Chapter 1031

For fear of misleading Li Dong, Li Dong provoked a war of e-commerce.

Liu qiangdong, who had been preparing to hide a little bit, after a little consideration, continued: "I don't mean to fight now.

In fact, at this stage, the e-commerce market is not very mature.

In order to make the e-commerce market more prosperous, a hundred flowers are needed. "

Li Dong, smiling and waving his hand, said, "Liu Zong, don't misunderstand me. I'm just saying it casually."

Liu qiangdong smiles bitterly, who believes you!

Without further entanglement with this topic, Liu Qiang said, "since Mr. Li wants to hear my opinion, I'll talk about it.

I have always believed that the consumer goods industry is actually a sugarcane.

The value chain of consumer goods industry can be divided into ten links.

"After sales, marketing, marketing, marketing, marketing, marketing, marketing, marketing, marketing, marketing, marketing, marketing, and marketing."

Li Dong became interested. He seemed to have heard of it once before, but he didn't do it in his previous life, and he only heard a little.

This should be Liu qiangdong's "ten sugarcane" theory.

Liu qiangdong didn't need to answer Li Dong's words, and continued: "and the top five of these ten links belong to brand merchants.

The last five belong to retailers.

The market law leads to the profit of the industry and brand, both want to be fixed at a reasonable level.

How to explore greater value at a fixed profit level?

Profits have been dug deeply, costs have fallen, profits have risen and competitiveness has been strengthened.

At that time, we will have the strength and qualification to challenge any opponent. "

Li Dong nodded his head and said, "this is the truth. I have considered it before, but it is not as detailed as Liu always said.

You go on. I don't think I've come here in vain

Liu qiangdong was praised by Li Dong, but Liu qiangdong was also a little proud. He suppressed his pride. Liu qiangdong then said: "I want to dig deep into the profit point and expand the competitiveness.

Let's start with these ten links!

This is just like a cane has ten knots. If you want to maximize profits and core competitiveness, you need to eat more sugarcane.

Now, the average retailer can't even do the last five links.

They can only participate in marketing, trading, warehousing, there are individual enterprises, even warehousing can not do.

Ten cane, they can only eat three, the profits are shared by others.

Low profit, weak competitiveness and weaker brand effect will lead to the elimination of the market sooner or later.

Far away now has achieved four points, marketing, trading, warehousing and distribution.

You have a sound logistics system and are building a nationwide warehouse center. You have two fifths of ten sugarcane sections.

However, your after-sales system has not been established and perfected.

Your product R & D and brand building rely on brand makers.

Even the basic pricing power is not in your hands or mine.

The price of our products is not set by us, but by the brand.

They give us a discount so that we can carry out activities and promote sales.

If we don't give us preferential treatment or even cut off our supply, we will be in a bad mood.

If you want to be the pioneer of the industry and the leader of the industry, you need to eat more sugar cane.

If one day, we eat all ten sugarcane, then we have the whole market.

At that time, what is treasure digging?

If I want to fight a price war, I will fight a price war. If I want to arouse the tide, I can do whatever I want to do... "

"Monopoly!"

At this time, Li Dong suddenly said two words to Liu qiangdong's words.

Li Dong didn't pay much attention to his theory of "ten sugarcane".

Today, after listening to Liu qiangdong speak in person, Li Dong immediately understood the potential meaning.

Be the monopolist of the market!

What else is more profitable than monopoly?

What else is more competitive than monopoly?

Liu qiangdong said a lot, in fact, he wanted to be a monopolist.

Even when he said this to Li Dong, he had the intention of instigating him to do it.

If Li Dong really wants to do this, he will surely encounter numerous enemies and disperse his energy.

There was no energy to start the e-commerce war, and there was no energy to compete with Jingdong, because the enemy in the distance was not Jingdong at that time.

Jingdong took the opportunity to hibernate for a period of time, accumulating strength secretly.

As for whether distant monopoly can be achieved, Liu qiangdong is not too optimistic about Li Dong at this stage.

The cost of such a layout and planning is too high, not to mention whether others are willing or not.

The improvement of the ten links is not a matter of a day.

I'm afraid that Jingdong will not be able to complete even ten years later.

Can Li Dong do it?

Thinking of these, Liu qiangdong's eyes twinkled, looking at Li Dong did not speak.What about Li Dong?

In fact, Li Dong was also thinking about himself.

He has not defined his own behavior, and until now, he knows what he wants to do and what he is doing.

Monopoly!

Yes, in fact, he has been working towards this goal.

Whether it is e-commerce retail or physical retail, in fact, he has been doing only one core point, monopolizing the entire retail market.

The establishment of remote industrial company is to supplement the downstream industrial chain.

Is to replace the brand supplier!

In fact, Li Dong has already started the first five links.

As for the collection of after-sale rights, Li Dong has been doing it all the time.

More importantly, Liu qiangdong only talked about ten links. Actually, he did more from afar.

The remote ten thousand card, complements the payment system.

Dongyu real estate to build a city complex, but also to solve the most fundamental rent and store problems.

If we can complete the whole layout, I am afraid we can monopolize the retail market in China.

At this time, Li Dong wakes up!

Originally, I have not been a safe person!

No wonder, no wonder I'm so hostile to so many people.

Li Dong suddenly realized, but did not know that the hostility to him was not due to his monopoly.

The monopoly in the distance is only a rudimentary form, and most people don't realize it.

Even if some people speculate that Li Dong has such great ambition.

The reason why he is hostile to him is that his interest is one point, and the other is that this guy is obnoxious.

Shopping malls are all based on harmony. It's natural for this guy not to be hostile.

Of course, Li Dong didn't think he was offensive, so he would not admit it.

Now, he finds a reason for being hostile to himself, and Li Dong thinks it is very suitable.

……

Liu qiangdong's remarks are not too profound.

In fact, Li Dong didn't get anything extra.

However, Liu qiangdong's words made Li Dong have a clear understanding of himself, his goal in the next stage and the direction of his struggle in the next stage.

It is better to say that Liu qiangdong summed up Li Dong today.

Summarize Li Dong's achievements at the present stage and the direction of his efforts in the future.

Anyway, Li Dong felt that he didn't come in vain this time.

At least the harvest is not small!

After nearly an hour of communication, Li Dong got up and shook hands with Liu qiangdong and said, "Mr. Liu, thank you very much this time."

Liu qiangdong quickly said with a smile: "Mr. Li is too polite. In fact, communicating with Mr. Li has deepened my understanding of myself.

In the past, I haven't perfected the idea of ten sections of sugarcane, or I don't think it can be perfected at all.

But now, I see hope in general manager Li.

If you want to talk about the industry, who can help me improve this theory, it's Mr. Li. "

Li Dong said with a smile: "thanks for your good words, I also hope to have such a day.

In the future, Mr. Liu will give speeches all over the world. Maybe I will be honored by Mr. Liu and become the current chapter in President Liu's mouth. In fact, everything the protagonist has done is centered on retail.

It is not only traditional retail, but also online retail, as well as the new retail system proposed by Lao ma not long ago.

And daqiangzi's ten section sugarcane theory, in fact, is what many people are doing, so let's not argue about the economic system of this book. )

www.novelhall.com , the fastest update of the webnovel!