Chapter 1052： Difficult negotiations (below)

Wei Xiaofan frowned and said nothing for a while.

He stopped speaking, and the atmosphere was silent.

Wu Qian and Zhao Pinglei next to were not good enough to answer the call. They could only use their eyes to signal Ruan Jielin's continued soft grinding.

"Mr. Wei ..."

Ruan Jielin said a word, and was stopped by Wei Xiaofan raising his hand, "Director Ruan, are you short of money?"

"Correct!"

Ruan Jielin said seriously, sincere face.

30 years later, it will definitely be listed as "annual joke", but now it is a fact.

Wei Xiaofan nodded and asked, "Why is your China TV station such a big platform, why can't you use the free time of these programs to advertise? You must concentrate the advertising time and broadcast it together, isn't it a bit of a loss?"

"I know your way of Xiangjiang, but we haven't done it before." Zhao Pinglei said.

"Isn't it a change now? Let's make an agreement?" Wei Xiaofan said, "" Bao Qingtian "has a total of 160 episodes. We charge 10,000 yuan for one episode, but for 1.6 million yuan, we turned around. , Donated to China TV for development. "

"Really !?"

Ruan Jielin felt uplifted immediately.

Isn't this the equivalent of a left hand and a right hand?

Without a penny, you can get the right to broadcast "Bao Qingtian", which is definitely a good thing!

But relative to her, Zhao Pinglei has to be a lot more cautious: "Mr. Wei, what do you mean by charging refers to the price of a single broadcast charge, or is it the buyout broadcast price in our mainland?"

"Buy out the broadcast." Wei Xiaofan said cheerfully.

Zhao Pinglei's face was relaxed, but he still had great doubts, "But in this way, you have nothing to do with the Kirin Group ... Can you tell us, what does our China TV station have to pay? There are some things you know, no We can decide for ourselves. "

"It's very simple, it's the advertising time I just said." Wei Xiaofan said happily, "When each episode is aired, leave us 1 minute before the air, and leave us one minute after the air. It is up to us Make your own advertisement broadcast. As long as the advertisement content does not violate mainland laws and regulations, then you should not stop it. "

"Advertise before and after the TV show? No, no, no ..." Zhao Pinglei's head was big and he quickly shook his hand.

Huaxia TV station now has advertisements, but they are all concentrated in the commercial information column.

The advertisements of the Kirin recorder in the past few months were played in this section.

Specializes in an advertising column, and put it together to play, which is indeed a bit strange.

But what is even more strange is that there are many people watching this "Business Information" program.

This only shows that now the Chinese are too boring, and even advertisements can be seen with interest.

As far as Huaxia TV station is concerned, it is the state's financial appropriation, and it doesn't care about any operating income at all.

But nowadays, there is still a lot of waste, and money is needed everywhere. How can the country allocate more money to them? Therefore, Huaxia TV Station gritted its teeth and learned from Shanghai TV Station. They collected some money and started advertising.

But the advertising time is some unimportant time, for example, the poster mark of the posterity-before and after the news broadcast, it is absolutely dare not move, even dare not think about it.

For example, now that Wei Xiaofan said that before and after the broadcast of the TV show, the placement of advertisements was also something they had never tried.

TV drama is a TV drama, how can you use TV drama to advertise?

Xiangjiang Baodao can do these places, but our mainland can't do it!

Seeing that he refused, Wei Xiaofan was not angry. "I know there is no such situation in the Mainland, but shouldn't everything be the first attempt? The Broadcasting Authority, the X-gate, and even the higher departments, I can help run the relationship ... The only suspense right now is whether you have the courage to make changes! "

"Such a change, I'm afraid it's bad?" Wu Qian said slowly. "If ads are flooding the TV screen anytime and anywhere, aren't our viewers losing money? They are meant to look meaningful and beautiful. 'S show is not an advertisement. "

Wei Xiaofan didn't know what to say for a while.

In his view to Xiangjiang, Wu Qian's statement is very ridiculous.

Without the injection of commercial elements, it is impossible for TV stations to produce any good programs. It is because of a large amount of capital investment that there will be so many colorful programs and TV shows.

And if there is no large advertising fee for production, then the TV station's program will be like the current China TV station, basically boring.

Wei Xiaofan is also a native of Beijing who was born and raised in the Mainland. Of course, he understands why Huaxia TV has such concerns, and there is such a simple and simple idea.

This is the era!

While Wei Xiaofan was thinking of a way, Ruan Jielin here was on his side again, "Taiwan Director, Lao Zhao, I think this matter can be tried."

Amidst Wu Qian ’s frown, Ruan Jielin said, "I see that the taste of the audience has improved, and we certainly cannot be stubborn in the old way of doing things. I think this method of adding advertisements is the same as the current one. International developments are in line with each other. Did n’t x say that when we came to inspect here? We must be bold to learn and catch up with foreign TV stations! Such a change can be the first step! "

Wu Qian didn't understand it yet, and Zhao Pinglei next to him immediately knew what Ruan Jielin meant.

Ruan Jielin is the deputy director of Huaxia TV Station, but her more important position is the director of the TV drama production center. Now the TV drama production center can't even open the pot. The filming of "Journey to the West" must be sponsored by Kirin Group In order to make a trip, let alone other TV series.

So Ruan Jielin wanted to expand her wealth and have more money to make TV shows.

The above appropriation is just a little bit, Ruan Jielin ca n’t get more, so she can only think of another way.

The idea that Wei Xiaofan put forward before and after the TV play, plus advertisements, is not so simple for "Bao Qingtian".

Once the "Bao Qingtian" is aired, everyone likes to watch and cause a sensation, then the advertisement will certainly have a great effect. Advertisers will naturally be able to see these, so that they will also **** the advertisement in this period in the future.

Who said that the commercials before and after the TV show could only be aired for one minute? Can two or three minutes be different?

According to an advertising time of 15, 30 seconds, how much does it have to sell?

Is rich, so the TV series is not easy to shoot?

In this way, Ruan Jielin's life will definitely be much better.

But in the same way, Zhao Pinglei will also have a better life!

Director Wu Qian is already 53 years old. He has been in charge of China Television for more than three years. His energy is obviously not enough. At most two years later, he will retire to the second line, and he happens to be the most promising to take over. People.

If advertising can bring a lot of income to Taiwan in the past two years, on the one hand, it will be more comfortable to produce various programs in Taiwan. On the other hand, the treatment of employees in Taiwan will also increase. As tired and unrefined as it is now.

If the program is done well, the people above will be satisfied with themselves, and the employees in the station will be treated well and they will support themselves.

With the support of these two aspects, the position of the director of the station will be very stable.

Ruan Jielin is naturally impossible to compete with herself, because she is a woman, the director of Huaxia TV Station is generally not a woman, and because the TV drama production center in her hand is a very good department, she is willing to take charge There is not much interest in the director.

Therefore, the two are not only a competitive relationship, but also a mutually beneficial relationship.

If you stand up now, you can both form a relationship with Wei Xiaofan and give Ruan Jielin a relationship.

Zhao Pinglei had thoughts in his mind, so he said slowly, "Taiwan Director is right, and Ruan Tai also has some truth. Mr. Wei is not incorrect. I just opposed Mr. Wei. Thoughts, but I remembered Xiao Lao and Yun Lao's instructions to our work all the time. While everyone is learning from advanced countries, our TV station can make some changes within the controllable range, it should be possible After all, this is Yun Lao's earnest hope for our cooperation with Kirin Group! "

Zhao Pinglei deliberately emphasized the word "Yun Lao" a bit.

Wu Qian woke up immediately.

Too much adhere to the tradition of Huaxia TV station, but forget that the times have changed, especially Yun Lao personally greeted him to promote this cooperation.

Every group of the Broadcasting Authority has reviewed and passed, and the director also called himself ~ www.novelhall.com ~ to let him experience support. How come he was so stubborn when it came to negotiations?

In 1981, the word stubbornness was not good.

If the leader misunderstood it and let himself go to the second-line work in advance, it would definitely be a shame.

"Cough, you all have your own merits. We will have a meeting together in our desk later and discuss it!" Wu Qian said, "So, Mr. Wei, it's about noon, you don't want to give up How about having a light lunch at work? Your understanding of TV series and business is definitely much deeper than ours. While you eat, you can tell us more! Let ’s learn and learn too! "

"Okay! Then I'm respectful rather than obey."

Wei Xiaofan smiled and said.

From Wu Qian ’s attitude, it can be known that the director has been shaken after being turned over by the two deputy directors underneath.

Wei Xiaofan has never expected anything, and we will discuss things today.

Involved the first major TV station in China and made the first advertising change. This is definitely very complicated and difficult, and it is not just a few days.

But as long as they have the attitude to talk and want to cooperate actively, then it will not be too far from the day of success! ...

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