Chapter 461： Enemy with all newspapers!

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Friday, March 21.

No matter in which country, unless it is a factory and other work departments that do not divide the weekend, when the weekend is approaching, it is basically inefficient.

Although Xiangjiang also has to work on Saturday, many people started thinking about the vacation on Friday.

But Hong Yiquan had no such leisurely thoughts at all.

the reason is simple.

It is now in late March. Yin Jun said clearly that the "Kirin Daily" started to be published in late March, but how come it is now, but there is no sound at all?

"Kylin Daily" expenditure is not small.

There are more than 300 full-time employees alone, covering multiple pages, and Yin Jun ’s salary is not low, and the cost of various production interviews is not low. The total monthly expenditure is 4 million.

If the newspaper starts to work, the printing costs and the cost of producing interviews will continue to increase. At that time, it may not be able to withstand seven or eight million.

For example, at the beginning of this month, they began various tests, such as research on layout production, conducting various interviews, collecting comments on events, and so on.

Although there is no official publication, it has been published for 12 days. It is the same as when it was officially sold. The effect looks pretty good.

It seems that this is a waste of resources. You have n’t sold newspapers. You just did it like this.

But without the previous accumulation and trial work, you will publish the newspaper as soon as you come up, which will inevitably have many shortcomings.

This is very good now. Through formal interviews and data collection, the official newspaper is produced again and again. After reading it, everyone can find out what is good, what needs to be improved, and what needs to be improved.

The layouts that Yin Jun designed for them are all newspaper layouts that will be very popular in the world in the next 20 years. Compared with the newspaper content and layout design still in the 19th century, it is naturally too advanced.

Therefore, Hong Yiquan themselves have very strong confidence. They feel that the "Kylin Daily" can be the fourth largest newspaper in Xiangjiang for a year and a half at most. Within three or five years, the newspaper that became the first in Xiangjiang said no. for sure.

Kirin culture can also be supported and developed by capital.

The company's comics department has a monthly profit of more than 40 million yuan, which supports the loss of "Kylin Daily" without any problems.

But recently Hong Yiquan and a group of men always felt a little wrong.

On the one hand, Yin Jun and Le Yiling basically did not mention the issue of when it was published. Even if they asked, they just answered and waited.

On the other hand, the most important income of a newspaper, in addition to the money that sells newspapers, there are also a lot of paid advertisements, such as sales of real estate sales, where new electrical appliances are listed, etc., these can account for 30% Gross profit above.

If done well, like Ming Pao Daily News, Sing Tao Daily News and Oriental Daily News, half of the income source is all kinds of advertising expenses.

Coke Yiling didn't even ask them to negotiate advertising matters, and even many people who came to the door were told that the plan is not yet completed.

Yang Qinsheng, the deputy editor-in-chief of the advertising department, was very depressed. He had more than 30 people in the entire department, like useless waste, and had nothing to do all day long.

If it were n’t for a good salary, many people would consider finding another way out.

You have to say that Yin Jun is playing tricks, but he is actually not going to make a big fuss about the newspaper, which is absolutely fake.

Not to mention the expenditure of more than 4 million per month, it is only said that people spent tens of millions, bought so much land in Tianshuiwei, built a printing press dedicated to the newspaper, and the 5-story newspaper headquarters This is a huge investment.

With so much investment, are you just playing?

That's unavoidable, Yin Jun is too dandy.

But everyone knows that Yin Jun has never been a dude. This is a super genius. He has considerations for any business, and he is very successful in what he does.

Therefore, Yin Jun definitely wants to talk about things in the newspaper industry instead of making fun of them.

The combination of several aspects made Hong Yiquan and others feel that the boss still has some concerns, or is there any difficulties, so now that he is clearly already on salary, but he still does not take out the "Kirin Daily"?

Now that it was the end of March, everyone felt that they could not bear the doubts in their hearts, so they commissioned Hong Yiquan, the editor-in-chief, to come and discuss with the boss and the general manager to see how the company considered it.

Anyway, you also give us an arrangement plan, so it's not interesting to wait so stupidly.

Facing Hong Yiquan's request, Le Yiling also knew that it could not be delayed, so he called Yin Jun over and asked Yin Jun to talk to him.

The two came to the small meeting room on the fifth floor of the newspaper office, where Hong Yiquan and three editors were already sitting.

"Young Master! Miss Le!"

Four people stood up and said hello.

"Hello, sit, sit!"

Yin Jun smiled and let them all sit down, before he sat down to the top position.

Le Yiling sat next to him, but did not rush to speak. Today, Yin Jun is the protagonist.

"I know that everyone has some doubts and some confusion recently, but it doesn't matter. I came here today to solve the puzzles with everyone." Yin Jun looked at them harmoniously, "Our" Kirin Daily "will be published soon, It ’s okay if you do n’t understand this question ... you guys have any questions today, I will answer them. "

Hong Yiquan nodded when he heard the words and asked, “Jun Shao, now the most urgent thing for everyone is when will our“ Kirin Daily ”be available for sale? I said it was in late March, but today all 3 It's the 21st of the month, why is there no movement at all? What to do, you have to give the charter, so we can start to do it! "

"The newspaper will be published next week." Yin Jun smiled.

"Next week?" Among the three deputy editors-in-chief, the only woman, Ding Yuewei, couldn't help it. "Just Shaojun, are you a child's play? We will not be ready for anything since the sale starts next week! No problem, there is no problem with the layout of the newspaper. But what about the advertisement? How to set the price? How to get the sale network? How can this be done? "

"Editor Ding, your question is very good. If you follow normal newspapers, this is not a child's play, but a pure idiot." Yin Jun nodded.

Since you know this, do you still insist?

Some people can't understand it.

Yin Jun answered their doubts, "Our" Kirin Daily "is not an ordinary newspaper at all, so there is no need for you to worry about the problem."

"Isn't it an ordinary newspaper?" Bai Tenggao, the deputy editor-in-chief of the financial news section, was surprised. "What do you mean, Jun Shao?"

"It's very simple," Kirin Daily "is free." Yin Jun said lightly.

"Free ... free !?"

Yang Qinsheng thought he had heard it wrong.

You can see that everyone took a breath of air, and his heart sank: "Jun Shao ... this, this can't be kidding! How can the newspaper be free? How can it be free? How can I make money? Every day? Lose? Can't you lose like this if you have money? "

"When Li did pay TV in full swing, wireless did free TV. Everyone said that wireless would be broken, and it would not last for a few years, now?" Yin Jun asked.

Everyone was speechless.

"But the two are in different forms!" Ding Yue slightly retorted subconsciously.

"How is it different? All rely on excellent content to attract viewers, and then rely on strong influence to allow advertisers to buy it, so as to earn advertising fees to make money." Yin Jun said, "Compared to TV, our newspaper In fact, the influence is great. Many TV programs are forgotten and cannot be viewed at any time, and the newspaper is different. It can be read by people at any time, and such advertisements are more effective. "

"such……"

Hong Yiquan's face is a bit ugly ~ www.novelhall.com ~ Jun Shao, you do this, and you are right against Quanxiangjiang's 53 newspapers! Our family is against all of them! At first, the wireless confrontation was only Li's family, and there were many companies behind it ... We are not as good as them now, but the poke horse honeycomb is much larger than that of wireless. "

Hong Yiquan deserved to be the original executive editor of Ming Pao, and he spoke of the most critical point in one sentence.

For "Kirin Daily", the most important issue is not the question of whether to make money or not, but how to survive.

If you offend all the newspapers, they will exclude you from any news you encounter in the future, and they will continue to unite against you.

To say something unpleasant, when you go out for interviews and news, there is no guarantee of safety!

Yang Qinsheng suddenly shivered.

He is a greasy person, and the greasy person is unwilling to face danger.

"In this world, whenever a new thing appears, it will face the attack of the old thing." Yin Jun said, "Whether it is a steam engine, a sewing machine, or an electric lamp, a car, or the current assembly line ... Which of these things appeared Didn't it cause a **** storm? If the ancestors thought of offending too many people, how did our modern society be built? "

Several people were speechless.

Seeing others invent and create, they are happy and inspiring. They really want to come by themselves.

But this is also a common problem of literati, and speaking is always stronger than doing things.

People in the newspaper industry are also literati, and they are also very good at things that seek profit and avoid risks.

Otherwise, there are so many dark sides in society, why did they know but did not reveal it?

Isn't it because there are too many joints in it, it is easy to affect their own interests?