Chapter 963： Crazy buying craze

In addition to the wonderful opening of advertisements, Kirin Electronics also played a special feature.

That is, they published their selling prices in advance in TV commercials.

Large-scale recorder, 288 yuan in white, 299 yuan in red, 299 yuan in black.

Medium-sized radio cassette player, 228 yuan in white, 238 yuan in red, 238 yuan in black.

Small radio cassette player, white is 258 yuan, red 268 yuan, black 268 yuan.

After the price came out, it immediately caused an unprecedented sensation, it seems that the entire relevant crowd has started impetuous.

Before Kirin Electronics, whether it is Philips, SONY, Sanyo, Toshiba, Hitachi abroad, or domestic pandas, petrels, Chunlei, etc., will not disclose their prices, only you can see it in the store.

Many times, the retail prices in the same city are different. Some are more expensive, and some are cheaper, all based on the ideas of large and small vendors.

Now it's ok, Kirin Electronics will directly give the price, if you dare to be more expensive than the official price, people will turn to the Price Bureau to report you.

None of this is the most important.

For the major manufacturers of radio cassette recorders, the price is the most ridiculous!

For example, in August, a large recorder of SONY, the price is directly to 800 yuan, plus the same value of foreign exchange coupons, which is equivalent to 1,600 yuan each!

Toshiba is about the same. The price of medium-sized tape recorders of the same grade, plus foreign exchange certificates, is about 1,200 yuan.

Even if they are foreign, after all they are imported from abroad, foreign things are always fragrant.

But domestic recorders are not cheap!

Chun Lei's large-sized tape recorder of about the size, the price is 500 yuan up and down, small they can not produce it!

The quality of the panda is better, and the reputation is also a little bigger. The price is around 550, and there are no models.

The price range of Kirin Electronics has suddenly changed from 500 to more than 200, which makes people suddenly feel like "Oh, how cheap it is half".

This is the secret of pricing.

299 is infinitely close to 300, but in people's eyes, it is still not 300, that is more than 200.

Comparing more than 200 and more than 500, isn't it half the difference?

So everyone thinks that Kirin Electronics is very cheap.

Then look at the manufacturer of Kirin TV ... I rely on it!

Kylin Electronics is the company of Xiangjiang!

Xiangjiang is a very fashionable and fashionable place!

Compared to the mainland, everything there is good, maybe worse than Japan. It was originally worse, but definitely better than the mainland!

Quality is definitely the same.

When you bought a radio before, everyone already knew that today's radio is much better than the domestically produced one.

Although the price is several times more expensive, but the quality of others is good, it can be used for a long time, unlike domestic, cheap is cheap, but there are a lot of minor problems, it is really annoying.

If you have money or buy it, you should be more comfortable.

But the problem is that everyone has no money, so most of them are made in China.

Everyone knows that tape recorders, and many people have seen others use them, but because they are so expensive, ordinary people do not necessarily eat domestically or even domestically, not to mention imported ones. That is not for ordinary people!

But it ’s different now!

The large radio recorder of Kirin Electronics is the most expensive 299, if you like the simple white, then 288!

If you ca n’t bear that much money, then you buy a medium size, medium size 228, even if it is such a flamboyant color of red and black, it is only 238, which is cheaper by 60 or 70 yuan!

Tighten yourself a little bit, save the salary for the last six months, or find some money for your parents, then buy one, or the big girls and boys must envy us? Maybe the problem with this object is solved!

As for quality issues ...

Did n’t you say that?

The company from Xiangjiang, how could the quality be bad?

Others Xiangjiang is good!

Moreover, they have put their advertisements on Huaxia TV station, or is it possible for Liu Xiaoqing, Tang Guqiang and Chi Ziqiang to advertise?

Do n’t say, these celebrities come with a tape recorder, it is so beautiful, so handsome, people want to buy it!

But ... you have announced everything, and we all know it, but where can I buy it?

Everyone suddenly discovered this problem.

Kylin Electronics only announced the price, but did not say where can I buy it?

Many young people who have a little money in their wallets are so anxious that they go everywhere to find dealers to see where they can buy it.

Such anxiety, of course, did not last long.

In a blink of an eye, big cities in China, such as Beijing, Shanghai, Guangdong, Jinling, Jinwei, Lin'an, Wuhan, and Rongcheng, all have Kirin Electronics stores, one in each city The two-storey style of the unified decoration is in the crowded area, and the eye-catching golden unicorn logo can be seen far away.

They were renovating before, but they were always covered in cloth. Few people knew what shop was going to open.

What do you think is a state-owned store?

After all, in 1981, the main selling groups in China are all state-owned department stores and supply and marketing cooperatives. You ca n’t say that there are no private shops, but they usually have many inextricable relationships with state-owned entities. Otherwise, you can rarely open a shop.

The first self-employed restaurant in China that opened last year was also hidden in a residential street, not on the street.

Like Kirin Electronics, the store is directly listed, but there are very few.

Of course, thanks to the face of Mr. Huo and the charter king, the two of them had talked to the related big brothers successively. In order to encourage patriotic businessmen, they spoke directly and allowed them to buy the shop and start doing business.

After seeing the signboard at the storefront, the smart people immediately went to ask the salesman who was engaged in hygiene and care. After knowing that it was indeed the store of Kirin Electronics, someone immediately waited in line at the door.

Good guy, one night of kung fu. When the store is officially opened, the long line has at least three or five hundred meters.

Originally, a store prepared an average of 1,000 tape recorders. As you can see, the salesperson immediately dispatched people to ride on the motorcycle, hurried to the warehouse, and asked the big truck to transport the goods quickly.

Well, this time period is basically the big cities such as Beishangguang. The fixed phone is not so easy to popularize. There is no match in the store, and the message can only be delivered in the original way.

As a result, during this first day of business hours, everyone saw what was called a crazy panic buying.

People who buy a tape recorder directly pay for the tape recorder. They don't say much and leave after buying.

If it is not repeatedly stated that everyone will not sell without queuing, payment windows and counters can be squeezed.

From 9 a.m. to 9 p.m., the door was closed for 12 hours. It was basically people who stopped selling. The five shop assistants and warehouses supported them. Each of the dozens of people in each store was exhausted.

Fortunately, there are no fake tickets now, otherwise in such a tired state, God knows how much fake money he will receive.

But when the payment is settled, everyone can't believe their eyes when they see the sales!

Got the summary of Huo Jianning, and immediately called back to Xiangjiang: "Jun Shao! We sold a total of 50,000 recorders on the first day! The total income was 12.5 million yuan! It was amazing! It was crazy!"

In just 20 cities, it sold an average of about 2,500 units a day. No wonder all three cashiers were exhausted and paralyzed. With such a great intensity, everyone must be exhausted and paralyzed!

Huo Jianning has been in the Mainland for more than half a year. Of course, I know what the concept of 12.5 million is for the Mainland. It is simply a sky-high operating income!

On this first day, the advertising cost is almost half!

Yin Jun was also surprised.

Kylin Electronics has a maximum annual production capacity of 16 million recorders, but in the past two months, it has been produced at half the capacity, with a monthly output of less than 700,000 units.

In a day when a total of 50,000 recorders were sold, and with the current low income in the mainland, Yin Jun can only sigh, and it turns out that after decades of suppression, everyone has been popular with new things. What a yearning!

Employees at the directly-operated store originally thought that the first day had passed, and the consumed enthusiasm also consumed more than half. The next day will definitely be easier.

I didn't expect the shop assistants to come to work by bike the next day, but they didn't ride the queued dragon for three minutes. It was really depressed and I was about to cry.

But there is no way, you ca n’t buy it from others, can you sell it?

With yesterday's preparation and experience, they still had to relax a bit, and deliberately slowed down the data a little, and the next day's sales became 40,000 units.

Sold 30,000 units on the third day.

Sold 30,000 units on the fourth day.

Starting on the fifth day, the sales volume slowly dropped to below 30,000 units ~ www.novelhall.com ~ The sixth day and the seventh day will drop a little.

Rao is the case, more than 230,000 units were sold in the first week. I am afraid that such exaggerated figures can only be compared with the radios with the largest price reductions!

It is not the time when the rich people are everywhere, they are generally poor, and more than 230,000 families can spend two or three hundred yuan to buy large items, which is definitely not a small thing!

But it happened!

Kirin's radio recorder sales exceeded 58 million yuan in one week, reaching the official exchange rate of 190 million Hong Kong dollars. The news spread back to Xiangjiang, and all the main factory owners in Xiangjiang were boiling!

Nima!

I don't know yet such a poor place, but I can still sell so much money to make money!

If I take my product to the mainland, can it be the same?

For a time, I went to visit Mr. Huo's businessmen. Within three days, there were more than 70 person-times, which almost reached the sum of this year's Spring Festival to the present!

……

(No exaggeration, the Yanwu radio recorder was sold so hotly at the time.)

(For the Double 11 just passed, I only have one sentence: Poverty calms me. ^ _ ^) ...

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