Chapter 155： Respect and pursuit

Jiashi's news programs are not good, but the recent publicity and interviews of their popular dramas, such as "Bao Qingtian" and "Wulin Gaiden", have made people interested.

Including the episode of the brutal beating of Chen Shimei's Wu Daochuan in "Bao Qingtian", Jiashi did not tire of publicizing for several days. The audience still liked it very much, and the ratings once occupied about 18% of the share.

Yesterday's "Millionaire" is also the same. From the morning, Jiashi has started reporting.

Still the same, on the one hand, invited guests to make analysis and comments, on the other hand, grabbed pedestrians on the road to interview.

People who got up early in the tea restaurant saw an interview with Jiashi at this time.

"Very good, I can learn a lot of knowledge, and it doesn't look boring at all!"

"Look at who those who go up? Wait, wait, after I pass the review and select, I also go to participate, 1 million is mine!"

"At first glance, Yu Zheng was still as indifferent as she was on a commercial radio station, but this strict examiner reminded me of my teacher. Her hosting style is very suitable for this kind of show."

"I don't know if I can get 1 million today? I don't think the subject is so difficult!"

"Tonight? I must watch it again! I will learn more and work hard for 1 million in the future!"

"Don't say it's 1 million. If you give me 200,000, I will definitely leave immediately. I will never go for more."

"This is a show made by our young family, is it still ugly? Our classmates have already made an appointment, and they watched it yesterday! It's very beautiful and interesting!"

"Do you like it? When I bought vegetables this morning, the aunts of the vegetable market all started discussing, what did you say?"

"..."

People are not only talking on TV, but also talking about "Millionaire" in tea restaurants, subways, and offices.

The topics are different, but the huge amount of 1 million temptations and confusions are all a little bit jealous.

Although the ratings of 29% are far lower than 58% of "Happy Tonight", its growth is very large.

Surprisingly, everyone did n’t care much about Yu Zheng ’s slightly indifferent hosting style. Some people still felt that this was more wise. Unlike other hosts, they were crazy and not serious .

In some important interviews broadcast at noon, many people in the education industry also praised "Millionaire".

"" Millionaire "has a different aspect from the current variety shows. It does not vulgarly please the people, but it is done in an entertaining way. Everyone only saw a reward of 1 million. But I saw how many people will work hard to learn more knowledge after passing "Millionaire". And our children, they watched the show interesting, and they can get a lot of money, they can realize the 'knowledge The principle of “creating wealth” is very helpful for their future study. ”— Zhang Xiaosen, Vice President of Xiangjiang University.

"I used to disagree that Jiashi started" Millionaire "at the time of the educational program. But thinking about it, this program is very special. Although it is rewarded by bonuses, there are more parts. But it is urging people to learn more. I think some of the knowledge points inside are also very interesting, including the common sense of ancient and modern Chinese and foreign, interesting and not boring, it is worthy of praise! "-Tang Huazhong, deputy director of the Department of Education.

What is most surprising is that Governor MacLehose took the initiative to mention "Millionaire" when he was interviewed by a reporter after a meeting in the morning.

"I've watched it. This show is very good and entertaining, but it won't go too far. Ms. Yu's host is also very stylish and has a strong control ability, which allows people to watch the show very seriously. I also know more about China, but through this program, I understand that I need to learn a lot. I will read "Millionaire" more and learn more in the future. "

As soon as these words came out, the people of Quanxiangjiang were shocked, especially the self-proclaimed elites.

Who is MacLehose?

He is the governor who has been in office for the longest time since the opening of Xiangjiang. He has been in office for nearly 8 years, and can at least maintain a term of more than 10 years.

Before MacLehose served as governor of Xiangjiang, Xiangjiang was a super mess, much worse than Baodao in the future.

However, just after MacLehose took office, he gradually and steadily eliminated many unfavorable factors. In the last few years, he successfully established the Lianzheng Government Office. In just a few years, Xiangjiang ’s society. The public security, investment and management environment, and social and cultural level have all improved in a sudden.

Moreover, the public housing and HOS housing system established by MacLehose gave many poor people in Xiangjiang a place to live, which greatly eased the society, society, spear and shield, and further promoted the healthy development of Xiangjiang.

Therefore, MacLehose is the most popular and beloved governor of Xiangjiang.

Such a governor, for the first time, commendably praised a variety show for doing well for the first time. This has to make people who have not watched feel that they should take a look, especially those who boast of being elites.

As for those who have watched and praised "Millionaire", they are proud and proud. Look, Lord Governor likes it, proves that this show is really good!

For a while, even if there were some different criticism voices, such as scholars said that the show was "Chiguo's money transaction", critics said that the show was "full exposure of human ugliness", etc., and immediately disappeared. No reports on TV and no newspapers.

All that remains is the sound of praise.

However, none of these people actually found that Yin Jun had a little trick in "Millionaire", that is, he tried to make more than 60% of the questions related to the mainland.

Both the ancient history of the hinterland and the mountains and rivers of the hinterland are all-encompassing.

In this way, those who want to participate in the program and get 1 million bonuses must definitely go through the relevant information in the Mainland.

I never thought of participating in the show, but the audience who watched it all the time would be influenced invisibly.

After years of subtle subtlety, their understanding of the Mainland will be deeply ingrained, and they will naturally have a greater sense of identity in the Mainland.

In fact, just like the Xiangjiang people who have spoken English for a long time, they are accustomed to speaking. Many people seem to think that they are English, so they have a lot of recognition for the United Kingdom. Instead, they speak Chinese, even in the east of Guangdong. There are many gaps.

This is the power of culture and a long-term habitual subtlety.

Therefore, Yin Jun hopes that he will start to cultivate a sense of identity in the Mainland in every aspect. The first step is to make everyone not rusty. It is clear that they are a family, but they have to be superior.

...

Sitting in the office and eating lunch at home, Shao Yifu just chewed the food slowly and listened to the words on the TV, but he didn't have any anger.

Fang Yihua, who was sitting opposite him drinking soup, felt a little worried.

She has followed Shao Yifu for decades, of course knowing her husband's temper.

If you are smashing things for a while, it will be angry and go fast.

But if it is such a sulking now, it means that he is really getting angry, and it is the kind of anger that can't find a way. It belongs to the kind that has fire and doesn't know where to get it.

After finishing the meal, when the assistant outside took away the tableware and chopsticks, Shao Yifu drank Pu'er tea and stared at the TV reports on TV, still silent.

Fang Yihua whispered: "Six brothers, this show's ratings, which is a matter of a moment and a half," Millionaire "is better and fresher, is it better than our" Happy Tonight "for more than a decade Work hard? How many people grew up watching our "Happy Tonight"? Our foundation is much deeper than them! "

"This is not necessarily the case." Shao Yifu, who was silent for a moment, put down the tea cup, said: "There is no red flowers, no matter how good a program is, it also has its life cycle." Happy Tonight "must be watched, but if others New programs are constantly being launched to combat it. How long can it lead the show again? "

"Otherwise, let's change it too? Do more ideas? Schedule more programs?" Fang Yihua tentatively said.

"We haven't thought about this method, but you know how it works." Shao Yifu shook his head. "What we have to think about now is the problem of our entire system. At the beginning," Crocodile Tears "overwhelmed us. "Happy Tonight", I am not worried, it will compete for the most share. "Chu Liuxiang" suppresses us, I am not worried, just avoid them. But now "Millionaire", I am really worried. "

"Because of the 1 million bonus problem?"

"Yeah, yes." Shao Yifu sighed. "Yin Jun is a good man, good to look at! He is all chasing fame and fortune, even the housewives who watch TV. They like to see others become famous. And eager for success. The threshold for "Millionaire" is very low, and you do n’t need to graduate from Harvard, Cambridge, Oxford, Stanford, or you have a very smart mind and decades of accumulation. As long as you can answer 15 four-choice questions, that is one million, which gives everyone a chance, so everyone will want to participate, willing to pay more attention!

Usually such a wise and earthy civilian program cannot be imagined with the impetuous psychology of the Xiangjiang people. Yin Jun, a hairy kid from the more conservative mainland, should not even be able to think of it. I can say that the program "Millionaire" has already created a precedent for a category of programs. If it is broadcast in this way, it will not take long for TV stations in Europe and the United States to come over to discuss the purchase of copyright. "

"It's so powerful?" Fang Yihua was inexplicably shocked. Xiangjiang never had a TV show that was admired by foreigners, at best it was a TV series.

Thinking of the TV stations of major European and American countries, flocking to buy the copyright of "Millionaire", Fang Yihua is envious of it and has deep fears.

"I'm afraid it's more powerful than I thought." Shao Yifu smiled and said, "I used to think that I didn't pay enough attention to Yin Jun before I let Li pick up a big leak. But now I think, I'm simply It's too underestimated Yin Jun, such a genius, who can seize it, who will dominate the world! Not only TV stations, but also movies. "

"Yeah, if there was no wind leaking from Jiahe's side, who would know that" The Wrong Seven-Day Love "was written by Yin Jun? He doesn't look like a person at all, how can there be such a young person, so smart Fantastic, but can accurately capture people's preferences? "Fang Yihua couldn't help but sigh.

"You are right, he is not an ordinary person, but a genius." Shao Yifu nodded. "Such a person, even in troubled times, I haven't seen it before, but who dares to say this is not a genius?"

"Unfortunately this genius is not ours." Fang Yihua sighed.

"How do you know he can't be our man?" Shao Yifu asked back.

Fang Yihua was stunned, "Six Brother, you ... are you trying to attract Yin Jun?"

"I'm thinking about this," Shao Yifu said slightly. "I can't estimate the pros and cons, so I can't decide."

"I think it's impossible for us to recruit him." Fang Yihua shook his head. "He doesn't even go to Jia Shi, and Yin Jun is notoriously heavy. How can he join us and go to Jia Shi to do it?" Right? "

"So why would he cooperate with Li?" Shao Yifu asked.

"That's because ..." Fang Yihua pondered for a while, and said: "Because he wants to find a balance, only close to Jiashi, but it will make people feel that he is weak and can be bullied ... It is not that Jiashi is still preparing to take 5000 Will Ji continue to buy his script? It's a joke! They all made 50 to 60 million yuan, and they gave Yin Jun so little. "

"So, we don't have to solicit him, can we ask him to write a book?" Shao Yifu said, "How much does Li give, how much do I give, he has no reason not to make money?"

"But, when we buy a book, isn't Yin Jun's own script against his own script?" Fang Yihua said.

"This is also an aspect of my hesitation. I believe it is also an area where he will hesitate." Shao Yifu said lightly. "But this problem is easy to solve. I asked him to help make a variety show, wouldn't it turn it off? "

"Couldn't the time turn right?" Fang Yihua said.

"I'm going to only do variety shows on Saturday and Sunday, and variety shows every day. We have" Happy Tonight "enough. So Yin Jun can also understand that after all, it is only a crash on Saturday and Sunday." Shao Yifu said.

Fang Yihua hesitated for a while, "But his price ... is it too exaggerated?"

Jiashi did not conceal the conditions of cooperation with Yin Jun. Even Li's TV station, which can withstand high prices, felt that Jiashi was too generous, let alone a stingy wireless TVB.

All the investment is given by Jia Shi. Yin Jun earns 30% of the advertising revenue and the overseas copyright belongs to Yin Jun. This is the absolute dominance of Yin Jun.

Of course, now that watching "Millionaire" has become a hit, naturally everyone will not think that Yin Jun has taken the big advantage, but that this is really "one price, one price".

In Fang Yihua's view, such a price is still not affordable for wireless TVB.

"I actually don't regret not attracting Yin Jun, because what you think is what I worry about, the balance of wireless should not be broken." Shao Yifu said, "Now that we do variety shows, it is just an expedient measure. For our main position-TV series, there is not much impact. And this time I watched Tian Lin's TV series, the protagonist and the protagonist are very good, the story is also good, I don't believe they can be defeated so shamefully. "

"Well, this girl is indeed beautiful and beautiful, much better than Zhu Xue's." Fang Yihua also smiled, "Since you said so, only one variety show, we can afford to suffer a bit. ... but since you have already thought about it, why are you so hesitant? "

Shao Yifu was not surprised that Fang Yihua's guess was correct. After all, the concubine followed him for decades and was the one who knew him best.

"I'm hesitating, would you like to find Yin Jun to write a script for the Shaw film." Shao Yifu said, "The Shaw film has made a lot of money in recent years, and the box office in Nanyang is also good, plus the bottom fee I ’ve been able to earn almost 100 million yuan a year from the release of the screening and so on. But looking at the success of "Expressing Errors in Seven Days" and the popularity of "Ghost Fighting Ghost" in overseas markets, I also feel a little emotional. "

Fang Yihua nodded clearly.

In the third week of "Ghost Fighting Ghost", Golden Harvest released it on Baodao and Nanyang using the channels of the Cathay Pacific Cinema.

After nearly two weeks, the box office of "Ghost Fighting Ghost" in Baodao and Nanyang exceeded 12 million Hong Kong dollars overall. According to negotiations with the Waibu Cinema, Jiahe can earn at least 3.6 million.

And the other two big ticket warehouses-South Korea and Japan, have also started to show up for a week now. Looking at the hot situation there, it can at least bring Jiahe a net profit of 1 million.

In this way, in addition to dividends, Jiahe's income in "Ghost Fighting Ghost" is definitely about 4 million. This kind of profit is really huge, which is equivalent to the income of three or five wireless movies.

There is also a better performance of "Seven Mistakes", this film has earned Jiahe more than 10 million yuan, which is more than Xu Guanwen's film. The key point is that Jiahe is still a pure white glove. But it took 2 million to buy out the copyright!

To switch to wireless, with the Shao family's cinema line in Nanyang, they can earn at least three or four million more!

Thinking of Yin Jun's scripts on movies and TV shows ~ www.novelhall.com ~ No one failed. Shao Yifu did not dare to allow Yin Jun to disrupt the balance of the production of wireless TV dramas, but he can also think about Shao's movies.

After all, after missing Li Xiaolong and Xu Guanwen consecutively, Shao Yifu, who has been reduced to laughter in the film industry, still wants to change something.

Today's Shaw Brothers movies have more hidden dangers. If they are not aggressive, I am afraid that they will become second-rate in less than three or five years.

Shao Yifu has been making movies since he was a teenager, and it has been almost sixty years now. He has experienced countless sweets and bitters in the middle. His love for movies is simply unmatched.

It's just that he used to be miserly before, and he was also called king to dominate, and his thoughts hadn't turned back.

Now that Jiahe is likely to rise with a more powerful gold writer, Shao Yifu feels that he seems to be able to compete for it, otherwise he will definitely be surpassed by Jiahe.

It can be lost to anyone, but it cannot be lost to Golden Harvest.

For a group of traitors, Shao Yifu wished them to die!

Moreover, the cost of the script is no more than one or two million, but it can make it several times, even more than ten times.

Such a high profit ratio can be tried.

And there is no need to worry about dissatisfaction with employees because of excessive expenditure.

The price of Yin Jun's script has now proved to be good value for money, and the red envelopes of the film company's employees are linked to their performance.

With Yin Jun's script, the movie sells better, so they can get more, which is simply a thing of the best!

(I ’ll work hard, write more tonight, and four more tomorrow! Please support the master, subscribe to expect higher points, monthly tickets expect more points!) (To be continued.)