US dollars of peripheral products within ten years, and earned a lot of money, so this sequel appears regularly , Just to let the children remember that there is this animated movie, and then let them buy related toys.

There is also "The Matrix", the total box office of others' trilogy is about 1.6 billion US dollars, but when the overall peripheral income is added together, the overall income is more than 4 billion US dollars-derivative income is much higher than the box office income.

There are many more such examples.

In fact, after 2000, Hollywood movie distributors generally do not value box office results very much, they also value the derivative capabilities of this film.

Even after 2010, an excellent movie has a box office revenue of only 40% or less of 30% of its overall revenue, and the rest of its revenue comes from peripheral derivatives.

This is not the case in China.

The box office of a movie basically represents all the proceeds.

That is, after 2015, the country vigorously cracked down on piracy, so the Internet, at least for the regular military such as Youku, Tudou, and iQiyi, they would not dare to distribute pirated works again, thus the copyright revenue of this piece Well, a good movie can get millions to 20-30 million.

Calculated by such a revenue ratio, we are far behind Hollywood.

Or it can be said that it is not only the mainland of China, even the Xiangjiang River, it is even more so in the current Xiangjiang River.

Transformers toys are sold in 50 countries and regions around the world, with an average monthly sales of 150 million US dollars, but Xiangjiang ’s contribution is less than 1%, and Baodao is a little more, about 2%.

The richest countries such as Europe, America, Japan and South Korea are the most powerful, accounting for more than 80% of sales.

This matter can't be changed at this stage, unless it is Xiangjiang after 2000, everyone's life is rich, leisure has increased, and the conditions for various consumer genuines have matured, so that the normal sale of genuine peripheral products can be more normal.

Now the second peripheral toy that Yin Jun is going to do-"Saint Seiya", most of the profit hope is still placed in countries such as Europe, America, Japan and South Korea.

Maybe it's because of the constellation fairy tale of "Saint Seiya", and the **** plot of continuous fighting, which makes the fans of Europe and the United States very much like this story-just like they did in the previous life.

Especially for young children, although they are not the universal eaters from 5 to 35 years old like "Transformers", they are at least 12-20 years old.

And there is also a good thing is that the fans of "Saint Seiya" are not almost boys like "Transformers", and a large part of its fans are girls.

no way.

Che Tianzhengmei ’s painting style is very delicate and beautiful, men are somewhat neutral here, and the Saint Seiyas who come out one by one, except for Seiya and Yihui, who ca n’t see people very much, are all amazingly beautiful. Or it is amazingly handsome.

Especially the beautiful x men such as Shaka. Compared with those who are beautiful in future generations, they can't even see them.

So the girls certainly like these handsome guys, and they are also hooked on "Saint Seiya".

According to a half-year survey by consulting companies in Europe and America, if Saint Seiya continues the path of Transformers, starting with cartoons and then selling peripheral products, the overall scale should be no less than 2 billion US dollars.

In the past, Yin Jun did not care about the surrounding products of "Saint Seiya", but according to this scale, he also had a number in his mind.

So as early as 3 months ago, Kirin Toy Factory carried out a new round of plant expansion and recruiting staff.

Now the factory area of ​​Kirin Toy Factory has doubled than before, and the number of staff has increased by more than 4,000 people. It has solved the problem of food and clothing for the same number of families, and makes MacLehose happy. wrong!

The Saint Seiya dolls that Yin Jun gave to the children just now are the first products they made.

The various dolls of Saint Seiya, of course, cannot be transformed as wantonly as Transformers-those silver holy clothes, gold holy clothes, etc., can't be broken down into a small box. .

These puppets wearing holy clothes with so complicated parts can only attract fans by the quality and appearance of life.

Of course, this is not without other selling points.

With the experience of Transformers toys, the body patent that can bend arms and feet ~ www.novelhall.com ~ is also used on Saints.

Players can put them into a variety of gestures.

Then, the collection and collection of Saint Seiya is more interesting than Transformers toys.

For example, if you are a fan of the Golden Saint Seiya, then you have to buy a set of 12 Golden Saint Seiya puppets? Even props such as the 12 Golden Palace and the Pope's Palace should be available.

The "Bronze Five Xiaoqiang", which has the widest audience, is what everyone is willing to collect.

In addition to the bronze holy cloth version of Kirin Toy Factory, should they buy the holy cloth version coming soon?

The most important thing is that there is a routine from "Transformers". Our simple version is cheaper, but wealthy children can naturally choose higher-priced limited editions and collector's editions, right?

From the simplicity and exquisiteness of the materials, to the change in size, there are more tricks to play inside!

All kinds of things, if you really want to match, there are at least hundreds of combinations, enough to make people dazzled, and will definitely satisfy most of the little fans.

Little fans spend money not as much as adults think, they usually buy it if they like it!

As long as they begged the adults to take out their wallets, wouldn't this huge sum of money go into Yin Jun's wallet obediently? ...