Chapter 1619

Far away building.

When Li Dong arrived, there were bursts of congratulations again.

This year is Li Dong's harvest year.

Getting married and having children, the industry is on the market, famous all over the world

One by one, this is a big event.

It is almost impossible for ordinary people to do it all in one year.

But Li Dong did it!

Now, who doesn't think that Li Dong is the biggest winner in the world, not to mention being so young, he is the big winner among the big winners.

All the staff met with a smile of honor and congratulation to Li Dongdao.

Because Li Dong's success is actually their success.

At least, the headquarters of these people, almost all received Teng Xun shares, some people also got micro blog shares, now everyone's wealth skyrocketed, who is not happy.

……

Li Dong had a smile on his face and nodded to the staff he met.

Li Dong didn't smile until he got into the elevator.

At this time, the assistant of Bai Su class immediately reported: "Mr. Li and Mr. Yuan are all waiting for you in the conference room.

In addition, general manager Sun of Shanghai stock market has come back.

And general manager Qi of North China also came back today... "

"Why didn't Qi Yunna inform me when she came back?"

Li Dong asked, the new assistant suddenly had a feeling of being asked. Didn't you say that there was no big thing to call you?

Is it a big deal for Qi Yunna to come back?

At least in the eyes of the assistant, this is not a big deal. Qi Yunna is just the regional president of the retail group, and there are several layers away from Li Dong.

Li Dong didn't say Sun Tao, but asked Qi Yunna why she didn't inform him when she came back. The assistant didn't know what to say.

Li Dong glanced at her, slightly frowned and said: "when handing over, did you read all the information?"

Assistant even busy way: "all looked."

"Now that I have seen it, Qi Yunna is responsible for developing the northern market and wants to open up the pace of international retail expansion from the north, don't you know?

Or do you still don't know what is the core of the group? "

"I..."

The assistant was a little nervous, but Li Dong didn't speak any more. After looking at the time, he said, "when did she come back?"

"Not long ago."

"Suddenly, I didn't even notice me. How do you look?"

"Very happy..."

"I see."

Li Dong answered. When the elevator reached the floor, Li Dong went straight to the meeting room.

……

Conference room.

Qi Yunna came late. It is reasonable to say that there is no position for Qi Yunna at this time. After all, she is not high-level, and she is not qualified to directly participate in the top-level meeting.

However, Qi Yunna did not see Li Dong when she came back, and reported with Yuan Chengdao. Yuan Chengdao specially asked her to attend the meeting and report to Li Dong in person later.

However, the assistant told Li Dong that Qi Yunna was in a good mood when she came back.

But at this time, Qi Yunna's face was a little gloomy.

Before Li Dong entered the door, Qi Yunna looked a little ugly, looked at Chen Lang and said, "Mr. Chen, open up the northern market, enter Russia from the north, and then enter the European market from Russia. This is also what President Li agreed to..."

Chen Lang knows that Qi Yunna is a distant old man, and even Li Dong's lineage.

But at this time, Chen Lang said solemnly, "Mr. Qi, I'm not denying your proposal.

The key is that at this time, the distance has won the top 100!

Now, we are besieged in the southern market. All retail enterprises regard us as targets and rivals.

On the south side, the situation is tense.

We are under Siege!

President sun's return this time is actually to let the headquarters support the south, increase investment in the south, and expand market share. Next, not only the department store business, but also the Guomei appliance business whose headquarters have been transferred to Shanghai stock market, will also increase investment in the south.

In addition, our boutique supermarket went online, and the southern commercial plaza settled in

These are the most urgent affairs!

At this time, we spent 2 billion US dollars and won top 100. We even turned over our faces with the Yangtze River in the distance.

Is it time to turn around and march north?

Yes, before Li always said to attack in all directions, but there was a premise. At that time, Baijia had not won. Whoever won the opponent first would expand from where!

It was July, now it is September. We spent a lot of manpower and material resources in the southern market, and Mr. Sun and Mr. Wang integrated there for half a year.

Moreover, it is also true that the economy of the north is not as good as that of the south.

Even if your plan is successful and you have successfully entered the Russian market, can Russia's retail industry be underdeveloped. If you make a lot of investment in Russia, can you recover the cost in the end?

In this case, why do you want to make such a fuss? I think it is more appropriate to enter the international market directly from the south!In this way, it also saves a lot of costs. If we invest in Europe and the United States with this money, I think the rate of return will only be higher. "

Qi Yunna was silent and said after a moment: "I admit that you are telling the truth.

But don't forget Mr. Chen, Mr. Li said, at this stage, we don't take profit as the goal.

The key is that the system is developed and the layout is complete.

In the north, our system is being compressed and its scale is also being compressed. At this time, what we need to do is not to continue to strengthen the strength of local areas.

But let the strength be balanced, and there will be no top heavy situation.

The south is now fighting fiercely, but the north is the only one!

The big merchants are ready to go out of the three eastern provinces, expand their advantages and lay a dominant position in the north.

At this time, even if it is not in order to enter the international market, it is necessary to reduce the living space of big businessmen, rather than let them dominate.

Otherwise, once big businessmen go out of the northeast and enter North China and Northwest China, we will kill ourselves in the south, and I am afraid that a new overlord enterprise will eventually appear in the north.

Now, Huarun, Bailian, Wal Mart and Gaoxin are all transferring a lot of resources to the south.

Their attitude is very obvious, even if they give up the northern market, they will not lose the southern market, after all, that is their gateway.

As for the north, big businessmen dominate, and they will not care.

Now, the positioning of these companies are regional hegemony, and even give up the national layout.

We are different from their positioning, they can give up, we can't! "

Sun Tao on one side frowned slightly, and then slowly said, "Yunna, I can understand your mood.

You have been operating in North China all the time. You don't want to lose the market in the north, nor do we.

However, things have priorities. Even if big business is to be bigger, its strength will be there.

The most terrible consequence is that big merchants control the retail market in the northern region at most.

However, several giants in the south are different. Huarun, Bailian, Gaoxin and Wal mart are all powerful enterprises, which are much more profound than big businesses.

Once the South fails, these enterprises are likely to sweep the entire Chinese market and plunder the entire remote retail.

At that time, the loss will be extremely heavy!

Yuna, you say, do you want to see this happen? "

Qi Yunna bit her lip and did not speak for a long time.

One side of Liu Qi low voice to comfort a few words, at this time, the meeting room door came a burst of foot step sound.

Yuan Chengdao, who had never spoken, said, "Mr. Li is here. I'll talk about it later."

They all nodded. After a while, Li Dong entered the door.

……

Li Dong enters the door, looks around first, then says with a smile: "far away, listen to the lively discussion of you. What are you talking about?"

Yuan Chengdao waited for him to sit down and said succinctly: "general manager Qi has made progress in the north. Wumart has promised to talk about merger and acquisition, but the bid is not low.

Mr. Chen and Mr. Sun mean that although Wumart's market scale in North China is not small, it is actually on the decline.

Far away retail has just won the top 100. The group's human and material resources are all invested in the south. In fact, it can be released first in the north.

When the situation in the south is stable, we can think about the north. "

Chen Lang then said, "Mr. Li, what I said is true.

What's more, Wumart is not a big business. If it is a big business this time, we can talk about it. The big business controls the retail market in the three eastern provinces. As soon as we take over, it will be the overlord.

But the situation in North China, where Wumart is located, is chaotic.

Each family has its own layout in North China, and its strength is not too weak.

In fact, Wumart is also strong. Now we have incorporated Wumart, we have to invest a lot of energy and money in the north.

We should also face the attack of big business expansion and other enterprises at any time.

By the way, we only withdrew from the capital at the beginning of the year, and then suddenly repeated. In this case, there was no need to withdraw from the capital market at the beginning of the year... "

Qi Yunna was a little reluctant to say: "this is different, this time, that time!

At that time, it was forced by the form, but now, entering the world's top 500 from afar, Mr. Li has also established the position of the richest man in the world. At this time, our treatment and attitude will be different when we return!

After all, North China is the political center. As the largest retail brand in China, the retail business in North China is so depressed, which will make the outside world question... "

Chen Lang still shook his head and said, "general manager Qi, you can't say that.

If only for the sake of face, then accepting Wumart at this time will really make us more attractive.

But the operation of enterprises depends on the actual interests and gains and losses.

In Wumart and in North China, it is not worth the loss to spend such a high price, and eventually we have to add strong competitors such as big merchants for us.

With these human and material resources, no matter whether we invest in the South or in the international market, we will generate greater profits.From the point of view of the actual interests of enterprises, the acquisition of Wumart is not a combination of strong and powerful companies. In addition to the increase of some data, it will eventually slow down our pace. "

"But..."

After a few more words, Li Dong tapped on the table and interrupted: "let this go first, Qi Yunna, pay attention to your attitude!"

As soon as the words came out, Qi Yunna suddenly died out.

Chen Lang is now her immediate superior. In front of so many board members, her argument with Chen Lang has already exceeded.

Before her emotional excitement, did not expect, at this time by Li Dong said, Qi Yunna suddenly woke up, and then apologized to Chen Lang: "Mr. Chen, I'm sorry."

Chen Lang shook his head with a smile and said, "the more rational the argument is, the more clear the future direction of the group is related to. It is not anyone who can decide on it. We all listen to it, which is conducive to the following strategic layout."

This is magnanimous, but yuan Chengdao on one side glanced at him, and Chen Lang agreed with what he said before.

But in the middle of the sentence "no one can decide", when you say this, you don't think about who your boss is?

It's not a person who can make a decision. What else can you do?

The layout of the retail industry came to an end temporarily after Li Dong said that it would be released.

When the meeting room quieted down, Yuan Chengdao said something about the south again. The retail situation in the south is a little complicated and the struggle is fierce.

Sun Tao is really asking for help when he comes back this time.

Money is a little bit, but not the only one. There are also talents. The group's resources are inclined, including a series of other support.

After hearing this, Li Dong said slowly, "so these enterprises have concentrated a lot of resources in the southern coastal areas, and the markets in other regions are barely maintaining their operations?"

As soon as he said this, Sun Tao was a little frightened and even said, "Mr. Li, everyone's sight is actually on us.

We're in the south, and they're in the south.

When we go to the north, they will also shift their focus, so the key is not the north and the south, but ourselves.

We all have one mind now. We can't keep growing.

Now we have done a lot of layout in the South and invested a lot of resources, but Baijia has not yet completed the integration. At this time, it is better to concentrate on operating in the South and compress their market.

Once we succeed, one-off can clear most of the barriers for us. "

Li Dong looked at him, but he didn't have a good way: "did I say I gave up the south?"

After that, Li Dong continued: "it is inevitable that the southern coastal areas should be operated and invested.

Tens of billions of dollars are spent, not for fun.

Now, these enterprises adopt the wolf pack tactics and are ready to encircle and suppress me. Regardless of the cost, they want to make me stop thinking of taking root in the south.

Am I the kind of person who gives up halfway and can admit defeat at will?

I've never been afraid of anyone in a war of attrition.

In the southern region, there are many enterprises that have joined the distant retail alliance. Our family may not be able to compete with them. Even if the capital is OK, it will take time to open a shop for decoration.

When we're done, the cauliflower will be cold.

In this way, let our cooperative enterprises start to expand. They will encircle us and we will fight against them!

Huarun and Bailian don't say that Gaoxin and Wal mart are mainly hypermarkets.

A hypermarket, from investment to operation, costs too much and takes a long time.

And this is their established strategy. They will not say that they will open a big store today, but a convenience store tomorrow.

First of all, let Bai Lian and Hua Run go and concentrate on encircling and suppressing them in the south!

It is very difficult for them to encircle and suppress us, but it is much easier for us to encircle and suppress them.

In the vicinity of their hypermarkets, all the communities, all the streets, and even just around the hypermarkets, he opened dozens of stores.

I'd like to see how they can continue to operate.

Now, with the increase of the rent, the electricity business is suffering more and more losses.

After a long time, Gao Xin does not say that Wal Mart is bound to withdraw from the Chinese market... "

Yuan Chengdao frowned: "but we also suffered heavy losses. Moreover, the enterprises we cooperated with would not necessarily agree. After all, in this way, resources are repeatedly invested, and no profit returns can be seen..."

Li Dong interrupted: "I don't think each company owns about 20% of the shares. The loss of money is deducted from the 20% of the profits.

I think, no matter how much loss, it should be almost enough? "

"This..."

Yuan Chengdao lost his voice, while Chen Lang pondered for a moment: "if you really want to force Wal Mart to death, all this is worth it.

I'm afraid that Wal Mart is not willing to give up, or want to use the Chinese market to hold our pace, and the headquarters will support us. In the end, it will be a long war.This possibility No, no!

What's more, when we encircle and suppress these two families, we have to bear the losses caused by other attacks on us

In this way, the loss is too great.

I still suggest that we should make a steady and step-by-step layout. In the south, we should not expand the pace of expansion in an all-round way. First, we should take the top 100 stores and Carrefour stores as the foundation, and then slowly extend outward along this basis.

The time may be longer, and the impact can be small, which is conducive to our follow-up layout. "

Li Dong said with a smile: "this method is very safe, the key needs too long time.

Too much trouble!

It is still blooming everywhere, focusing on Gaoxin and Wal Mart. If you kill one, you can count as one.

It doesn't matter if I lose a lot. I'm not opening a supermarket now. I'm entering commercial real estate. Do you understand? "

People were stunned, Li Dong continued: "now the commercial real estate, has entered the golden age.

How much can the retail business lose?

Even if it is unprofitable, even if the war of attrition, the loss of 10% is high?

Taking advantage of this opportunity, we first delineate some commercial real estate, and then slowly purchase them. As long as we choose well, the rate of return will be more than 50% in two or three years. Even if we are operating at a loss for two or three years, we will be able to earn back at one time.

Of course, we will be questioned in the early stage, and also need a lot of capital investment.

But as long as we survive this difficult period, the distant future will be bright! "

"This..."

Among the crowd, except for yuan Chengdao, other people were the first to hear the news, and everyone was in a daze.

Together, Li Dong means to expand the scale of commercial real estate in the distance by expanding retail sales.

But in this case, it's better to expand commercial real estate directly. Why go on the curve?

Seeing that they were still in a daze, Li Dong said: "of course, it is necessary to expand the retail business by the way.

Not too eye-catching, do not say, will not bear any name.

Why?

Because our retail business is operating at a loss and giving back to the public. As for commercial real estate, we should have made some money.

The public also understand that if we don't make money, how can we give back to them?

But commercial real estate makes money, and the general public has little to do with it. This is a matter between businessmen.

In the end, our retail business expanded, commercial real estate made money, and our reputation became better. What a good thing.

But still that sentence, the early loss is not small, the investment is huge.

Other enterprises dare not do it, they can't do it, or they can't wait for that day, and they will be finished halfway.

At this time, Ma Yun's sentence can be used. Today is cruel, tomorrow is cruel, and the day after tomorrow is bright.

Other enterprises will die if they can't stay up till tomorrow night.

I don't think it's far away. What do you think? "

I'm afraid that if we don't invest in other enterprises for a few years, it's hard for them to stay in the distance

Li Dong jokingly said: "then you come back for help, don't you want the group to invest a lot?

Now that I have agreed, and you have begun to refute, what do you think? "

"I..." Sun Tao said with a wry smile: "I just hope that the group can focus on the south, just want a drop of water. As a result, your whole basin of water has been poured. I feel a little chilly at this moment."

Li Dong said it was easy to expand the scale of commercial real estate while expanding retail sales.

The key is how much does retail expansion cost?

And expand commercial real estate!

If it is true that Li Dong said that the return can only be seen in two or three years. In these two or three years, the investment in this area alone is astronomical.

Far away, can you bear such loss and investment?

Li Dong said with a smile: "what are you afraid of? A basin of water is not enough. We will give them a vast ocean now!

Beat them cold, lose them spit blood.

Consumption to the end, so that they are cold, ask them whether to retreat?

Once it is retired, it will be easy to handle. The retail business will no longer lose money. Commercial real estate will make money, and we will make more profits.

Do you think so? "

"But..."

"No, but it's not a matter of procrastination at home.

Offline this piece, nearly six years ago, still drag with them, they can afford to drag, I can not afford to drag.

As for the funding problem... "

Li dongdun looked at Cao Jinsheng and said, "what's the matter with distant finance? Last time I asked you to raise ABS financing, it started in September. I didn't care about these days. Is the financing over?"

Cao Jinsheng even said: "the financing is over, 10 billion RMB, three-year period, interest rate of 5.6%, No.1 issue, No.3 is over.

If it is more than 10 billion US dollars, we still adopt international full platform financing. There are a lot of participants, and the popularity of the distance is here, and the speed is very fast. ""10 billion is fast. Do you think that if we raise 300 billion yuan from afar, can it be completed?"

Cao Jinsheng's face changed dramatically, so did the others.

300 billion!

Even US dollars are more than 40 billion US dollars, which is by no means a small sum.

For enterprises with more than 40 billion US dollars, even if we calculate the market value, how many enterprises in the world have this scale?

If it is better from afar, direct financing of 300 billion will cause a global sensation again.

Li Dong, regardless of them, said with a smile: "ABS is a little good. The scale of financing is not limited by the scale of net assets, breaking through the main credit constraints.

Otherwise, like issuing bonds, it will be subject to the 40% scale of net assets. Even if the whole group is far away, it will not be able to finance 300 billion yuan.

This thing, in fact, depends on credibility.

Do you think that the credibility in the distance can reach 300 billion? "

No one spoke. We were still in shock.

Even if we can make it to 300 billion yuan, the annual interest will be 16.8 billion yuan if the interest rate is 5.6% before!

With other loans from afar, the annual interest rate will be as high as 30 billion!

After three years, the interest will be 100 billion yuan.

Li Dong said that other enterprises can't afford it. Can they afford it from afar?

If there is a little problem in the middle of the way and the loss is bigger, it will be more serious. It's too risky!

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