Chapter 990： The Rookie Producer's Uneasiness

In the 1980s, a normal commercial movie usually has a promotional period of about one month.

This wo n’t be like a movie that started around 2010. If it ’s a big production, the preparations have n’t started yet, and the commercials have already started.

Then, when the shooting started, there was another round of publicity. In the year before the release, various kinds of publicity began to take place.

Spending money is like running water, and it is this kind of movie.

For example, "Avatar" released in 2009, the production cost is about 237 million US dollars. As a result, the global box office of 2.72 billion US dollars is simply an amazing breakthrough in the sky!

But do you know how much additional promotional expenses have been paid to the 20th Century Fox before and after in order to achieve such results?

240 million US dollars.

Is even higher than its own production cost! !

It is because of such a powerful publicity advertisement that more and more fans will come to the cinema to contribute to the box office.

Of course, it must be a big production that people like to watch. Otherwise, you will spend money in vain.

Normally, it is a movie based on the big IP, such as the Marvel Universe series, DC Comics ’Justice League, etc., which is enough to attract enough.

Or Spielberg, George Lucas, Cameron, Christopher Nolan and other god-level directors, this is the only way to enjoy this treatment.

And there were various ways of publicity at that time.

Traditional TV media, paper media, and print media are nothing. Internet warfare is a very important part. Mobile advertising, website advertising ... Even when you watch HBO TV shows online, there are movie ads in the middle. Appears, so you can see the pervasiveness of these ads.

As for now, people are relatively unimpressed. Basically, there are theater publicity and poster publicity, even if they are treated well.

Those who can advertise on TV shows are rich companies and crew.

For example, "The Speed ​​of Life and Death" three months ago, the cost of the US $ 50 million includes TV media advertisements and so on.

Now in September, in Hollywood, has entered the traditional film off-season.

Under normal circumstances, it will be December from Christmas period to January of the New Year period. These two months will be another peak season of the year.

But things are not absolute. Many hot movies, instead of exerting their strength in the peak season, but in the off-season when there is no opponent, all the way to harvest the box office.

"Titanic" is the same, "Avatar" is the same.

In early September, Lianyi Film Company began to publish an advertisement for "Beverly Hills Detective" to be released in October.

Became famous with the battle of "Speed ​​of Life and Death", and began to post advertisements, which attracted many people's attention.

Eddie Murphy has appeared in two commercial productions.

A black kid who can play tricks in "Police. School" and another good partner of Jack in the recently released "Speed ​​of Life and Death", although it is not a star, he is at least not a passer-by.

And in the United States, the black viewing group is a very large group.

Although they do n’t have much money on weekdays and they are lazy to cook, but they are still very willing to consume. It is typical to use it today. Let ’s say that tomorrow there is no money tomorrow is tomorrow ’s thing.

With Eddie Murphy as the main character, at least in the black group, that is a big selling point.

If the script of the movie is not bad and the filming is qualified, then at least among the group of black partners, a box office of more than 30 million US dollars can be guaranteed.

Since Yin Jun filmed an ad like "The Great Split", no one doubts Yin Jun's screenwriting ability, so even the six major Hollywood giants will not doubt the script of "Beverly Detective". There will be problems.

Eddie Murphy's performance is less likely to cause major problems. After all, he starred in two hot films. How to play the film is at least around the passing line.

Now the only thing they can hope for is that the newcomer producer Brookheimer is not strong enough to control and make mistakes in post-production.

This is not impossible, for example, the Oscar best director who almost broke Lianyi Film Company, was it just because he was lost in his art and audience perception, so he was completely defeated?

The news from Lianyi Film Company that the editing of "Beverly Hills Detective" was done by Brookheimer himself in the editing room with no one else involved.

In this regard, some people of Lianyi Film Company are very dissatisfied, because this drama is remembered in their name. If Brooke Hammer smashes this drama, then Lianyi Film will re-accumulate a little fame. , Will definitely be suppressed and return to its original form again.

But Brookheimer was appointed by Yin Junqin to go to Xiangjiang, and then came back to mobilize manpower to start making movies. Even if they were not satisfied, they could not express anything.

Private film companies are just so helpless.

Even if they have a lot of opinions, it is impossible to change the boss ’s decision, and it is even less likely to work against the boss.

When the Lianyi movie was about to go bankrupt, many elites left. Most of the people who stay now are reluctant to lose their current jobs with a little hope, so they are destined to be silent.

Now they only have prayers. Yin Jun's script and people's vision are as good as ever. Don't overturn the boat on this movie.

Actually, this group of people is not the most worried.

The person most worried about is actually Brookheimer.

For the filming of Detective Beverly Hills, he has exhausted all his mind in the past few months, and has spent all his energy on it, regardless of the size of the matter, and all went to ask one by one.

After the editing, he also performed a small-scale screening in accordance with the rules of Hollywood, as well as a filming session for cinema filmmakers.

The effect looks good now.

The audience generally gave an A-point, and the theater managers put it together, giving a total of 1,200 movie theaters, and a total of 2,200 screen premieres.

This number is not as good as "Life and Death Speed" and "Superman 2", and it is not as good as "E.T.", but it is still a very good arrangement compared to ordinary movies.

But a good number of screens does not mean that there are so many screens on the way.

As long as the weekend is not given for three days, then the screen will suddenly decrease, and even only one-third and one-fifth of the situation have happened.

Don't think that Lianyi Film Company and Disney are now joining together as a family, and their distribution ability is not going down. But today's Hollywood, they don't like the Xiangjiang people like Yin Jun. Although they lost in "Superman 2" Game, but it is not too easy to get some extra tricks in these extra aspects.

Brookheimer was also thoughtful before accepting Yin Jun's signing conditions.

He also knew the difficulties that Yin Jun faced.

But these difficulties are not very important to him. As long as Yin Jun gives himself a chance to make a good movie, then even if Yin Jun finally collapses, the damage to himself is limited. Instead, he was able to rely on his reputation for making good movies and began to gain a foothold in Hollywood.

Look.

Hollywood people are so practical.

Of course, you can't say that Brooke Hammer is wrong, people are not their own, and they are extinct, right?

Detective Beverly Hills is a rising work that Brookheimer chose for himself.

After receiving Yin Jun's invitation, he seriously studied Yin Jun's road to fame, knowing that Yin Jun is best at writing stories, and the stories he has passed, whether it is a TV series, a movie or a comic, have never been on the street. example.

Such a 100% success rate is terrifying to a group of people.

Therefore, he believed in Yin Jun's script ability very much, and he felt even more so after watching "Beverly Detective".

The story of "Detective Beverly Hills" is actually not complicated. You can see from the name that it is related to Hollywood's most famous rich area-Beverly Hills. Then add the word "Detective Detective" to show that Will handle the case here.

However, simple does not mean bad.

Sometimes, simple and clear films that are full of laughter will more easily arouse the enthusiasm of the audience.

At least Brookheimer thought so.

Whether the North American audience will buy as he expected, this is not what he can predict.

All he can do is try to make a good-looking movie.

Fortunately, both Eddie Murphy and Lin Qingxia are doing very well ~ www.novelhall.com ~ The performances are very good, especially Eddie Murphy, as the most protagonist of the girder, his performance is beyond Brook Heim's surprise.

Simply put, this character is equivalent to being tailored for Eddie Murphy, fully expressing his humor and funnyness, and can also be easily transformed in the action scene, but it will not let People feel disgusted.

It is precisely because Eddie Murphy has such a performance that can drive the overall feeling of this movie, Brookheimer will have a little more confidence.

For this "Beverly Hills Detective", Brookheimer once asked Yin Jun how much its North American box office can reach.

Yin Jun said "at least 100 million", and Brookheimer smiled bitterly.

Own boss is really bold, and the classic action film such as "Life and Death" is only worth more than 150 million US dollars, and "Beverly Detective" actually expects 100 million US dollars!

His own estimate is that he can touch the threshold of 80 million US dollars, so for such a film that costs only 12 million US dollars, it is already a big profit.

If it is less than 100 million US dollars, will the boss think that it is a problem of his own production?

This is a very troubling thing! ...

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