Chapter 404： The newspaper that will surely be included in the annals of history!

In the city of Xiangjiang, it is important to master the right to speak.

Therefore, Yin Jun would like to come up with a free newspaper.

During December, Ding Linxiang and Tian Jiachun were often out of the office. Their task was to contact the elites of various newspapers and dig them into the upcoming "Kylin Daily".

The life of Xiangjiang people pays attention to the mood.

Talking about things will not be so dry, but hope to talk in a comfortable and stress-free environment.

Especially for cultural people, this is the best way.

So, Ding Linxiang and Tian Jiachun, a coffee shop at the Mandarin Oriental Hotel and a coffee shop at the Peninsula Hotel, talked to middle and low-level managers and reporters from five or six newspapers every day.

For this, they had to go to the two hotels and book a suite for a month.

Is not for staying inside, but the cafes of both hotels are very popular. If you are not a customer of the hotel, there is no way to have a tea place anytime, anywhere.

And such treatment is usually a face, a performance of strength.

Le Yiling mumbled when she signed the financial statement that it was too wasteful, but she did not stop the two women's "luxury behavior."

In order to achieve better results, these are necessary expenses.

Yin Jun has set a requirement for them to be able to endure hardship, ability, and innovative spirit, as long as they have these qualities, they can contact them first.

Before computers were popularized, newspapers were very regional in nature.

Usually your newspaper can only travel in a few cities or a province in the surrounding area, otherwise the timeliness will not be able to keep up-before 5 a.m., the general newspaper must be printed, so the printing work should be carried out at 12 o'clock.

City like Xiangjiang, people usually come to buy newspapers at 7 o'clock in the morning. The city of Xiangjiang is very small, and it can be delivered within an hour without any problem.

But what if it is one or two hundred kilometers away? Two or three hundred kilometers away? Farther?

Car transportation is already the limit. If it is transported by plane, the cost cannot be earned.

Therefore, the range of general newspaper radiation is usually 3 hours' drive. If more, the timeliness is not enough.

So you can see that generally a best-selling newspaper is just covering one of your provinces, and it can't be reached any further.

This problem will not be available to printing plants that are hundreds of kilometers away at the same time until computers are popularized in the future and the electronic typesetting printing method is thoroughly used. They can start printing directly on the electronic layout, so that they can achieve the same Time to start printing anywhere in the world-as long as you have a network and computer equipment.

However, this era of great expansion of the newspaper industry has not yet come.

Because such an advanced typesetting and printing method is established in the era of the development of network computer technology, and in this era, everyone uses their mobile phones to watch news, WeChat, Weibo, etc., where is there to see you? Newspaper?

So this is also the sorrow of the newspaper industry.

Finally broke the distance in space, but lost to a more advanced method of communication.

Usually a newspaper office, the manpower required is dozens or even hundreds.

Reporters, videographers, sound engineers, editors of various layouts, editors responsible for review, editors of typesetting, logistic support, etc., all need manual filling.

A newspaper company that saves a lot of money can usually be managed by two or thirty people. However, the newspapers produced by such newspaper companies certainly cannot attract too many people's attention.

Larger newspapers, like Ming Pao Daily News, Sing Tao Daily and Dongfang Daily, all have thirty or fifty reporters, as well as some other freelance journalists. Ten journalists contributed articles for them, plus a series of production, editing, logistics and other personnel, almost 15o-2oo people.

Such a newspaper office is a Big Mac in Xiangjiang.

Want to feed so many people, and still have to make some money, that can only be achieved by the advertising expenses and sales volume of a few companies.

The young man asked the two female executives to dig hard, according to the size of the three major newspapers more than double the size.

Since Yin Jun said to be a newspaper, Le Yiling learned about the situation of the newspaper industry in Xiangjiang.

Her current newspapers in Xiangjiang, especially the daily newspaper, are very optimistic about the prospects of the exhibition.

There is no reason for it, there are too many newspapers.

1oo different newspapers published every day, Xiangjiang still has only 50oo people, do you say that this market is fiercely competitive?

Even if it is the center of the world, New York, London and Tokyo, it is only a few dozen.

The density of Xiangjiang is simply the best in the world.

Many newspapers are barely maintained, but there are more newspapers working hard to get a slice of it.

If Kirin culture wants to enter the market according to normal rules, I am afraid that there will be no big share in three or five years, and huge losses are certain.

Especially when Yin Jun also made such a large scale.

If it was not because Yin Jun thought about making a free newspaper from the beginning, Le Yiling might not agree.

Only soldiers make strange moves, so that they can kill a **** path.

Free newspapers do not mean inferior newspapers.

As long as the content can be done well, according to the extremely fat piece of free cake, Xiangjiang people simply have no way to refuse.

How to do the content well?

Of course depends on these experienced journalists, editors and editors.

Le Yiling saw Yin Jun's plan, as long as he could do it according to this requirement, he did not say that it was bad.

Is that the city of Xiangjiang is too small, and the exhibition space is not large, otherwise the newspaper market of New York City and Tokyo City can be directly occupied by Yin Jun ’s planning method.

To recruit three or four hundred employees, of course, not all will be recruited one by one.

Ding Linxiang and Tian Jiachun both went to talk with each other.

Senior reporters have their own staff, including follow-up reporters, contact paparazzi, etc.

The editor team also has manuscript writers, editors, etc.

The editor in chief is even more powerful. Basically, he knows the talented people in the newspaper.

As long as these thirty or fifty people were settled, they brought another 135 people, and the entire "Kirin Daily" shelf was erected.

The rest, and then slowly recruit some novices, is roughly enough in the early stage.

As a reporter and editor, the liquidity is very large, and there are many jobs that some beginners can do.

Furthermore, if you don't train a group of people yourself, if there are any accidents in the future, can you guarantee the stability of the newspaper?

These cornered reporters and editors, of course, will not be a newspaper.

Yin Jun likes to chat with Le Yiling when he's okay and talks about some management experience in later generations.

Who is Sister Le? After 3o years, she managed a wireless TVB in Nuo University properly. Although her vision is a little worse, her execution ability is absolutely first-rate.

Heard the advanced foreign experience that Yin Jun said-um, she didn't know that it was advanced experience after 3o years and 4o years. I just thought it was now, and Le Yiling began to implement it directly.

For example, in terms of recruiting personnel, international news must have been produced by reporters and editors of Sing Tao Daily; financial news, reporters and editors must have been dug by professional newspapers such as Xinbao; entertainment gossip must have been "Dongfang Daily" It was dug up, the horse racing information must be "New News", the property market feng shui is "Lianhe News".

Le Yiling This is to give them a camp, you all do what you want to do, as for the rest, you do n’t have to worry about it.

Recently, Le Yiling seemed to be a little idle. There was Zhou Yuping on the printing plant and professionals on the construction site of the new plant. The animation studio didn't need her to stare at all, so she was ready to do challenging work.

That is to be the editor-in-chief of "Kirin Daily".

Make a free newspaper and directly smash more than 100 newspapers in Xiangjiang, and only a few twenty or thirty, or even fewer, are left. Such an achievement is enough to make Le Yiling feel happy!

How to manage them, Le Yiling has already thought about it.

Did it according to Yin Jun's method. A questionnaire of 1ooo or more was issued daily, summarized once a week, and the highest scoring section was rewarded once a month. The lowest score reduced the amount of bonus at the end of the year.

If there is more than a few times at the bottom, you ca n’t just leave and recruit new people to continue your efforts.

Such a big stick and radish, who dare not work hard?

But before that, Le Yiling also had to think about the contract.

Why?

Is very simple ~ www.novelhall.com ~ When they came, they didn't know that they were making free newspapers, which would cause a collective attack by all the newspaper colleagues.

Once they couldn't bear the pressure, they wanted to run away and resign, and then others resigned following the study, which caused an avalanche. What should the newspaper do?

Therefore, Le Yiling added a five-year contract penalty to the contract.

Those who have been digging corners see the salary is high, they are busy preparing to sign the contract, and who cares about this penalty?

Only when they are attacked, they are dumbfounded and want to leave, the penalty will only work.

But to be honest, Le Yiling thinks that few people will go that far, because people do nothing in Xiangjiang. You usually have enough salary.

Looking at such a high salary, would they be willing to leave?

No money to take home to support the family, is the most important.

Peer is the enemy.

Before they often quarreled with other newspapers, sometimes they were beaten when they went out for interviews. This little netbsp;

Ha ha, do you think that hundreds of retired warriors of the Kirin culture are used as decoration? 8

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