Chapter 861： "Hongfan District" released

Tang Shuxuan came to Xiangjiang, but the company in the United States operated without any impact.

First, Tang Shuxuan's integration into Disney and Lianyi was not long and had little influence.

The second one is the elite manager system in the United States. The country has attacked from the UK. It has managed the company well.

At least in their daily operations, they are doing a good job step by step.

Disney's former vice president Perez, because he was the first senior executive to actively rely on Yin Jun, so he was directly appointed as the vice president of Qilin Culture Beauty. Country Branch, second only to Tang Shuxuan.

This time, Tang Shuxuan returned to Xiangjiang, and the affairs of the United States and China were basically what he was dealing with. When he encountered important things, he reported directly to Tang Shuxuan.

It seems that these days, a movie from Xiangjiang, to be released in the United States under the joint release of Lianyi and Disney, is a trivial matter. Perez does not need to trouble Tang Shuxuan at all.

Even Perez knew that Tang Shuxuan and even the big boss Yin Jun valued the movie, but he had been in full contact before.

750 movie theaters in North America and 1300 screens were released together. This number of openings is already the treatment enjoyed by Hollywood's first-class movies, and the films given to Xiangjiang are a waste.

It's just that this movie called "Hongfan District", there is no way to grab the three-day prime time period of the weekend. The number of screens on the weekend is very tight.

Therefore, "Hongfan District" is scheduled to be released on Tuesday.

Cinemas in North America have irregular discounts during the four days from Monday to Thursday.

Some movie theaters are discounted on Mondays, and some are on Tuesdays.

Some are half price, some are 40% off.

It depends on the arrangement of the theater line.

But on Friday, the fare is full price, which is the main reason why so many big movies must be released on three days of the weekend.

If you start the show on Tuesday and Tuesday, then the audience who has been consumed with the enthusiasm for watching movies will not be willing to go to the movies at high prices on the weekends.

Do n’t doubt that there are many Americans and Canadians who are poor. Sometimes they can save.

Therefore, the three-day box office in the first weekend usually takes up one third or more of the box office revenue of a movie in North America.

From this, we can also know why the film company attaches so much importance to the three-day box office in the first weekend.

"Red Fan District" can not enjoy this treatment, but they have arrived in the United States. Zou Wenhuai, He Guanchang and Cheng Long, but they do not care much, but are much happier than before.

In the last "Killer", Zou Wenhuai exhausted his relationship. Not only did he not catch up with the three-day weekend, but the quantity and quality of the paintings were completely inferior to this time.

Think about it. People from Lianyi and Disney shot together, plus the efforts of Yin Jun ’s good friend on the east coast, Lei Shidong, at least 500 movie theaters are in densely populated cities. The conditions are much better than the movie theaters that doubled in small cities and suburban villages.

Zhou Wenhuai and He Guanchang had to feel more at ease than Cheng Long ’s anxiety.

Now that the external conditions have been the best, whether the box office can explode or not depends on Yin Jun's script ability and the performance ability of the director and the leading actor.

They have watched the film no less than three times, and none of Jiahe's people feel bad.

The filming cost of "Hongfan District" is 30 million, Yin Jun's script cost is 10 million, and the cost of announcement is 30 million, which adds up to a total of 70 million Hong Kong dollars.

Any commercial movie will be promoted more or less.

The publicity we can usually see is the posters in cinemas, the posters on the roadside, the posters in newspapers, the TV advertisement posters, etc.

There is also a kind of publicity, that is, the main creators of the movies go on variety shows, talk shows, go to various places for road shows, interact with fans ... and so on.

In the Internet age, some Weibo bloggers are bragging about propaganda, using their fan base to distribute it everywhere ... This is also a kind of propaganda.

Movies are also a commodity. To sell well, you must carry out various publicity.

Normally, the size of the publicity effort represents the value the film company attaches to this film.

It seems that there is no publicity, just a few posters at the entrance of the cinema, or it is not conspicuous, then the film is a movie that the production company has abandoned, but it is only used to make up the number, not to lose too much.

Like all kinds of online and offline publicity, the road show is arranged for half a month, a month, a city running every day ... Such a movie has absolutely great ambitions.

"Red Fan District" costs 30 million yuan, which looks as much as the cost of filming, but don't forget that they are not only shown in the North American market, but also in the Xiangjiang and Asian markets.

With such a share, North America can have 15 million Hong Kong dollars, which is pretty good.

Although in this era, the US dollar has not depreciated in a crazy way, but the publicity costs of more than 3 million US dollars have been dispersed into dozens of large cities. At best, it is to post more posters.

As for what to say about participating in the program, doing various roadshow propaganda ...

Sorry.

You Cheng Long does not have this qualification yet.

Therefore, even if everyone knows that the movie "Hongfan District" may have a good box office, but under such unfavorable publicity and awareness, the people of Jiahe are still a little uncomfortable.

Fortunately, Yin Jun, who is one of the investors, was very helpful. Disney and Lianyi spent a lot of energy, and the number of paintings exceeded the expectations. It was a surprise.

Jiahe has many plans.

The best result of course is that in North America you can get a share that is almost equivalent to the cost.

70 million Hong Kong dollars is almost 14.5 million US dollars. According to the 30% sharing agreement signed, 48 million US dollars can be paid back before tax.

As long as you can get this amount, the release in Asia and the sale of copyrights in Europe and other places are all made in vain, and the profit should be considerable.

The 30% share is very low at first glance, but Jiahe has been satisfied for a long time. Xiangjiang movies are very discriminated in the United States and China. They had a few times before the share ratio was less than 30%.

Even if it is 30%, can you have 700 movie theaters and 1300 screens?

The most important thing in life is contentment and gratitude, especially when you are not strong enough.

The medium result is that the box office in North America can reach 30 million US dollars, then they can get about 43 million Hong Kong dollars, and the remaining 27 million. They can definitely get it back in Asia, and the copyrights of Europe and South America are sold. Said to make money too.

The worst result is that the North American box office only received about 20 million US dollars, so it is possible to work harder in Asia, and then look forward to the copyright of Europe, South America and other places, can sell a good price, and finally can make a small profit, then It was a victory.

Have you said that they have thought about losing money?

Of course I never thought about it!

The quality of "Red Fan District" is there, even if North American audiences don't buy it, Asian audiences will definitely like it.

You were Yin Jun who took the script fee of 10 million Hong Kong dollars.

Yin Jun didn't have the assurance, dare to open such a high price?

Even genius screenwriter Yin Jun has confidence in the film, how can you not have confidence?

Of course, you should worry about what you should worry about, or worry about what you should worry about.

In this complex mood of uneasiness, anxiety, excitement, excitement, hesitation, etc., Jiahe's crowds and others came to premiere.

Sat in the movie theater and re-read the "Red Fan District", but their thoughts were not in the movie itself.

Cheng Long What they care about is the reaction of the audience.

The results responded well.

The audience applauded a total of 11 times, more than one-third of the people applauded more than 5 times, and those who whistled and laughed were even seen everywhere.

This is a sitting room with 160 people. In the urban area of ​​Los Angeles, there are more such small-sized halls than the large halls with seven or eight hundred people.

The sitting room for 160 people is already very big.

Although this show had less than 60% of attendance, but the whole atmosphere was so lively and laughter, it was initially successful.

Then in the second game, although the response was also very good, the number of viewers decreased again, only about 50%.

Cheng Long couldn't help but spit out: "This time is too bad? It's only 9 o'clock, it's still a prime time in Xiangjiang! There are so few people!"

"You really don't know what to do." He Guanchang was his godfather and yelled, "You should be glad they didn't arrange for you on Monday, that's when the minimum number of people in a week! Tuesday is already pretty good, do you still want Start painting on Friday? You have that skill, and I really should admire you! "

Cheng Long smiled, and shut up immediately.

Zou Wenhuai didn't care about them. After coming out of the screening room, he hurriedly called Perez to ask about the first attendance and reaction.

Every Hollywood cinema company has a variety of real-time surveys. Although it is not the Internet age, it is also the telephone age. It is still possible to monitor and obtain some important data through the phone.

Put down the phone, a smile appeared on Zou Wenhuai's face.

"How about Raymond?" He Guanchang said with expectation.

"The attendance is about 62%, but the response is generally good. Most of the screening halls are full of laughter and screams. When they came out, many people said that this is a good movie. Recommended by a friend. "Zou Wenhuai smiled and said," If the evaluation can continue for these two days, it will be regarded as a lower attendance rate, and we will definitely be able to usher in a burst after three days on the weekend! "

"So ..." Cheng Long said in surprise, "Can we expect to return our capital in North America?"

"Hehe!" Zou Wen smiled and didn't say anything ~ www.novelhall.com ~ Stupid! "He Guanchang gave him a head," If this is the case, how could it be just to pay back? " We can make a profit! "

After a pause, He Guanchang was excited again, "The box office performance in North America is an indicator that the world cares about. If we perform well here, then selling copyright in Europe and South America will be much smoother and the price will be higher. Less. I dare not say 20 million US dollars, but at least 10 million US dollars can be expected! In this way, when we release in Asia, we will have no pressure at all! "

"Correct!"

Zou Wenhuai smiled and agreed with his old partner's words.

Then he shook his head again and sighed, "Huh, we have always said that A Jun is the most powerful screenwriter in the world, but in fact many people have doubts. Especially in North America, in the end, can Xiangjiang-style movies be obtained? Success is a question mark, even for us, there is anxiety in our hearts! Now it seems that this is really unfounded, and genius is more than the genius of Xiangjiang? The United States and he can go on a trip! "

"Ha ha!"

Cheng Long can ignore what they say, he only knows that he has a big smile, he is going to be famous!

I am going to be famous in Hollywood!

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