Chapter 478： Unsteady

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Yin Jun expected to think well, but the Chen family couldn't help it.

The distribution of "Kylin Daily" for one week in a row has already gained a high reputation among readers.

No matter which section of news and articles, "Kirin Daily" is no less than the three major newspapers before Xiangjiang-"Ming Pao", "Dongfang Daily" and "Sing Tao Daily".

This also made "Kylin Daily" officially become the first ever newspaper in Xiangjiang to publish 350,000 copies a day, and also made it a well-deserved leader of the Xiangjiang newspaper industry.

Of course, many people said sourly that "Kirin Daily" only relied on the free killer to become the first. If others do this, they can achieve the same.

It is true that this is the case. After all, if something free is not as popular as a commodity that sells money, I really do n’t know how bad it is.

Today's readers, like it or not, but it has not settled down, and it has really become a fan of "Kirin Daily".

What Hong Yiquan has to do is to further improve the content and make them more sticky in reading.

As for the real estate project introduction, "Kirin Daily" has done a very good job, and most of the comments are very fair. Let readers see these, and subconsciously will think that "Kirin Daily" is the conscience of the industry.

Then, Le Yiling entrained a little more private goods, such as bragging about the land of Ngau Tau Kok, and gradually attracted the attention of many people.

Originally, a bus line was opened here in Ngau Tau Kok, and a bus transit station and repair shop were established. Many people who want to buy a house in Guantang have already asked for Ngau Tau Kok. Now the most famous newspapers in Xiangjiang are also Touting the land of Ngau Tau Kok constantly, everyone will say a few words when chatting and chatting, and the attention will naturally increase again.

Although Jiashi was correct this time and criticized the "Kirin Daily" for selling its house for his master Yin Jun, but their ignorance a few days ago had caused many people to abandon them and did not look at them for "Kirin Daily" "The smear.

Moreover, the news channel of Jiashi has always been the weakest among the three TV stations, so their voices are not moving at all.

Some other newspapers, of course, are also talking about Yin Jun, but in the final analysis it is still a little bit, "Kylin Daily" does not charge you, you scold, scold, I look at it and discuss it, they are totally irrelevant.

This makes the newspapers that are waiting for the public opinion turn over really depressed.

So, for free things, you are born with 30 points, which makes sense.

Back to Hang Lung Group.

Whether it was Chen Zhengxi, Chen Zhengwu or Chen Qizong, there was no previous calmness at this time, and he seemed to be in a panic.

Not only did the "Kylin Daily" have the same propaganda model, which caused the land in Ngau Tau Kok to explode, but also because there are already real estate agents, they formally proposed to buy Taohua Datong.

This real estate company is called Eagle Real Estate. Although it is not in the top ten, it also has a certain strength. It was famous for selling industrial buildings in the past. It was very arrogant to get land in Xiangjiang in the past two years.

Fortunately, Great Eagle Group has already bought so much land, and has no money in hand.

The price they offered to Yin Jun was to buy 70% of the shares of Datong in the hands of management. The total price was 600 million, but they only paid 250 million in cash, and the remaining 350 million was paid within three years.

This request was directly rejected by Le Yiling.

Regardless of the refusal, Le Yiling's price for Yingjun Group was 800 million, which was another 100 million higher than the offer to Hang Lung Group a month ago!

In a month, it jumped 15%, which is really staggering.

But someone really bought it.

Liao Leiwen of Liao Chuangxing Enterprise Company immediately quoted a price of 700 million Hong Kong dollars, 400 million was signed to pay off, and the remaining 300 million was paid after one year.

This was rejected by Le Yiling.

Such a high price is already equal to their own price of 700 million Hong Kong dollars in the previous month. You have to say that Le Yiling is not satisfied, and other shareholders may still realize it.

In fact, these people really do.

It's just that Le Yiling has told them that if she finds out who wants to sell stocks, she immediately crashes Taohua Datong, or adopts an additional issue of 200 million new shares and introduces more investors, so that others will buy Up to now, the shares of shareholders are not very useful.

They have seen the means of Le Yiling, and they are very spicy and fierce. They are not like women at all, so no one thinks that Le Yiling is just scaring people.

When they were swaying, because of the opening of bus lines, the praise of "Kirin Daily", the high quotation of Yingjun Group and Liao Chuangxing, the stock market's optimistic price valuation of Taohua Datong has already been reflected. .

Recently, for five days in a row, the shares of Taohua Datong have soared all the way, from 6.52 yuan per share, soaring directly to 8.15 yuan, a full increase of 25%!

Now the total market value of Taohua Datong has exceeded 896.5 million yuan, and 70% of the stock in the hands of management has also reached 628 million!

Under such market value, how attractive is the purchase price of 700 million yuan?

Not at all!

Not to mention 700 million, 750 million is useless!

At least a premium of 30% is the acceptable price to be acquired.

It's true that everyone's shareholders want to make money, but they won't agree on things that make less money.

In other words, now people's psychological valuation has reached 820 million Hong Kong dollars.

820 million!

In September last year, Yin Jun spent only 160 million yuan to buy a 34% stake in Dahua Datong. That is to say, now this part of the stock has almost reached the value of 300 million yuan, with a premium of 400 million people. Only willing to sell!

It has doubled in less than a year, and Yin Jun is really a good plan!

Don't blame others for their high spirits.

Since the Spring Festival in February, Xiangjiang's real estate market has shown a crazy upward trend. Pieces of sky-high land have been photographed, and one after another the real estate prices are rising crazy.

For example, the opening of the new phase of Mobil New Village, the price rose by 17% within three days.

There are also three buildings in Taikoo City for sale. In just one day, the pre-sale price has skyrocketed by 12%.

Everyone's feeling is that Xiangjiang's real estate market is crazy!

But the crazier the people, the more nervous the people will be.

In addition to the fact that Xiangjiang ’s supply land area is so much, in addition to the continuous improvement of Xiangjiang ’s economy, the number of people who have come to Hong Kong to swim in Hong Kong has skyrocketed recently. Sake!

Originally, there was so little land, and so many people were added. The price of this house must rise!

Therefore, such a crazy increase has actually had its specific reasons.

It is against this background that the land at Ngau Tau Kok took a hitch ride and began to soar all the way.

This is not what makes the Chen family most nervous.

What they were most nervous about was the recent news that Le Yiling had two meals with Li Chaoren within a week. It is said that he was talking about land development in Ngau Tau Kok.

What the outsiders did not know is that just yesterday, Li Chaoren had called Chen Zhengxi to ask about the 226,000 square feet of Ngau Tau Kok land in their hands. If they had any intention to sell, the price must satisfy them.

Chen Zhengxi refused what he wanted.

What a joke!

Obviously, now that the market is open, I will be silly to sell the land?

However, this also gave Chen Zhengxi and others a clear signal that Le Yiling had indeed begun active planning for the Ngau Tau Kok land.

Once the real estate price rises so emotionally, it is definitely not a matter of constructing a super-large real estate with the current strength and relationship network of Kirin Culture.

Just thinking about it, the Chen family must have lost nothing, but their Ngau Tau Kok land can benefit from it.

But the key is to watch so much money there, but I can't make it. This is the most painful.

Therefore, the three of the Chen family got together again for a meeting.

"buy!"

Chen Qizhang, who has not commented very much, changed his attitude at this time. "I calculated that now Taohua Datong's land in Ngau Tau Kok is about 450,000 square feet. With an average standard of 3.0, we bought a house that can repair 1.35 million square feet. The average price of a house in Kwun Tong is about 500 per square foot, and we have a unified plan to do it. After a year, it will definitely soar.

Calculated at 500 psf, we can sell 675 million for residential construction alone, let alone at least one-third of commercial shops. Based on the calculation of price increases, shops and housing, I estimate that our overall selling price should be around 1.6 billion. This does not include Taohua Datong's own seasoning business, which is also a very good profitable project, except that there is no real estate income to come quickly. If you buy it, we still have a lot of profit. "

"Well, Qi Zong is right." Chen Zheng nodded, "But I think Qi Qi is still too conservative. According to the current trend of Xiangjiang's real estate, according to the status of Ngau Tau Kok as a transportation hub in Kwun Tong, the subway We will definitely set up a station here, which is another excellent selling point. If we win the Taohua Datong, then there will be a land reserve of about 670,000 square feet in Ngau Tau Kok, so that we can fully extend it for development It took five years to develop it. Calculate how much real estate prices will rise over the past five years and how much will we earn? 1.6 billion? Less revenue of 3 billion is our failure! "

"Yeah, who would have thought that in just one year, Xiangjiang's real estate would be so hot to such an extent?" Chen Zhengxi sighed.

He bowed his head and pondered for a while, then raised his head again, "Qi Zong, you go to talk to Le Yiling officially! The land of Ngau Tau Kok, our Chen's family must be in our hands! Taohua Datong must be ours! "

"But what about the price?" Chen Qizong frowned. "I'm afraid they won't sell it for 800 million now!"

"talk!"

Chen Zhengxi said only one word.

"Good land is very difficult to find. Ngau Tau Kok now has the potential to become a good real estate, so we must act." Chen Zhengwu said, "The key now is that Yin Jun does not move here, we have bought 22 More than 10,000 square feet of land ca n’t be moved. This is a huge waste! Otherwise, if we built it, would n’t it be the wedding dress for them? At that time, it was them who made the most profit! Now the market is bullish, so Even if we buy it at a high price, we can follow the market. Take the 200,000 square feet of Ngau Tau Kok land that we bought before with 200 million, and we will be able to develop it immediately. It ’s okay to earn at least 300-400 million! "

"Correct!"

Chen Zhengxi nodded and said, "If we continue to struggle because of this matter, we are actually even worse."

"Okay, let me talk." Chen Qizou sighed. "Hope they don't want a big lion's mouth! I think 850 million should be the most acceptable to us!"

Chen Zhengxi and Chen Zhengwu didn't speak ~ www.novelhall.com ~ In their minds, there was really no way to estimate how much it would cost Taohua Datong.

At current prices, 800 million is simply not realistic.

Is it 900 million?

Or is it more?

That would be too scary!

In the long run, the Hang Lung Group can still make money, because Chen Zhengxi ’s own estimate is that the operating income will reach more than 3 billion within 5 years. If the value of the Ngau Tau Kok land purchased before 200 million is added, at least it can still be Make another 300 million.

However, it was knocked too much by Dahua Datong at once. As a stingy Chen family, it was absolutely uncomfortable.

What makes them feel distressed is that if Hang Lung Group bought shares in Taohua Datong one year in advance, there would be no such thing as Yin Jun.

But who knows, Xiangjiang's real estate prices are so fierce?

People are not prepared at all!

However, Yin Jun seized the opportunity very well, which made the Hang Lung Group very uncomfortable.

As a negotiating candidate appointed by his father, Chen Qizou was a bit big for a while.

Although he is in his thirties, and he is a well-known young man, he can't bear Le Yiling is also a strong woman born out of nowhere.

Moreover, this time Le Yiling has the absolute upper hand, which is simply an unequal negotiation. How did he come to suppress the price and how to achieve his goal?

What I thought before was that Yin Jun's industry collapsed, and then they could pick up the bargain. Now it looks like a joke.

With the continuous popularity of the basic plate of Kirin culture-comics and animation, Yin Jun's next animation-related toy plan has been optimistic about several European and American investment banks, and the valuation has increased by at least 300 million. .

Under such circumstances, how can people crash?

The road to negotiation must be long and hard!