Chapter 570： Would n’t it be too exaggerated?

The next day, Yin Jun had the same negotiations with the top ten private hospital of Saint Paul in Xiangjiang.

Under the “oppression” of the two mountains, free and subsidized, the Saint Paul ’s Private Hospital, like the Anglican Education Group, was defeated without resistance.

It's no wonder that Xiangjiang has never had such a real estate developer. In addition to repairing a house, it has to give tens of millions of commercial real estate to others in order to ask others to open a store here.

But all businessmen are profit-seeking, including private schools and hospitals.

The conditions are so good, but the requirements are not high. After they calculated, they all felt very worthwhile, and naturally they were willing to reach an agreement with Yin Jun.

The free killer is suitable even if it is used after 40 years, let alone now, it is simply unprecedented.

On the surface, Yin Jun suffered a lot of losses, but if these educational and medical resources are matched up, the living environment of the whole house will definitely be greatly improved.

Did n’t you see that after 36 years, the school district in Beijing can sell 240,000 square meters? Even the basement of the school district can be 160,000 square meters. This kind of price that makes the average person dumbfounded can explain a lot of reasons.

Of course, the living environment of a huge community is not only determined by education and medical treatment.

Even if there are education and medical resources now, if so many people really move in, two hospitals and two schools in every district are simply not enough.

But this is only the beginning. With the increase of the number of people staying in the future, of course, these supporting facilities will continue to increase.

Judging from the experience of the next few decades, Yin Jun has even more powerful ways to increase popularity and increase the superiority of living.

However, after receiving Yin Jun's propaganda plan, Hong Yiquan had some scalp numbness.

"Jun Shao, don't you need to be so exaggerated?" Hong Yiquan shook his head bitterly.

"Kirin Daily" generally has 32 editions of which 4 editions are separated and included in each category for advertising.

But now Yin Jun took 12 editions, that is, the contents of three newspapers to advertise in one breath, and all of them are advertisements of Kirin Garden, which is too blatant.

Although everyone knows that "Kirin Daily" is an industry of the Kirin Group, it is really shameful for you to advertise your own real estate company.

"Editor Hong, I think you have misunderstood a truth." Yin Jun said, "Kylin Daily" was free from the beginning, then it means that in the future, if you want to make a profit, you have to use advertising. Get started, right? "

"Yes!" Hong Yiquan nodded, "but you took the 12-page advertisement in one go, and all of them were separated into pages, all of which promoted Kirin Garden, which would make readers bored!"

Yin Jun said lightly: "First, too many advertisements will annoy readers, but the 12th version of the advertisements are not many, and they read the free newspapers at the beginning, in fact, they already know that they will see more in the future. Advertisement; readers are tired of advertising because the main content is not exciting enough, and our various pages are doing wonderful; third, although the advertisement is an advertisement, it can be done very beautifully, allowing readers like."

Hong Yi wholeheartedly moved, "Young Master, the third point you said ... Could you elaborate more?"

In the eyes of Hong Yiquan, an old-school newspaper person, advertisements are purely unscrupulous things. They are very destructive to the newspaper's sense of reading. If you want him to be the master, he must make all the advertisements disappear.

But I didn't expect that Yin Jun actually said such a thing, but he was quite surprised, and made his brain move a little, something vaguely felt a breakthrough.

"Future newspaper advertisements must be done beautifully and like people, just like what we saw on TV." Yin Jun said, "For example, the same advertisement for children's toys, I let the artists of Kirin culture The designer designed it, made it in cartoon and cute form, and even derived it into several stories. Will this effect make the children and even parents more impressive?

As another example, when we sell houses for advertising, we are not asking you to rigidly state the data of these houses. To put it simply, we are cheap, we are very good ... we can use more intuitive methods, such as taking us What are the advantages of the house, in the form of photos and drawings, one by one to explain to the readers, let them understand where the house is good, is this not more convincing?

Look at this version of my advertisement, I have written that the elite teachers of the Anglican Church will teach the students. Then you will put a group of teachers' pictures on them, and they will be accompanied by a very suitable slogan. Come out, this is not another way to show that our house supporting facilities are good? "

After a pause, Yin Jun said, "Xiangjiang has a small area and a large population. The real estate in the future must be one of the most important development directions. Our" Kirin Daily "is a free newspaper, then we need more advertisements. Fee, so that the newspaper can develop healthily, instead of relying on me to fill up the losses. You must think more about how to make the advertisement interesting, while instilling information to readers as much as possible, but not Annoy and bore them. These are the tasks I gave you! "

In this regard, Yin Jun said to Yang Qinsheng, the director of the advertising and investment department next to him.

He took a pen to record quickly, while nodding again and again.

His department is now the most stressed by the "Kirin Daily". With Yin Jun's remarks, he will be able to determine the direction of his work in the future.

As Yin Jun said, if it does n’t work, he can go to someone from Kirin Culture to help design advertisements. The brains of the group of screenwriters are very useful. When the plan comes out, he can also let the artist of Kirin Culture work. They made it directly. At most, they would calculate the money according to the market price, and it would not be cheap.

Hong Yiquan was also very eye-opening.

If the advertisement can be made so interesting and interesting, then watching the advertisement is equivalent to enjoying a wonderful clip or story!

In the past, these advertisements only existed on the TV. Putting such fine advertisements on the newspapers, not to mention that there is not so much budget, just saying that the layout problem is enough to headache.

But in the "Kirin Daily", there is no big problem. Anyway, I am a free newspaper. How can I get a few more papers without earning your money?

"I just wrote a preliminary plan for these advertisements. You will get them out as soon as possible. Three days later, there will be the first batch of advertisements to be published on the advertisement pages of the newspaper." Yin Jun said, "I am going to prepare at least these advertisements. For more than a month, you all need to be more attentive and not to be the same. As long as you do well, I will not set a budget limit for you! "

"I will do my best!" Yang Qinsheng said quickly.

To be honest, Yin Jun has a lot of these advertising schemes, but it is impossible to support a month, and he needs to dig and create as much as possible.

But the boss has said so, of course, the people under his hands only have to do the same.

However, Hong Yiquan here is still a bit puzzled. "Jun Shao, I just saw the aspect of advertising ... All our commercial facilities are rented and not sold. The first three years were settled with zero rent. The fourth five Halved in six years ... Is such a propaganda going after them to investigate it, is it against us? "

Yin Jun smiled, "Do you think I am a gimmick?"

Hong Yiquan did not reply.

Yin Jun nodded, "These are all good things I decided, not falsification."

"Good fellow, this is equivalent to letting them rent for four and a half years!" Yang Qinsheng said in surprise, "Making me want to rent one."

"In fact, it's not as good as you think." Yin Jun smiled. "First, the occupancy rate is always a problem. I don't know how many people will stay, so they also have a certain risk. Then they also It ’s not that you do n’t come here without screening conditions, including types, strength, deposits, etc., you need some detailed inspection before you can decide. ”

"Also, Tianshuiwei can't compare with those inside the urban areas." Hong Yi said with a full jaw.

"But in this way, all businesses are settled in the first place ~ www.novelhall.com ~ It is a great promotion for the people's desire to buy a house!" Yang Qinsheng said, "People buy a house, the most important That is, clothing, food, housing, transportation, education, medical care, etc. These are all in Kirin Garden, and they are really not much worse than those in urban areas. "

"I am only responsible for some plans, how to do, how to design the layout, these are the work of your professionals." Yin Jun said, "My hope is that all the advantages can be fully displayed in front of everyone, let our Kirin The garden has an excellent reputation before being sold. "

"I must do my best!" Yang Qinsheng said solemnly for the second time.

"Our house will only be available for sale in July? Is it too early to advertise in mid-June?" Hong Yiquan asked aside.

"Housing should be available for sale at the end of July at the earliest. Renting of shops can be done earlier." Yin Jun said, "The advertisement is to increase their impression and willingness to buy. After such a long bombing, after a month and a half, even if you don't want to buy People in the house of Qilin Garden will also be tempted by our advertisements to go and see.

As long as the house of Kirin Garden is sold successfully, the advertising marketing of "Kirin Daily" will reach a new level. Will you worry that others will not come to you for advertising in the future? Real estate merchants, but the richest! "

This time, Hong Yiquan and Yang Qinsheng laughed together.

Yin Jun was right, a good demonstration effect will bring countless people to follow suit.

In other words, this time the advertisement is the strength display of "Kylin Daily"!

Can we turn losses into profits as soon as possible? This is a good way! !

...

(Sanken 11000 Guiqiu subscription! Guiqiu lords come back from the holiday and make up for the subscriptions of the past few days! I am still trying very hard!)