Chapter 449： Perseverance leads to success

In late February, Kirin Culture's 10 comics were already listed in Europe and the United States.

The Pearson Group in the UK is the top three publishing group in the world, whether it is in the prosperous London, Paris, New York, or Romania, Egypt, Buenos Aires, Argentina and other countries and cities, it has its own publishing and distribution The internet.

They dare to negotiate with Yin Jun at such a low price, relying on this kind of publishing network.

Yin Jun wanted to bring his comic book to the world earlier, so he could only tolerate such exploitation.

Yin Jun does n’t mind if his Jurassic Park and Da Vinci Code are so popular, so just ignore them and find a small publishing house.

But Pearl will not be dusty all the time.

According to Kant Henry ’s news, “Jurassic Park” has ranked 18th in the US ’s “New York Times” best-selling list, and “Da Vinci Code” has also ranked 33rd in the “New York Times” best-selling list. .

The cumulative shipment of "Jurassic Park" has reached 870,000 copies, and "Da Vinci Code" has also reached 550,000 copies, which is far beyond the expectations of Kant Henry.

He originally thought that "Jurassic Park" could reach 500,000 copies in three years and "Da Vinci Code" could reach 300,000 copies in three years, even if it was a success.

Unexpectedly, during the New Year, with the further fermentation of word of mouth, the sales of "Jurassic Park" and "Da Vinci Code" have continued to soar. Without any publicity, the joint sales have exceeded 1.42 million copies. For the newcomer author, it is a miracle.

This is the Henry Press of Kant Henry is basically a small publishing house. If it is replaced by the Pearson Group, the global sales may now exceed 10 million copies!

But Yin Jun still had no idea and told Kant Henry that he would just use continuous printing for readers to buy.

As for what to say about propaganda and what to sell in Europe and South America, do n’t worry.

Now Kant Henry already knows Yin Jun very well. Through some information collected, he also knows that Yin Jun is busy with his comic empire and has little aggressiveness for books.

In this regard, Kant Henry is very depressed. I have published it here, and the 15% royalty is not low, okay? You already have more than 2 million dollars in pre-tax royalties, okay?

This is just a regular soft copy. If a hardback copy comes out later, the price can be increased by at least two or three times. In this way, you can earn 10 million US dollars!

Skip the books without mentioning.

Although the Pearson Group has harsh conditions, they have also kept their promise that 8 million copies of books have been distributed directly from Xiangjiang to distributors around the world.

The price is US $ 5 per copy, but the Pearson Group still gives 30% to 70% off the store price according to the distance and power. After all, everyone has to make a profit together to maintain this distribution network.

In addition to publishing books, the Pearson Group has also done a lot of advertising, including TV, posters, marketing expenses, etc. Even if this is the case, their profits will be as high as $ 1. If the sales are good, two With 8 million copies in a month, the profit is 8 million US dollars.

In fact, in 1980, the entertainment industry around the world was underdeveloped, and 10 comic books were all classics among classics. It did n’t take much time to pass among the young people. Became popular.

The most popular boys are naturally "Transformers", "Saint Seiya", "Tomb Raider" and "Conan".

The girls also bought "Cherry Maruko", "Tomb Raider", "Laughing Life in the Tropical Rainforest", "Prince of Tennis" and "Inuyasha" in groups.

Coupled with "Resident Evil", which is very popular among 18- to 22-year-old college students, 10 comic book copies sold 3.5 million copies in the first two weeks, accounting for almost half.

Considering that these 10 comics did not accumulate in the United States and Europe before, they can achieve such an effect, and their vitality is definitely more than that in the future. The Pearson Group has raised this cooperation evaluation from C level to B level.

But they did not rush to increase the number of orders immediately.

They have seen a lot of books that grabbed people's ears first but were weak afterwards.

Secondly, it is only two weeks now. If it sells so many books in a week, they will definitely add it. Two weeks, then wait.

The previous single book was released in November, and now it has accumulated to 3 episodes, and they only released one episode. After two or three months to speed up the release, the two weeks have not sold more than half, but it is not So dazzling.

Yin Jun did not receive the news of the additional order, and he was not surprised.

Doing business is not the same as earning wages alone, and this must be stable.

At the negotiating table, the unsteady lost the composure, but the pitted ones should not be too much.

If Yin Jun comes to the door now, then Pearson Group can just kill Yin Jun, buy a single book at a lower price, and even spy on the benefits of derivative products.

But if they wait for them to come to the door, then Yin Jun in turn can get more benefits.

What's more, compared to comics, Yin Jun still pays more attention to cartoons and Transformers' toys.

With an animator who came back from the United States, art students from the Mainland, and an animation photography station bought from Japan, they didn't have much rest during the Spring Festival, but worked hard to produce their first animation in the company.

By this time in early March, 7 episodes of the "Transformers" cartoon had been produced, far beyond Yin Jun's expectations.

The cartoons derived from the comics are not broadcasted uninterrupted every week, and even the serialized movie "Cherry Maruko" and "Doraemon" cannot be broadcast every week.

The usual situation is still to produce one season a year according to the kind of production method that Japan has, which is generally up to 20 episodes. If it is popular, continue to produce the second season in the next year.

In the case of "Transformers", Yin Jun is not prepared to do so for the time being. At least in the year of promotion, Yin Jun hopes that the animation of "Transformers" can maintain a more intensive playback frequency and keep one episode a week.

Although, Yin Jun had to produce more than 54 episodes of "Transformers" in a year, and basically kept the progress of 4 episodes a month.

Fortunately, the previous two months of running-in are almost the same, coupled with the familiarity with the use of animation photography stations, such progress is not very difficult.

On the one hand, the continuous issuance of stand-alone books, on the other hand, the continuous broadcast of animations. Under the momentum of the two, I believe that in July and August of the second half of the year, when Transformers toys are launched on the market, they will definitely get the most attention. .

The quintuple in the design department of Kirin Toys has now designed 155 shapes of the 27 kinds of Transformers that have appeared, and it is expected that by June, a similar number of Transformers will be designed.

The workers on the toy factory had already recruited and trained before the Spring Festival.

Now, under the leadership of the veterans, the newly-entered workers have begun the first stage of processing for these shapes-similar to the Lego patchwork parts, but involving the expensive articular body, It takes some effort.

Of course, the first step of the Transformers is definitely based on patchwork bargains. The whole body with metal deformations accounts for up to 20% of sales.

After all, in this world, there are still a lot of people who have no money. Foreigners have money, but it is relatively speaking that there are still not enough people to buy exquisite, large-scale Transformers toys that cost hundreds of thousands of dollars each.

Yin Jun of low-end transformers is ready to do 50%, mid-range 30% and high-end 20%.

In the three grades, there are various models of large, medium and small. The smallest transformer at the lowest end, which is the size of a finger, is made of plastic material ~ www.novelhall.com ~ pressed with machine molds, put together No, the cost is less than HK $ 1.

But this one has to sell more than 5 dollars.

The highest-end and largest Transformers cost more than US $ 100, but Yin Jun is planning to make a limited edition. Each model is limited to 3,000-5,000. This kind of scarcity does not sell for US $ 1,000. I am sorry for those local tyrants.

If this is the case, the toy factory has made a lot of money, and it is easy to spend US $ 120-200 million a year.

In this world, what kind of business can you make $ 1-2 billion per year casually?

With such a huge profit, the production of comics and cartoons will of course not stop, and it is equivalent to advertising toys every year.

This lasted for more than ten years, and it was time for the live-action movie to come out-Yin Jun in this world has the most correct development direction. 3D technology, IMAX technology, and special effects technology, etc., can definitely develop faster than the previous life. Some, optimistically, around 1995, the first "Transformers" live-action movie should be able to meet the audience.

Then, live-action movies will drive a wave of sales of peripheral products such as toys, which is another good way to help each other.

To achieve this kind of achievement, Yin Jun also knew what he should do.

That is to keep improving all the links.

You can't do it sloppyly because plastic transformers of $ 5 are cheap; you can't think about how to cut expenses because premium transformers of $ 1,000 are expensive.

The same is true for the production of comics and cartoons. There is no sincerity, the audience will know at a glance.

If it is not done seriously, how can it attract so many **** fans, and how can it have the glory of Transformers in the next few decades?