Chapter 972： BMW ripped Mercedes

These days in early September are very exciting.

Mercedes-Benz BMW, which has direct competition, specially sent their best professional manager, Global Vice President Rooney Berger, to visit Yin Jun specifically in Xiangjiang.

His purpose is of course to hope that Yin Jun will also give BMW a promotional film.

The price is good. BMW has the money to open an astronomical price of 12 million US dollars, and even if Yin Jun slapped it out, BMW would agree.

In addition to this, BMW has submitted an application. In Yin Jun's next modern movie, they will use BMW's cars throughout, and they are also willing to give a sponsorship fee of 10 million US dollars.

And give it whatever car you want, it is definitely not like Mercedes-Benz, take some outdated cars to make up, even if they blow up their sports cars and destroy ten or eight cars, it is not a problem at all.

As soon as the news came out, it was a sensation!

No matter which film company or which director, there is a burst of envy and jealousy.

Yin Jun, but Niu Bi has made a big deal!

Before the movie was started, the cost of $ 10 million was recovered in advance. This is not even Spielberg and George Lucas!

Next time, if Yin Jun is going to make a big production like "The Speed ​​of Life and Death", first of all, the cost must be saved by a quarter to a third?

Of course, everyone knows that BMW's $ 10 million sponsorship is purely a loss-making business, and it is unlikely to pay back.

Even Yin Jun ’s film is of a good standard and made as good as "The Speed ​​of Life and Death". With such a $ 10 million dollar, it is certainly impossible to obtain an equivalent return through the best-selling film.

However, if you contact the previous advertisement request, you will know that BMW is making a pre-investment and is "purchasing horse bones"!

They look forward to impressing Yin Jun with such sponsorship, so that he can produce a comparable ... No, even more powerful and classic advertisements than Mercedes-Benz's "Great Split"!

no way.

"Great Split" is really classic.

Now the global advertising effect is constantly expanding and expanding. Even in places like Africa, Fei Xiang ’s advertisement has begun to spread.

Except for the South Pole and the North Pole, all other places where TV commercials can be broadcast are deeply ploughed by Mercedes-Benz, at the expense of money.

The effect caused by this is that Mercedes-Benz's sales soared by 165% in July, and sales in August soared 280% again.

If you break it down, the sales volume of Mercedes-Benz large trucks with a price of more than 500,000 US dollars has increased by more than 500% for two consecutive months! !

It ca n’t be said that Mercedes-Benz ’s profit in the past two months can make huge advertising costs back, but it can definitely be said that this business has made Mercedes-Benz ’s reputation soaring, throwing away the old rival BMW. The next big thing is vaguely gaining momentum in the world's largest auto company.

BMW is dissatisfied.

Why?

Is the quality of our BMW worse than yours, or the fame is lower than yours, or the high-end grade of users is lower than yours?

Just because you left **** luck and found Yin Jun to make an advertisement for you, it suddenly broke out like this?

No way!

We have to catch up, even surpass!

Therefore, there was such a sensational advertising and sponsorship event around the world.

Of course, the news spread so quickly and so smoothly, the reason is of course because the BMW company itself is propagating, the news is from them.

No matter what, let's make a lot of eye effects first.

But what makes BMW more eye-catching is that they actually succeeded in the things that Mercedes-Benz did not do for three months while Rouniburg stayed in Xiangjiang.

BMW announced at the first time that they had signed the famous movie stars Fei Xiang and Zhong Chuhong to become their global signing spokespersons for a period of three years.

Okay!

Mercedes-Benz exploded the first time.

Was originally a star for advertising for Mercedes-Benz, but it will appear in BMW's advertising video. What do you think of the people who eat melons?

Did not know that Mercedes-Benz did not have the ability to sign him, and in the end, the BMW people were rich and successful, and they successfully cut the beard!

Uh ... Although the fact seems to be the case.

Anyway, if you fail, someone must be responsible. Instead of the director of the Asia-Pacific region ’s Meissen who negotiated Feixiang ’s advertising endorsement, he went directly to his hometown to eat himself.

In fact, Mercedes-Benz is too confident.

They think that Fei Xiang is inseparable from his advertisement, how can he still run away?

The director who came over had this thought, so I thought about signing Feixiang with the least cost.

He has to make good grades to be comparable to Meissen who has made a "great split", even more than him!

Although the Germans are relatively old-fashioned, they are definitely not without competition.

Otherwise, this time he will not replace Meisen's negotiating status.

Or, this is what many people at Mercedes-Benz headquarters mean.

In the beginning, they proposed a condition of 1 million US dollars a year and signed a contract for 10 years.

This condition Yu Zheng didn't see, he directly ordered not to meet the people of Mercedes-Benz.

Later, I talked about it several times, but no results.

Mercedes-Benz is obsessed with the continuous promotion of the "Great Split", and for the time being, I never thought that the cooked duck could fly away.

The result is now good. When the young vice president of BMW, Rouniberg came to Xiangjiang, in addition to visiting Yin Jun, he directly invited Yu Zheng to dinner. The two discussed everything at the dinner table.

At the beginning, Lunenberg said that for three years, Fei Xiang signed a price of 5 million US dollars per year. Yu Zheng was not very emotional. She knew that the most fear of doing business was that there were competitors. She only had to tell Mercedes-Benz the price The director of the company listened and was sure to get a more satisfactory price.

It ’s just that Rooneyberg did n’t know that he was thinking about it, or he was directed by an expert. His second sentence was, “Let ’s sign Miss Zhong Chuhong together, and let her become our global product spokesperson, 3 million. How about a one-year, three-year contract in US dollars? "

Yu Zheng immediately became interested.

Not that Zhong Chuhong was Yin Jun ’s girlfriend, but Yu Zheng knew that for at least a few years, Zhong Chuhong must be the heroine that Yin Jun pushed.

And because of the relationship between Yin Jun and Zhong Chuhong, those big producers Zhong Chuhong will certainly not be able to run away.

Once Zhong Chuhong has continuously won the heroine of the big production, then she will definitely continue to gain momentum and become another live sign of the Kirin movie.

If BMW is now one step ahead, let her and Fei Xiang become BMW's global spokesperson, which is even better for Zhong Chuhong's development!

Is even better for the future development of Kirin movies!

A film company not only needs many excellent big-selling movies as a base, but also has its own signature star.

Hollywood may not care about the flow of actors, but in Xiangjiang, in all Asia, it is very concerned about this.

Not only Xiangjiang, but also Baodao, Japan and Japan, let alone South Korea. After 20 years, the brokerage company is now a copying model of the contracted artists of major Korean film companies and TV stations.

Once you have a famous star in this film company, such as Cheng Long and Hong Jinbao of the former Shijiahe, everyone will suddenly feel that Jiahe's movies must be very high quality.

So many filmmakers, as soon as they see Golden Harvest's LOGO, they will immediately pay for the film.

In fact, before Cheng Long did not go far to Hollywood, Jiahe really lived up to everyone's expectations of it. The words "Jiahe produces, must be a fine product", not only Xiangjiang people know, Baodao people know, even Asia Fans know.

It is a pity that Zou Wenhuai handed over her career to her daughter who knew nothing about it, and this woman actually thought of using commercial methods to develop Golden Harvest, instead of paying attention to the quality of the film itself.

Therefore, the last Jiahe had no choice but to pounce on the street.

Wasted decades of hard work by giants such as Li Xiaolong, Cheng Long, and Hong Jinbao, and could only become the figure that people remember.

Does not mention Jiahe.

Now Kirin Films has just been established. Although nominally Disney, animation and film production departments, and Lianyi are all affiliated with Kirin Films, after all, they are in the United States, and their production and distribution have their own channels. , Basically separated from Kirin Films, like a two-headed snake, go hand in hand, plus a little competition.

Do n’t watch the Kirin movie ’s masterpiece “Life and Death Speed”. The word-of-mouth and box office are very ideal. If this year, there is a more x-changing “ET” in front of it, maybe it will impact the reputation of the 1981 global box office champion , But in fact this is not the normal state of "Kylin Movie".

Yin Jun is the boss of Qilin Group. He still has many things in his hands.

In order to film "Speed ​​of Life and Death", he was completely stuck in the mode of writing scripts and handling company affairs.

If it were n’t for comic scripts, those screenwriters and artists would have been accustomed to filling and continuation.

If it were not the script given by Yin Jun at the end of last year, it would be enough for Kirin Satellite TV and ATV.

If it weren't for Yin Jun and Le Yiling, the big backer was supporting the company.

The Kirin Group may not be destroyed by others.

This is not alarmist. It is a hard work for a company and a group to set up, but if this empire wants to collapse, it is a matter of minutes and seconds.

Yu Zheng knows what is the priority problem, so she definitely does not expect Yin Jun to come out and shoot a movie every year, so that Le Yiling will kill her.

So before finding the most suitable and representative director, Yu Zheng simply branded the stars of the Kirin movie.

Fei Xiang and Zhong Chuhong, the pair who starred in "Speed ​​of Life and Death", are definitely the best candidates.

Therefore, the proposal of BMW Rooneyberg suddenly seemed to hit Yu Zheng's X point, so that she didn't think about how much time, and agreed.

Fei Xiang and Zhong Chuhong's acting and performing contracts are all in Kirin culture, and Yu Zheng made the decision for them, without any problem.

Only then did BMW successfully give Mercedes a slap in the face! !

Mercedes-Benz with a proud breeze, where would accept such a disastrous defeat?

They immediately dispatched a higher-level team to Xiangjiang. Accompanied by the president of the Asia-Pacific region Meissen, they wanted to take a city back from BMW.

Even before they arrived in Xiangjiang, an executive at Mercedes-Benz's headquarters made a big speech in the interview.

"1000 US dollars to sponsor a movie? 12 million ads? ... At such a price, Mercedes-Benz feels that it cannot represent the sincerity of Mr. Yin Jun's genius! We will have a more competitive offer!"

What embarrassed Mercedes-Benz was that after their team came to Xiangjiang, even if there was an old friend Mei Jun of Yin Jun, they were welcomed by the executive president of the Kirin Group, Le Yiling.

But the news broke the next day from the newspaper that at the same time that evening, Yin Jun invited BMW ’s global vice president Rouniberg to eat at Fulinmen Chinese Restaurant.

Such a clear signal made Mercedes-Benz's heart sink.

This time, it really failed!

Although they do n’t believe that Yin Jun can come up with a car creative idea comparable to the “Great Split” in a short time, Yin Jun ’s genius is universally recognized.

Even if it's not good, one every year, one every year. When the classic advertisements appear, it will definitely allow BMW to continue to get attention and continue to like.

No matter how good the "great split" is, it is impossible to spend a lifetime?

So, this time it was BMW who sold it to Yin Jun and was favored by Yin Jun. It is really embarrassing for Mercedes-Benz who wants to become the undisputed boss of the real automobile industry ~ www.novelhall.com ~.

Blame the **** in front! ! !

For a time, Meissen, the president of the Asia-Pacific region who was previously considered to have had luck, was raised by the Mercedes-Benz headquarters for several grades.

The vice president who rushed over from the headquarters, after eating Le Yiling's banquet, returned to the hotel and began to talk with Meissen.

Finally, he called the head office to apply, and from then on, Meisen contacted Yin Jun specifically to establish a better personal relationship.

Meissen is also clever. During his report to the headquarters, he explained that this time the failure was not unacceptable, which also made them realize how impatient and generous the competitors are.

From beginning to end, the most important people are not Fei Xiang and Zhong Chuhong, but Yin Jun.

As long as Mercedes-Benz pays more attention to Yin Jun and is more actively involved in his career, then Mercedes-Benz will not lose to BMW in future competitions!

With this lesson, the headquarters took it seriously and fully agreed with Meissen's statement, let him do it boldly!

This revenge of BMW, after we found the opportunity, we must revenge fiercely!

The world's first car company can only be our Mercedes-Benz company! ! ...

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