Chapter 859： 7-11 Opening

In 2020, the convenience store model around the world has basically stabilized.

In addition to the local brands in various countries, 7-11 is a domineering siege in the world, the absolute leader.

However, it was unacceptable in China and lost to the second child FamilyMart.

Even in Huhai City, the largest city in China, it also lost to the third son of Song.

It's just that no matter how catching up is FamilyMart, Borsch, Mid-afternoon, Sunkus, the dominance of 7-11 cannot be shaken within a decade or two.

Involves a brand culture issue and a self-operation issue.

The nest of 7-11 is in the United States, but it has really developed into a convenience store culture, which has made the convenience store culture popular in the world, at least in developed countries around the world, but in Japan.

At the beginning, 7-11 in the United States was just a very ordinary convenience store, and did not have too many features. Its owners did not think about how to deepen the convenience store culture, how to develop the future, and make it bigger. Strong.

In Southern Group, 7-11 is just their second-tier brand from beginning to end

It is through continuous development and practice in Japan that it can develop into a super retail convenience store group with tens of thousands of stores and the highest profit margin in the world.

This process will continue for ten years, twenty years, and even every year thereafter, they are constantly adjusting and making progress, which is also an important reason why 7-11 has maintained its advantage.

7-11 entered Japan. It was originally in 1973, and the real business started in 1974. Now, 7-11, which has almost 1,300 stores, is still in the original exploration. Suzuki Minwen has not begun to open, no Cyclonus ushered in its own period of super high-speed development.

After 7-11, the more than 1,000 services and commodities changed to x business model, which is still only a prototype.

However, Minwen Suzuki hasn't figured it out yet, but Yin Jun already knew it already!

Wu Han did not have 7-11, but when Yin Jun traveled to Xiangjiang, he saw 7-11 everywhere in the streets and alleys, and he became interested in 7-11. This is how awesome this retail convenience store is, how advanced its model is, and how capable of dominating a city and a region.

Tell the truth.

According to the 7-11 model, it may not appear in 2020, but by 2030, when the quality and wealth of the Chinese people have reached a certain level, then what are the best, good, red flag, good virtue, etc. All provincial and provincial chain stores must be defeated by international brands such as Family11 and FamilyMart.

Because of people's operating mode and the spirit of continuous research and development, it is definitely not comparable to those of you, the local brand that has survived and is wealthy.

This time to establish 7-11 in Xiangjiang, Yin Jun did not even dig a few talents from the US headquarters.

Just after the Spring Festival, he dug a few elite middle-level managers in the two local supermarket retail giants, Wellcome and PARKnSHOP, and then gathered them together to teach them 7-11 every day. Development model.

Although this kind of teaching was finished when Yin Jun began to shoot "The Speed ​​of Life and Death", for those managers who have rich experience in the operation of convenient retail supermarkets, it is already like a divine initiation and Mao Zedong opened.

As they went through various preparations separately, Yin Jun was also letting people observe their movements.

Finally, in March, when preparations were almost completed, Yin Juncai appointed a person with the strongest coordination and thinking ability as 7-11 Xiangjiang General Manager.

This person is called Jin Qiuwen, 33 years old this year, the former director of the small commodity department of Wellcome Supermarket, Yin Jun paid a high price before he dug him over.

As a result, in such a month, whether it was the choice of the store or the choice of the production supplier, Yin Jun fully felt the taste similar to the future 7-11, so in this time the total When the manager competed, he won.

Jin Qiuwen is also unambiguous. After taking office in March, he worked hard and finally opened all 50 7-11 stores on the day of April 24!

7-11, Jin Qiuwen chose three areas: Sheung Wan, Central and Yau Tsim Mong.

Xiangjiang is not big originally, so 50 7-11s were opened in the prosperous area. It seems that people suddenly feel that if they do n’t walk long, they can see a 7-11.

7-11, which is on the street, has an area of ​​more than 1200 square feet, which is very conspicuous. This brought 7-11 enough fame at once, and also made the first day of opening The white-collar workers who entered the 7-11 with a sense of freshness squeezed the store.

However, only the managers of 7-11 know how much the price they paid to promote the current phenomenon of such a hot business.

The most distressed issue is the rent.

Originally thought about the richness of the Kirin Group, and real estate is now continuously appreciating, so Jin Qiuwen suggested that Yin Jun directly buy street facing noodles.

Yin Jun did not speak, just let them know about the price of street shops in these areas in Central, Sheung Wan.

As a result, they were really surprised that they had not been in contact with the shop for a long time.

Yuejianwang's street-front storefronts, such as the one on East Guangdong Road, the price soared directly to 15,000 Hong Kong dollars per square foot, which was a double that of last year.

This is not terrible. The most powerful one is the street-front shops in Central. One square foot shouted at 53,000 Hong Kong dollars, which scared them to leave without even paying the price.

In this way, a 1,200-square-foot 7-11 shop in Yau Tsim Mong will cost 18 million Hong Kong dollars; a 1200-square-foot shop in Central will cost 63.6 million Hong Kong dollars!

Counting 50 shops, the purchase price alone is 1.85 billion. If you add decoration, labor, shop, pre-loss budget, etc., based on the calculation of two years, 2.5 billion Hong Kong dollars is lost, can you make it? ?

2.5 billion Hong Kong dollars ......

Xiangjiang can bring it out, I am afraid it is only a few people.

If you do n’t have a loan to buy Disney, Lianyi Film Company, 7-11 Yin Jun, you can take it out, but this is definitely not worth it!

Now that there is money to do liquid capital to develop business, that is the best way.

So, in the end it became a lease.

Fortunately, Xiangjiang is now booming in construction. Many shops have not yet been rented out, so it can be rented relatively smoothly.

But there are also troublesome things, that is, the owners are usually reluctant to sign a long contract.

Owners prefer to sign once a year, but this is obviously impossible, so it is usually signed once every two or three years.

Especially this is a company made by Yin Jun. That is to make them feel sure they can do it well. After doing it, I would raise the price every two or three years and make money with Yin Jun.

The owners' wishful thinking was very loud, but it was very troublesome for the 7-11 Xiangjiang Company.

If two or three years later, I just started the business, and the turnover is good, you hurriedly want to increase the price, then I will be passive.

However, at this point, the owners, whether they are companies or private owners, have adhered to this requirement, which can only be up to three years.

There is no way, Jin Qiuwen can only ask Yin Jun what to do.

It's no wonder that he didn't grasp, involved the issue of business stability, and involved hundreds of millions of total investment, and he was not confident.

Yin Jun smiled as soon as he heard it. He asked Jin Qiuwen to boldly sign the lease, and he would not sign for three years, but only for two years.

Jin Qiuwen was a little scared when he heard Yin Jun ’s words, thinking that the boss was talking back, and after confirming it again and again, he signed the lease for two years.

Others certainly don't know when Xiangjiang's real estate collapsed.

But Yin Jun remembered clearly, it was impossible to forget.

Starting next year, real estate has actually begun to decline.

The last straw in September next year, after Mrs Thatcher nearly fell on the steps of the General Assembly Hall, it was the beginning of the complete collapse of Xiangjiang Real Estate.

It is only a year and a half since April 1981. Why should I sign a 3-year contract with you?

As long as 1983, Quanxiangjiang's real estate continued to plummet, what cheap house do I want to find?

It should be you who asked me to sign a lease!

……

In any case, the convenience store that has been informed for a long time, 7-11, is finally open for business, so that white-collar workers who like early adopters really have a place to go.

The layout of 7-11 is the same. The side of the door that is next to the floor-to-ceiling glass is the copy-fax machine that first introduces your eyes. You can copy the documents you want to copy with only the coins you put in, and the fax you want. Faxed documents.

Next to the copy and fax machine is a row of newspapers and magazines, whether it is records, comics, newspapers, weekly, monthly, best-selling story books, etc., all are available.

The middle shelf is divided into three rows, and on both sides of the wall are a row of transparent large refrigerators and freezers containing various drinks, milk, and quick-food products such as quick-frozen rice and quick-frozen dumplings.

The most conspicuous position is a variety of convenience foods carefully prepared by 7-11, such as rice balls, bread, bento, snacks.

These convenience foods are not popular goods, and they are not something that can be bought outside. They are all customized by 7-11 and related merchants. They are exclusively for the 7-11 version. You can't buy them outside.

This highlights the uniqueness.

On the checkout counter, there was a heated stove with buns and hot drinks.

In another boiling soup pot, which is divided into many compartments, there are a bunch of kanto boiled, ham sausage, mushrooms, quail eggs, pork skewers, radishes ... and Xiangjiang people's favorite fish balls, such a mixed food aroma, Let the guests at the door smell it.

As long as you feel hungry, you will want to buy a few skewers to try.

Behind the salesperson, there are cigarettes, small items, microwave ovens, etc., all over the place, but it doesn't look messy.

In fact, the whole 7-11 feels that there are many things, but it feels very warm.

Although vegetables, pork and fruits cannot be bought, it is still very useful if it is used as an emergency convenience store.

At least if you are thirsty, you can come in and get a bottle of water. If you are hungry, you can buy a sandwich or a rice ball. You can also buy hot buns. My meal ~ www.novelhall.com ~ It's raining, and I came in and bought an umbrella, smoked to replenish a pack of cigarettes, couples opened x to buy some supplies ... etc., These daily ordinary needs are basically 7-11 Can be satisfied.

The most important thing is that 7-11 is clean and generous, with bright lights, neat everywhere, and a very modern sense of style. Compared with those grocery stores on the streets, it has really improved a lot.

So as soon as the white-collar workers enter 7-11, they feel that they still come here to buy things in the future, which is more in line with their identity.

If you want to buy small things, you must talk to Uncle Chop for a long time, and you have to bear with their salty and wet eyes and adjust the x, which really affects your mood at work.

Plus this is Xiangjiang's pride-Yin Jun's industry was bought from the Americans and Chinese, which will make Xiangjiang's white-collar workers more proud.

Look!

Jun Shao can buy industries in the US, how can we not support it?

……

(Suddenly found that the authors who listed with me at the same time seem to have opened the third book. I came back to start writing. I only wrote 2 books in 5 years, and I have temporarily disappeared one. It seems that I am quite capable I insisted on writing, and thank you guys for your support, saying ten thousand and ten thousand, without your support, fart is not.)

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