Chapter 132： Making educational programs?

However, many things are not as simple and easy as people think.

In the morning, Yin Jun just accompanied Aunt Zhang for a while, and Liu Tianci hurried to the hospital and pulled him out.

Yin Jun was a bit strange. He asked to find out that he could find himself so quickly, just because Liu Tianci was in the set of Wulin Gaiden. Wen Bixia told him that Jun was with his mother in the hospital.

"Huang Yuanshen cannot do that, you can find another protagonist." Liu Tianci said simply.

"Why?" Yin Jun asked doubtfully, "Miss Liang hasn't got it over there? Will it?"

Liang Shuyi is a typical woman who uses money like running water. As long as she has money in her hand, she can't rest.

No, she didn't fully account for the advertising fees for the next year, and she planned many more projects.

Including the production of variety shows, the production of news programs, the production of children's programs, the production of food columns ... including the two-hour educational program from 21: 00-23: 00, she is ready to introduce new ones to see if she can make more Attract a little audience to watch.

Women who act in such a big way should not save money on making TV shows.

Especially digging wireless big-name celebrities, this is for Liang Shuyi, she used to work before, purely car driving, no pressure at all!

"It's not Miss Liang's side, nor the wireless side." Liu Tianci's answer was somewhat unexpected, "Huang Yuanshen did not want to come."

"Ok?"

Yin Jun froze, "Why?"

"I don't know, he didn't say it." Liu Tianci sighed. "He didn't even want to talk about the conditions, he refused to accept the words, which made it very difficult. I don't think he seems to be deliberately treating the price. Sold. "

"Perhaps everyone has their own ambitions." Yin Jun was also a little disappointed. "So, is Dong Ge anxious again?"

"Sure." Liu Tianci frowned, "Junzai, think about it again, see who can top it?"

"If there is really no way, then you can still find Zhang Guorong." Yin Jun hesitated for a moment and said the best protagonist in his mind.

"But he has" Hua Hua Xi Jian Lu "to play." Liu Tianci said, "Li's impossible to let him play our drama."

"There is really no way, only to let him perform two plays together." Yin Jun said with deep thought, "While now" Wulin Gaiden "will be filmed for a month or two," Falcon "will be filmed together."

"Is this enough?" Liu Tianci was a bit dumbfounded.

But immediately, he thought quickly again.

Although "Wulin Gaiden" can sometimes shoot two or three episodes a day, in order to ensure quality, Zeng Zhiwei and Yin Jun discussed with them, and they tried to shoot one episode a day, at most a little more.

At this rate, the 120-episode Wulin Gaiden can be filmed in up to two months.

"Falcon" is different from the long script that Yin Jun wrote before. It is only 40 episodes. If it is shot at the previous speed, it will be stable after one month.

Even if Zhang Guorong still has the task of "Wulin Gaiden", if he adjusts the time, let him shoot an episode of "Falcon" one day, there is no big problem.

After all, most of the crew members of "Wulin Gaiden" are members of Jiashi. The production of the entire TV series is also for Jiashi, so it is also possible for them to adjust the time as much as possible.

"It's just that Zhang Guorong must be very tired. Can he hold it?" Liu Tianci asked instead.

"can."

Yin Jun nodded his head, Zhang Guorong actually had a fierce force, otherwise how could he get up from the torment of these past years and then move towards an extremely brilliant success?

Speaking of which, Yin Jun smiled, "Actually, I hate that an actor plays several plays at the same time. If I become a director in the future, as long as I take my play, I will not be allowed to take the show outside. Only in this way can I achieve better results ... This time, it was also my negligence. Without considering the actual situation of Jiashi, I can only work hard to Rongge. "

"Are you saying that our foundation is thin?" Liu Tianci heard it.

"Isn't it?" Yin Jun shrugged. "If this drama is sent to the wireless, do you think they can find a suitable person? Other artists' training class will give you a newcomer in minutes. what!"

"Actually, there are also ..." Liu Tianci said a little embarrassedly: "But this has not been done since the beginning of this year, but we will continue to do it in the future."

"Only a steady stream of fresh blood can make a company continue to move forward." Yin Jun said, "It is really not a way to dig people from other companies."

"I wasn't panicked before, but now that the TV station is on the right track, we will catch up with the wireless." Liu Tianci said with full confidence.

"Brother, don't be busy bragging. If a problem is not solved, Jiashi will never be able to catch up with the wireless, or even Li." Yin Jun poured cold water on him.

Hearing that Yin Jun said so seriously, Liu Tianci was surprised, "What's the problem?"

"This prime time slot from 9-11 pm," Yin Jun said lightly. "If Jiashi has always been like this in the future, there can be no way to continue development! The audience will not like the TV stations that always have a daily break. Wireless efforts in this time period will offset the efforts of Jiashi 7-9 points. In addition to other variety shows, news programs, etc., Jiashi will at most stand with them in the future, and it is impossible to dominate the entire Xiangjiang. TV industry! "

Liu Tianci swallowed, "Junzai, you are really ambitious enough. I just want to be on a par with wireless, but you want to surpass them. Do you know how much wireless advertising will cost next year?"

"How much?" Yin Jun really didn't know.

"A total of 580 million Hong Kong dollars! More than double us!" Liu Tianci said, "The estimated profit is about 120 million, which is five or six times higher than us!"

"So much?" Yin Jun exclaimed.

Although he knew that the average profit of wireless in the 80-85 period was about 180 million, but this was at the stage of breaking JiaTV, and ATV was still struggling to catch up. Compared with the pure profit of ATV of about 10 million at that time, Wireless is really an unsolvable bug.

It is now 78 years, and the wireless TVB is being firmly suppressed by Jiashi throughout the second half of the year. Even their ace variety "Happy Tonight" is almost not guaranteed by Li's 50% ratings. How can there be Such a high advertising fee? Are advertisers really optimistic about wireless?

"No way, Wireless has the best news resources and the best variety shows. Even if their TV series ratings are very average in the second half of the year, they still have a large market overseas, which was cultivated in more than a decade As a result, it is much tougher than our Jiashi. "Liu Tianci said," Moreover, the wireless has Shao Yifu in it. Everyone believes that although they are a bit fooled by us, after adjustment, the wireless will definitely regroup. " In essence, wireless is still better. "

Yin Jun slightly jaws.

If he is one of those advertisers, he will definitely choose wireless.

Don't look at Jia Shi's "Bao Qingtian" and "Wulin Gaiden" so prosperous, but they are only these two programs, and the overall configuration is still unsatisfactory.

Others are worried that after Jiashi filmed one or two TV series, it will return to its original state, but wireless is to make people believe that it will not be worse.

Under such a comparison, it is natural that wireless is still highly sought after, but Jiashi still seems a bit thin.

Thinking of this, Yin Jun knew why Liang Shuyi insisted that Jiashi's 240 million advertising costs next year should be fully invested in the production of various programs.

Only when it continues to be strong, Jiashi will go hand in hand and have the ability to truly pull the wrist with wireless!

Thoughts passed, Yin Jun continued, "Big Brother, no matter how Jiashi promised to the BA and the news department, but now more than two years have passed, it turns out that very few people watch educational programs. Jiashi is also a huge bottleneck in development, so it must be changed. "

"Who doesn't know?" Liu Tianci sighed. "In the past year, Ms. Liang has sought more than 20 people from the government and government departments. The shareholders have also found many relationships, but there is no way to get permission. If there is still a way, how can we fall to the same level as before? "

"If we prepare a program related to education, let them loose one hour first?" Yin Jun asked.

"What do you mean?" Liu Tianci's eyes lit up. "Good boy, do you have any other ideas?"

"There is such an idea." Yin Jun said with a jaw, "I thought of a program that is similar to a quiz type, in which various knowledge of contestants is tested. If it is promoted, it will definitely make the audience go more Learning some knowledge, not knowing such a program, is it considered an education category? "

"Uh……"

Liu Tianci thought for a long time before he realized: "Are you a live Q & A program?"

"Almost." Yin Jun said.

"So who can look at this? Test this, test that, they will be annoyed!" Liu Tianci said badly.

"Okay, I'll tell you when I'm done! Anyway, I think it's quite interesting." Yin Jun said, "The time for this show does not need to be 9-10 o'clock, 10-11 o'clock. I guarantee that the way of question and answer It is related to the knowledge points of various categories, so it is also regarded as an educational program. You should first clear it up. If you can, then we will do two episodes and let them review it. "

"That's okay." Liu Tianci pondered a bit, "However, if they disagree?"

Liu Tianci did not ask whether this variety show was done every day. Now the variety shows in Xiangjiang are not broadcasted one week a week like "Running Man", "Good Voice", etc. Many of them are available every day.

For example, "Happy Tonight", the originator of "Happy Camp", is broadcast every night. It has been broadcast for several decades before it stopped. In the 1970s and 1980s, it was a wireless super ace. There was no program to resist.

Therefore, Liu Tianci obviously believes that this variety show is broadcast every day, because only in this way can it better attract the audience.

In fact, Yin Jun thinks so too, even the idea of ​​this variety show that he thinks of is suitable for every day from Monday to Friday.

This is true for at least a year or two.

It does not lose its appeal because it is broadcast every day, nor does it make the audience feel bored.

"If you don't agree, you can only sell to foreign ports." Facing Liu Tianci's doubts, Yin Jun said, "Jiashi is my first choice, and if Jiashi is not good, I can only sell to Baodao, Singapore, Japan, South Korea. Wait for a place. "

Liu Tianci was shocked and tentatively asked, "Junzai, do you want to make it yourself?"

"Of course." Yin Jun nodded. "I produced the program. If it doesn't work, Jiashi doesn't need to take risks. If it can, Jiashi only provides a platform to share with me. It's not very good. ?"

Although Jiashi is broadcasting a two-hour educational program at 9-11 pm in the evening, commercials can also be inserted in the middle. However, the previous TV commercials and variety shows are not ideal. Not to mention the advertisements in this period of time, basically no one is willing to put advertisements, and some are just small advertisements of hundreds of thousands or hundreds of thousands a year.

Such a cheap advertising fee is really shabby for a TV station such as Jiashi!

Liu Tianci thought of the previous "Wulin Gaiden", but hesitated a bit: "We will slowly discuss the way of cooperation. But Junzai, will it be too late for the broadcast time of 10-11?"

"What do you have to do with it?" Yin Jun said, "I still want the 9-10 point schedule, but are those people in the BA willing to let go?"

Liu Tian gave a smirk and said no more.

indeed.

Now that 9-11 points cannot be completely loosened, let's first fix the relatively weak time period of 10-11 points, and then slowly grind the 9-10 point period.

If Yin Jun ’s Q & A program is really as interesting as he said, then Jia Shi may have one more good program.

And according to Yin Jun's previous record, since he is willing to do this show himself, he certainly has the confidence to get good ratings.

The worst is the worst, it can't be worse than it is now?

Seeing that Liu Tianci wanted the show to be hot and worried, Yin Jun smiled and did not speak.

Liu Tianci ’s concerns are normal and normal reactions of ordinary people.

An educational program, and it will be broadcast at 10-11 o'clock. The most exaggerated thing is that you will also directly face the ace variety show such as the wireless "Happy Tonight". What prerequisites can be popular?

That is, the trump card such as "Happy Tonight", after a long time, it is possible to get the attention of the audience.

But Yin Jun has very full confidence.

If he can't get good ratings for this program, then I really don't know which Q & A program can get good ratings.

But when it was launched in 1998 ~ www.novelhall.com ~, it directly broke the ratings record of similar programs in the UK, and then directly swept the ratings record of all variety shows in the UK. It was almost stunned.

At that time, the first reaction of the British was that, Nima, an educational program could actually rank first in variety shows. Did the sun come out from the west today?

With the success in the UK, this educational program was directly purchased by TV stations in dozens of countries, and it became popular all over the world.

Until Yin Jun returned to 1978, this program was still in various forms on the TV program listings of various countries, which shows how much charm it has.

That's right.

It is the famous "Who Wants to Be a Millionaire".

The Xiangjiang version is called "Millionaire".

The mainland version is called "Happy Dictionary".

Although the names are different, but without exception, they are all popular in the sky! (To be continued.)