Chapter 881： Great split

The first publicity trailer, whether it will attract fans to the movie theater to watch "Speed ​​of Life and Death", but at least the influence is there.

In addition to the trailers, there are advertisements in the paper media, advertisements in the print media ... Under such intensive publicity, almost all people in the United States know that there is such a movie from Xiangjiang, which will be on July 17th. Released.

Well, face off with "Superman 2".

Many people are not optimistic about this obscure film. Although it is stated in some trailers, the screenwriter and director of "Speed ​​of Life and Death" is the screenwriter of "ET" that will be released soon. It is also a famous genius screenwriter in Asia, but These are very strange to Americans.

They certainly prefer to appreciate and like the mighty superman who has been with them for decades.

But some people like it.

The North American boss of Mercedes-Benz Company personally made a call to the headquarters. The headquarters immediately called the president of the Asia-Pacific region, and then the call reached Yin Jun's office.

"Jun Shao, the trailer you made is really great! I think you can be more careful and take the BUS prop more carefully and specifically!" Mercedes-Benz Asia-Pacific CEO Meishen said straightforwardly, "As long as you can Just add a few more lenses of our Mercedes-Benz brand, then the Mercedes-Benz company is willing to supplement you with 3 million Hong Kong dollars! "

Nice guy.

At the time of the sponsorship, there was only a car and 1 million Hong Kong dollars. As a result, in order to add some lenses, the price is directly 3 million.

However, if you think about it, you will understand that Mercedes-Benz is in the limelight.

Anyone who sees the trailer will definitely see the NuoDa Trident outside the mighty BUS car for the first time.

Such a conspicuous and unforgettable promotional film can be regarded as Mercedes-Benz's own advertising film, and the effect is better than the advertising film.

What's more, Kirin Films spent 30 million US dollars to make a full two-month advertisement. How many times does the Mercedes-Benz BUS car have to appear, which is equivalent to how many advertisements?

Compared to this effect, Mercedes-Benz only gave 3 million, and it is Hong Kong dollar, which is extremely stingy.

So Yin Jun directly refused, "Although there are more thrilling things behind, we will not overemphasize the Mercedes-Benz brand, but will focus on the plot."

Meissen instantly understood, "5 million!"

"Well, I can think about it."

"800w!"

"If the price is right, it is not impossible to increase the lens appropriately."

"10 million!"

Speaking of this price, Meissen is already begging for mercy, "Young Master, I have so much authority! Mercedes-Benz has never paid so much for an advertisement!"

You deceive the ghost!

Yin Jun thought disdainfully.

10 million Hong Kong dollars, which is more than 2 million US dollars.

Mercedes-Benz found the endorsement advertised by Harrison Ford last year, together with the production cost, it exceeded 3 million US dollars!

It's just that he also knew that it would be a pleasant surprise to get 10 million Hong Kong dollars in implanted ads like this.

If it were n’t for the trailer in the US, the effect was really good. How could a smart German give such a high price?

Wait a minute.

Ad Performance……

Yin Jun suddenly remembered a very classic advertisement.

He immediately said to Meisen: "Maison, do you believe in my ability to produce ads?"

For a moment, Meissen nodded and said: "Diamonds are long-lasting, and one is forever. I do n’t care about the longevity, I only care about what I once owned .... The person who can create these two classic advertising words, I believe you are in the advertising industry It ’s definitely a good guy! "

"Do you want a classic advertisement that can blow up all the car promotion in the world?" Yin Jun asked.

Meissen did not respond for a moment.

When he wanted to understand what Yin Jun meant, he nodded quickly: "Don't be a fool!"

"Well!"

Yin Jun said, "10 million US dollars, I'll help you shoot. Two days later, you can just watch the film."

Meissen's eyes widened. "Jun Shao ... your price ... rob.?"

"Just tell me if you want it!" Yin Jun said, "I will give you half a day to consider. If it doesn't work, I'll go to another company. They will grab your market. Do n’t blame me for not being kind. ”

"Can you reveal the content of the advertisement?" Meissen heard itching and nervous.

"The most important thing in advertising is creativity. Can I tell you now?" Yin Jun asked back.

Meissen smiled, "I neglected ... Are you sure you want 10 million dollars?"

"Well, no discount." Yin Jun replied.

"Okay! Wait a few hours for me!" Meissen made up his mind and immediately hung up the phone.

...

United States. Portland.

Since seeing the trailer for "Life and Death" a few days ago, Kane has seen advertisements for "Life and Death" every day these days, making him feel a little bored.

But it is undeniable that Kane has remembered the face of the handsome mixed-race actor, and then the Oriental woman driving.

In fact, the next day Kane recognized it. Wasn't the oriental woman who was a bit familiar with her the heroine of Resident Evil?

Kane is not a pure comic fan, nor a **** zombie fan, so he is not very familiar with Alice.

Relative to him, many colleagues are more respectful of Alice, and feel that finally waiting for Alice's first movie, and the heroine, must go for the idol.

To be honest, Kane doesn't understand their obsession, isn't it just a cartoon character, and this heroine is still an Oriental, can we have female stars in the United States and China attractive?

After leaving work that day, on the way to the subway station, Kane accidentally saw a familiar face on the large screen outside a department store.

I am grass!

How rich is this Unicorn TV!

Why do you advertise "Life and Death Speed" all day long?

With so much money, how good is it for us poor people?

Seeing the handsome face of the protagonist of "The Speed ​​of Life and Death" shot close-up, Kane vomited while he had to admit that this man with white and human descent is indeed strong and handsome, and can definitely make a group of little girls scream Kind of.

In fact, Kane also heard some girls on the tram saying that they wanted to go to see this movie, in order to be a handsome and handsome actor.

Kane had seen the advertisement of "Speed ​​of Life and Death", and after vomiting, he was about to leave, and suddenly saw the camera move away.

"Huh? What do you mean?"

After the camera receded, Kane discovered that the male protagonist in a blue T-shirt was standing on the rearview mirror of two heavy trucks next to each other.

On the heads of two golden shining heavy trucks, the Mercedes-Benz logo is very conspicuous in the sunset.

The figure of the actor holding his hands in front of his chest, standing on the heavy truck, is really handsome.

At the next moment, Kane also found that the camera kept receding, revealing the body-building posture of the actor in black jeans ...

wrong!

Not right!

This is not the camera moving backwards, this is the car driving backwards! !

Kane sensitively discovered the secret of this lens.

However, Kane couldn't take care of this right away.

Because he was dumbfounded to see that although the two trucks maintained the same speed, they were slowly separating.

I am grass! ! I am grass! !

What is going on? Why didn't you stand on a car with your legs hurriedly?

It's about to fall!

what! ?

Cheating?

One word horse! ?

I havetily ...

FFFFFFFFKKKKKKKK! !

When Kane found that the two cars were a certain distance apart, they no longer continued to separate, and when they continued to move back, the whole person stayed.

Because the actor is still holding his hands in front of x, his legs are split into a straight horse, and his legs are in a beautiful straight line, as the two cars continue to move backward.

This he ... mother ...

Absolutely! !

Kane thought he was an absolutely normal straight man, but he couldn't help but almost got out of the water.

So handsome!

Handsome exploded! !

How can there be such an advertisement, such a spectacular and beautiful advertisement, who came up with it! ?

Kane was so excited that he didn't know what to say.

At this time, the lens turned from the front to the side, and the Mercedes-Benz trademark was more eye-catching, but Kane no longer had a second impression in his heart, only the cool character Ma Ma.

"Suck. Slip ..."

Kane suddenly heard a drooling sound. He looked sideways in surprise, almost not scared.

It was a pretty white-collar woman who was slobbering, but more importantly, I did n’t know when to start. There were already a lot of people around him.

Everyone looked up at the big screen of the shopping mall, they were all horrified, excited and obsessed.

...

Such a situation is constantly playing out in every relatively important country in the world today.

One of the most feedbacks Mercedes-Benz received was "FK! Cool!"

This is not a compliment from two people, but a collective compliment from around the world.

Almost all the people who have seen this ad, except for awe-inspiring, it's bursting, and the word of mouth is extremely good.

Even the discerning media people and commentators couldn't help but praise the advertisement of Mercedes-Benz ~ www.novelhall.com ~ is simply creative and invincible!

This "great split advertisement" doesn't need to rely on fame at all. It uses the unexpected, fresh and refined ideas to kill all the current advertisements in the world.

According to Nielsen's statistics, the ratings are the highest for any time this ad is broadcast.

A data survey company even said in the evening show that Mercedes-Benz is relying on this advertisement, and their SK series heavy trucks will definitely become the best-selling heavy trucks this year.

And the two trident logos that sparkle anytime and anywhere will become the eternal memories in people's hearts like the Xiangjiang actor.

In the soundtrack, it was actually the single "Only" sung by Teresa Deng personally. The genre is melodious and full of etherealness.

It is no exaggeration to say that this time the advertising marketing of Mercedes-Benz is at least worth 500 million! No car company can compare with them in advertising!

After receiving these feedbacks, the headquarters of Mercedes-Benz in Germany almost couldn't help laughing.

Although this time it costs more, this adventure is finally a success, and it is an unprecedented success!

It seems that expensive, still have the truth!

They immediately called Meissen and asked him to express his gratitude to Yin Jun and have a positive relationship with Yin Jun.

If there are any classic ads in the future, please tell Mr. Yin Jun that money is never a problem. Mercedes-Benz is looking forward to working with him for the next time!

After receiving this call, Meissen was finally relieved.

Mom. Egg!

Lao Zi was right this time!

Genius is a genius, this guy was born to be masked. Worshipped! !

...

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