Chapter 353： Unexpected bursting red!

Before the advent of the Internet era, because of the lack of entertainment, whether it is a TV series or a movie, the audience is usually more sought after in the first place.

But if your follow-up to this TV series is not good, or if the movie is forgotten, you will be less optimistic about continuous ratings or box office.

For young people, so is Comic Weekly.

Originally you were serialized. If it was just a tiger's head, but a snake tail would come immediately, it would definitely hurt the hearts of readers, so that they would abandon your comic book.

Over the past few years, Xiangjiang is not the only two giants such as Huang Yulang and Shangyi Xiaobao doing comics, but hundreds of cartoonists used to work in this business, but now the market has told everyone that they have been eliminated.

Nowadays, there are only a few dozen comic books of Xiangjiang, so you can also see the competition among them.

And making comic books and comic books makes a lot of money, but it's totally two different things, that is, Huang Yulang and Shangyu Xiaobao dare to call themselves "get rich with comics".

However, "Kylin Weekly" is definitely one of the exceptions.

Because the 9 stories that Yin Jun matched for it, it is so powerful!

Those who are going to have blood are "Saint Seiya"!

Those who want to be warm and funny are "Woolongyuan", "The Laughing Life of Tropical Rainforest" and "Cherry Maruko".

Those who want robots also have "Transformers".

The detective infers that there is "Ke Lan".

Sports and sunshine is "The Prince of Tennis".

The ancient demon style is also "Inuyasha".

There is even "Tomb Raider" in the beauty adventure.

Such a strong lineup, covering almost all types of men and women 15-40 years old, makes people absolutely irresistible.

In fact, according to feedback from various places, many buyers of "Kylin Weekly" are still women, and they like several stories.

As is known to all, female readers have a very high level of stickiness. They generally have to chase after something to ensure that they keep on chasing it.

For example, Japanese women chasing Uncle Dragon, chasing Kimura, chasing Fukuyama ... and so on.

The same is true for this book chase.

With the release of the second phase on September 8, this sought-after posture is even more obvious.

On the first day, Dejian Bookstore announced that the sales of "Kylin Weekly" exceeded 500,000 copies!

The Japanese media are shocked!

My ma!

Our three major comic weekly magazines, when they first started their business, only two or three hundred thousand copies came down in a week! Is your sales so direct?

You know, you are obviously Xiang Jiang ’s cartoon, and it has nothing to do with Japanese culture!

The only one that looks a bit like the Japanese manga style "Cherry Maruko", the second issue is not on the market, can it sell so well?

Some people suspect that "Kylin Weekly" is fraudulent.

But whether it is a TV station or a newspaper, go to various sales outlets, especially at the door of the Dejian Bookstore, which has the most traffic. After interviewing the book fans, the feedback is very real.

"Well, I know this was written by a Xiangjiang genius writer! Although he is from Xiangjiang, he also wrote very well! I can read it without any obstacles! Especially" Saint Seiya ", although there are only two issues, I ca n’t wait to see what ’s going on! I ca n’t wait to go home, and I ’ll finish it after I buy it! ”

"Are you saying Mr. Yin Jun? I know him! The TV series" Stars Know My Heart "that made me cry tears recently was written by him! In addition, I also watched his super classic" Chu Liuxiang " "And" Shanghai. Beach. "...... Unexpectedly, in addition to his fascinating attainments in the screenwriter, even the comics are not inferior!" The hilarious life of the tropical rain forest ", so childlike, but so so In addition to genius, who can write a happy smile?

"Wow, I heard that the comics of Inuyasha were painted by artists of the Huahai Fine Arts Film Studio, which is highly respected by Master Tezuka? The scenes inside are so beautiful and the characters are also painted. It ’s so beautiful ... The clothes and costumes of ancient China are amazingly complicated and gorgeous! I will definitely visit the Huaguo District if I have a chance! "

"What? You said someone was talking about, the sales of" Kylin Weekly "are fake? Please! Look at the long queue on our side? I came at 9 o'clock, and the result was an hour before I arrived. It ’s estimated that when I get it, I have to wait another half an hour! Of the 38 students in our class, at least 30 people bought this "Kylin Weekly"! It will make us all like it The story inside, so we have to buy it! "

"Yeah, good comics always resonate with everyone. I used to think that Chinese people can't make good comics anymore. The" Tadpole Finding Mom "and" Tao Tian Gong "are their pinnacles. But I did n’t expect them to have such excellent modern comics! You see, mech, magic, funny, parent-child warmth, passion, reasoning ... Seeing these styles are very different, but another one is worth repeating. Do you really think Yin Jun looks like a genius?

"A man propped up a comic weekly. Is this a good thing or a bad thing? I really like the current" Kirin Weekly ", but if after a few or ten issues, the author suddenly feels because of bad thoughts. It would be terrible if you interrupted your writing! Mr. reporter, can you help me to say to Mr. Yin Jun, the quality of the work is the most important! Even if you become a monthly magazine, I will wait, but tens of millions Do n’t ruin these classics! Otherwise, I will definitely go to Xiangjiang to settle your accounts! "

"..."

The reaction of Japanese book fans was not only seen by the Japanese, but also broadcasted throughout Asia the following night.

This is Le Yiling's handwriting. Speaking of listening to Dejian Kangkuai, because of this interview, the sales of "Kylin Weekly" on the second day did not decrease but increased directly, breaking through 800,000 copies, which made Le Yiling aware of When it came to the power, she begged Dejian Kangkuai to buy the broadcasting rights of these interview highlights and sell them to the relevant TV stations in Asian countries at the fastest speed.

With more than a year of Yin Jun ’s more than a dozen super hot TV dramas broadcast, these TV stations have a good connection with Le Yiling, plus the broadcast of these interview highlights is to collect money, so they are He Le Instead of doing it?

This is all right, not only driving the sales of Treasure Island, Xiangjiang, Omen and Singapore, but also bringing other countries and regions that did not introduce "Kirin Weekly", they did not feel interested.

Many book distribution distributors have set out to Japan or Xiangjiang and Treasure Island.

They want to actually take a look at the popularity of these books in the local area, and by the way, buy a few more and go back to the team members to see if they are likely to be sold in their country or region.

The above dealers are still cautious, and even more radical, they have simply sent distribution applications to Kirin Culture Co., Ltd.

Most of these dealers are dealers in areas where Chinese is popular.

In particular, the distributors in Indonesia, Thailand, Malaysia and the Philippines, a total of 22 million Chinese in these countries, are completely the best consumers. They do n’t even need to translate, just go to the original version.

However, for the sake of insurance, these dealers only need 500,000 copies of the first phase and 500,000 copies of the second phase, ready to see the effect.

Naturally, Le Yiling readily agreed that the price still gave them a 40% discount to the CIF price, which guaranteed their full interests and allowed them to have more incentive to promote the "Kirin Weekly".

In 1979, although it was already the peak period of shipping, the price of shipping was actually not expensive. According to the unified algorithm of Le Yiling, the farthest here to Singapore, it was only increased by 0.2 per volume. Yuan cost.

The price of a copy of "Kirin Weekly" printed by Kirin Printing Factory is 1.5 yuan, that is, 30% off, plus the maximum shipping cost is 1.7 yuan, if it is shipped according to Japan's 3 bucks of 3.25 fold, 2.275 yuan, and the other places 40%, The average gross profit of a volume of books "Kylin Weekly" is 1.08 yuan.

According to the current shipment of 3.8 million copies, the gross profit of the first phase is 4.1 million yuan.

If you add advertising, you can reach around 5.4 million.

With the current shipments, more than a dozen first-line brands that have invested in advertising have already made a lot of money-because there are not enough advertisers, 100 pages of advertising pages are all given to them, at least a full 3.8 million people have seen Their advertisement, isn't it called Xiangfu?

If the shipment reached 5 million, or even more 8 million, 10 million, then they even made a profit!

Fortunately, Le Yiling is not a fool. She and these world-class brands have signed strict gambling agreements, and sales have exceeded a certain number, and advertising costs will naturally rise.

In the final analysis, each story of "Kylin Weekly" is worth scrutinizing and worthy of taste.

Coupled with the good fermentation of various effects, the second phase was completely sold out within four days.

Only in those countries that have just ordered, the sales volume is not counted for a while.

But according to the dealers, these two days have also begun to ferment slowly. The Chinese people are very popular with this Chinese manga weekly. After reading it, many people will introduce it to relatives and friends. The "Kylin Weekly" here should be easy to sell.

None of them are major.

Yin Jun's largest sales target market-Japan, Dejian Bookstore has submitted an application to increase the number of sales to Japan from the third issue to 4 million copies!

In less than two weeks, the Japanese market has to increase its demand by a third, which surprised almost everyone!

You know, the best-selling weekly comics in Japan right now is the "Weekly Youth SUNDAY" in Elementary School! This is a comic weekly magazine that gathers Tezuka Shigeo, Fujiko Fujio, Ishimori Shotaro, and so on, and now sells 3.35 million copies!

The weekly "JUMP", which will dominate the world in the future, is still hovering around 2.7 million copies.

As for the weekly magazine MAGAZINE, which has almost never reached the top, the sales volume reached 3 million copies at this time.

but!

There has never been a comic weekly, and has sold 4 million copies in Japan!

Not to mention that it only published two issues of "Kirin Weekly". After the decision of Kangkui Dejian was burst out, many people thought he was crazy!

Many people in the comic industry believe that the first two issues sold well. On the one hand, "Kylin Weekly" is very good. This is undeniable, but on the other hand, it is also because of the novelty of readers.

The sales volume of 3 million copies is also because of the continuous cultivation of the three major comics weekly, dozens of comics biweekly and monthly magazines, so that the Japanese comics market has the current volume, so it can accommodate the existence of "Kirin Weekly" .

But if you want to rise again, I am afraid it will be difficult! Even if you want to keep the sales volume of 3 million copies, you have to work very hard, it is not easy to be stable!

But Kang Kuai, De Jian, was stunned by victory and wanted to sell 4 million copies. Is this possible?

Even the people of Qilin Culture Co., Ltd. are a little puzzled.

It ’s definitely a good thing to sell more.

But if you take it more, you will have to destroy it if you can't sell it, which is a bit of a shame, and it is also disgraceful.

In the end, Yin Jun made the decision.

Ship!

Shipped in 4 million quantities!

He is the boss and the biggest contributor to the success of "Kirin Weekly". Le Yiling is now almost admired to Yin Jun. Seeing him say so, he naturally executed Yin Jun's order without hesitation. No matter how whispered the people below and those in the printing house.

Yin Jun couldn't help laughing when he saw their doubts.

You guys are too small to read Japanese manga fans!

Even in the cold winter days of paper books like 2016, the three major comic weekly magazines have huge circulations-"Weekly Youth JUMP" is about 2.3 million copies per issue, and "Weekly Youth MAGAZINE" is 1.1 million copies. Up and down, the worst "weekly boy SUNDAY" is 360,000 copies up and down.

Don't laugh at their sales ~ www.novelhall.com ~ Even if it is the worst "weekly boy SUNDAY", 360,000 copies per week, even if you get it from China, it will dominate! Even anywhere in the world, this sales volume is absolutely top.

Because at the same time, Marvel's "Civil War 2", monthly sales of 380,000, is the sales champion of American comics in June 2016, the second place of "Batman 1", sales fell to 280,000.

The 360,000 copies of "Sunday Youth" by others are weekly sales! What is the sales volume in four weeks? The explosion of American comics!

The population of the United States is three times that of Japan!

If calculated by this number, Japanese book fans are more loyal.

This is the case in the computer network era. Before 2000, before the Internet became popular, the three major comic weekly magazines were even more unstoppable.

The sales volume of 3 million copies and 4 million copies in the first phase are frequent.

In the 93 years with the best sales, the weekly magazine JUMP reached 6.5 million copies, the weekly magazine MAGAZINE was 4.1 million copies, and the weekly magazine SUNDAY was 4.6 million copies!

And their comic works are not like the 9 works in Yin Jun are all fine works, and the dragon and snake are more mixed.

For example, the weekly magazine "MAGAZINE" can sell 4.1 million copies, all thanks to the vigorous promotion of "Jin Tian Yi".

And "Jin Tian Yi" can make the sales of "Weekly Youth MAGAZINE" so much soaring, what about "Kirin" of "Kirin Weekly"? What about "Saint Seiya"?

Therefore, "Kylin Weekly" sells 4 million copies, absolutely no problem!

Yin Jun has this confidence!

This confidence is verified by the common experience of hundreds of millions of comic fans in the past!

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