Chapter 994

In this period of time far away, the action is continuous.

Li Dong is doing action, and the others are not idle.

On July 15, when the distant supplier conference was coming, Ali announced to the public.

In August, Alibaba held a supplier conference, which planned to add 5 million orders for household appliances in 2009, integrate Ali's Pan media platform and provide omni-channel services.

In addition, the company will speed up the expansion of overseas markets, so that domestic products can go to the world.

Immediately after Ali's announcement, Sulin was unwilling to be lonely. He also held a supplier conference. He planned to add 300 physical stores in 2009, open up online and offline channels, and start to lay out rural markets.

Ali and Sulin successively announced that they would not let the beauty from afar be ahead.

Several major department store giants are also not idle. Huarun Wanjia and Hong Kelong of Jiangxi Province discuss the merger and acquisition. According to the grapevine, things are going smoothly.

With the development of the market in East China, other department store giants in East China are in danger.

Although Jiangxi Province is not the only province far away, according to Li Dong's urine nature, he will never allow other department stores to grow bigger in East China.

Hong Kelong has been under great pressure recently. It is not impossible for Hong to completely switch to Huarun Wanjia.

Bailian company is preparing to integrate its resources recently to change the situation of fighting on its own.

As the current department store leader, Bailian has many industries. In the department store section, there are Lianhua supermarket, Hualian Supermarket, Century Lianhua, express, Hualian jimaisheng and Hualian Rosen.

In addition, there are the 100th goods, Yong'an department store, Oriental commercial building, the first 800 partner and other well-known hypermarkets.

As well as its friendship group, it also has supermarkets including friendship mall.

It can be said that Bailian is worthy of No.1 department store, and the details are not comparable to those of these new enterprises in the distance.

However, in the early stage, there were many mountains in Bailian, which did not belong to each other.

Hualian and Lianhua are fighting constantly, not to mention friendship groups with poor relations, as well as major well-known stores.

It can be said that Bailian Group is in a mess. It is said that it is a family. In fact, the struggle is stronger than that of outsiders.

Now, however, there is no room for them to fight inside.

Two years ago, Huarun almost surpassed them. Now, even the rising star, distant group, is aiming at them. If it goes on like this, the first position of hundred companies will be lost.

The headquarters of Bailian Group held a meeting for three days in a row and finally reached an agreement.

Whatever else, the first thing to bear the brunt of it is to officially display the banner of 100 companies.

Different from the past, the major department stores operate separately.

In the past, others only knew Hualian, Lianhua and Kuaijie, but who knew Bailian?

Bailian is so loose that it has a lot to do with many brands. It can't form a unified fighting force and has no centripetal force.

On July 12, Bailian announced to the public that in the coming year, Bailian will change its 6400 stores in a unified way, which is similar to the brand reservation of Hualian and Lianhua, but the word "Bailian" will be put in front.

The official operation is called Bailian Hualian, Bailian Lianhua and Bailian express

6400. Many people were shocked when the data came out.

Until this time, many people know that the original hundred company is so powerful!

Although there are many franchise stores and convenience stores, 6400 of them are frightening enough.

From afar to now, even if Carrefour is merged, plus convenience stores and community stores, the total number of stores is no more than 1000.

Of course, the size of the stores on both sides is different. Far away, the distribution of the rural market is accelerating, and the number of stores will have an outbreak period.

However, when Bailian gets serious and unifies the brand, it is still a well deserved department store boss.

……

Far away building.

Li Dong is not in a good mood.

Changed, changed.

The butterfly effect has finally changed the course of history on a large scale!

Huarun acquired HONGKELONG ahead of time, and Bailian has carried out brand integration unprecedentedly, which was nothing in the previous life.

When the hundred companies were prosperous in the previous life, he disdained integration, and there was no external pressure to urge them to integrate.

Even if Hua Run had to surpass them several times, Hua Yun, like them, still had an unruly Suguo.

As a result, during the boom of traditional retail, Bailian has always been the number one.

And when the e-commerce era comes, their integration is also late, and the integration or not is the same. Therefore, until Li Dong is reborn, there is no such thing as the integration of Bailian brand.

Now, in 2008, Bailian even wants to integrate the brand!

In addition to Bailian, the domestic retail market is accelerating merger and integration. Big fish eat small fish, small fish eat shrimp. Now shrimp is still there, but small fish are almost eaten.

With the merger and acquisition of other retail giants, some of them are also integrating.

During this period of time, Huarun has made a series of moves. In addition to Hong Ke Long, several small and medium-sized supermarkets in East China have also been taken into the pocket. It is obvious that they are fighting for the control of East China from afar.In addition to the absorption of Suguo resources and the integration of the family world, Huarun Wanjia is no weaker than that of the previous life, even if it has been attacked from afar.

Li Dong lit a cigarette and began to smoke. Sun Tao, opposite him, was also smoking.

After a while, Sun Tao said, "in addition to these, xinyijia and renrenrenle are also making small moves. Xinyijia's current performance is declining. It may be that it hopes to expand its market share in Guangdong Province by merging renrenrenle.

After Wal Mart's merger and acquisition of trust mart, it will even surpass the joint efforts of the two in Guangdong Province.

In addition, it is likely that the two sides will reach an agreement on the new market.

The other is the North China market. Wumart acquired meilianmei before, took control of chaoshifa and won Jinmen Darong.

Since their former chairman was jailed and had been dormant for two years, they are now showing their fangs again.

As far as I know, Wumart is negotiating with Bailian recently, hoping to acquire more than 40 stores of Bailian in Beijing.

Bailian's performance in Beijing has always been poor. This time, it has begun to integrate resources. It is likely to give up the capital market, reach an agreement with Wumart, and use Wumart to delay my strategic layout in North China.

Nowadays, affected by the financial crisis, many small and medium-sized retail enterprises are unable to expand and continue to support.

In the next six months, the retail industry is likely to undergo major changes.

The formation of a distant, hundred companies, Huarun, Wal Mart, Gaoxin, Wumart, the new one best alliance of seven mixed battle situation

After Sun Tao finished speaking, Yuan Chengdao, who was on the other side, said for a moment: "among them, the first five are the most powerful and spread all over the country.

Wumart and xinyijia, one of which affects the South China market and the other affects the North China market, is also the regional overlord.

On both sides, we will be under control. In East China, Huarun has increased its investment in East China, and Bailian has shrunk its combat power. It is likely that Huarun will also participate in the struggle for hegemony in East China.

The original form is very good. The reason why we can occupy the advantage from afar lies in the scattered resources and prominent contradictions of various schools, which give us the opportunity.

And now, our existence, let them all feel a great threat.

In the next three to five years, it is unlikely that we will be able to expand on a large scale as before. "

Although they were worried, they were not worried.

Now, it's not time for us to have a bloody battle, and the small and medium-sized supermarkets have not left the market completely. Everyone is busy swallowing them, and they have no time and no time to fight.

According to the two people's analysis, the real bloody war is likely to be in three or four years.

Once these large supermarkets have completed the M & A and integration of small and medium-sized retail enterprises, a real sense of national hegemony may be determined.

For many years, apart from the supply and marketing cooperatives, no retail enterprise has really dominated the country.

Stirred by this catfish in the distance, the domestic retail market has changed beyond recognition.

All the retail enterprises are no longer waiting for death, but are stimulated by the crisis.

Over the past year, mergers and acquisitions have occurred frequently, mainly in the retail industry.

Since the beginning of 2008, more than 100 small and medium-sized supermarkets have disappeared. Some of them have been merged and some have been seized and closed down directly.

The former situation of blooming flowers has gradually changed.

As their voice dropped, Li Dong gradually regained his mind and said in a serious tone: "now let's not care about them. Let's hold this supplier's meeting well!

In addition, we should let all suppliers know that we are their best choice!

In this supplier conference, those who can sign exclusive agreements will sign exclusive agreements, which will reduce the supply channels of other channel suppliers.

In addition, accelerate the layout of South China market, and rapidly open the South China market based on Carrefour stores.

First of all, we will focus on Guangdong Province. As for some places in Southern Fujian, we will release them for the time being.

Mr. Wang

Wang Yue, sitting not far away, said, "Mr. Li, you say so."

Li Dong said calmly, "didn't you talk to Yonghui before? How's it going?

Now, they should see that there is no room for them to expand or survive in the whole country.

In the past, people didn't care about them, so they were given a chance.

Now, far away, Huarun and Bailian are facing up to each other. We will not give them a chance to rise.

Don't think that relying on HSBC can do anything. Carrefour has failed in China, and it is impossible for HSBC to fully support one of their retail enterprises to compete with us.

With Yonghui's current scale, stealing chickens is OK, and there is no hope of fighting in the open.

If you talk to them again, you can either disarm or go to war!

It's been quiet for too long in the mountain city. Yonghui dare to fight against us in the mountain city. First he interrupts their tentacles

Wang Yue's mouth moved, Sun Tao also considered for a while and then said: "Mr. Li, now I think it's better to take a rest."Li Dong took a smoke and nodded: "I really thought so before. After taking Carrefour, we will develop steadily and spend a year or two to rectify the retail system.

But now, no one else is dead.

Auchan and RT Mart established Gaoxin, Wal Mart acquired trust mart, renrenrenle and xinyijia are likely to merge, Bailian integrated brand, Huarun acquired HONGKELONG

We are all expanding and seizing the market.

Our first place is not so reliable. It's hard to say whether we can get the first place this year.

And don't forget Sulin.

Once Guomei goes wrong, Sulin will not let go of the opportunity. Next, there may be a united war in the field of home appliances.

Once the appliance market is unified by Sulin, they will develop to supermarkets and e-commerce.

Now is the era of sudden rise, you do not progress, others are in progress.

Over time, our accumulated advantages and invincible momentum will be broken.

March into Guangdong Province, merge Yonghui and win the South China market!

When the supermarket is stable next year, I will fight against East China and kill Huarun in one fell swoop! "

Li Dong has not been so excited for some time.

Since the defeat of Carrefour, it seems that it has become a certainty that Li Dong was satisfied at that time.

After all, in only four years, we have reached the first place, and anyone will feel satisfied.

But I didn't expect that a supplier's meeting in the distance stimulated everyone.

If the e-commerce market makes a big move, so will the retail market.

Ali began to make efforts, and huarunbai company also made efforts.

In 2008, we were a bit conservative, waiting for market changes.

However, when Li Dong made frequent moves, others couldn't help it. If they didn't, they would wait for the frog to be boiled in warm water from afar.

Li Dong wants to open up the South China market this year and fight East China next year, which is not an ordinary and arduous task.

At the time when everyone was pondering, Li Dong continued: "in addition, from today on, we will set up a new company, specializing in the layout of downstream industries.

Recently, many production enterprises are facing bankruptcy.

I have invested 3 billion yuan to acquire these enterprises. Well known brands are better. I don't need a wholly-owned merger and acquisition. I can take control.

Mainly in order to enhance our competitiveness, complementary industries.

No matter how much discount the supplier gives us, it is still an outsider after all, and it is impossible to give us the cost price.

In addition, the establishment of brand R & D department, which has been established for such a long time, is also the time to set up a brand R & D department and open up our own brand market!

I don't just want to be a channel merchant. Channel merchants are popular now, but not necessarily in the future!

I want to be a perfect ecosystem. Even without the help of external forces, I can operate independently from afar! "

Sun Tao several people gape, good arrogant idea!

Even Wal Mart can't do this right now because it's too difficult.

To be a perfect ecosystem is not so simple.

It's not that Li Dong said that the investment of 3 billion yuan can be completed. Although he is curious, where did Li Dong get the 3 billion yuan, now everyone's focus is not on this.

No one thought that Li Dong still had a big plan in mind.

The three people present, a group president, a vice president, and a chairman of a distant supermarket, all had a violent fluctuation in their minds when they heard Li Dong's plan.

How long will the plan take?

How much does it cost?

How much manpower and material resources do you need?

Even if it's hard to calculate, it's an astronomical number.

With the supermarket as the core and e-commerce as the auxiliary, the downstream channel company should be laid, and the commercial complex and logistics layout should be improved

These things need to be bigger and stronger. I'm afraid that none of them can't be won.

This is still less to calculate, the real calculation, perhaps more terrifying.

And these are just investments. When Li Dong really builds the ecosystem, it is not impossible for the market value of the remote group to exceed one trillion yuan.

A few people continue to be silent, but the spark in the eyes, why feel so hot blood and surging!

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