There is no if in life.

Some people, in a particular period, are doomed to be ordinary.

At least, at this time, Li Dong, at the peak of his life, can not be said to be ordinary.

At this time, he was destined to be conspicuous.

If life could come back again, Li Dong would still choose this road. Before, Li Dong was thinking about it, but now he will not.

Since we have done it and enjoyed it, there is no time to regret it.

What's more, he doesn't regret it now.

He's still young. He has time.

His only concern was whether there would be some accidents at that time.

As for other things, Li Dong today will no longer consider what has happened.

……

October 10th.

Saturday.

It's a beautiful day.

Early in the morning, Li Dong and Ma Yun gather in the hotel hall, and each team climbs the mountain.

Each person has his own circle. Since there is a circle, there is a hierarchy.

Big guys have big teams, while weak ones have weak teams.

Li Dong is destined to be dazzling.

IT industry's first-line giants, have gathered together.

In addition to the emerging IT giants in recent years, there are also some people who are also in this circle.

Su Lin, Zhang Jindong, Lenovo Liu Chuanzhi, BYD Wang Chuanfu, Jili Li Shufu, Sanyuan Group yuan Yafei

These industrial giants and leaders of private entrepreneurs have also appeared one after another.

There are also some new tycoons, such as long Hua, Xu Shengzhe, Dongxing Hu Xiaorui, Zhuangzi zhuangfan

These are all young people here.

From the beginning of it summit to now, Huashan summit has almost become a paradise for private entrepreneurs.

This time, the state-owned enterprises are not without people, not very few.

Huashan sword debate is claimed to be a hegemony meeting, fighting for the position of business overlord.

Private entrepreneurs can compete. As a state-owned enterprise, not a one-man enterprise, it is not appropriate to participate in these struggles.

Of course, the outside world says so, but after all, it is a rare event for the business community.

Although many business leaders did not arrive, they also sent representatives to attend.

And among the crowd, there is one more special person.

Niu Gang, the leader of Dashang group!

Dashang was originally a state-owned enterprise. However, in recent years, the retail industry has changed. Under various pressures, it has to restructure.

With the withdrawal of the state and the advancement of the people, the cattle of the big business have gradually controlled the actual ownership of the big business in the past two years through a series of operations and cooperation with related parties.

At this time, big business was not a state-owned enterprise. Niu Gang changed from a professional manager to a real controller of big business.

Of course, he does not own too many shares.

However, at this time, he can be regarded as a private entrepreneur, rather than a simple professional manager.

In today's offline retail groups, big business is also one of the giants beyond doubt.

This time, almost all the retail giants have come.

No matter the department store or household appliances, even Huarun and Bailian, although the chairman of the board did not come, they also sent the vice president to attend the meeting.

Li Dong and Ma Yun, as representatives of online e-commerce retailing, are bound to come to the summit organized by them.

……

The group of people set out, Li Dong and his group of people walked behind.

In front of me, the hired tour guide explained to the public with some trepidation.

Any one of these people in the back is a great existence.

Now they are all together, and they are all interested in listening to the guide's explanation. They stare at them, and the guide is naturally nervous.

I'm afraid that where I said it wrong, which big man is dissatisfied.

In fact, in order to avoid the pressure of young people, the local government made special arrangements. The tour guide is not a young young man, but an old man here for many years.

According to the law, the tour guide has repeated this explanation not 10000 times, but also 8000 times.

But this time, speaking of words, the tour guide in his early 40s was still a little stuttering.

Of course, no one laughs at him, and no one cares whether he stutters or not.

Although everyone seems to be listening to his explanation, in fact, they are all listening and listening to the low voices of people around them.

In the crowd, Li Dong is naturally the most dazzling one.

Even if he walked in the back, wearing sportswear, a sunny young look, do not know the passer-by.

But no one can ignore him.

At the moment, although they did not gather in Li Dong's body to listen to him regardless of his status, they all listened attentively to what Li Dong was saying.……

Although, it was agreed that we would not talk about work during the day, but talk about scenery.

However, many people have mixed mouths. At the beginning, there was a strong smell of gunpowder among people.

Big business is located in Northeast China. Niu was a professional manager before. He seldom participated in public meetings and was not familiar with everyone.

But since this time, Niu Gang is not ready to keep a low profile.

At this time, it was Niu gang who argued with Li Dong.

At first, everyone talked happily, but with a few words from Niu Gang, the atmosphere suddenly changed.

"E-commerce has developed rapidly in recent years. With the development of the times, e-commerce supplements the retail industry and enriches the entire industry chain, which can not be denied.

But we must also admit that e-commerce, especially online shopping market, has a lot of problems!

Here, I have to say a few words.

Online shopping, especially C2C, there are a lot of counterfeiting, infringement, non tax sales and other issues!

The government should introduce policies to collect taxes on third-party merchants, instead of not only collecting taxes but also subsidies!

The cost of e-mall is lower than that of physical retail. At this time, no tax is paid and subsidies are paid. Who will open physical stores after that?

This is to force the physical retail to a dead end!

Some platforms have annual sales of hundreds of billions, and how much tax do they pay?

How many people really file tax returns?

In addition, it is difficult to safeguard rights on the Internet. Various problems are prominent. Some brands complain frequently. All kinds of fake and shoddy products are flooding the whole market.

Shopping in physical stores is guaranteed in the end.

However, online, how high is the degree of support?

Nowadays, the government continues to promote the development of e-commerce, ignoring our enterprises, which is putting the cart before the horse!

This continues, we closed down, hundreds of millions of employees how to deal with themselves, do they all open online stores?

Our enterprises pay tens of billions of taxes to the government every year, but they all subsidize e-commerce!

This is to draw our blood to supplement e-commerce... "

Niu just said that he was very excited, even angry.

Although Zhang Jindong felt a little extreme, and Sulin was also an e-commerce company, Niu just opened the topic. Zhang Jindong also said in a deep voice: "C2C platform really needs to strengthen management. As for tax issues, this should be paid attention to.

Some of the government's policies are indeed biased.

Physical stores have their value of existence.

Now, with the increase of rent and labor cost, the life of our enterprises is becoming more and more difficult.

I say these, not for our personal profit, but for the whole industry!

Ma and I still have cooperation, but some words, do not spit out.

Although I don't agree with all of Mr. Niu's words, I still agree with most of them... "

Several people said, Ma Yun is not willing to be outdone: "C2C platform merchants, now to no background, no capital, hard to start a business young people.

Online mall, profit is not as high as you think, pay is not less than any entrepreneur.

For these young people with no background and no capital, this kind of entrepreneurship is more difficult.

At this time, e-commerce is just beginning to take off, and tax them, that is, to tax the hope and future of young people.

Recently, some of the comments have gone too far.

Some people are saying that the value created by migrant workers is not as great as that of online shop owners with annual sales of more than 100000

I don't mean to look down on any industry or anyone.

What can be said that online entrepreneurship is not doing business?

Online entrepreneurship is not entrepreneurship?

You only think about the impact of the platform on you, but you have considered that the e-commerce platform is now supporting an industry, supporting countless people and enterprises.

Once the rising e-commerce tax, then these people still have entrepreneurial passion?

I've been saying that it's not that we don't pay taxes, but that we have to wait until the industry is fully on the right track and the whole industry shows hope.

At that time, we did as we should.

Now, it's not the time.

I haven't seen the impact of the so-called impact.

Is it not right for the government to subsidize and promote emerging industries?

At the beginning, with the rise of the hypermarket model, the government was not subsidizing, but promoting?

Why is it that when you arrive at the e-mall, it will be used as an excuse to attack... "

"Mr. Ma, where does the attack come from? Let's talk about things!

What's more, you say it's not time yet. In the first three quarters, the transaction volume of online shopping market has reached 500 billion!

At this time, the rise of not a few years of online shopping, to reach this scale, is not enough to let people pay attention to it?

And physical stores have been hit, that's also true!Paying taxes and paying taxes is a matter of course. At the beginning of the industry, the standard can be relaxed appropriately.

But now the online shopping market is no longer the initial stage. At this time, it is not chilling to treat them differently... "

“……”

Several people argue about whether or not C2C individual businesses should collect taxes.

At this time, Li Dong did not speak.

In view of C2C merchant's tax collection problem, Wan Jia net is not as big as digging treasure now, Ma Yun rushes on enough.

Besides, he does both online and offline, which is not easy to judge.

But soon, the war involved Li Dong.

After talking about C2C for a while, almost everyone pointed at Li Dong.

Ma Yun probably felt that it was not cost-effective to refute on his own, and then said, "you don't have to look at C2C all the time. After all, C2C is a group of young people who have no background and no capital to start a business in creating the future.

You said C2C tax, B2C platform?

B2C is the platform for enterprises to pay taxes.

Ali's B2C, strictly speaking, the tax rate is actually similar to that of physical retail.

However, far away shopping malls pay less than 2% of tax, which is much less than 3.5% of physical retail sales... "

Today, for these large retail enterprises, the average annual tax revenue is about 3.5%.

Among them, there are various policies and measures such as tax reduction, tax refund and tax avoidance.

The e-mall enjoys more policies. In fact, the proportion of tax paid is less than 2%, which refers to self-employed business.

In fact, tmall's self operation is not Ali's, but the manufacturer's.

But remote self-management, it really belongs to the distance.

The less tax on the far side represents that the distant mall is more competitive and profitable, which also leads to a greater impact on other entities after it becomes bigger.

As soon as this word came out, the people really pointed the spearhead at Li Dong.

Li Dong looked at everyone with indignation, and said helplessly, "didn't old ma say that?

Young people have to be given a chance.

C2C entrepreneurs are young people. Do you forget that entrepreneurs from afar are also young people who need to be cared for and can't kill the future of young people... "

As soon as he said this, everyone was black faced.

Li Dong is also joking, and then said: "as the largest B2C platform and the largest offline retail system, it is also the largest enterprise.

I listen to and think about all the arguments.

From my point of view, it will be more fair.

After all, as a leader of the two lines from afar

Ma Yun light cough a way: "these boastful words come back to say again, you say your opinion is OK."

Li Dong retorted, "how can you boast? In fact, is there any room for debate? "

Ma Yun was speechless, and there was no room for argument.

Seeing that he seldom refuted, Li Dong continued: "let me first talk about the impact theory of general manager Niu.

You said that the rise of e-commerce has caused an impact on offline stores. This is a fact. Old Ma said no, that's bullshit.

And as time goes on, the impact will become more and more serious, which is also a fact that cannot be denied.

This is not a simple question of Taxation! "

Li Dong shook his head and said, "we should not be too biased in our view of problems.

The development of e-commerce and the prosperity of online shopping market are the development of the times and the inevitability of the alternation of the old and the new.

An industry is impacted, which shows that the industry is not satisfactory and can not meet the greater needs of consumers.

With economic development, technological breakthroughs.

It is also inevitable for social development that new industries and new fields show up and have an impact on the old industries and old things, or even eliminate them.

It can't be said that because of the impact, we will give up the cost and take the end, not to develop this thing.

If you don't develop, others are developing. If you don't progress, others are making progress.

In the end, we will only be more and more backward, and if we fall behind, we will be beaten!

At this time, what we need to do is not aim at the opponent and set up some obstacles.

Today you say that e-commerce is in your way, you are suppressing it, and tomorrow you are doing e-commerce yourself. Then, will you set up obstacles for yourself?

How to continue the development of physical retail and maintain its competitiveness.

We should break through this obstacle from ourselves.

For physical retail, at this time, we should focus on improving management level, reducing management costs, improving supply chain channels, introducing new technologies, reducing various losses, and improving service standards These are the main!

In fact, there is no need to keep arguing about the issue of paying taxes.

It is necessary and necessary to pay taxes on e-commerce.

But at this time, it is not suitable.

Niu said that it is a fact that the online shopping market has broken through the 500 billion mark in three quarters.Compared with the whole Chinese consumer goods market, the market share is low and invisible.

At this time, it is a lie to say how big and prosperous e-commerce is.

And the main performance, concentrated on us and tuobao, we occupy more than 80% of the market share.

Paying taxes, we big platforms can't die.

However, some small and medium-sized platforms with little profit will almost die once they are taxed equally.

Without the filling of these platforms, the market will decline sooner or later.

To stifle a new industry, the government will not fail to see this point. Therefore, the government is actually considering the issue of Taxation and non taxation.

As far as I'm concerned, it's not very suitable at the moment.

Three or five years later, when online shopping in the social consumer goods market accounted for more than 30% of the market share.

At that time, old Ma said that he would not pay taxes, so I had to suggest to the government that it was time to tax. "

Li Dong played a stick on both sides, a fair attitude.

But people listen carefully and experience it carefully. This guy said these things, in fact, in a word, he has been out of this field.

Now, he is standing in a higher angle, serving as the arbiter for everyone.

But the fact is, this guy is actually the biggest beneficiary!

He said it as if it was someone else's business and had nothing to do with him.

Some people are trying to refute a few words, and listen to Li Dong again: "today's Day is still mainly leisure and entertainment, don't pay too much attention to these things.

In the evening, let's talk in detail.

In addition, this time is not just about retail business.

We need to be more open-minded... "

He was talking here when Ma Yun's phone rang.

Not only Ma Yun, but many people on the scene rang.

Today, there are few people with assistants. The staff are all following. There is still a long way to go.

At this time, it's no big deal. The phone can't reach these people.

Ma Yun several people hear the phone almost at the same time ring, face slightly changed for a while.

Li Dong, on the other hand, looks around with a posture of enjoying the scenery.

Soon, these people all picked up the phone.

On the way to answer the phone, many people were surprised and couldn't help looking towards Li Dong.

"Announced from afar 300 billion foreign financing funds for the development of retail groups!"

"300 billion..."

This figure has been mentioned frequently in the telephone calls of various countries.

If it is only 10 billion units, although we will think about it, we will never think too much.

After all, the remote system is very large, and the development of 10 billion funds is also necessary.

We can raise 300 billion yuan at a time, and few people have received news in advance. It is almost abrupt to start financing. What do you want to do from afar?

Ma Yun took the phone, his face changed.

Other people only care about 300 billion, but Ma Yun not only cares about this, but also has the double 11 which has been widely publicized at the same time!

Far away publicity, unprecedented feedback day!

Unprecedented sales promotion!

An unprecedented shopping festival

In short, when they went up the mountain, all China, print media, network media, traditional media

Almost all are promoting this new shopping festival!

Even online and offline stores are starting to publicize simultaneously.

In an instant, at least hundreds of millions of people saw the propaganda.

Just such a huge promotion, you can feel that this is not a small pen!

Li Dong, what does this guy want to do!

Ma Yun takes a deep look at Li Dong. When the outside world is paying attention to Huashan's sword discussion today, he suddenly starts a big move.

Just for the eye?

Ma Yun is not stupid. He thinks of a lot of things in an instant.

What's more, what does Li Dong want to do with the retail financing of 300 billion yuan?

At this moment, we are not in the mood to travel.

Perhaps Li Dong didn't pay attention to Huashan's discussion of swords from the beginning to the end. He paid more attention to practical interests.

Or, Li Dong wants to regard this summit as a critical point, a critical point to lay his invincible hegemony!

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