Chapter 388： I have a better solution

DG provides a global endorsement contract.

And the contracts they provide to Chinese artists are usually endorsement contracts in the Asia-Pacific region.

No matter the contract amount or the weight, it can be seen that Chu Ge's current market value is far more than some of China's big-name star artists.

But.

Chu Ge doesn't like to work with people who have pit brains.

In the remaining sponsorship contract, Chu Ge soon discovered an interesting phenomenon.

Find the brands he cooperates with, many of them are fashion brands.

Such as Givenchy, Swarovski, Louis Vuitton, Booker Brothers, etc.

Even includes American Express, China Merchants Bank and other financial brands.

Counting Burberry and Armani, who have already signed endorsements before, it can be said that in the eyes of the sponsors, Chu Ge is more than just a football star, they are more willing to regard Chu Ge as an all-round star.

Such treatment is rare among other football stars.

Perhaps this is because he looks handsome.

At present, Chu Ge's image design specialist is more and more inclined to let Chu Ge develop towards Leonardo's image when he was young.

After Xiao Lizi took a water cannon and flew himself, more and more people began to miss the beautiful, youthful and beautiful Jack.

The emergence of Chu Ge just fulfilled this desire of people.

Not only football fans are very popular with him, but also all kinds of fashion brands are also eye-catching for him.

Therefore, there is an argument that Chu Ge is actually an overvalued star. Most of his fame comes from his face value rather than his skill.

The point of view of these people is that Chu Ge is indeed a good player, with outstanding technical ability and excellent talent.

However, his fame is obviously too big compared to his talent.

Chu Ge is known as the popular little king of world football. The popularity is not only beyond the younger generation Pogba, Grezman and others, but even with the Brazilian king Neymar, there is a tendency to catch up with Mero. Many people feel unconvinced.

How can a player with his thighs in Real Madrid compare with Ronaldo and Messi?

Is it because he looks handsome?

Is it true that football is played by the face?

As an emperor, they are very upset.

However, no matter what they say, Chu Ge's endorsement contract is not soft.

Givenchy, Swarovski, Booker Brothers, China Merchants Bank, Bulgari, Ray-Ban, Chu Ge signed six well-known world-class brands in one breath. While these big brands bring Chu Ge a lot of income, their brand image and marketing will also bring a positive promotion effect to Chu Ge's image, making Chu Ge more famous.

In addition to these, there is a sponsor brand that is more interesting.

That is Rejoice.

As we all know, Ronaldo endorsed a shampoo called Qingyang, and Messi also had a shampoo endorsement to make Haifeisi, and now Rejoice has found Chuge.

Are these three major shampoo brands ready to fight in the football field?

Burning the war from Luyinchang to your hair, aren't you afraid of Saitama?

Rejoice is also very sincere.

What they provide to Chu Ge is not the image spokesperson of the Asia-Pacific region, but the global spokesperson.

Has the same status as Ronaldo and Messi ’s endorsement contract.

Chu Ge also quickly confirmed the contract.

Apart from Rejoice, Golden Arch, a famous fast food brand that basically did not look for celebrity spokesmen, also found Chu Ge.

Chu Ge was very moved, and then rejected them.

Because the endorsement fee they gave was not as good as their old counterpart KFC.

Actually, Chu Ge has not eaten this kind of foreign fast food for many years, mainly because the fat content is too high.

Including Pepsi and Coca-Cola who came to the door this time, Chu Ge did not drink it either.

But this does not affect his endorsement.

Among the two well-known global brands of Pepsi and Coca-Cola, Chu Ge chose Pepsi.

This is purely coined.

I do n’t know if it ’s a good negotiation. Pepsi and Coca-Cola ’s quotations are exactly the same, and Chu Ge has no tendency to these two, so I can only toss a coin.

Positive Pepsi, delicious on the reverse.

Eventually threw the queen.

This is probably the choice of Destiny Stone Gate.

Selected Pepsi, which means that Chu Ge is in the same camp as Messi, Kaka, Ronaldinho, Beckham and Raul. In China, Jay Chou, Jolin Tsai, Andy Lau, Faye Wong, and Leslie Cheung, etc., once or now endorsed Pepsi.

Next is the highlight.

Nike, or Adi?

This can't be decided by putting coins anymore.

These two sponsors are the two with the most weight in player sponsorship.

Real Madrid ’s sponsor is Adidas, Inter Milan ’s sponsor is Nike, Manchester United ’s sponsor is Nike, and now it ’s Adidas.

The China National Football Team has worked with Adidas for thirty years. After the contract with Adidas expired last year, Adidas' willingness to renew the contract was not strong. Therefore, the national football team switched to the Nike camp and signed a 12-year 1.2 billion yuan sponsorship contract.

Chu Ge is the captain of the national football team, Nike naturally takes him very seriously.

And Manchester United spent 150 million euros to bring Chu Ge from Real Madrid to Manchester United, wanting to make him a new banner for Manchester United.

Manchester United is the leading club in the Adidas commercial sponsorship empire, and Adidas is also determined to win for Chu Ge.

In order to compete for Chu Ge, the two companies are naturally directly on the bar.

Since Chu Ge was still playing for Inter Milan, Nike and Adi started fierce competition for Chu Ge.

Today, Chu Ge transfers to Manchester United with the world's first value of 150 million. The sponsorship contracts given by the two sponsors are naturally rising, basically reaching the level of the world's top players.

Nike's contract is 50 million euros in five years; Adidas is 51 million euros in five years ~ www.novelhall.com ~ The two are similar.

In terms of specific treatment, Nike and Adi are preparing to create a unique product line for Chuge, and promise to launch new products named after Chuge every six months. In the sales of new products, Nike provides 40% of the profit share, while Adi provides 35%.

It can be said that apart from Messi and Ronaldo, in the football world, no one has surpassed Chu Ge.

At least one point.

Regardless of the field of competition.

In terms of commercial value, both Adi and Nike admit that Chu Ge is the third person in football today.

Is second only to Merlot.

This is a considerable recognition.

Mei Luo has a few days of status, that are all countless championship titles, and many years of accumulation.

Compared to these two superstars, Chu Ge is extremely beautiful even though he is shocked, and his foundation is much thinner than them.

But Nike and Adi still give Chuge such a heavyweight treatment, just to show their sincerity in signing Chuge and their optimism about Chuge.

But.

Chu Ge is still not satisfied.

"Perhaps, I have a better plan."

...

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