Chapter 635： The Queen of Newspapers

Hong Kong Island, inside a five-star hotel suite.

Yin Jun poured a cup of tea to a middle-aged woman opposite.

Between the fragrance of tea, the middle-aged woman's face was not good.

Her name is Hu Indian, her father is the famous "King of King Oil", "Wang Wang Hu", "the King of Newspaper Industry" Hu Wenhu, and "Sing Tao Daily", one of the three major newspapers in Xiangjiang, is their family.

In fact, the Hu family is not only "Sing Tao Daily", they also have "Sing Tao Evening News", "Tiger News" and so on, among which "Tiger News" is still in English, which is the top three newspapers in English newspapers, The combined strength of such Chinese-English newspapers makes them the largest newspaper group in Xiangjiang.

Of course, this is just before.

Sing Tao Newspaper Group can only rank second at the most at present, the first is Yin Jun's "Kirin Daily".

Although in the eyes of many people, this free newspaper is quite invincible, but the first is the first, there is no other criticism to blame.

Since the publication of "Kylin Daily" at the end of March this year, the daily circulation of 350,000 copies is a record that no newspaper can match.

On the one hand, "Kirin Daily" is booming, on the other hand, it represents a blow to the traditional newspaper industry.

Especially in the past half a month, with the success of the advertising of Kirin Garden, countless advertisers have paid attention to the influence of "Kirin Daily" and increased their advertising investment in "Kirin Daily" by a large margin.

Xiangjiang is just so big, and so many advertisers. If you get more ads, I will get less. This is competition.

"Kylin Daily" saw a huge wave of advertisements coming back, which has made the traditional newspaper industry very nervous. When they think of the 1981 advertisements at the end of this year, they are even more worried, as if they saw the expiration of the advertisements. , A group of advertisers turned to the scene of "Kirin Daily".

Advertisers ’annual investment is a common practice in every industry.

Generally speaking, media advertisements are divided into temporary, short-term and annual categories.

The most important cooperating advertisers usually sign advertising contracts for one year and one year. Within this period, how many advertisements and layouts do you give me ... These conditions are better than temporary and short-term ones, so spend more It doesn't matter if you order money.

For example, real estate giants such as Cheung Kong Group, Jardine Yangxing, Sun Hung Kai, and other giants in the daily necessities and electrical appliances industries such as L'Oreal, Shiseido, Hitachi, etc. generally do this.

For example, those temporary advertisements, such as small developers selling houses and temporarily advertising for one month and half a month, this list is not expensive, but it is also a supplement to the main income.

It doesn't matter if "Kylin Daily" temporarily gets an advertising contract, but if their advertising effect is very good, then surely at the end of the year, many big advertisers will have to advertise to them-no friendship can match The direct advertising effect allows them to make profitable ads to the media, and that is the best partner.

The small newspapers do not feel so sensitive. The big ones, especially the three original newspapers in Xiangjiang, the Ming Pao, the Oriental Daily and the Sing Tao Daily, are very nervous.

Those big advertisers with money left, it is them who are most affected.

Hu Yin was worried here. Suddenly I heard that Yin Jun wanted to see her to see her. The first reaction in her heart was to wish to stab the stinky boy with a knife, but after thinking for a while, she still agreed to the invitation.

This new generation of newspaper queen still wants to see what tricks Yin Jun wants to play.

There were only two people in the room, not even accompanied.

Moreover, it is not to go to the teahouse or coffee shop, which makes Hu Yin guilty and think Yin Jun has any conspiracy.

After taking a sip of tea, Hu Indeng said slowly: "Mr. Yin, what do you want me to do, just say that I don't have much time to spend with you."

She is not impatient. The 52-year-old Hu Yin knows what it takes to seize the initiative to talk.

Yin Jun is not as old and cunning as she is, but not stupid. He nodded. "Mr. Hu, haven't you had a good time with Sing Tao Newspaper Group recently?"

Hu Xian's face was cold. "Are you telling me to come here to show off your strength?"

"I don't mean that." Yin Jun shook his hand. "I just thought, can I help a little for the dilemma of Sing Tao Newspaper Group."

"Help out?" Hu Xian sneered, "You just said, you want to think about it, how to break us down? I tell you, Yin Jun, this is impossible! We will definitely develop for a long time Yeah, you wait, then let ’s see who is amazing! "

"Of course I believe this." Yin Jun smiled. "It is absolutely impossible for free newspapers to replace paid newspapers. The two can survive together."

Hu Indica showed a strange look.

She originally thought that Yin Jun was the time when he became a teenager, and he created such a big gimmick for free newspapers.

Unexpectedly, Yin Jun could actually say something like "coexistence", and looking at his expression did not seem to be perfunctory.

Of course the newspaper queen would not know that Yin Jun ’s remarks were based on facts.

From the beginning of the 1990s, free newspapers appeared, and until the traditional paper media completely declined in 2020, it did not kill paid newspapers.

Conversely, free newspapers have never been the mainstream of society, and no one has an influential and historical heritage newspaper, instead it is a free newspaper.

Even in Xiangjiang, free newspapers have not been able to hit major newspapers such as Apple Daily and Oriental Daily.

It's just that those free newspapers are not made by Yin Jun, nor do they have such a far-sighted vision. I don't know the breadth of the future world, and I don't want to invest too much, so they are still far from success.

Yin Jun smashed tens of millions every month, of course, the effect is different.

Seeing Hu Yin's surprise, Yin Jun went on to say: "I have some experience in making newspapers here. I can contribute if President Hu needs it. But besides that, I have a little suggestion, I don't know Hu Will you always listen? "

"What advice?"

Perhaps it was because of seeing Yin Jun's politeness, Hu Yinxian's attitude was not as aggressive as it was just now.

Yin Jun said: "Although free newspapers can't dominate the world, it is definitely one of the future development directions. A" Kirin Daily "can't cover the Xiangjiang market at all. It's not as good as President Hu's Sing Tao newspaper to join in. How?"

"Ok!?"

Hu Yin took a breath and suddenly felt a little foolish.

I wish I could die with a free newspaper, but Yin Jun told me to make a free newspaper too! ?

If you make free newspapers, what about other newspapers in Sing Tao?

Do you crush yourself?

For a time, Hu Yin thought a lot, but did not make up his mind, but rather confused.

"What do you mean?" After a few moments, Hu Xian stared at Yin Jun, "What is the purpose of being attentive? No matter what, please refresh yourself!"

"Xingdao Newspaper Group has a 16% stake in Jiayi TV Station. I want to buy this part." Yin Jun said with a good look.

"Ha ha."

Hu Yin finally finally understood, why Yin Jun would be so enthusiastic to help himself, it turned out to be so!

After looking at Yin Jun, Hu Yindao said, "I said, it turns out that you actually put your idea on Jiashi ... Do you think I might sell it to you?"

"Of course it is possible!" Yin Jun nodded. "Jiashi's shares are not your main business. Sing Tao Newspaper is only the third largest shareholder of Jiashi. It does not participate in the operation of Jiashi at all. 78 At the time of the year, if it was n’t for my presence, Jiashi was abandoned by you long ago, and you wo n’t get a penny. If you sell it now, you can make more money, and you can cooperate with me in the newspaper industry. Why not do it? "

"But Jiashi is in a great situation now. It earned more than 100 million last year and the dividend will reach 200 million this year. If this continues, maybe the shares in my hand will reach a considerable number. Why should I sell it to you now?" Hu Yindao.

"Because if I do n’t sell it to me, I wo n’t give Jiashi scripts next year. On the contrary, I will increase the scripts for ATV, and even give the scripts to TVB. For up to two years, Jiashi will look like In that year, it was directly crushed to death, and no penny was worth it. "Yin Jun said harmoniously," Trust me, President Hu, I have the ability to kill any opponent on TV. "

Hu Yin was speechless at this time.

If anything else, it ’s not easy to say, but when it comes to the scripts of TV dramas, Xiangjiang has never dared to say that he is better than Yin Jun. At that time, the powerful wireless TVB was not beaten by Yin Jun step by step. ?

Yin Jun wants to really target Jiashi, and Jiashi really hasn't had a good life.

As long as the ratings continue to decline, Jiashi will be finished in two or three years.

"Now selling is the best time. My valuation for Jiashi is 600 million Hong Kong dollars." Yin Jun continued, "You can sell 16% of the shares in your hand for 96 million, which is not a small amount. It ’s a lot more than your investment in previous years. "

"Humph."

Hu Yin snorted coldly, and then smiled: "Mr. Yin, do you know? Your urgent bid makes me think that Jiashi is a very important goal in your heart. If I do n’t sell it to you, You wo n’t get it! And it ’s not just me. I believe that those in the newspapers will not like you as a spoiler. ”

"Speaking of this," Yin Jun said, "Mr. Hu, it doesn't matter if you don't sell it to me. You said that I will announce tomorrow that" Kylin Daily "will expand its circulation to 500,000 copies.

"you dare!!"

Hu Yin was so scared.

At present, the 350,000 copies of "Kirin Daily" can't be eaten. If it is 500,000, it will definitely cause many newspapers to run difficult, or it will fail in a year or two.

Not to mention the tabloid newspaper office, even the Sing Tao Newspaper Group, if you continue this for a long time, you will definitely be miserable.

"What can't I do? It's not illegal." Yin Jun smiled. "If you want, you can do this with me. I'm not afraid of competition."

Compete for a fart!

Hu Yin couldn't help rolling his eyes.

You are supported by a golden hen like "Kylin Weekly". We can all make money from newspapers. If we burn money at a loss, who can afford it?

I remembered that Yin Jun had just made a profit of 800 million yuan. Hu Indian had another headache. It was really troublesome to have a super rich opponent.

"So, Mr. Hu, please consider my proposal." Yin Jun said, "Sell Jiashi's shares and take the money to join me and make a free newspaper to supplement your Sing Tao newspaper. Taking advantage of Now that you have n’t made up your mind, you have to take the first step and you will surely be able to occupy more markets. Otherwise, I ’m afraid your foundation will not be guaranteed. I ’ll do my best. Please do n’t make mistakes. "

Hu Yin's face was pale.

Faced with such an obvious threat from Yin Jun, she had no confidence to refute.

Either way, she has no way to take advantage.

Not as good as people, what else can be troubled?

only……

This feeling is too suffocating! !

...

Obviously, until Hu Yin left, she did not reply to Yin Jun.

For Jiashi's shares, the largest shareholder is He Zuozhi, the owner of Commercial Radio, the second shareholder is Jardine Yangxing, UU Reading The third shareholder is Sing Tao Daily of Sing Tao Newspapers, the fourth shareholder "Business Daily", the fifth shareholder is "Overseas Daily".

After thinking about it, Yin Jun decided to start with Hu Yin.

Because she is most easily moved by herself.

Yin Jun in the later "Business Daily" and "Overseas Chinese Daily" are both uncomfortable, and they do not have any career ambitions. It is not necessary to negotiate with them at the beginning, as long as the overall situation has been determined, direct acquisition will be fine.

Jardine Yangxing doesn't need to think about it. This is Yin Jun's rival. He hates Yin Jun too late. How could he negotiate with Yin Jun?

Now looking for them to buy shares of Jiashi is purely uncomfortable.

He Zuozhi's shares must be purchased, but he has to wait until Hu Yin is done.

And Yin Jun is not worried that Hu Xian will tell others, because she is a typical career woman, telling others that she will get no other benefits than bad Yin Jun.

No good, offended Yin Jun and offended a super-rich man in Xiangjiang. Rao is a super-golden site like Tiger Leopard Villa in her hand, and it is too much to eat.

Now Hu Yin has not refused, which proves that she has been seriously considering.

The reason why Hu Yin has not agreed is that the benefits are not enough, or the coercion is not enough, or both.

Yin Jun has no intention to push the past further now, what movements she really needs, she has to make her a little bit psychologically prepared to talk again.

The best time should be a few months later, after that big fraud case broke out!

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