Chapter 757： New changes

Saturday, January 3rd.

At 7 a.m., in front of a commercial building in Central, under the witness of numerous reporters, after the sound of firecrackers, a large group of people wearing yellow vests swarmed and scattered on the streets and alleys.

The backpacks they carry are all freshly baked newspapers.

The name of this newspaper is "Li Bao". It is a new newspaper opened by Sing Tao Newspaper Group. It is a free newspaper.

A few days ago, "Sing Tao Daily" and "Sing Tao Evening News" have reported that although the "Pear" is a free newspaper, it is only distributed on Saturdays and Sundays, the first batch of delivery is 20,000 copies.

Since the promotion focused on newspapers that are mainly based on swimwear beauty, women and gossip, today everyone is looking forward to it.

The Xiangjiang people's pursuit of wine and wealth has never been concealed.

The qi in it refers to luck and luck. This is what Xiangjiang rich people like to study and believe the most.

Ordinary people naturally do not have so much money and energy to engage in these feng shui gossips, but they are very fond of and hard to pursue for wine.

The name "Pear" was very fresh, but the content included a photo of a beautiful girl in a three-point swimsuit, plus many gossip anecdotes of stars and rich people, which naturally won the popularity of ordinary people.

Who doesn't like beauty. Female?

Who does n’t have a point to explore the privacy of those high-profile stars and rich people?

Since "Li Bao" takes this as a gimmick, it is natural to have to present a decent thing, so that everyone can watch it.

The employees of these newspapers in Central are just for reporters to use for filming and publicity. The people who really distribute newspapers have already occupied a good position. Once they reach 7 o'clock, they can be sent abroad.

The people who came to collect the "Pear" today are more active than those who received the "Kirin Daily".

It's just that most of the queues are men, one by one leading the newspaper, and then walking back while smiling.

"Li Bao" did not disappoint them. The three-point swimsuit girl who opened was actually Hong Kong sister Zheng Wenya in 1979! !

On one page, Zheng Wenya wore various swimsuits and various poses. There were more than 20 photos. With her hot body, it was enough for any normal man to spur blood.

Just seeing this one, everyone feels that the hard work of the past few days is really worth it!

As for the entertainment gossip, you can put it in the back.

With the news that the swimsuit girl is Zheng Wenya spread all over Xiangjiang, today the opening newspaper of "Li Bao" was snatched out in just 2 hours. Why didn't the industry print a little more, so Hu Xian was uplifted.

She knew that with such a gimmick, "Li Bao" would be successful! !

At the time, Yin Jun asked her to learn the operation mode of The Sun, but just wanted her to make gossip news and other interesting news.

Unexpectedly, after Hu Yin discussed with a group of men, he simply decided to study and learn in the end, and also followed their three edition girls.

As for the scruples about whether the news department of Xiangjiang will prohibit it, it basically does not exist-"The Sun" is a British newspaper. The high-level officials of the Hong Kong government are all British. Newspaper ", why should my" Li Bao "be banned? Besides, the Sun newspaper still exposed at three o'clock, but I'm wearing a swimsuit here!

Therefore, Hu Xian did not hesitate to spend a high price of 50,000 yuan, only asked Zheng Wenya to take a few sets of photos.

For the thing that finished in an afternoon, Zheng Wenya, who has always been bold, certainly agreed without hesitation. He took hundreds of photos, selected by the cameraman, and will be used in today and tomorrow.

Tomorrow's photos will be even more charming, tempting, and confusing.

In the future, "Li Bao" will also form rules like this. Swimsuit girls shoot two publications at a time for the publication of two days a week.

Now it seems that "Li Bao" has really achieved its imaginary success.

No, it's more powerful than expected!

Nowadays, some people are suggesting that they will send 30 thousand copies of Pear News from the second week.

Hu Yin is worthy of being an old newspaper strongman and immediately rejected this idiot's suggestion.

"The" Kylin Daily "has laid a good foundation for half a year. We want to increase the number of publications in the second week. Are we too worthy of ourselves and look down on Yin Jun?"

The refutative words she said made some of her fluttering men bow their heads.

However, no matter how you say, the victory in the first battle is the best result for the "Li Bao", even if they now have a loss of more than three million!

Because from the success of "Kirin Daily", you can know that as long as you have readers, advertisers will flock to you, whether you are a paid newspaper or a free newspaper.

By then, large amounts of advertising expenses will definitely be the second largest source of income after the "Sing Tao Daily", compared to the "Sing Tao Evening News".

"Li Bao" and Sing Tao Newspapers were happy, but other newspapers were completely stupid.

They never imagined that Sing Tao Newspapers, a newspaper group that had previously strongly opposed Yin Jun, came here with such a hand, quietly studied Yin Jun, and made a free newspaper!

No wonder they will do a stock trading business with Jiayi TV with Yin Jun. It turns out that the two already had a private agreement!

The reform of the Sing Tao newspaper industry and the huge sensation of the "Pearly Newspaper" made Xiangjiang's newspaper and magazine practitioners feel as if they had put a stone on their minds.

They are all very capable people. Just by watching the targeted publication of the news content in the "Li Bao", they know that the decision makers of the "Li Bao" are very accurate. To provoke people's interest.

In this way, even if the "Pear" is not published from Monday to Friday, it will make people think about it and guess what gossip will be in the next issue and what kind of swimsuit girl will be.

As long as a wide range of topics has been formed, then "Li Bao" has a strong reader base, which attracts the favor of advertisers and earns a large amount of advertising fees.

You should know that advertisers have a limit on their investment in newspapers and magazines.

Who can get more, then others will definitely get less.

Not to mention that you are still competing with others in the form of improper free newspapers.

The reason why Yin Jun's "Kirin Daily" was opposed by so many people, that is, all the newspapers and magazines, was the reason.

However, anger turned into anger, and worry turned into worry. These people in the newspaper and magazine industry really had no way to deal with the "Li Bao".

The reason is very simple. There is also the first Xiangjiang First Newspaper, which is published 7 days a week and has a daily volume of 50,000 copies. It is also the first free newspaper-"Kirin Daily"!

In the past, they had no way to get "Kirin Daily", so today they have no way to get "Li Ping".

Thinking of this, these people in the newspaper and magazine industry have a headache.

A lot of people are even thinking about it. Should I also have a free newspaper? Should I also change the content of my newspaper and add some more powerful content?

When Yin Jun saw Zheng Wenya as the swimsuit girl in "Li Bao", she didn't feel shook her head and smiled.

Zheng Wenya is very fond of money and is willing to show himself.

In the previous life in 1986, Zheng Wenya accepted the compensation of 10 million in "Playboy" and took a group of half-fruit photos.

Now she is given 50 million in 198o, just to shoot a swimsuit, and of course she is also happy.

However, Yin Jun did not expect that a regular and honest newspaper group such as Sing Tao Newspaper would actually change its mindset so thoroughly.

The swimsuit girl has brought a large number of readers to the "Li Bao", but it is also a double-edged sword.

It can be said that as soon as the swimsuit girl appeared, it directly lowered the style of the "Li Bao". From then on, it could only become a newspaper that was scattered between the cities and towns, and could never get on the mainstream.

However, perhaps Sing Tao Newspaper does not care about these.

Mainstream newspapers, they already have "Sing Tao Daily" and "Sing Tao Evening News", add a more grounded newspaper ~ www.novelhall.com ~ just high school and low grade coverage, can improve their entire newspaper empire territory.

For the camp of free newspapers, Yin Jun is naturally very happy.

In any case, "Kylin Daily" will never be alone again. There is a strong newspaper group that will fight against other newspaper peers together.

The emergence of Sing Tao Newspaper's "Li Bao" is different from He Hongyi of the "Business Daily" who has no position to support Yin Jun. This time, "Li Bao" is using its own actual actions to tell everyone that free newspapers are a great show. Spatial.

Of course, even if the "Lian Bao" succeeded, Yin Jun is now not worried that there are many other free newspapers competing with himself for "territory".

Because the daily input of the daily newspaper is very huge, if it is not that Yin Jun has a huge amount of funds to support it, "Kirin Daily" cannot be extended to the present.

If other newspapers want to come in again, they will face the "Kylin Daily" that has become the industry leader. The funds they will spend must be several times the cost of Yin Jun, but it is impossible to guarantee that they will win the "Kylin Daily". .

This is also the most important reason why Hu Yin never thought of it, and he also runs a free daily newspaper to compete with Yin Jun.

In the future, if you want to enter the field, you must also learn Hu Indica, make differentiated newspapers, and make newspapers that focus more on one aspect.

Only in this way will they be successful.

And as long as the "Kylin Daily" is so steady and atmospheric, its status as the first newspaper in Xiangjiang will definitely not be shaken!

With such a tool for public opinion, Yin Jun can take the initiative in the next few unpredictable years and also affect the situation of Xiangjiang!

Please remember the first domain name of this book :. Three Palms mobile version reading URL: