Chapter 665： Segmented newspaper

Hu Yin is a very decisive woman.

Therefore, Yin Jun received her call at noon.

An hour later, the two met at a private club in Central.

The private club is now in Xiangjiang, and it is no longer something new.

British people like to do this, so as early as thirty or fifty years ago, Xiangjiang had private clubs and clubs.

It's just that these private gathering places at that time were only accessible by the British, and the Chinese were not eligible to enter.

It was only in the 1970s that some rich Chinese people established clubs, clubs and clubs to give businessmen a place to talk about business in secret.

I haven't seen it for a while. Hu Yin has lost a lot of weight. It can be seen that she was also considering anxiety during this time.

After all, if you want to make a free newspaper, how to coordinate the relationship between free and charge, how can you get market share without harming the rights of newspapers such as "Sing Tao Daily" and "Sing Tao Evening News"? considerate.

But at this time she knew that she could no longer hesitate.

"Kylin Daily" has become unstoppable.

Once the development of "Kirin Daily" is such, the circulation is now 500,000, then 800,000, and finally 1 million, then Xiangjiang really has no room for other newspapers to survive.

If you want to make a change, you must hurry up, otherwise you will be dragged behind and there will be no chance.

"I agree to sell 16% of the shares of Jiashi in your hand, and we can all say the price." Hu Xian said straightforwardly, "but I know you want to come, I want to make a good free newspaper, please Mr. Yin Do n’t perfume me. ”

"Of course not." Yin Jun said rightly, "There can be no one newspaper in any place, which is very inconsistent with the laws of social life. At the same time, no one type of newspaper can be only one, the market The demand determines that we need a lot of different types of newspapers. Sing Tao Newspaper Group wants to be a free newspaper, as long as it pays attention to one direction, that is, to make differentiated free newspapers, there will be a chance of success. "

"Differentiated newspaper?" Hu Xian came to be interested. "Can Mr. Yin talk about it specifically?"

"In fact, it's similar to ordinary newspapers." Yin Jun said, "In the field of free newspapers," Kirin Daily "is a comprehensive newspaper. Then you Singdao Newspaper can do one of your best areas. For example, economy, For example, English, for example entertainment. Focusing on one aspect of development will inevitably lead to a loyal customer base. This is also clearer to you, Mr. Hu.

"Mr. Yin, what do we think is better?" Hu Xian asked while nodding.

"Let's do entertainment, sports and gossip!" Yin Jun thought, "I don't want to think about it." In the future world, the factors of peace are very stable. So people are very concerned about the pursuit of entertainment and sports. Moreover, we have Xiangjiang and The focal point of the two major entertainments in Baodao, this influence can radiate the whole of Asia. You put the sales target in Xiangjiang Baodao and Nanyang area. It is easy to make 500,000 to 1 million copies in the first phase! "

"If it is a delivery in Asia, will the timeliness be bad?" Hu Xiandao said.

"First, you can make some news that is not as time-sensitive. For example, the Jianing Group we are doing now has no timeliness, but it discloses the truth and sensation of this fact. Put it in the entertainment industry, You can follow a star for a long time, discover his derailment or other things, and then gather together, is this not a good selling point?

Secondly, the traffic is now so developed that Xiangjiang is in the central area of ​​Asia, whether it is going up to Japan and South Korea, or going down to the Philippines, Malaysia, Singapore, Thailand, it can be reached by plane in three to five hours. As long as we have selected the route and made the printing template in advance, before Xiangjiang has not printed, we will send people to fly to these places at the fastest speed, and then find a local printing house to print the newspaper. This time may not be delayed, or at most a few hours. This time difference does not affect the sensational effect of newspaper gossip news at all, right? "

After a pause, Yin Jun said: "In today's fax machine, the photo transmission is not convenient enough, otherwise the text editing can be transmitted to the printing factory through the fax machine, and no one can pass it."

"But without photos and pictures as evidence, then the report will lack shock and entertainment." Hu Xian smiled and said, "So it's still a bit harder, it is better to send people directly."

Between words, Hu Yin has already agreed with Yin Jun's statement, and feels that it is very feasible to do so.

Hu Xian already had a smile on his face at this time, "According to Mr. Yin, what you say about entertainment news is good. But sports, we don't have any good news material here!"

"This is simple." Yin Jun said, "Now sports is based on football as the main method of competition. The sacred places of football are in Italy, England and Germany. You can send reporters to Europe, and you will interview and make news yourself every day Back to Xiangjiang. Everyone else buys news. Only you do it yourself. It is done according to the preferences of Asians. It is also a very interesting subject. Everyone will naturally like it.

In sports, you can do it in terms of gossip, such as which player goes to the nightclub, which player is derailed, which coach receives money, and which club has any secret digging incidents ... these news, but than The news in the opening scene, which makes the audience like it more, is also the reason for making them loyal to the newspaper! "

"I get it!" Hu Yin said seriously.

Yin Jun said so much in one breath, which greatly benefited her.

But Hu Yin was not satisfied, "Mr. Yin, is there anything else you can do?"

"It depends on whether you want it or not." Yin Jun murmured, "Have you heard of the British" Sun "?"

"I know." Hu Xian nodded.

"One of the great features of" The Sun "is their three editions of girls, which attracts the attention of men very much." Yin Jun said, "If Sing Tao Newspaper is willing, you can also develop a special section to shoot some stars. Photos. Of course, it ’s not like being vulgar like them. We can take pictures that are beautiful and not vulgar. People like to watch but they do n’t dislike them! "

Hu Yin immediately understood the meaning of Yin Jun.

The way can be used for reference, but the specific details can make their own characteristics.

If you follow the suggestion of Yin Jun, and do it from entertainment, sports and beauty. Female photo collection, it is really very interesting.

At least Hu Yin himself feels that such a newspaper looks good, let alone a free newspaper.

"Speaking of this, would it be too wasteful to make a free version of this kind of newspaper?" Hu Yin groaned, "You see, if we really want to do well, the number of reporters sent must not be less The salary and benefits should not be less; the printing costs in Asia are not low, and the operating costs can be higher than the average newspaper ... "

"At present, it is indeed a waste." Yin Jun said with a deep jaw, "but in the long run, it is not a waste at all. When you occupy this market segment, you are the king of this field, when the price is high Advertising fees will continue to flow, enough to make Sing Tao Newspaper make a lot of money, and its influence has soared. What's more, in fact, paid newspapers and free newspapers are not completely in conflict.

The information you get from interviews is not necessarily so rigid, only entertainment and sports? By the way, let them collect some financial, people's livelihood, anecdotes, and use it in the "Sing Tao Daily", is it also okay? Or some very effective news, you can also use it in "Sing Tao Daily" and "Sing Tao Evening News"! "

Hu Yin laughed, "I finally understand now. Everyone says that Yin Jun's brain is the most valuable. I really want to open it and see how many treasures are hidden in it! Mr. Yin, listen to Jun's words and read for ten years. Book! I ’m taught! "

"Mr. Hu, you're polite. I just thought about it a lot. You just didn't grasp the clue." Yin Jun said, "You just don't have to worry about the cost problem you just said. The newspapers are not necessarily daily. Issued, right? Your free newspaper can be issued once a week, try the effect, and stabilize the readership. After the effect is good, and the readers ’viscosity has increased, then it will be issued in three days. Just fine. "

"No wonder you just said that our news does not need to chase the timeliness. It turned out that this newspaper was not issued every day!" Hu Yin suddenly realized.

She really admired Yin Jun at this time.

In fact, she had such concerns since she heard Yin Jun's ideas.

Not to mention free newspapers, even paid newspapers, according to Yin Jun, it is also a big investment.

After all, every day you need so much news to fill every page, at least 24-32 pages of newspapers, but it can't be filled casually!

And the output return of free newspapers is definitely slower than that of paid newspapers-ordinary newspapers of others, you will get a newspaper money for selling newspapers, but you do not have free newspapers!

There are times when Hu Yin is whispering, this will not be Yin Jun deliberately made this method, let us lose money to be unable to eat, and then closed down halfway?

Now Yin Jun said, let them publish it once a week, or twice ~ www.novelhall.com ~ Hu Yin is relieved.

If this is the case, this free newspaper is really operable, and it is no longer just the imagination on paper.

"Mr. Yin, just by saying that I am willing to sell Jiashi shares to you, you told me the details of making this free newspaper in such a detailed way, aren't you afraid that I will get the benefit and regret it?" Hu Yin suddenly said so Asked.

"It's not without this possibility, but once I came to believe President Hu's courage, not so short-sighted, we have more places to cooperate in the future." Yin Junping replied, "Secondly, since I can support Such a free newspaper, then I have the ability to destroy it, I do n’t know President Hu, do you believe it? "

Hu Yin laughed aloud.

She held out her hand, "Jun Shao, we have a great cooperation!"

"Happy cooperation." Yin Jun shook hands politely with her. "President Hu, the future world has infinite possibilities. If you go forward boldly, you will definitely get an unimaginable reward!"

"I hope so, but the first step is to make the newspaper first!" Hu Xian shrugged, "make a new thing, but you have to follow the thin ice's efforts!"

Saying so careful, she knew from Hu Yin's satisfaction that she already had a rough idea for this newspaper.

But then, she still put forward her request: "You don't have to be stingy, Jun Shao, what you said just now, I hope you can help you write a planning book more systematically, okay?"

Yin Jun nodded and took a thick piece of paper from the bag and handed it to her.

"Oh? Hahaha ..."

Hu Yin laughed, but couldn't help but gave a thumbs up.

This person, Yin Jun, is so sophisticated and so intimidating that it is frightening! !

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